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The Kroger Co. (K1RC34) fair value: what the stock is really worth

As of Oct 1, 2026: fair value of The Kroger Co. BRL 27.74, price BRL 50.15, upside -44.7%, quality 62 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? Yes
  3. Add to watchlist

Consumer Defensive · BR · Home US

TK Some data Oct 3, 2026

The Kroger Co.

K1RC34 · SA

Stretched ValuationStrong overvaluation with only moderate quality.

!Fair value R$27.74 · Strongly overvalued (−44.7%)
✓Quality 62/100
!Weak Growth (revenue 3y −0.1 %/yr)
!Thin margins · 0.7% net margin (TTM)
!High debt · generates free cash flow
✓0.3% dividend yield · Sustainable
!Trails peers (4/11)
!Narrow moat 37/100
!Evidence only medium, so the estimate is less certain
!Weak on valuation: 24 out of 100
!Weak on future: 11 out of 100
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

R$68.18 R$29.03 Fair Value R$27.74 Jun 2021 Oct 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 3, 2026.

How to read this chart

60‑month range R$29.03 – R$68.18 · fair‑value band R$18.34 – R$37.76 · the R$50.15 price screens above the R$27.74 fair value. Dashed = 300-day average. As of Oct 3, 2026.

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Company profile

The Kroger Co. operates as a food and drug retailer in the United States. The company operates combination food and drug stores, multi-department stores, marketplace stores, and price impact warehouses.

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The Kroger Co. operates as a food and drug retailer in the United States. The company operates combination food and drug stores, multi-department stores, marketplace stores, and price impact warehouses. Its combination food and drug stores offer natural food and organic sections, pharmacies, general merchandise, pet centers, fresh seafood, and organic produce; and its multi-department stores provide apparel, home fashion and furnishings, outdoor living, electronics, automotive products, and toys. The company's marketplace stores offer full-service grocery, pharmacy, health and beauty care, and perishable goods, as well as general merchandise, including apparel, home goods, and toys; and its price impact warehouse stores provide grocery, and health and beauty care items, as well as meat, dairy, baked goods, and fresh produce items. It also manufactures and processes food products for sale in its supermarkets and online; and sells fuel through its fuel centers. The company sells its products through its stores, fuel centers, and online platforms. The Kroger Co. was founded in 1883 and is based in Cincinnati, Ohio.

Stock analysis

The Kroger Co. (K1RC34) currently trades at R$50.15, while our model-based Fair Value estimate is R$27.74, 44.7% below the price, so the stock looks overvalued today.

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Valuation

Bull case: the DCF Models group reads highest at a median of R$33.61 per share, and 5 of the 24 models we run sit above the R$50.15 price.

Bear case: the Asset-Based group reads lowest at R$5.62, and 19 of the 24 models stay below the price. Evidence for this calculation is medium.

Scenario range: R$18.34 (bear) to R$37.76 (bull), the price of R$50.15 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 62/100 (solid quality), in the Consumer Defensive sector.

Weak Growth: Revenue growth is weak: less than 2 % a year.

The Kroger Co. reported revenue of $148B in FY2026 versus $138B in FY2022, a compound +1.7%/yr. Reported net income was $1.0B in FY2026, compounding −11.5%/yr from FY2022.

Key figures

Market cap R$205B (≈ $39.3B) · P/E ratio 37.7 · P/S ratio 0.26 · EPS (TTM) R$8.88 · Dividend yield 0.3% · Net margin 0.7% · Return on equity 13.8% · Return on assets (EBIT) 6.6%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (medium confidence).

What moves the price

The share trades about 19% below its 52-week high and 3% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Defensive peers we cover trades at 8% fair-value upside, at −45%, K1RC34 screens richer than that median.

Fair Value models

Bear R$18.34 Fair Value R$27.74 Bull R$37.76
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2026 figures (about 8 months old). Earnings retained since then (R$5.26 per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF R$39.25 R$60.02 R$99.62 75
Growth DCF R$41.70 R$61.93 R$97.42 74
Residual Income R$9.17 R$10.96 R$14.53 73
All 24 models by family
DCF Models
FCF DCF R$39.25 R$60.02 R$99.62 75
Owner Earnings n/a R$3.29 >R$13.16 70
5Y Revenue Exit R$19.06 R$30.35 R$46.94 69
5Y EBITDA Exit R$43.41 R$72.21 R$110.84 71
5Y P/E Exit R$17.24 R$27.23 R$39.51 67
10Y Revenue Exit R$25.86 R$35.58 R$45.74 65
10Y EBITDA Exit R$41.34 R$62.02 R$84.46 66
10Y P/E Exit R$25.40 R$33.61 R$41.24 62
Earnings-Based
Graham-Dodd R$9.77 R$13.27 R$15.37 65
EPV R$4.31 R$7.66 R$10.59 69
Dividend Discount
Gordon GGM R$11.50 R$12.58 R$14.24 67
DDM Multi-Stage R$11.50 R$14.72 R$19.03 65
Multiples
P/E Multiple R$22.64 R$30.18 R$37.73 63
P/S Multiple R$18.33 R$24.43 R$30.54 58
P/B Multiple R$18.33 R$24.43 R$30.54 55
EV/EBIT R$18.28 R$29.64 R$41.01 64
EV/EBITDA R$56.22 R$80.23 R$104.24 67
EV/Revenue R$8.52 R$18.95 R$29.38 51
Asset-Based
NCAV (Graham) R$4.19 R$5.62 R$8.38 54
Growth DCF
Growth DCF R$41.70 R$61.93 R$97.42 74
Rev-Margin DCF R$19.06 R$31.63 R$47.74 69
Economic Profit
Residual Income R$9.17 R$10.96 R$14.53 73
ROIC Compounder R$4.31 R$7.66 R$11.33 67
Growth Earnings
Growth-Adj P/E R$15.99 R$22.84 R$29.69 65

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Quality Score breakdown

Overall quality 62/100

Of which business quality 59 · Market factors (momentum, volatility) 43

Profitability 61
Margins and returns on capital today
Quality Growth 48
Are margins and returns improving?
Cashflow 43
Earnings quality: real cash, not paper profit
Fin. Strength 31
Balance sheet, leverage, solvency risk
Investment 99
Disciplined investing over empire-building
Low Volatility 91
Calm price path (market factor)
Momentum 28
Price trend over the last 3–12 months (market factor)
52W Momentum 13
Distance to the 52-week high (market factor)
Net Issuance 100
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 40/100
Revenue growth is weak: less than 2 % a year.
Revenue growth 1 year
+0.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−0.1%
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−5.9%
Earnings growth per share plus dividend.
Earnings per share, growth per year−6.2%
Dividend (yield on the price)0.3%
Profit margin 2022 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.3% → 1%

K1RC34 screens overvalued: fair value 45% below the price. Compare with Loblaw Companies Limited →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Grocery Stores · 71 stocks

Beats the industry median on 4/11 measures
Overall it trails its industry peers.
Valuation
Quality Score 62 · Above median
Fair Value upside −7.9% · Below median
Profitability
Return on equity (TTM) 13.8% · Above median
Return on assets 5.8% · Above median
Net margin (TTM) 0.7% · Bottom 25%
Operating margin (TTM) 3.2% · Below median
Growth and dividend
Revenue growth 2.2% · Below median
Dividend yield (TTM) 0.3% · Bottom 25%
Balance sheet
Debt / equity 2.45× · Highest 25%

Valuation Multiplesvs Grocery Stores median · lower = cheaper

P/E (TTM) 37.7× · Priciest 25%
PEG 0.63× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)24 · sector 39
FUTURE (revenue growth)11 · sector 17
PAST (return on equity)55 · sector 53
HEALTH (low debt)0 · sector 90
DIVIDEND (yield)6 · sector 61

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Grocery Stores stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
Loblaw Companies Limited L C$62.71 C$44.76 −29%
The Kroger Co KR $60.79 $30.42 −50%
Woolworths Group WOW A$38.35 A$19.56 −49%
Koninklijke Ahold Delhaize N.V AD €31.50 €53.98 +71%
George Weston Limited WN C$101.21 C$155.86 +54%
Metro Inc MRU C$89.95 C$96.77 +8%
Carrefour SA CA €15.33 €20.64 +35%
CP ALL Public Company CPALL 43.00 THB 58.21 THB +35%
Kesko Oyj KESKOB €22.94 €12.99 −43%
BIM Birlesik Magazalar A.S., BIMAS 424.75 TRY 247.71 TRY −42%

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The Kroger Co. · Fair Value
R$27.74 −45%Fair Value
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Cite: Fair Value Calculator (2026). "The Kroger Co. Fair Value". https://www.fairvalue-calculator.com/stock/K1RC34

Frequently asked questions

Is The Kroger Co. (K1RC34) overvalued or undervalued?
As of Oct 3, 2026, our model estimates a fair value of R$27.74 versus a price of R$50.15, about −45% upside (overvalued).
What is the fair value of K1RC34?
Our model-based fair value for The Kroger Co. is R$27.74 (as of Oct 3, 2026), built from audited fundamentals. The current price: R$50.15.
What is the quality score of K1RC34?
The Kroger Co. has a Quality Score of 62/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for The Kroger Co. (K1RC34)?
Our model-based price target is the fair value of R$27.74 (as of Oct 3, 2026) from 24 valuation models. Cautious scenario R$18.34, optimistic scenario R$37.76. It is a calculation from audited fundamentals, not an analyst target.
What is the The Kroger Co. stock forecast for 2026?
Our models put fair value at R$27.74, about −45% upside versus a price of R$50.15 (overvalued). Cautious scenario R$18.34, optimistic scenario R$37.76. The calculation is refreshed regularly with new filings.
What is the revenue of The Kroger Co. (K1RC34)?
The Kroger Co. reported trailing-twelve-month revenue of about $149B (latest available figure, as of Oct 3, 2026).
Does The Kroger Co. pay a dividend?
The Kroger Co. currently shows a dividend yield of about 0.31% relative to its recent price (as of Oct 3, 2026).
What is the intrinsic value of The Kroger Co. (K1RC34)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For The Kroger Co. it is R$27.74 per share (as of Oct 3, 2026), against a price of R$50.15. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is The Kroger Co. stock overvalued or undervalued in 2026?
As of Oct 3, 2026, K1RC34 trades above its calculated fair value: price R$50.15, fair value R$27.74, a gap of about −45% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of K1RC34?
No. The price is what the market pays today (R$50.15); the fair value is what the company's own numbers justify (R$27.74). For The Kroger Co. the two are R$22.41 per share apart. That gap is exactly why we show both numbers side by side.
How much is The Kroger Co. worth?
The market values The Kroger Co. at about R$205B (market capitalisation, as of Oct 3, 2026). Per share that is R$50.15; our models calculate a fair value of R$27.74 per share.
What do the bullish and bearish scenarios say about K1RC34?
Our models span a range for The Kroger Co.: cautious scenario R$18.34, base R$27.74, optimistic R$37.76 per share (as of Oct 3, 2026, price R$50.15). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of K1RC34?
The Kroger Co. trades at a price-to-earnings ratio of 37.7 (as of Oct 3, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of R$27.74 is built from several models across several years. Other multiples: PEG 0.6.
What is the PEG ratio of K1RC34?
The PEG ratio of The Kroger Co. is 0.63 (P/E divided by earnings growth, as of Oct 3, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of The Kroger Co. (K1RC34)?
Balance-sheet figures for The Kroger Co. (as of Oct 3, 2026): return on equity 13.8%, debt of 2.45 per unit of equity. They feed the Quality Score of 62/100, which measures business quality independently of the share price.
How far is K1RC34 from its 52-week high?
The Kroger Co. trades at R$50.15, about 19% below its 52-week high of R$61.68 and 3% above the low of R$48.59 (as of Oct 1, 2026). Distance from the high says nothing about value: that is what the fair value of R$27.74 is for.
Which stocks are comparable to The Kroger Co.?
From the same area (Consumer Defensive) we also value Loblaw Companies Limited, The Kroger Co, Woolworths Group, Koninklijke Ahold Delhaize N.V, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is The Kroger Co. stock attractive at the current price?
The data as of Oct 3, 2026: price R$50.15, calculated fair value R$27.74 (−45%), Quality Score 62/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of K1RC34 calculated?
We run The Kroger Co. through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of R$27.74, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. The Kroger Co. itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of The Kroger Co. (K1RC34)?
The closing price on Oct 1, 2026 was R$50.15. Our model-based fair value is R$27.74, about −45% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with The Kroger Co. right now?
The price sits above even our optimistic bull case (R$37.76). The favourable scenario is already priced in. Solid but not exceptional quality (62/100) and above fair value, neither a clear bargain nor a standout compounder. A fairly wide model range (R$18.34 to R$37.76) leaves room in how you read the outcome.

Key figures of The Kroger Co.

How large is the market capitalisation of The Kroger Co. (K1RC34)?
The market capitalisation of The Kroger Co. is R$205B (≈ $39.3B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of The Kroger Co. (K1RC34)?
The price-to-sales ratio of The Kroger Co. is 0.26 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of The Kroger Co. (K1RC34)?
Earnings per share at The Kroger Co. are R$8.88 (price ÷ EPS = P/E 37.7). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of The Kroger Co. (K1RC34)?
The dividend yield of The Kroger Co. is 0.3% (payout 1.8%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of The Kroger Co. (K1RC34)?
The net margin of The Kroger Co. is 0.7% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of The Kroger Co. (K1RC34)?
The return on equity (ROE) of The Kroger Co. is 13.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of The Kroger Co. (K1RC34)?
On an EBIT basis the return on assets of The Kroger Co. is 6.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of The Kroger Co. (K1RC34)?
The operating margin of The Kroger Co. is 3.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at The Kroger Co. (K1RC34)?
Revenue at The Kroger Co. is growing +2.2% versus a year earlier (3y avg −0.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at The Kroger Co. (K1RC34)?
Earnings per share at The Kroger Co. are growing +13.2% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does The Kroger Co. (K1RC34) generate?
The free cash flow of The Kroger Co. is $3.5B (fiscal year 2026). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does The Kroger Co. (K1RC34) carry?
The net debt of The Kroger Co. is $12.5B (fiscal year 2026, ≈ 3.6 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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