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Jacques Bogart SA (JBOG) fair value: what the stock is really worth

As of Sep 24, 2026: fair value of Jacques Bogart SA €2.37, price €1.97, upside +20.2%, quality 45 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? No
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Consumer Defensive · FR · ISIN FR0012872141

JB Some data Sep 23, 2026

Jacques Bogart SA

JBOG · PA

SpeculativeUpside exists, but weak quality makes the signal speculative.

✓Fair value €2.37 · Undervalued (+20%)
!Quality 45/100
!Weak Growth (revenue 5y +3.5 %/yr)
!Loss-making · -8.6% net margin (TTM)
✓Low debt · generates free cash flow
!Trails peers (4/12)
!Narrow moat 14/100
!Evidence only medium, so the estimate is less certain

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

€11.57 €1.75 Fair Value €2.37 Jun 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.

How to read this chart

60‑month range €1.75 – €11.57 · fair‑value band €1.61 – €3.22 · the €1.97 price screens below the €2.37 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 23, 2026.

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Company profile

Jacques Bogart S.A. designs, produces, and distributes perfumes and cosmetics worldwide.

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Jacques Bogart S.A. designs, produces, and distributes perfumes and cosmetics worldwide. The company markets its fragrance and cosmetic products under the April, Carven Parfums, Chevignon, Close, Cousin.e.s, I Wanna Have, Jacques Bogart, Méthode Jeanne Piaubert, Stendhal, Ted Lapidus, and Rose et Marius brands, as well as fashion products under the TED LAPIDUS FASHION brand name. It also operates as a beauty retailer. The company was founded in 1975 and is based in Paris, France.

Stock analysis

Jacques Bogart SA (JBOG) currently trades at €1.97, while our model-based Fair Value estimate is €2.37, implying the stock looks roughly 16.8% undervalued today.

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Valuation

Bull case: the DCF Models group reads highest at a median of €20.02 per share, and 13 of the 13 models we run sit above the €1.97 price.

Bear case: the Dividend Discount group reads lowest at €2.20, and 0 of the 13 models stay below the price. Evidence for this calculation is medium.

Scenario range: €1.61 (bear) to €3.22 (bull), the price of €1.97 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 45/100 (below-average quality), in the Consumer Defensive sector.

Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.

Jacques Bogart SA reported revenue of €265M in FY2025 versus €246M in FY2021, a compound +1.9%/yr. Reported net income was −€22.6M in FY2025.

Key figures

Market cap €28.8M · P/S ratio 0.11 · EPS (TTM) €−1.55 · Dividend yield 8.2% · Net margin −8.5% · Return on equity −32.2% · Return on assets (EBIT) 0.0% · Operating margin −2.1%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).

What moves the price

The share trades about 57% below its 52-week high and 13% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Defensive peers we cover trades at −14% fair-value upside, at 20%, JBOG screens cheaper than that median.

Fair Value models

Bear €1.61 Fair Value €2.37 Bull €3.22
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF €16.34 €23.57 €33.89 80
Growth DCF €16.62 €23.09 €31.81 79
Owner Earnings €13.95 €20.02 €28.68 77
All 13 models by family
DCF Models
FCF DCF €16.34 €23.57 €33.89 80
Owner Earnings €13.95 €20.02 €28.68 77
5Y Revenue Exit €12.04 €16.95 €22.99 73
5Y EBITDA Exit €14.17 €20.85 €28.43 75
10Y Revenue Exit €13.29 €18.02 €23.98 67
10Y EBITDA Exit €14.85 €20.64 €27.96 69
Dividend Discount
Gordon GGM €1.41 €2.81 €4.25 67
DDM Multi-Stage €1.41 €2.20 €2.96 66
Multiples
EV/EBITDA €14.43 €18.78 €23.14 67
EV/Revenue €10.00 €13.71 €17.41 54
Asset-Based
NCAV (Graham) €1.96 €2.63 €3.93 54
Growth DCF
Growth DCF €16.62 €23.09 €31.81 79
Rev-Margin DCF €12.04 €17.12 €22.88 73

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Quality Score breakdown

Overall quality 45/100

Of which business quality 43 · Market factors (momentum, volatility) 26

Profitability 25
Margins and returns on capital today
Quality Growth 19
Are margins and returns improving?
Cashflow 47
Earnings quality: real cash, not paper profit
Fin. Strength 18
Balance sheet, leverage, solvency risk
Investment 100
Disciplined investing over empire-building
Low Volatility 54
Calm price path (market factor)
Momentum 19
Price trend over the last 3–12 months (market factor)
52W Momentum 4
Distance to the 52-week high (market factor)
Net Issuance 84
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 31/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
−8.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−3.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.5%
Start year 2020 (pandemic). Over 10 years: +10.5% a year
Revenue growth 25 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−2.6%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
4.0% (2020) → −6.5% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−14.3%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (euro area: IMF forecast 2.2% a year to 2030, 2.6% from 2016 to 2025) that is about −16.1% a year for the price.

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Household & Personal Products · 251 stocks

Beats the industry median on 4/11 measures
Overall it trails its industry peers.
Valuation
Quality Score 45 · Bottom 25%
Fair Value upside +20% · Above median
Profitability
Return on assets −2% · Bottom 25%
Net margin (TTM) −9% · Bottom 25%
Operating margin (TTM) −2% · Bottom 25%
Growth and dividend
Revenue growth −9% · Bottom 25%
Dividend yield (TTM) 8.2% · Top 25%
Balance sheet
Debt / equity 0.29× · Above median

Valuation Multiplesvs Household & Personal Products median · lower = cheaper

P/B 0.57× · Cheaper than median
P/S (TTM) 0.12× · Cheapest 25%
P/FCF 2.4× · Pricier than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)60 · sector 33
FUTURE (revenue growth)0 · sector 8
PAST (return on equity)0 · sector 27
HEALTH (low debt)85 · sector 98
DIVIDEND (yield)100 · sector 55

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
Colgate-Palmolive Company CL $85.93 $55.95 −35%
Hindustan Unilever Limited HINDUNILVR ₹1,950 ₹775.25 −60%
Kenvue Inc KVUE $17.86 $12.73 −29%
Kimberly-Clark Corporation KMB $97.70 $83.93 −14%
Henkel AG HEN €68.50 €80.96 +18%
The Estée Lauder Companies Inc EL $98.83 $27.22 −72%
Church & Dwight Co CHD $96.02 $65.12 −32%
Beiersdorf Aktiengesellschaft, BEI €78.18 €68.95 −12%
Puig Brands, S.A PUIG €17.56 €19.32 +10%
The Clorox Company CLX $87.15 $104.53 +20%

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Cite: Fair Value Calculator (2026). "Jacques Bogart SA Fair Value". https://www.fairvalue-calculator.com/stock/JBOG

Frequently asked questions

Is Jacques Bogart SA (JBOG) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of €2.37 versus a price of €1.97, about +20% upside (undervalued).
What is the fair value of JBOG?
Our model-based fair value for Jacques Bogart SA is €2.37 (as of Sep 23, 2026), built from audited fundamentals. The current price: €1.97.
What is the quality score of JBOG?
Jacques Bogart SA has a Quality Score of 45/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Jacques Bogart SA (JBOG)?
Our model-based price target is the fair value of €2.37 (as of Sep 23, 2026) from 13 valuation models. Cautious scenario €1.61, optimistic scenario €3.22. It is a calculation from audited fundamentals, not an analyst target.
What is the Jacques Bogart SA stock forecast for 2026?
Our models put fair value at €2.37, about +20% upside versus a price of €1.97 (undervalued). Cautious scenario €1.61, optimistic scenario €3.22. The calculation is refreshed regularly with new filings.
What is the revenue of Jacques Bogart SA (JBOG)?
Jacques Bogart SA reported trailing-twelve-month revenue of about €265M (latest available figure, as of Sep 23, 2026).
Does Jacques Bogart SA pay a dividend?
Jacques Bogart SA currently shows a dividend yield of about 8.18% relative to its recent price (as of Sep 23, 2026).
What growth is priced into Jacques Bogart SA (JBOG)?
For today's price to be fair in a discounted-cash-flow model, Jacques Bogart SA would have to grow free cash flow by -14.3 % per year for five years (discount rate 9.0 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +3.5 % per year. As of Sep 23, 2026.
What discount rate (WACC) does the fair value of JBOG use?
Our models discount Jacques Bogart SA at 9.0 %: a base by market capitalisation (nano), damped by beta 0.51, country premium for France. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Jacques Bogart SA that is -14.3 % per year a year over ten years, using the same discount rate (9.0 %) and the same formula as our fair value.
How much growth has Jacques Bogart SA (JBOG) delivered so far?
Over the past 5 years revenue at Jacques Bogart SA grew +3.5 % a year. The price currently implies -14.3 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Jacques Bogart SA (JBOG) growing?
The median revenue growth in the sector is +2.9 % a year. That is the yardstick for the growth priced into Jacques Bogart SA (-14.3 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Jacques Bogart SA (JBOG)?
The free-cash-flow yield on the price is 48.21 %: that much free cash flow Jacques Bogart SA produces per unit of market value. When it exceeds the discount rate of our models (9.0 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Jacques Bogart SA (JBOG)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Jacques Bogart SA it is €2.37 per share (as of Sep 23, 2026), against a price of €1.97. It is the blended result of 13 valuation models (cash flow, earnings, asset, dividend).
Is Jacques Bogart SA stock overvalued or undervalued in 2026?
As of Sep 23, 2026, JBOG trades below its calculated fair value: price €1.97, fair value €2.37, a gap of about +20% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of JBOG?
No. The price is what the market pays today (€1.97); the fair value is what the company's own numbers justify (€2.37). For Jacques Bogart SA the two are €0.3970 per share apart. That gap is exactly why we show both numbers side by side.
How much is Jacques Bogart SA worth?
The market values Jacques Bogart SA at about €28.8M (market capitalisation, as of Sep 23, 2026). Per share that is €1.97; our models calculate a fair value of €2.37 per share.
What do the bullish and bearish scenarios say about JBOG?
Our models span a range for Jacques Bogart SA: cautious scenario €1.61, base €2.37, optimistic €3.22 per share (as of Sep 23, 2026, price €1.97). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Jacques Bogart SA (JBOG)?
Balance-sheet figures for Jacques Bogart SA (as of Sep 23, 2026): return on equity −32.2%, debt of 0.29 per unit of equity. They feed the Quality Score of 45/100, which measures business quality independently of the share price.
How far is JBOG from its 52-week high?
Jacques Bogart SA trades at €1.97, about 57% below its 52-week high of €4.58 and 13% above the low of €1.75 (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of €2.37 is for.
Which stocks are comparable to Jacques Bogart SA?
From the same area (Consumer Defensive) we also value Colgate-Palmolive Company, Hindustan Unilever Limited, Kenvue Inc, Kimberly-Clark Corporation, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Jacques Bogart SA stock attractive at the current price?
The data as of Sep 23, 2026: price €1.97, calculated fair value €2.37 (+20%), Quality Score 45/100, from 13 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of JBOG calculated?
We run Jacques Bogart SA through 13 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of €2.37, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.0 % above its aggregate fair value. Jacques Bogart SA currently trades 20 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Jacques Bogart SA (JBOG)?
The closing price on Sep 24, 2026 was €1.97. Our model-based fair value is €2.37, about +20% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Jacques Bogart SA right now?
Solid quality (45/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (€1.61 to €3.22) leaves room in how you read the outcome.

Key figures of Jacques Bogart SA

How large is the market capitalisation of Jacques Bogart SA (JBOG)?
The market capitalisation of Jacques Bogart SA is €28.8M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Jacques Bogart SA (JBOG)?
The price-to-sales ratio of Jacques Bogart SA is 0.11 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Jacques Bogart SA (JBOG)?
Earnings per share at Jacques Bogart SA are €−1.55. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Jacques Bogart SA (JBOG)?
The dividend yield of Jacques Bogart SA is 8.2%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Jacques Bogart SA (JBOG)?
The net margin of Jacques Bogart SA is −8.5% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Jacques Bogart SA (JBOG)?
The return on equity (ROE) of Jacques Bogart SA is −32.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Jacques Bogart SA (JBOG)?
On an EBIT basis the return on assets of Jacques Bogart SA is 0.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Jacques Bogart SA (JBOG)?
The operating margin of Jacques Bogart SA is −2.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Jacques Bogart SA (JBOG)?
Revenue at Jacques Bogart SA is growing −8.6% versus a year earlier (3y avg −3.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Jacques Bogart SA (JBOG)?
Earnings per share at Jacques Bogart SA are growing −43.6% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Jacques Bogart SA (JBOG) carry?
The net debt of Jacques Bogart SA is €166M (fiscal year 2025, ≈ 12.0 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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