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Kelly Services, Inc (KELYB) Fair Value & Analysis

Industrials · US · Market cap $624M

KS Kelly Services, Inc logo Kelly Services, Inc KELYB · US
Price$23.46
Fair Value$47.33
Upside+101.8%
Quality60/100
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Weak Growth
Loss-making · -6.4% net margin
Low debt · generates free cash flow
1.59% dividend yield
Trails peers (4/14)
Narrow moat 16/100
Evidence: Medium Range $35.58 – $66.90 Share as image

Fair value as of: Jul 24, 2026

From 9 valuation models · updated 17 days ago

Fair value updated Jul 24, 2026, revised from $35.24 to $47.33 (+34.3%) since Jun 25, 2026. Share price −0.6% over the past month.

A solid business, screening 102% undervalued on our models.

What matters now

  • The price is below even our cautious bear case ($35.58). The market is more pessimistic than our downside scenario.
  • Solid quality (60/100) at a price below fair value, the discount is the argument here, not the business quality.
  • A fairly wide model range ($35.58 to $66.90) leaves room in how you read the outcome.
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Price vs Fair Value (5 years)

$37.61 $8.40 Fair Value $47.33 Apr 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 24, 2026.

How to read this chart

60‑month range $8.40 – $37.61 · fair‑value band $35.58 – $66.90 · the $23.46 price screens below the $47.33 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 24, 2026.

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Analysis

Kelly Services, Inc (KELYB) currently trades at $23.46, while our model-based Fair Value estimate is $47.33, implying the stock looks roughly 101.8% undervalued today. The Quality Score stands at 60/100 (solid quality), in the Industrials sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.

Over the trailing twelve months, Kelly Services, Inc generated revenue of $4.1B at a net margin of -6.4%. Revenue declined 10.7% year over year. It earns a return on equity of -24.1%. Net debt stands at $126M. Fundamentals as of Jul 24, 2026

Our scenario range runs from $35.58 (bear case) to $66.90 (bull case); at $23.46, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 38% below its 52-week high and 183% above its 52-week low, currently above its 200-day average. For context, the median of 10 Industrials peers we cover trades at 23% fair-value upside, at 102%, KELYB screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Growth DCF $34.10 $43.37 $58.89 80
Rev-Margin DCF $33.28 $49.41 $69.81 74
Gordon GGM $3.21 $3.68 $4.18 70
All 9 models by family
DCF Models
FCF DCF $33.10 $42.79 $60.53 38
5Y Revenue Exit $33.28 $48.49 $71.29 39
10Y Revenue Exit $32.05 $44.05 $57.39 36
Dividend Discount
Gordon GGM $3.21 $3.68 $4.18 70
DDM Multi-Stage $3.21 $4.01 $4.91 61
Multiples
EV/Revenue $36.44 $53.17 $69.90 43
Asset-Based
NCAV (Graham) $18.35 $24.60 $36.71 50
Growth DCF
Growth DCF $34.10 $43.37 $58.89 80
Rev-Margin DCF $33.28 $49.41 $69.81 74

Widest divergence: Multiples ($53.17) versus Dividend Discount ($3.68). Highest evidence: Growth DCF (80).

Key figures & financial health

Revenue (TTM) $4.1B
Revenue growth (YoY) -10.7%
Net margin -6.4%
Return on equity -24.1%
Free cash flow $114M FY2025
Operating margin 0.4%
More key figures
EPS (TTM) $-7.57
Dividend yield 1.6%
EPS growth (YoY) +333%
Net debt $126M FY2025

Figures from reported company fundamentals · as of Jul 24, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 60/100

Of which business quality 60 · Market factors (momentum, volatility) 75

Profitability 34
Margins and returns on capital today
Quality Growth 44
Are margins and returns improving?
Cashflow 48
Earnings quality: real cash, not paper profit
Fin. Strength 64
Balance sheet, leverage, solvency risk
Investment 100
Disciplined investing over empire-building
Low Volatility 37
Calm price path (market factor)
Momentum 100
Price trend over the last 3–12 months (market factor)
52W Momentum 76
Distance to the 52-week high (market factor)
Net Issuance 96
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Kelly Services, Inc., together with its subsidiaries, provides workforce solutions to various industries in the Americas, Europe, Mexico, and the Asia-Pacific region. It operates in three segments: Enterprise Talent Management, Science, Engineering & Technology, and Education.

Full company description

Kelly Services, Inc., together with its subsidiaries, provides workforce solutions to various industries in the Americas, Europe, Mexico, and the Asia-Pacific region. It operates in three segments: Enterprise Talent Management, Science, Engineering & Technology, and Education. The Enterprise Talent Management segment delivers temporary staffing, outcome-based, and permanent placement services providing administrative, accounting, and finance; light industrial; contact center staffing; and other workforce solutions. This segment also delivers talent solutions, including managed service provider, payroll process outsourcing, recruitment process outsourcing solutions, and executive coaching programs to customers on a global basis that includes its RocketPower and Sevenstep brands. The Science, Engineering & Technology segment offers temporary staffing, outcome-based, and permanent placement services in the areas of science and clinical research, engineering, technology, and telecommunications specialties. The Education segment provides staffing, permanent placement, and executive search services to pre-K-12 school districts and education organizations. Kelly Services, Inc. was founded in 1946 and is headquartered in Troy, Michigan.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Kelly Services, Inc reported revenue of $4.3B in FY2025 versus $4.9B in FY2021, a compound −3.5%/yr. Reported net income was −$254M in FY2025.

Growth Quality 20/100
Revenue growth is weak, negative or inconsistent.
Latest Revenue (FY 2025)
$4.3B
Latest YoY
−1.9%
Avg. growth/yr (3Y)
−5.0%
Avg. growth/yr (5Y)
−1.2%
Avg. growth/yr (40Y)
+4.0%
Revenue −3.5%/yr
FY21 $4.9B
FY22 $5.0B
FY23 $4.8B
FY24 $4.3B
FY25 $4.3B
Net income
FY21 $156M
FY22 −$62.5M
FY23 $36.4M
FY24 −$600K
FY25 −$254M

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Cite: Fair Value Calculator (2026). "Kelly Services, Inc Fair Value". https://www.fairvalue-calculator.com/stock/KELYB

Peer Group

Staffing & Employment Services · 85 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 60 · Above median
Fair Value upside +102% · Top 25%
Return on assets 1% · Below median
Net margin (TTM) -6% · Bottom 25%
Operating margin (TTM) 0% · Bottom 25%
Revenue growth -11% · Bottom 25%
Dividend yield (TTM) 1.6% · Bottom 25%
Debt / equity 0.10× · Higher than median

Valuation Multiples vs Staffing & Employment Services median · lower = cheaper

P/B 0.64× · Cheaper than 75% of peers
P/S (TTM) 0.15× · Cheaper than 75% of peers
P/FCF 5.5× · Pricier than median
EV/EBITDA 8.9× · Pricier than median
PEG 1.47× · Pricier than 75% of peers

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 100 · sector 41
FUTURE 0 · sector 1
PAST 0 · sector 36
HEALTH 95 · sector 95
DIVIDEND 32 · sector 60

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Staffing & Employment Services stocks, each showing price versus our Fair Value estimate (as of Jul 24, 2026).

Stock Price Fair Value vs Fair Value
Adecco Group ADEN CHF 20.46 CHF 23.73 +16%
Korn Ferry, KFY $78.61 $114.56 +46%
Robert Half Inc RHI $36.70 $22.10 -40%
TriNet Group TNET $57.56 $70.85 +23%
ManpowerGroup Inc MAN $39.02 $29.67 -24%
Insperity, Inc NSP $49.48 $17.34 -65%
FESCO Group 600861 ¥13.24 ¥45.46 +243%
Grupa Pracuj S.A GPP 47.40 PLN 65.45 PLN +38%
Barrett Business Services, Inc BBSI $37.43 $38.42 +3%
Maharah for Human Resources Company 1831 5.36 SAR 6.92 SAR +29%

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Frequently asked questions

Is Kelly Services, Inc (KELYB) overvalued or undervalued?
As of Jul 24, 2026, our model estimates a fair value of $47.33 versus a price of $23.46, about +102% (undervalued).
What is the fair value of KELYB?
Our model-based fair value for Kelly Services, Inc is $47.33 (as of Jul 24, 2026), built from audited fundamentals. The current price is $23.46.
What is the quality score of KELYB?
Kelly Services, Inc has a Quality Score of 60/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Kelly Services, Inc (KELYB)?
Kelly Services, Inc reported trailing-twelve-month revenue of about $4.1B (latest available figure, as of Jul 24, 2026).
What is the net profit margin of KELYB?
The net profit margin of Kelly Services, Inc is about -6.4%, meaning it is currently running at a net loss. Based on the latest reported figures.
Does Kelly Services, Inc pay a dividend?
Kelly Services, Inc currently shows a dividend yield of about 1.59% relative to its recent price (as of Jul 24, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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