Mackolik Internet Hizmetleri Ticaret A.S. (MACKO) fair value: what the stock is really worth
As of Sep 25, 2026: fair value of Mackolik Internet Hizmetleri Ticaret A.S. TRY 66.34, price TRY 26.90, upside +146.6%, quality 70 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
44‑month range 8.29 TRY – 43.72 TRY · fair‑value band 29.87 TRY – 127.84 TRY · the 26.90 TRY price screens below the 66.34 TRY fair value. Dashed = 300-day average. As of Sep 24, 2026.
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Mackolik Internet Hizmetleri Ticaret A.S., together with its subsidiaries, operates sports websites in Turkey, France, and the Netherlands. The company offers sports news for football, basketball, and tennis, as well as betting services.
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Mackolik Internet Hizmetleri Ticaret A.S., together with its subsidiaries, operates sports websites in Turkey, France, and the Netherlands. The company offers sports news for football, basketball, and tennis, as well as betting services. It also provides advertising services through its own mobile applications and websites; and software programs and services. The company was incorporated in 2001 and is headquartered in Istanbul, Turkey. Mackolik Internet Hizmetleri Ticaret A.S. operates as a subsidiary of Mediazz Yeni Medya Ve Teknoloji Yatirimlari Anonim Sirketi.
Stock analysis
Mackolik Internet Hizmetleri Ticaret A.S., (MACKO) currently trades at 26.90 TRY, while our model-based Fair Value estimate is 66.34 TRY, implying the stock looks roughly 59.5% undervalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of 149.40 TRY per share, and 21 of the 26 models we run sit above the 26.90 TRY price.
Bear case: the Dividend Discount group reads lowest at 13.66 TRY, and 5 of the 26 models stay below the price. Evidence for this calculation is low.
Scenario range: 29.87 TRY (bear) to 127.84 TRY (bull), the price of 26.90 TRY sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 70/100 (solid quality), in the Communication Services sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Mackolik Internet Hizmetleri Ticaret A.S., reported revenue of 1.1B TRY in FY2025 versus 114M TRY in FY2021, a compound +76.3%/yr. Reported net income was 322M TRY in FY2025, compounding +39.2%/yr from FY2021.
Key figures
Market cap 3.5B TRY (≈ $71.5M) · P/E ratio 6.8 · P/S ratio 2.00 · EPS (TTM) 3.94 TRY · Net margin 29.2% · Return on equity 36.0% · Return on assets (EBIT) 55.3% · Operating margin 45.3%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).
What moves the price
The share trades about 38% below its 52-week high and 16% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 10% fair-value upside, at 147%, MACKO screens cheaper than that median.
Fair Value models
Bear 29.87 TRYFair Value 66.34 TRYBull 127.84 TRY
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.100/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+20.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+47.6%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+101.7%
Start year 2020 (pandemic)
’20
’21
’22
’23
’24
’25
What shareholders gained per year (last 5 years), in TRY ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in TRY: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+25.7%
Earnings growth per share plus dividend.
Earnings per share, growth per year+25.7%
Dividend (yield on the price)0.0%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.56% → 47%
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+15.9%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Turkey: IMF forecast 19.3% a year to 2030, 28.5% from 2016 to 2025) that is about −2.9% a year for the price.
Compare Mackolik Internet Hizmetleri Ticaret A.S., with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Content & Information · 144 stocks
Beats the industry median on 10/13 measures
Overall it ranks above its industry peers.
Valuation
Quality Score70 · Top 25%
Fair Value upside+146.6% · Top 25%
Profitability
Return on equity (TTM)36.0% · Top 25%
Return on assets32.2% · Top 25%
Net margin (TTM)25.6% · Top 25%
Operating margin (TTM)45.3% · Top 25%
Growth and dividend
Revenue growth−27.4% · Bottom 25%
Dividend yield (TTM)16.7% · Top 25%
Valuation Multiplesvs Internet Content & Information median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Mackolik Internet Hizmetleri Ticaret A.S., Fair Value". https://www.fairvalue-calculator.com/stock/MACKO
Frequently asked questions
Is Mackolik Internet Hizmetleri Ticaret A.S. (MACKO) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 66.34 TRY versus a price of 26.90 TRY, about +147% upside (undervalued).
What is the fair value of MACKO?
Our model-based fair value for Mackolik Internet Hizmetleri Ticaret A.S., is 66.34 TRY (as of Sep 24, 2026), built from audited fundamentals. The current price: 26.90 TRY.
What is the quality score of MACKO?
Mackolik Internet Hizmetleri Ticaret A.S., has a Quality Score of 70/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Mackolik Internet Hizmetleri Ticaret A.S. (MACKO)?
Our model-based price target is the fair value of 66.34 TRY (as of Sep 24, 2026) from 26 valuation models. Cautious scenario 29.87 TRY, optimistic scenario 127.84 TRY. It is a calculation from audited fundamentals, not an analyst target.
What is the Mackolik Internet Hizmetleri Ticaret A.S., stock forecast for 2026?
Our models put fair value at 66.34 TRY, about +147% upside versus a price of 26.90 TRY (undervalued). Cautious scenario 29.87 TRY, optimistic scenario 127.84 TRY. The calculation is refreshed regularly with new filings.
What is the revenue of Mackolik Internet Hizmetleri Ticaret A.S. (MACKO)?
Mackolik Internet Hizmetleri Ticaret A.S., reported trailing-twelve-month revenue of about 1.0B TRY (latest available figure, as of Sep 24, 2026).
What growth is priced into Mackolik Internet Hizmetleri Ticaret A.S. (MACKO)?
For today's price to be fair in a discounted-cash-flow model, Mackolik Internet Hizmetleri Ticaret A.S., would have to grow free cash flow by +15.9 % per year for five years (discount rate 15.7 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +101.7 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of MACKO use?
Our models discount Mackolik Internet Hizmetleri Ticaret A.S., at 15.7 %: a base by market capitalisation (micro), damped by beta 0.22, country premium for Turkey. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Mackolik Internet Hizmetleri Ticaret A.S., that is +15.9 % per year a year over ten years, using the same discount rate (15.7 %) and the same formula as our fair value.
How much growth has Mackolik Internet Hizmetleri Ticaret A.S. (MACKO) delivered so far?
Over the past 5 years revenue at Mackolik Internet Hizmetleri Ticaret A.S., grew +101.7 % a year. The price currently implies +15.9 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Mackolik Internet Hizmetleri Ticaret A.S. (MACKO) growing?
The median revenue growth in the sector is +1.7 % a year. That is the yardstick for the growth priced into Mackolik Internet Hizmetleri Ticaret A.S., (+15.9 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Mackolik Internet Hizmetleri Ticaret A.S. (MACKO)?
The free-cash-flow yield on the price is 6.83 %: that much free cash flow Mackolik Internet Hizmetleri Ticaret A.S., produces per unit of market value. When it exceeds the discount rate of our models (15.7 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Mackolik Internet Hizmetleri Ticaret A.S. (MACKO)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Mackolik Internet Hizmetleri Ticaret A.S., it is 66.34 TRY per share (as of Sep 24, 2026), against a price of 26.90 TRY. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is Mackolik Internet Hizmetleri Ticaret A.S., stock overvalued or undervalued in 2026?
As of Sep 24, 2026, MACKO trades below its calculated fair value: price 26.90 TRY, fair value 66.34 TRY, a gap of about +147% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of MACKO?
No. The price is what the market pays today (26.90 TRY); the fair value is what the company's own numbers justify (66.34 TRY). For Mackolik Internet Hizmetleri Ticaret A.S., the two are 39.44 TRY per share apart. That gap is exactly why we show both numbers side by side.
How much is Mackolik Internet Hizmetleri Ticaret A.S., worth?
The market values Mackolik Internet Hizmetleri Ticaret A.S., at about 3.5B TRY (market capitalisation, as of Sep 24, 2026). Per share that is 26.90 TRY; our models calculate a fair value of 66.34 TRY per share.
What do the bullish and bearish scenarios say about MACKO?
Our models span a range for Mackolik Internet Hizmetleri Ticaret A.S.,: cautious scenario 29.87 TRY, base 66.34 TRY, optimistic 127.84 TRY per share (as of Sep 24, 2026, price 26.90 TRY). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of MACKO?
Mackolik Internet Hizmetleri Ticaret A.S., trades at a price-to-earnings ratio of 6.8 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 66.34 TRY is built from several models across several years. Other multiples: P/B 5.1, P/S 3.5, EV/EBITDA 6.7.
How solid is the balance sheet of Mackolik Internet Hizmetleri Ticaret A.S. (MACKO)?
Balance-sheet figures for Mackolik Internet Hizmetleri Ticaret A.S., (as of Sep 24, 2026): return on equity 36.0%. They feed the Quality Score of 70/100, which measures business quality independently of the share price.
How far is MACKO from its 52-week high?
Mackolik Internet Hizmetleri Ticaret A.S., trades at 26.90 TRY, about 38% below its 52-week high of 43.72 TRY and 16% above the low of 23.13 TRY (as of Sep 25, 2026). Distance from the high says nothing about value: that is what the fair value of 66.34 TRY is for.
Which stocks are comparable to Mackolik Internet Hizmetleri Ticaret A.S.,?
From the same area (Communication Services) we also value Alphabet Inc, Meta Platforms, Inc, Tencent Holdings, Spotify Technology S.A, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Mackolik Internet Hizmetleri Ticaret A.S., stock attractive at the current price?
The data as of Sep 24, 2026: price 26.90 TRY, calculated fair value 66.34 TRY (+147%), Quality Score 70/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of MACKO calculated?
We run Mackolik Internet Hizmetleri Ticaret A.S., through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 66.34 TRY, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.9 % above its aggregate fair value. Mackolik Internet Hizmetleri Ticaret A.S., currently trades 147 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Mackolik Internet Hizmetleri Ticaret A.S. (MACKO)?
The closing price on Sep 25, 2026 was 26.90 TRY. Our model-based fair value is 66.34 TRY, about +147% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Mackolik Internet Hizmetleri Ticaret A.S., right now?
The rarer combination: high quality (70/100) AND below fair value. That earns a closer look rather than a quick verdict. The price is below even our cautious bear case (29.87 TRY). The market is more pessimistic than our downside scenario. The model range is unusually wide (29.87 TRY to 127.84 TRY). The outcome hinges heavily on assumptions, so read the point estimate with caution. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Key figures of Mackolik Internet Hizmetleri Ticaret A.S.,
How large is the market capitalisation of Mackolik Internet Hizmetleri Ticaret A.S. (MACKO)?
The market capitalisation of Mackolik Internet Hizmetleri Ticaret A.S., is 3.5B TRY (≈ $71.5M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Mackolik Internet Hizmetleri Ticaret A.S. (MACKO)?
The price-to-sales ratio of Mackolik Internet Hizmetleri Ticaret A.S., is 2.00 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Mackolik Internet Hizmetleri Ticaret A.S. (MACKO)?
Earnings per share at Mackolik Internet Hizmetleri Ticaret A.S., are 3.94 TRY (price ÷ EPS = P/E 6.8). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Mackolik Internet Hizmetleri Ticaret A.S. (MACKO)?
The net margin of Mackolik Internet Hizmetleri Ticaret A.S., is 29.2% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Mackolik Internet Hizmetleri Ticaret A.S. (MACKO)?
The return on equity (ROE) of Mackolik Internet Hizmetleri Ticaret A.S., is 36.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Mackolik Internet Hizmetleri Ticaret A.S. (MACKO)?
On an EBIT basis the return on assets of Mackolik Internet Hizmetleri Ticaret A.S., is 55.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Mackolik Internet Hizmetleri Ticaret A.S. (MACKO)?
The operating margin of Mackolik Internet Hizmetleri Ticaret A.S., is 45.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Mackolik Internet Hizmetleri Ticaret A.S. (MACKO)?
Revenue at Mackolik Internet Hizmetleri Ticaret A.S., is growing −27.4% versus a year earlier (3y avg +47.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Mackolik Internet Hizmetleri Ticaret A.S. (MACKO)?
Earnings per share at Mackolik Internet Hizmetleri Ticaret A.S., are growing −53.4% versus a year earlier. How much earnings per share grew versus a year earlier.
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