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Juventus Football Club (JUVE) fair value: what the stock is really worth

As of Nov 12, 2026: fair value (intrinsic value) of Juventus Football Club stock €0.48, price €1.53, that is 68.6% below the price, quality 35 out of 100. Rating: strongly overvalued. Calculated from audited financials with 9 of our 26 valuation models and 37 quality factors, updated daily.

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Communication Services IT · ISIN IT0000336518

JF Juventus Football Club logo Some data Nov 13, 2026

Juventus Football Club

JUVE · MI

Far too expensive (fair value 69% below the price), weak company and falling price: meets none of the 3 rules.

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Generates free cash flow 
Some data 
Changed on Nov 2: €0.8800 → €0.4800 
Fair value €0.4800 · Strongly overvalued 
Quality 35/100 
Falling price (downtrend) 
Weak Growth (revenue 5y −5.2 %/yr in EUR) 
Loss-making · -13.9% net margin (TTM) 
High debt 
Trails peers (1/10) 
Narrow moat 16/100
Recent news very negative 
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What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

€6.04 €1.53 Fair Value €0.4800 Sep 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 13, 2026.

How to read this chart

60‑month range €1.53 – €6.04 · fair‑value band €0.4800 – €0.8200 · the €1.53 price screens above the €0.4800 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. As of Nov 13, 2026.

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Company profile

Juventus Football Club S.p.A. operates as a professional football club in Italy. The company participates in national and international football competitions, as well as organizes matches.

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It is also involved in licensing of audiovisual and media rights related to competitions played; sponsorships, stadium, direct retail, e-commerce, and brand licensing activities for products; marketing of additional services to its fans; and management of multi-year rights to the sporting performances of footballers.

The company was founded in 1897 and is headquartered in Turin, Italy. Juventus Football Club S.p.A. is a subsidiary of EXOR N.V.

Stock analysis

Juventus Football Club (JUVE) currently trades at €1.53, while our model-based Fair Value estimate is €0.4800, 69% below the price, so the stock looks overvalued today.

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Valuation

Bull case: the Multiples group reads highest at a median of €2.36 per share, and 2 of the 8 models we run sit above the €1.53 price.

Bear case: the Growth DCF group reads lowest at €0.3250, and 6 of the 8 models stay below the price. Data coverage for this calculation is medium.

Scenario range: €0.4800 (bear) to €0.8200 (bull), the price of €1.53 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 35/100 (below-average quality), in the Communication Services sector.

Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.

Juventus Football Club reported revenue of €440M in FY2025 versus €479M in FY2021, a compound −2.1%/yr. Reported net income was −€58.1M in FY2025.

Key figures

Market cap €637M Small · P/S ratio 1.36 · EPS (TTM) €−0.1700 · Net margin −13.9% · Return on equity −534% · Return on assets (EBIT) −17.4% (5-year average) · Operating margin −22.2% · Revenue (TTM) €475M.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 16 out of 100 (medium confidence).

What moves the price

The share trades about 47% below its 52-week high and at its 52-week low, currently below its 200-day average.

For context, the median of 10 Communication Services peers we cover trades at −15% fair-value upside, at −69%, JUVE screens richer than that median.

Fair Value models

Bear €0.4800 Fair Value €0.4800 Bull €0.8200
Price €1.53 · Downside -68.6%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
FCF DCF €0.2100 €0.4800 €0.8200 77
Growth DCF €0.2100 €0.4500 €0.7300 76
5Y EBITDA Exit €0.9100 €1.88 €2.99 73
All 9 models by family
DCF Models
FCF DCF €0.2100 €0.4800 €0.8200 77
5Y Revenue Exit n/a €0.1900 €0.4400 69
5Y EBITDA Exit €0.9100 €1.88 €2.99 73
10Y Revenue Exit €0.0600 €0.2600 €0.4900 62
10Y EBITDA Exit €0.5800 €1.26 €2.13 65
Multiples
EV/EBITDA €1.59 €2.36 €3.13 66
EV/Revenue n/a n/a €0.0200 50
Growth DCF
Growth DCF €0.2100 €0.4500 €0.7300 76
Rev-Margin DCF n/a €0.2000 €0.4500 69

Open the full fair value analysis →

Quality Score breakdown

Overall quality 35/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 25
How much profit the company makes from its sales and capital
Quality Growth 75
Are margins and returns getting better?
Cashflow 21
Do the profits arrive as real cash?
Financial strength 4
Debt, balance sheet and risk of trouble
Investment 67
Does it invest with discipline instead of growing at any price?
Low Volatility 73
How calm the share price moves, does not count
Price momentum 9
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 0
Distance to the 52-week high, does not count
New shares 40
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 18/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+18.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+0.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−5.2%
Start year 2020 (pandemic). Over 10 years: +2.6% a year
Revenue growth 25 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−15.4%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−11.7% (2020) → −6.8% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+31.8%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (euro area: IMF forecast 2.2% a year to 2030, 2.6% from 2016 to 2025) that is about +29.0% a year for the price.

JUVE screens overvalued: fair value 69% below the price. Compare with Netflix, Inc →

Earlier news

News mood ⓘNews mood, the average tone of recent news (52 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation. Very negative
Recent news coverage is unusually downbeat.

Compare Juventus Football Club with another stock

Price, fair value, quality and upside side by side.

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Entertainment · 250 stocks

Beats the industry median on 1/10 measures
Overall it trails its industry peers.
Valuation
Quality Score 35 · Bottom 25%
Fair Value upside −68.6% · Bottom 25%
Profitability
Return on assets −7.3% · Bottom 25%
Net margin (12 months) −13.9% · Bottom 25%
Operating margin (12 months) −22.2% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) −1.5% · Below median
Balance sheet
Debt / equity 20.90× · Highest 25%

Valuation Multiplesvs Entertainment median · lower = cheaper

P/B 48.10× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (12 months) 1.34× · Cheaper than median
Price / free cash flow (fiscal year) 34.5× · Priciest 25%
EV/EBITDA 8.8× · Pricier than median

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Entertainment stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Fox Corporation FOX $58.71 $65.92 +12% vs JUVE
Netflix, Inc NFLX $62.69 $68.96 +10% vs JUVE
Universal Music Group UMG €17.18 €18.89 +10% vs JUVE
Formula One Group FWONK $109.44 $112.18 +3% vs JUVE
The Walt Disney Company DIS $118.23 $101.07 −15% vs JUVE
News Corporation NWS $29.17 $17.05 −42% vs JUVE
TKO Group TKO $194.08 $69.66 −64% vs JUVE
Liberty Live Holdings LLYVK $107.62 $38.31 −64% vs JUVE
Warner Music Group WMG $31.67 $10.61 −67% vs JUVE
Live Nation Entertainment, Inc LYV $180.14 $47.75 −73% vs JUVE

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Juventus Football Club: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Juventus Football Club Fair Value". https://www.fairvalue-calculator.com/stock/JUVE

Frequently asked questions

Is Juventus Football Club (JUVE) overvalued or undervalued?
As of Nov 13, 2026, our model estimates a fair value of €0.4800 versus a price of €1.53, about 69% lower (overvalued).
What is the fair value of JUVE?
Our model-based fair value for Juventus Football Club is €0.4800 (as of Nov 13, 2026), built from audited fundamentals. The current price: €1.53.
What is the quality score of JUVE?
Juventus Football Club has a Quality Score of 35/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Juventus Football Club (JUVE)?
Our model-based price target is the fair value of €0.4800 (as of Nov 13, 2026) from 9 valuation models. Cautious scenario €0.4800, optimistic scenario €0.8200. It is a calculation from audited fundamentals, not an analyst target.
What is the Juventus Football Club stock forecast for 2026?
Our models put fair value at €0.4800, about 69% lower versus a price of €1.53 (overvalued). Cautious scenario €0.4800, optimistic scenario €0.8200. The calculation is refreshed regularly with new filings.
What is the revenue of Juventus Football Club (JUVE)?
Juventus Football Club reported trailing-twelve-month revenue of about €475M (latest available figure, as of Nov 13, 2026).
What growth is priced into Juventus Football Club (JUVE)?
For today's price to be fair in a discounted-cash-flow model, Juventus Football Club would have to grow free cash flow by +31.8 % per year for five years (discount rate 12.3 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -5.2 % per year. As of Nov 13, 2026.
What discount rate (WACC) does the fair value of JUVE use?
Our models discount Juventus Football Club at 12.3 %: a base by market capitalisation (small), damped by beta 0.64, country premium for Italy. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Juventus Football Club that is +31.8 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (12.3 %) and the same formula as our fair value.
How much growth has Juventus Football Club (JUVE) delivered so far?
Over the past 5 years revenue at Juventus Football Club grew -5.2 % a year. The price currently implies free-cash-flow growth of +31.8 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Juventus Football Club (JUVE) growing?
The median revenue growth in the sector is +3.9 % a year. That is the yardstick for the growth priced into Juventus Football Club (+31.8 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Juventus Football Club (JUVE)?
The free-cash-flow yield on the price is 3.18 %: that much free cash flow Juventus Football Club produces per unit of market value. When it exceeds the discount rate of our models (12.3 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Juventus Football Club (JUVE)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Juventus Football Club it is €0.4800 per share (as of Nov 13, 2026), against a price of €1.53. It is the blended result of 9 valuation models in 3 families (DCF Models, Multiples, Growth DCF).
Is Juventus Football Club stock overvalued or undervalued in 2026?
As of Nov 13, 2026, JUVE trades above its calculated fair value: price €1.53, fair value €0.4800, a gap of about −69% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of JUVE?
No. The price is what the market pays today (€1.53); the fair value is what the company's own numbers justify (€0.4800). For Juventus Football Club the two are €1.05 per share apart. That gap is exactly why we show both numbers side by side.
How much is Juventus Football Club worth?
The market values Juventus Football Club at about €637M (market capitalisation, as of Nov 13, 2026). Per share that is €1.53; our models calculate a fair value of €0.4800 per share.
What do the bullish and bearish scenarios say about JUVE?
Our models span a range for Juventus Football Club: cautious scenario €0.4800, base €0.4800, optimistic €0.8200 per share (as of Nov 13, 2026, price €1.53). The range comes from different growth and margin assumptions, not from analyst opinions.
How far is JUVE from its 52-week high?
Juventus Football Club trades at €1.53, about 47% below its 52-week high of €2.90 and at the low of €1.53 (as of Nov 12, 2026). Distance from the high says nothing about value: that is what the fair value of €0.4800 is for.
Which stocks are comparable to Juventus Football Club?
From the same area (Communication Services) we also value Netflix, Inc, The Walt Disney Company, Live Nation Entertainment, Inc, TKO Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Juventus Football Club stock attractive at the current price?
The data as of Nov 13, 2026: price €1.53, calculated fair value €0.4800 (−69%), Quality Score 35/100, from 9 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of JUVE calculated?
We run Juventus Football Club through 9 models from 3 families: DCF Models, Multiples, Growth DCF. Every model gets the same audited fundamentals; the fair value of €0.4800 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.3% above its aggregate fair value. Juventus Football Club itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Juventus Football Club (JUVE)?
The closing price on Nov 12, 2026 was €1.53. Our model-based fair value is €0.4800, about 69% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Juventus Football Club right now?
The price sits above even our optimistic bull case (€0.8200). The favourable scenario is already priced in. Weak quality (35/100) and above fair value at the same time, the margin of safety is missing on both counts.

Key figures of Juventus Football Club

How large is the market capitalisation of Juventus Football Club (JUVE)?
The market capitalisation of Juventus Football Club is €637M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Juventus Football Club (JUVE)?
The price-to-sales ratio of Juventus Football Club is 1.36 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Juventus Football Club (JUVE)?
Earnings per share at Juventus Football Club are €−0.1700. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Juventus Football Club (JUVE)?
The net margin of Juventus Football Club is −13.9% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Juventus Football Club (JUVE)?
The return on equity (ROE) of Juventus Football Club is −534% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Juventus Football Club (JUVE)?
On an EBIT basis the return on assets of Juventus Football Club is −17.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Juventus Football Club (JUVE)?
The operating margin of Juventus Football Club is −22.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Juventus Football Club (JUVE)?
Revenue at Juventus Football Club is growing −1.5% versus a year earlier (3y avg +0.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much net debt does Juventus Football Club (JUVE) carry?
The net debt of Juventus Football Club is €303M (fiscal year 2025, ≈ 16.4 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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