Kelly Services B Inc (KELYB) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Kelly Services B Inc stock $35.78, price $25.55, upside +40.0%, quality 58 out of 100. Rating: undervalued. Calculated from audited financials with 7 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 8, 2026.
How to read this chart
60‑month range $8.37 – $37.48 · fair‑value band $26.16 – $49.88 · the $25.55 price screens below the $35.78 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. As of Nov 8, 2026.
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Kelly Services, Inc., together with its subsidiaries, provides workforce solutions to various industries in the Americas, Europe, Mexico, and the Asia-Pacific region. It operates in three segments: Enterprise Talent Management, Science, Engineering & Technology, and Education.
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The Enterprise Talent Management segment delivers temporary staffing, outcome-based, and permanent placement services providing administrative, accounting, and finance; light industrial; contact center staffing; and other workforce solutions.
This segment also delivers talent solutions, including managed service provider, payroll process outsourcing, recruitment process outsourcing solutions, and executive coaching programs to customers on a global basis that includes its RocketPower and Sevenstep brands.
The Science, Engineering & Technology segment offers temporary staffing, outcome-based, and permanent placement services in the areas of science and clinical research, engineering, technology, and telecommunications specialties.
The Education segment provides staffing, permanent placement, and executive search services to pre-K-12 school districts and education organizations. Kelly Services, Inc. was founded in 1946 and is headquartered in Troy, Michigan.
Stock analysis
Kelly Services B Inc (KELYB) currently trades at $25.55, while our model-based Fair Value estimate is $35.78, implying the stock looks roughly 29% undervalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of $38.56 per share, and 6 of the 7 models we run sit above the $25.55 price.
Bear case: the Asset-Based group reads lowest at $10.43, and 1 of the 7 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $26.16 (bear) to $49.88 (bull), the price of $25.55 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 58/100 (solid quality), in the Industrials sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
Kelly Services B Inc reported revenue of $4.3B in FY2025 versus $4.9B in FY2021, a compound −3.5%/yr. Reported net income was −$254M in FY2025.
Key figures
Market cap $899M Small · P/S ratio 0.22 · EPS (TTM) $−3.58 · Dividend yield 1.2% · Net margin −3.1% · Return on equity −11.9% · Return on assets (EBIT) −0.1% (5-year average) · Operating margin 0.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 14 out of 100 (low confidence).
What moves the price
The share trades about 32% below its 52-week high and 205% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Industrials peers we cover trades at 14% fair-value upside, at 40%, KELYB screens cheaper than that median.
Fair Value models
Bear$26.16Fair Value $35.78Bull$49.88
Price $25.55 · Upside +40.0%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
In the last 6 months, one officer or director sold shares worth $293,392 and none bought.
SaleVanessa Peterson WilliamsEVP, Gen Counsel & Corp Sec29,999 shares at $9.78$293,392May 14, 2026
BuyChristopher D. LaydenPresident, and CEO10,100 shares at $8.81$88,952Mar 24, 2026
BuyAngela Brock-KyleDirector100 shares at $14.77$1,477Mar 4, 2026
BuyJames Christopher HuntDirector4× since Feb 18, 2026: 25,000 shares, avg. $9.47$236,780Feb 25, 2026
SaleTERENCE E. ADDERLEY REVOCABLE TRUST K10% owner3,039,940 shares at $34.87$106.0MJan 30, 2026
SaleLeslie A MurphyDirector47 shares at $8.52$400Dec 24, 2025
Plus 4 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.20/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−1.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−5.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−1.2%
Start year 2020 (pandemic). Over 10 years: −2.6% a year
Revenue growth 40 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.0%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−2.1% (2020) → −1.6% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
Little optimism in the price
The price assumes about as much growth as the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−3.4%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+2.0%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about −5.6% a year for the price and −0.4% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (94 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Hype
Recent news coverage is unusually upbeat, far more positive than stocks are typically covered.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Staffing & Employment Services · 82 stocks
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Kelly Services B Inc Fair Value". https://www.fairvalue-calculator.com/stock/KELYB
Frequently asked questions
Is Kelly Services B Inc (KELYB) overvalued or undervalued?
As of Nov 8, 2026, our model estimates a fair value of $35.78 versus a price of $25.55, about +40% upside (undervalued).
What is the fair value of KELYB?
Our model-based fair value for Kelly Services B Inc is $35.78 (as of Nov 8, 2026), built from audited fundamentals. The current price: $25.55.
What is the quality score of KELYB?
Kelly Services B Inc has a Quality Score of 58/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Kelly Services B Inc (KELYB)?
Our model-based price target is the fair value of $35.78 (as of Nov 8, 2026) from 7 valuation models. Cautious scenario $26.16, optimistic scenario $49.88. It is a calculation from audited fundamentals, not an analyst target.
What is the Kelly Services B Inc stock forecast for 2026?
Our models put fair value at $35.78, about +40% upside versus a price of $25.55 (undervalued). Cautious scenario $26.16, optimistic scenario $49.88. The calculation is refreshed regularly with new filings.
What is the revenue of Kelly Services B Inc (KELYB)?
Kelly Services B Inc reported trailing-twelve-month revenue of about $4.1B (latest available figure, as of Nov 8, 2026).
Does Kelly Services B Inc pay a dividend?
Kelly Services B Inc currently shows a dividend yield of 1.17% relative to its recent price (as of Nov 8, 2026).
How much is the dividend of Kelly Services B Inc (KELYB) and when is the ex-dividend date?
Kelly Services B Inc pays a dividend of $0.3 per share a year, a dividend yield of 1.2%. The next ex-dividend date is Nov 18, 2026. A dividend has been paid every year since 2011. Our assessment: Cash covered. The dividend is fully funded by free cash flow. The payout ratio on earnings is not available for this company.
What growth is priced into Kelly Services B Inc (KELYB)?
For today's price to be fair in a discounted-cash-flow model, Kelly Services B Inc would have to grow free cash flow by -3.4 % per year for five years (discount rate 11.0 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -1.2 % per year. As of Nov 8, 2026.
What discount rate (WACC) does the fair value of KELYB use?
Our models discount Kelly Services B Inc at 11.0 %: a base by market capitalisation (small), damped by beta 0.92, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Kelly Services B Inc that is -3.4 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (11.0 %) and the same formula as our fair value.
How much growth has Kelly Services B Inc (KELYB) delivered so far?
Over the past 5 years revenue at Kelly Services B Inc grew -1.2 % a year. The price currently implies free-cash-flow growth of -3.4 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Kelly Services B Inc (KELYB) growing?
The median revenue growth in the sector is +7.8 % a year. That is the yardstick for the growth priced into Kelly Services B Inc (-3.4 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Kelly Services B Inc (KELYB)?
The free-cash-flow yield on the price is 12.69 %: that much free cash flow Kelly Services B Inc produces per unit of market value. When it exceeds the discount rate of our models (11.0 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Kelly Services B Inc (KELYB)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Kelly Services B Inc it is $35.78 per share (as of Nov 8, 2026), against a price of $25.55. It is the blended result of 7 valuation models in 4 families (DCF Models, Multiples, Asset-Based, Growth DCF).
Is Kelly Services B Inc stock overvalued or undervalued in 2026?
As of Nov 8, 2026, KELYB trades below its calculated fair value: price $25.55, fair value $35.78, a gap of about +40% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of KELYB?
No. The price is what the market pays today ($25.55); the fair value is what the company's own numbers justify ($35.78). For Kelly Services B Inc the two are $10.23 per share apart. That gap is exactly why we show both numbers side by side.
How much is Kelly Services B Inc worth?
The market values Kelly Services B Inc at about $899M (market capitalisation, as of Nov 8, 2026). Per share that is $25.55; our models calculate a fair value of $35.78 per share.
What do the bullish and bearish scenarios say about KELYB?
Our models span a range for Kelly Services B Inc: cautious scenario $26.16, base $35.78, optimistic $49.88 per share (as of Nov 8, 2026, price $25.55). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of KELYB?
The PEG ratio of Kelly Services B Inc is 1.05 (P/E divided by earnings growth, as of Nov 8, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Kelly Services B Inc (KELYB)?
Balance-sheet figures for Kelly Services B Inc (as of Nov 8, 2026): return on equity −11.9%, debt of 0.10 per unit of equity. They feed the Quality Score of 58/100, which measures business quality independently of the share price.
How far is KELYB from its 52-week high?
Kelly Services B Inc trades at $25.55, about 32% below its 52-week high of $37.48 and 205% above the low of $8.37 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $35.78 is for.
Which stocks are comparable to Kelly Services B Inc?
From the same area (Industrials) we also value Randstad N.V, Adecco Group, Korn Ferry,, Robert Half Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Kelly Services B Inc stock attractive at the current price?
The data as of Nov 8, 2026: price $25.55, calculated fair value $35.78 (+40%), Quality Score 58/100, from 7 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of KELYB calculated?
We run Kelly Services B Inc through 7 models from 4 families: DCF Models, Multiples, Asset-Based, Growth DCF. Every model gets the same audited fundamentals; the fair value of $35.78 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0% above its aggregate fair value. Kelly Services B Inc currently trades 29% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Kelly Services B Inc (KELYB)?
The closing price on Nov 6, 2026 was $25.55. Our model-based fair value is $35.78, about +40% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Kelly Services B Inc right now?
The price is below even our cautious bear case ($26.16). The market is more pessimistic than our downside scenario. Solid quality (58/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range ($26.16 to $49.88) leaves room in how you read the outcome.
Key figures of Kelly Services B Inc
How large is the market capitalisation of Kelly Services B Inc (KELYB)?
The market capitalisation of Kelly Services B Inc is $899M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Kelly Services B Inc (KELYB)?
The price-to-sales ratio of Kelly Services B Inc is 0.22 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Kelly Services B Inc (KELYB)?
Earnings per share at Kelly Services B Inc are $−3.58. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Kelly Services B Inc (KELYB)?
The dividend yield of Kelly Services B Inc is 1.2%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Kelly Services B Inc (KELYB)?
The net margin of Kelly Services B Inc is −3.1% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Kelly Services B Inc (KELYB)?
The return on equity (ROE) of Kelly Services B Inc is −11.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Kelly Services B Inc (KELYB)?
On an EBIT basis the return on assets of Kelly Services B Inc is −0.1% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Kelly Services B Inc (KELYB)?
The operating margin of Kelly Services B Inc is 0.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Kelly Services B Inc (KELYB)?
Revenue at Kelly Services B Inc is growing −0.8% versus a year earlier (3y avg −5.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Kelly Services B Inc (KELYB)?
Earnings per share at Kelly Services B Inc are growing −40.4% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Kelly Services B Inc (KELYB) carry?
The net debt of Kelly Services B Inc is $126M (fiscal year 2025, ≈ 1.1 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Nov 8, 2026