Kjell Group (KJELL) Fair Value & Analysis
Technology · SE · Market cap 1.6B SEK
Fair value as of: Jul 12, 2026
From 10 valuation models · updated 29 days ago
Share price −11.7% over the past month.
Below-average quality, and screening another 78% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (kr 5.58). The favourable scenario is already priced in.
- Weak quality (32/100) and above fair value at the same time, the margin of safety is missing on both counts.
- The model range is unusually wide (kr 0.8245 to kr 5.58). The outcome hinges heavily on assumptions, so read the point estimate with caution.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 12, 2026.
How to read this chart
59‑month range kr 7.40 – kr 70.20 · fair‑value band kr 0.8245 – kr 5.58 · the kr 14.40 price screens above the kr 3.20 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 12, 2026.
Analysis
Kjell Group (KJELL) currently trades at kr 14.40, while our model-based Fair Value estimate is kr 3.20, implying the stock looks roughly 77.8% overvalued today. The Quality Score stands at 32/100 (below-average quality), in the Technology sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).
Over the trailing twelve months, Kjell Group generated revenue of 2.3B SEK at a net margin of -17.5%. Revenue declined 13.2% year over year. It earns a return on equity of -42.0%. Net debt stands at 708M SEK. Fundamentals as of Jul 12, 2026
Our scenario range runs from kr 0.8245 (bear case) to kr 5.58 (bull case); at kr 14.40, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades near its 52-week high and 88% above its 52-week low, currently above its 200-day average. For context, the median of 10 Technology peers we cover trades at -16% fair-value upside, at -78%, KJELL screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 10 models by family
Widest divergence: Multiples (kr 13.76) versus Asset-Based (kr 5.50). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 12, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 34 · Market factors (momentum, volatility) 76
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Kjell Group AB (publ) engages in the sale of various consumer electronics accessories in Sweden, Denmark, and Norway. It also provides installation, advisory, and technical support services. The company sells its products through own stores, reseller platforms, sourcing companies, proprietary brands, distribution partners, and online channels.
Full company description
Kjell Group AB (publ) engages in the sale of various consumer electronics accessories in Sweden, Denmark, and Norway. It also provides installation, advisory, and technical support services. The company sells its products through own stores, reseller platforms, sourcing companies, proprietary brands, distribution partners, and online channels. Kjell Group AB (publ) was founded in 1988 and is headquartered in Malmö, Sweden.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Kjell Group reported revenue of kr 2.4B in FY2025 versus kr 2.4B in FY2021, a compound −0.2%/yr. Reported net income was −kr 388M in FY2025.
KJELL screens 78% overvalued. Compare with Apple Inc →
Peer Group
Consumer Electronics · 129 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Consumer Electronics median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Consumer Electronics stocks, each showing price versus our Fair Value estimate (as of Jul 12, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Apple Inc AAPL | $313.33 | $122.91 | -61% |
| Samsung Electronics Co 005930 | 255,000 KRW | 138,019 KRW | -46% |
| Sony Group SONYN | 366.00 MXN | 468.94 MXN | +28% |
| Xiaomi Corporation 1810 | HK$26.88 | HK$39.84 | +48% |
| LG Electronics Inc 066570 | 179,000 KRW | 101,531 KRW | -43% |
| Sharetronic Data Technology Co 300857 | ¥277.96 | ¥35.89 | -87% |
| Huaqin Co 603296 | ¥78.20 | ¥65.69 | -16% |
| Goertek Inc 002241 | ¥22.25 | ¥18.86 | -15% |
| LG Corp 003550 | 102,400 KRW | 93,881 KRW | -8% |
| Anker Innovations Limited 300866 | ¥105.92 | ¥78.52 | -26% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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