Kjell Group AB (KJELL) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of Kjell Group AB SEK 10.78, price SEK 15.60, upside -30.9%, quality 32 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range kr 7.40 – kr 70.20 · fair‑value band kr 8.93 – kr 13.08 · the kr 15.60 price screens above the kr 10.78 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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Kjell Group AB (publ) engages in the sale of various consumer electronics accessories in Sweden, Denmark, and Norway. It also provides installation, advisory, and technical support services. The company sells its products through own stores, reseller platforms, sourcing companies, proprietary brands, distribution partners, and online channels.
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Kjell Group AB (publ) engages in the sale of various consumer electronics accessories in Sweden, Denmark, and Norway. It also provides installation, advisory, and technical support services. The company sells its products through own stores, reseller platforms, sourcing companies, proprietary brands, distribution partners, and online channels. Kjell Group AB (publ) was founded in 1988 and is headquartered in Malmö, Sweden.
Stock analysis
Kjell Group AB (KJELL) currently trades at kr 15.60, while our model-based Fair Value estimate is kr 10.78, implying the stock looks roughly 44.7% overvalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of kr 13.76 per share, and 0 of the 10 models we run sit above the kr 15.60 price.
Bear case: the Asset-Based group reads lowest at kr 5.50, and 10 of the 10 models stay below the price. Evidence for this calculation is low.
Scenario range: kr 8.93 (bear) to kr 13.08 (bull), the price of kr 15.60 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 32/100 (below-average quality), in the Technology sector.
Weak Growth: Revenue growth is weak: less than 2 % a year.
Kjell Group AB reported revenue of 2.4B SEK in FY2025 versus 2.4B SEK in FY2021, a compound −0.2%/yr. Reported net income was −388M SEK in FY2025.
Key figures
Market cap 1.6B SEK (≈ $157M) · P/S ratio 0.67 · EPS (TTM) kr −6.56 · Net margin −16.3% · Return on equity −42.0% · Return on assets (EBIT) −0.7% · Operating margin −5.4% · Revenue (TTM) 2.3B SEK.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (low confidence).
What moves the price
The share trades about 5% below its 52-week high and 97% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Technology peers we cover trades at −37% fair-value upside, at −31%, KJELL screens cheaper than that median.
Fair Value models
Bear kr 8.93Fair Value kr 10.78Bull kr 13.08
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.24/100
Revenue growth is weak: less than 2 % a year.
Revenue growth 1 year
−7.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−3.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+0.6%
Start year 2020 (pandemic)
Revenue growth 7 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.0%
’18
’19
’20
’21
’22
’23
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’25
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
7.3% (2020) → −15.3% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+12.5%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Sweden: IMF forecast 2.0% a year to 2030, 2.9% from 2016 to 2025) that is about +10.3% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Consumer Electronics · 128 stocks
Beats the industry median on 2/8 measures
Overall it trails its industry peers.
Valuation
Quality Score32 · Bottom 25%
Fair Value upside−31% · Below median
Profitability
Return on assets−2% · Bottom 25%
Net margin (TTM)−17% · Bottom 25%
Operating margin (TTM)−5% · Below median
Growth and dividend
Revenue growth−13% · Bottom 25%
Valuation Multiplesvs Consumer Electronics median · lower = cheaper
P/B0.20× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (TTM)0.07× · Cheapest 25%
P/FCF2.0× · Cheaper than median
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 8
FUTURE (revenue growth)0· sector 4
PAST (return on equity)0· sector 17
HEALTH (low debt)100· sector 97
DIVIDEND (yield)0· sector 33
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Kjell Group AB Fair Value". https://www.fairvalue-calculator.com/stock/KJELL
Frequently asked questions
Is Kjell Group AB (KJELL) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of kr 10.78 versus a price of kr 15.60, about −31% upside (overvalued).
What is the fair value of KJELL?
Our model-based fair value for Kjell Group AB is kr 10.78 (as of Sep 24, 2026), built from audited fundamentals. The current price: kr 15.60.
What is the quality score of KJELL?
Kjell Group AB has a Quality Score of 32/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Kjell Group AB (KJELL)?
Our model-based price target is the fair value of kr 10.78 (as of Sep 24, 2026) from 10 valuation models. Cautious scenario kr 8.93, optimistic scenario kr 13.08. It is a calculation from audited fundamentals, not an analyst target.
What is the Kjell Group AB stock forecast for 2026?
Our models put fair value at kr 10.78, about −31% upside versus a price of kr 15.60 (overvalued). Cautious scenario kr 8.93, optimistic scenario kr 13.08. The calculation is refreshed regularly with new filings.
What is the revenue of Kjell Group AB (KJELL)?
Kjell Group AB reported trailing-twelve-month revenue of about 2.3B SEK (latest available figure, as of Sep 24, 2026).
What growth is priced into Kjell Group AB (KJELL)?
For today's price to be fair in a discounted-cash-flow model, Kjell Group AB would have to grow free cash flow by +12.5 % per year for five years (discount rate 13.2 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +0.7 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of KJELL use?
Our models discount Kjell Group AB at 13.2 %: a base by market capitalisation (micro), damped by beta 1.22, country premium for Sweden. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Kjell Group AB that is +12.5 % per year a year over ten years, using the same discount rate (13.2 %) and the same formula as our fair value.
How much growth has Kjell Group AB (KJELL) delivered so far?
Over the past 5 years revenue at Kjell Group AB grew +0.7 % a year. The price currently implies +12.5 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Kjell Group AB (KJELL) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into Kjell Group AB (+12.5 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Kjell Group AB (KJELL)?
The free-cash-flow yield on the price is 7.78 %: that much free cash flow Kjell Group AB produces per unit of market value. When it exceeds the discount rate of our models (13.2 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Kjell Group AB (KJELL)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Kjell Group AB it is kr 10.78 per share (as of Sep 24, 2026), against a price of kr 15.60. It is the blended result of 10 valuation models (cash flow, earnings, asset, dividend).
Is Kjell Group AB stock overvalued or undervalued in 2026?
As of Sep 24, 2026, KJELL trades above its calculated fair value: price kr 15.60, fair value kr 10.78, a gap of about −31% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of KJELL?
No. The price is what the market pays today (kr 15.60); the fair value is what the company's own numbers justify (kr 10.78). For Kjell Group AB the two are kr 4.82 per share apart. That gap is exactly why we show both numbers side by side.
How much is Kjell Group AB worth?
The market values Kjell Group AB at about 1.6B SEK (market capitalisation, as of Sep 24, 2026). Per share that is kr 15.60; our models calculate a fair value of kr 10.78 per share.
What do the bullish and bearish scenarios say about KJELL?
Our models span a range for Kjell Group AB: cautious scenario kr 8.93, base kr 10.78, optimistic kr 13.08 per share (as of Sep 24, 2026, price kr 15.60). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Kjell Group AB (KJELL)?
Balance-sheet figures for Kjell Group AB (as of Sep 24, 2026): return on equity −42.0%. They feed the Quality Score of 32/100, which measures business quality independently of the share price.
How far is KJELL from its 52-week high?
Kjell Group AB trades at kr 15.60, about 5% below its 52-week high of kr 16.50 and 97% above the low of kr 7.90 (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of kr 10.78 is for.
Which stocks are comparable to Kjell Group AB?
From the same area (Technology) we also value Samsung Electronics Co, Sony Group, Xiaomi Corporation, LG Electronics Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Kjell Group AB stock attractive at the current price?
The data as of Sep 24, 2026: price kr 15.60, calculated fair value kr 10.78 (−31%), Quality Score 32/100, from 10 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of KJELL calculated?
We run Kjell Group AB through 10 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 10.78, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.0 % above its aggregate fair value. Kjell Group AB itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Kjell Group AB (KJELL)?
The closing price on Sep 24, 2026 was kr 15.60. Our model-based fair value is kr 10.78, about −31% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Kjell Group AB right now?
The price sits above even our optimistic bull case (kr 13.08). The favourable scenario is already priced in. Weak quality (32/100) and above fair value at the same time, the margin of safety is missing on both counts. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Key figures of Kjell Group AB
How large is the market capitalisation of Kjell Group AB (KJELL)?
The market capitalisation of Kjell Group AB is 1.6B SEK (≈ $157M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Kjell Group AB (KJELL)?
The price-to-sales ratio of Kjell Group AB is 0.67 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Kjell Group AB (KJELL)?
Earnings per share at Kjell Group AB are kr −6.56. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Kjell Group AB (KJELL)?
The net margin of Kjell Group AB is −16.3% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Kjell Group AB (KJELL)?
The return on equity (ROE) of Kjell Group AB is −42.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Kjell Group AB (KJELL)?
On an EBIT basis the return on assets of Kjell Group AB is −0.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Kjell Group AB (KJELL)?
The operating margin of Kjell Group AB is −5.4% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Kjell Group AB (KJELL)?
Revenue at Kjell Group AB is growing −13.2% versus a year earlier (3y avg −3.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Kjell Group AB (KJELL)?
Earnings per share at Kjell Group AB are growing +26.7% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Kjell Group AB (KJELL) carry?
The net debt of Kjell Group AB is 708M SEK (fiscal year 2025, ≈ 8.8 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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