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Kjell Group (KJELL) Fair Value & Analysis

Technology · SE · Market cap 1.0B SEK

Pricekr 11.60
Fair Valuekr 3.77
Upside-67.5%
Quality95/100
Evidence: Medium Range kr 0.9700 – kr 6.76

Fair value as of: Jun 24, 2026

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Analysis

Kjell Group (KJELL) currently trades at kr 11.60, while our model-based Fair Value estimate is kr 3.77 — implying the stock looks roughly 67.5% overvalued today. We read business quality at 95/100 (high quality), in the Technology sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: medium).

About the company

Kjell Group AB (publ) engages in the sale of various consumer electronics accessories in Sweden, Denmark, and Norway. It also provides installation, advisory, and technical support services. The company sells its products through own stores, reseller platforms, sourcing companies, proprietary brands, distribution partners, and online channels. Kjell Group AB (publ) was founded in 1988 and is headquartered in Malmö, Sweden.

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Frequently asked questions

Is Kjell Group (KJELL) undervalued?
As of Jun 24, 2026, our model estimates a fair value of kr 3.77 versus a price of kr 11.60 — about −68% (overvalued). Model-based estimate, not financial advice.
What is the fair value of KJELL?
Our 21-model fair value for Kjell Group is kr 3.77 (as of Jun 24, 2026), built from audited fundamentals. The current price is kr 11.60.
What is the quality score of KJELL?
Kjell Group has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.