ITAB Shop Concept AB ser. B (ITAB) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of ITAB Shop Concept AB ser. B SEK 12.54, price SEK 15.80, upside -20.7%, quality 37 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range kr 7.09 – kr 30.20 · fair‑value band kr 9.21 – kr 20.07 · the kr 15.80 price screens above the kr 12.54 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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ITAB Group AB (publ) develops, manufactures, sells, and installs store concepts for retail chain stores. The company provides solution design, customized shop fittings, checkouts, consumer flow solutions, professional lighting systems, light planning, audio systems and energy reduction service and digitally interactive solutions for the physical stores.
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ITAB Group AB (publ) develops, manufactures, sells, and installs store concepts for retail chain stores. The company provides solution design, customized shop fittings, checkouts, consumer flow solutions, professional lighting systems, light planning, audio systems and energy reduction service and digitally interactive solutions for the physical stores. It offers checkouts and self-service systems; click and collect, an automated and convenient online delivery option; consumer and colleague safety systems; consumer interaction systems; security gates for entrance and exit; queue management systems; standard fittings and accessories; and retail lighting products. The company also provides solution design; services to consolidate goods not for resale; installation and assembly services for retail concepts; and after-care and maintenance services. It serves grocery, home improvements, fashion, consumer electronics, cafes and service stations, pharmacy, and health and beauty sectors. The company operates in Italy, the United Kingdom, Germany, Norway, Finland, Sweden, the Netherlands, France, Czechia, Denmark, Poland, Argentina, Spain, Slovakia, the United States, and internationally. The company was formerly known as ITAB Shop Concept AB (publ) and changed its name to ITAB Group AB (publ) in May 2026. The company was incorporated in 1987 and is headquartered in Jönköping, Sweden.
Stock analysis
ITAB Shop Concept AB ser. B (ITAB) currently trades at kr 15.80, while our model-based Fair Value estimate is kr 12.54, implying the stock looks roughly 26.0% overvalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of kr 35.14 per share, and 13 of the 24 models we run sit above the kr 15.80 price.
Bear case: the Earnings-Based group reads lowest at kr 5.78, and 11 of the 24 models stay below the price. Evidence for this calculation is high.
Scenario range: kr 9.21 (bear) to kr 20.07 (bull), the price of kr 15.80 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 37/100 (below-average quality), in the Industrials sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
ITAB Shop Concept AB ser. B reported revenue of 12.8B SEK in FY2025 versus 6.2B SEK in FY2021, a compound +19.6%/yr. Reported net income was 131M SEK in FY2025, compounding +8.4%/yr from FY2021.
Key figures
Market cap 4.0B SEK (≈ $407M) · P/E ratio 25.1 · P/S ratio 0.26 · EPS (TTM) kr 0.6300 · Dividend yield 4.0% · Net margin 1.0% · Return on equity 4.3% · Return on assets (EBIT) 5.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 43 out of 100 (low confidence).
What moves the price
The share trades about 24% below its 52-week high and 19% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Industrials peers we cover trades at −50% fair-value upside, at −21%, ITAB screens cheaper than that median.
Fair Value models
Bear kr 9.21Fair Value kr 12.54Bull kr 20.07
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (kr 0.4626 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.85/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+94.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+23.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+19.1%
Start year 2020 (pandemic). Over 10 years: +9.4% a year
Revenue growth 22 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+13.8%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: EBIT basis.
+20.5%
Earnings growth per share plus dividend.
Earnings per share, growth per year+16.5%
Dividend (yield on the price)4.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−4% vs −10%, picking up
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.2% → 5%
Start year 2020 (pandemic)
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−2.3%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+4.2%
Yearly sales growth analysts expect, extended to five years.
After inflation (Sweden: IMF forecast 2.0% a year to 2030, 2.9% from 2016 to 2025) that is about −4.2% a year for the price and +2.2% for the forecasts.
Compare ITAB Shop Concept AB ser. B with another stock
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Business Equipment & Supplies · 74 stocks
Beats the industry median on 7/14 measures
A mixed picture versus its industry peers.
Valuation
Quality Score37 · Bottom 25%
Fair Value upside−21% · Below median
Profitability
Return on equity (TTM)4% · Below median
Return on assets3% · Above median
Net margin (TTM)1% · Below median
Operating margin (TTM)5% · Above median
Growth and dividend
Revenue growth4% · Above median
Dividend yield (TTM)4.0% · Above median
Balance sheet
Debt / equity0.71× · Highest 25%
Valuation Multiplesvs Business Equipment & Supplies median · lower = cheaper
P/E (TTM)25.1× · Pricier than median
P/B0.97× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "ITAB Shop Concept AB ser. B Fair Value". https://www.fairvalue-calculator.com/stock/ITAB
Frequently asked questions
Is ITAB Shop Concept AB ser. B (ITAB) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of kr 12.54 versus a price of kr 15.80, about −21% upside (overvalued).
What is the fair value of ITAB?
Our model-based fair value for ITAB Shop Concept AB ser. B is kr 12.54 (as of Sep 24, 2026), built from audited fundamentals. The current price: kr 15.80.
What is the quality score of ITAB?
ITAB Shop Concept AB ser. B has a Quality Score of 37/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for ITAB Shop Concept AB ser. B (ITAB)?
Our model-based price target is the fair value of kr 12.54 (as of Sep 24, 2026) from 24 valuation models. Cautious scenario kr 9.21, optimistic scenario kr 20.07. It is a calculation from audited fundamentals, not an analyst target.
What is the ITAB Shop Concept AB ser. B stock forecast for 2026?
Our models put fair value at kr 12.54, about −21% upside versus a price of kr 15.80 (overvalued). Cautious scenario kr 9.21, optimistic scenario kr 20.07. The calculation is refreshed regularly with new filings.
What is the revenue of ITAB Shop Concept AB ser. B (ITAB)?
ITAB Shop Concept AB ser. B reported trailing-twelve-month revenue of about 12.9B SEK (latest available figure, as of Sep 24, 2026).
Does ITAB Shop Concept AB ser. B pay a dividend?
ITAB Shop Concept AB ser. B currently shows a dividend yield of about 4.05% relative to its recent price (as of Sep 24, 2026).
What growth is priced into ITAB Shop Concept AB ser. B (ITAB)?
For today's price to be fair in a discounted-cash-flow model, ITAB Shop Concept AB ser. B would have to grow free cash flow by -2.3 % per year for five years (discount rate 12.0 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +19.1 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of ITAB use?
Our models discount ITAB Shop Concept AB ser. B at 12.0 %: a base by market capitalisation (small), damped by beta 1.35, country premium for Sweden. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For ITAB Shop Concept AB ser. B that is -2.3 % per year a year over ten years, using the same discount rate (12.0 %) and the same formula as our fair value.
How much growth has ITAB Shop Concept AB ser. B (ITAB) delivered so far?
Over the past 5 years revenue at ITAB Shop Concept AB ser. B grew +19.1 % a year. The price currently implies -2.3 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of ITAB Shop Concept AB ser. B (ITAB) growing?
The median revenue growth in the sector is +4.7 % a year. That is the yardstick for the growth priced into ITAB Shop Concept AB ser. B (-2.3 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of ITAB Shop Concept AB ser. B (ITAB)?
The free-cash-flow yield on the price is 19.42 %: that much free cash flow ITAB Shop Concept AB ser. B produces per unit of market value. When it exceeds the discount rate of our models (12.0 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of ITAB Shop Concept AB ser. B (ITAB)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For ITAB Shop Concept AB ser. B it is kr 12.54 per share (as of Sep 24, 2026), against a price of kr 15.80. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is ITAB Shop Concept AB ser. B stock overvalued or undervalued in 2026?
As of Sep 24, 2026, ITAB trades above its calculated fair value: price kr 15.80, fair value kr 12.54, a gap of about −21% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of ITAB?
No. The price is what the market pays today (kr 15.80); the fair value is what the company's own numbers justify (kr 12.54). For ITAB Shop Concept AB ser. B the two are kr 3.26 per share apart. That gap is exactly why we show both numbers side by side.
How much is ITAB Shop Concept AB ser. B worth?
The market values ITAB Shop Concept AB ser. B at about 4.0B SEK (market capitalisation, as of Sep 24, 2026). Per share that is kr 15.80; our models calculate a fair value of kr 12.54 per share.
What do the bullish and bearish scenarios say about ITAB?
Our models span a range for ITAB Shop Concept AB ser. B: cautious scenario kr 9.21, base kr 12.54, optimistic kr 20.07 per share (as of Sep 24, 2026, price kr 15.80). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of ITAB?
ITAB Shop Concept AB ser. B trades at a price-to-earnings ratio of 25.1 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of kr 12.54 is built from several models across several years. Excluding one-off items of fiscal year 2025 it is 18.7 (reported for FY2025: 30.8). Other multiples: PEG 2.3, P/B 1.0, P/S 0.3, EV/EBITDA 6.8.
What is the PEG ratio of ITAB?
The PEG ratio of ITAB Shop Concept AB ser. B is 2.25 (P/E divided by earnings growth, as of Sep 24, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of ITAB Shop Concept AB ser. B (ITAB)?
Balance-sheet figures for ITAB Shop Concept AB ser. B (as of Sep 24, 2026): return on equity 4.3%, debt of 0.71 per unit of equity. They feed the Quality Score of 37/100, which measures business quality independently of the share price.
How far is ITAB from its 52-week high?
ITAB Shop Concept AB ser. B trades at kr 15.80, about 24% below its 52-week high of kr 20.85 and 19% above the low of kr 13.26 (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of kr 12.54 is for.
Which stocks are comparable to ITAB Shop Concept AB ser. B?
From the same area (Industrials) we also value GRG Banking Equipment Co, Shanghai M&G Stationery Inc, XGD Inc, DOMS Industries Limited, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is ITAB Shop Concept AB ser. B stock attractive at the current price?
The data as of Sep 24, 2026: price kr 15.80, calculated fair value kr 12.54 (−21%), Quality Score 37/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of ITAB calculated?
We run ITAB Shop Concept AB ser. B through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 12.54, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.0 % above its aggregate fair value. ITAB Shop Concept AB ser. B itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of ITAB Shop Concept AB ser. B (ITAB)?
The closing price on Sep 24, 2026 was kr 15.80. Our model-based fair value is kr 12.54, about −21% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with ITAB Shop Concept AB ser. B right now?
Weak quality (37/100) and above fair value at the same time, the margin of safety is missing on both counts. A fairly wide model range (kr 9.21 to kr 20.07) leaves room in how you read the outcome.
Where does the earnings growth of ITAB Shop Concept AB ser. B (ITAB) come from?
Earnings per share at ITAB Shop Concept AB ser. B grew +0.4 % a year from 2014 to 2025. Broken into its drivers: revenue per share +8.2 %, EBIT margin −3.9 %, tax rate −1.6 %, residual (interest, one-offs) −1.8 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of ITAB Shop Concept AB ser. B
How large is the market capitalisation of ITAB Shop Concept AB ser. B (ITAB)?
The market capitalisation of ITAB Shop Concept AB ser. B is 4.0B SEK (≈ $407M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of ITAB Shop Concept AB ser. B (ITAB)?
The price-to-sales ratio of ITAB Shop Concept AB ser. B is 0.26 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of ITAB Shop Concept AB ser. B (ITAB)?
Earnings per share at ITAB Shop Concept AB ser. B are kr 0.6300 (price ÷ EPS = P/E 25.1). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of ITAB Shop Concept AB ser. B (ITAB)?
The dividend yield of ITAB Shop Concept AB ser. B is 4.0% (payout 102%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of ITAB Shop Concept AB ser. B (ITAB)?
The net margin of ITAB Shop Concept AB ser. B is 1.0% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of ITAB Shop Concept AB ser. B (ITAB)?
The return on equity (ROE) of ITAB Shop Concept AB ser. B is 4.3% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of ITAB Shop Concept AB ser. B (ITAB)?
On an EBIT basis the return on assets of ITAB Shop Concept AB ser. B is 5.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of ITAB Shop Concept AB ser. B (ITAB)?
The operating margin of ITAB Shop Concept AB ser. B is 4.9% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at ITAB Shop Concept AB ser. B (ITAB)?
Revenue at ITAB Shop Concept AB ser. B is growing +3.7% versus a year earlier (3y avg +23.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at ITAB Shop Concept AB ser. B (ITAB)?
Earnings per share at ITAB Shop Concept AB ser. B are growing +81.9% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does ITAB Shop Concept AB ser. B (ITAB) carry?
The net debt of ITAB Shop Concept AB ser. B is 3.8B SEK (fiscal year 2025, ≈ 4.8 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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