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People Incorporated (PPLI) fair value: what the stock is really worth

As of Oct 5, 2026: fair value of People Incorporated $18.86, price $41.73, upside -54.8%, quality 55 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? Yes
  3. Add to watchlist

Communication Services · US · ISIN US44891N2080

PI People Incorporated logo Some data Oct 4, 2026

People Incorporated

PPLI · US

Stretched ValuationStrong overvaluation with only moderate quality.

Solidly profitable · 14.1% net margin (TTM) · excl. goodwill write-downs +22.8%
Low debt
Generates free cash flow
Quality 55/100
Some data
Fair value $18.86 · Strongly overvalued (−54.8%)
Weak Growth (revenue 5y −2.8 %/yr in USD)
Trails peers (5/14)
Narrow moat 36/100
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$47.62 $35.93 Fair Value $18.86 Jun 2026 Oct 2026

White line = price, green steps = our fair value per fiscal year. As of Oct 4, 2026.

How to read this chart

3‑month range $35.93 – $47.62 · fair‑value band $11.51 – $25.27 · the $41.73 price screens above the $18.86 fair value. As of Oct 4, 2026.

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Company profile

People Incorporated, together with its subsidiaries, operates as a media and internet company worldwide.

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People Incorporated, together with its subsidiaries, operates as a media and internet company worldwide. The company publishes original and engaging digital content in the form of articles, illustrations, and videos and images; and magazines related to women and lifestyle under the media platforms and formats, such as People, Entertainment Weekly, People en Español, Allrecipes, Food & Wine, Simply Recipes, Serious Eats, EatingWell, The Spruce Eats, Liquor.com, MyRecipes, Feedfeed, Better Homes & Gardens, The Spruce, REAL SIMPLE, Southern Living, Martha Stewart, Magnolia Journal, InStyle, Byrdie and Brides, Travel + Leisure, Investopedia, Lifewire, The Spruce Pets, Midwest Living, Verywell, and Successful Farming. It also operates websites that offers general search services and information, including Ask.com, a search site with a variety of fresh and contemporary content; Reference.com that offers content across select vertical categories; Consumersearch.com, which offers content designed to simplify the product research process; and Shopping.net, a vertical shopping search site, as well as offers direct-to-consumer downloadable desktop applications. In addition, the company provides Care.com, an online destination for families to connect with caregivers for their children, aging parents, pets, and homes under the Care For Business and HomePay brands; a platform to connect healthcare professionals with job opportunities under the Vivian Health name; The Daily Beast, a website dedicated to news, commentary, culture, and entertainment that publishes original reporting and opinion; and production and producer services for feature films for sale and distribution through theatrical releases and video-on-demand services under the IAC Films name. The company was formerly known as IAC Inc. and changed its name to People Incorporated in June 2026. People Incorporated is headquartered in New York, New York.

Stock analysis

People Incorporated (PPLI) currently trades at $41.73, while our model-based Fair Value estimate is $18.86, 54.8% below the price, so the stock looks overvalued today.

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Valuation

Bull case: the Asset-Based group reads highest at a median of $46.18 per share, and 1 of the 14 models we run sit above the $41.73 price.

Bear case: the Earnings-Based group reads lowest at $5.10, and 13 of the 14 models stay below the price. Evidence for this calculation is medium.

Scenario range: $11.51 (bear) to $25.27 (bull), the price of $41.73 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 55/100 (solid quality), in the Communication Services sector.

Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.

People Incorporated reported revenue of $2.4B in FY2025 versus $3.7B in FY2021, a compound −10.3%/yr. Reported net income was −$104M in FY2025.

Key figures

Market cap $3.2B · P/E ratio 7.0 · P/S ratio 1.29 · EPS (TTM) $5.91 · Net margin −4.3% · Return on equity 9.0% · Return on assets (EBIT) −1.3% · Operating margin −3.3%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 46 out of 100 (low confidence).

What moves the price

For context, the median of 10 Communication Services peers we cover trades at 10% fair-value upside, at −55%, PPLI screens richer than that median.

Fair Value models

Bear $11.51 Fair Value $18.86 Bull $25.27
Price $41.73 · Upside -54.8%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then ($4.52 per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF $12.16 $20.31 $31.63 79
Growth DCF $12.58 $20.03 $29.86 78
Owner Earnings $6.97 $12.84 $21.00 74
All 14 models by family
DCF Models
FCF DCF $12.16 $20.31 $31.63 79
Owner Earnings $6.97 $12.84 $21.00 74
5Y Revenue Exit $9.10 $16.61 $25.84 71
5Y EBITDA Exit $17.86 $32.36 $48.73 74
10Y Revenue Exit $9.70 $16.57 $25.08 66
10Y EBITDA Exit $15.48 $27.03 $41.55 67
Earnings-Based
EPV $3.53 $5.10 $6.46 73
Multiples
EV/EBIT $12.80 $19.21 $25.62 65
EV/EBITDA $25.12 $35.63 $46.14 67
EV/Revenue $8.16 $14.41 $20.66 52
Asset-Based
NCAV (Graham) $34.47 $46.18 $68.93 54
Growth DCF
Growth DCF $12.58 $20.03 $29.86 78
Rev-Margin DCF $9.10 $16.83 $25.30 71
Economic Profit
ROIC Compounder $3.53 $5.10 $6.46 72

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Quality Score breakdown

Overall quality 55/100

Of which business quality 50 · Market factors (momentum, volatility) 38

Profitability 16
Margins and returns on capital today
Quality Growth 42
Are margins and returns improving?
Cashflow 33
Earnings quality: real cash, not paper profit
Fin. Strength 48
Balance sheet, leverage, solvency risk
Investment 100
Disciplined investing over empire-building
Low Volatility 50
Calm price path (market factor)
Momentum 35
Price trend over the last 3–12 months (market factor)
52W Momentum 32
Distance to the 52-week high (market factor)
Net Issuance 100
Share count: buybacks or dilution?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 37/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−37.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−23.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−2.8%
Start year 2020 (pandemic). Over 10 years: −3.0% a year
Revenue growth 29 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.7%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−19.4% (2020) → 4.6% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+38.5%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
−4.5%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +35.3% a year for the price and −6.8% for the forecasts.
Forecast 2026 (sales)−23.6%
Forecast 2027 (sales)+0.7%
Projected 2028 (sales)+0.9%
Projected 2029 (sales)+1.0%
Projected 2030 (sales)+1.2%

PPLI screens overvalued: fair value 55% below the price. Compare with Alphabet Inc →

Recent news

News mood ⓘNews mood, the average tone of recent news (81 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation. Positive
Recent news coverage is more positive than average.

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Content & Information · 134 stocks

Beats the industry median on 5/14 measures
Overall it trails its industry peers.
Valuation
Quality Score 55 · Below median
Fair Value upside −54.3% · Bottom 25%
Profitability
Return on equity (TTM) 9.0% · Above median
Return on assets 0.4% · Below median
Net margin (TTM) 14.1% · Above median
Operating margin (TTM) −3.3% · Bottom 25%
Growth and dividend
Revenue growth −1.5% · Below median
Balance sheet
Debt / equity 0.30× · Highest 25%

Valuation Multiplesvs Internet Content & Information median · lower = cheaper

P/E (TTM) 7.0× · Cheapest 25%
P/B 0.66× · Cheapest 25%
P/S (TTM) 1.32× · Cheaper than median
P/FCF 74.5× · Priciest 25%
EV/EBITDA 21.0× · Pricier than median
PEG 12.91× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 47
FUTURE (revenue growth)0 · sector 32
PAST (return on equity)36 · sector 18
HEALTH (low debt)85 · sector 97
DIVIDEND (yield)0 · sector 43

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Internet Content & Information stocks, each showing price versus our Fair Value estimate.

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Alphabet Inc GOOG $340.35 $334.16 −2%
Meta Platforms, Inc META $725.18 $797.70 +10%
Tencent Holdings 0700 HK$431.00 HK$707.84 +64%
Spotify Technology S.A SPOT $487.38 $536.12 +10%
Baidu, Inc BIDU $84.32 $67.08 −20%
Reddit, Inc RDDT $147.86 $131.44 −11%
NAVER Corporation 035420 194,700 KRW 314,922 KRW +62%
Kuaishou Technology, an investment holding company, 1024 HK$30.02 HK$101.50 +238%
REA Group REA A$153.97 A$169.37 +10%
Tencent Music Entertainment Group 1698 HK$32.38 HK$71.46 +121%

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People Incorporated · Fair Value
$18.86 −55%Fair Value
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Cite: Fair Value Calculator (2026). "People Incorporated Fair Value". https://www.fairvalue-calculator.com/stock/PPLI

Frequently asked questions

Is People Incorporated (PPLI) overvalued or undervalued?
As of Oct 4, 2026, our model estimates a fair value of $18.86 versus a price of $41.73, about −55% upside (overvalued).
What is the fair value of PPLI?
Our model-based fair value for People Incorporated is $18.86 (as of Oct 4, 2026), built from audited fundamentals. The current price: $41.73.
What is the quality score of PPLI?
People Incorporated has a Quality Score of 55/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for People Incorporated (PPLI)?
Our model-based price target is the fair value of $18.86 (as of Oct 4, 2026) from 14 valuation models. Cautious scenario $11.51, optimistic scenario $25.27. It is a calculation from audited fundamentals, not an analyst target.
What is the People Incorporated stock forecast for 2026?
Our models put fair value at $18.86, about −55% upside versus a price of $41.73 (overvalued). Cautious scenario $11.51, optimistic scenario $25.27. The calculation is refreshed regularly with new filings.
What is the revenue of People Incorporated (PPLI)?
People Incorporated reported trailing-twelve-month revenue of about $2.4B (latest available figure, as of Oct 4, 2026).
What growth is priced into People Incorporated (PPLI)?
For today's price to be fair in a discounted-cash-flow model, People Incorporated would have to grow free cash flow by +38.5 % per year for five years (discount rate 9.9 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -2.8 % per year. As of Oct 4, 2026.
What discount rate (WACC) does the fair value of PPLI use?
Our models discount People Incorporated at 9.9 %: a base by market capitalisation (mid), damped by beta 1.06, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For People Incorporated that is +38.5 % per year a year over ten years, using the same discount rate (9.9 %) and the same formula as our fair value.
How much growth has People Incorporated (PPLI) delivered so far?
Over the past 5 years revenue at People Incorporated grew -2.8 % a year. The price currently implies +38.5 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of People Incorporated (PPLI) growing?
The median revenue growth in the sector is +3.4 % a year. That is the yardstick for the growth priced into People Incorporated (+38.5 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of People Incorporated (PPLI)?
The free-cash-flow yield on the price is 1.33 %: that much free cash flow People Incorporated produces per unit of market value. When it exceeds the discount rate of our models (9.9 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of People Incorporated (PPLI)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For People Incorporated it is $18.86 per share (as of Oct 4, 2026), against a price of $41.73. It is the blended result of 14 valuation models (cash flow, earnings, asset, dividend).
Is People Incorporated stock overvalued or undervalued in 2026?
As of Oct 4, 2026, PPLI trades above its calculated fair value: price $41.73, fair value $18.86, a gap of about −55% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of PPLI?
No. The price is what the market pays today ($41.73); the fair value is what the company's own numbers justify ($18.86). For People Incorporated the two are $22.87 per share apart. That gap is exactly why we show both numbers side by side.
How much is People Incorporated worth?
The market values People Incorporated at about $3.2B (market capitalisation, as of Oct 4, 2026). Per share that is $41.73; our models calculate a fair value of $18.86 per share.
What do the bullish and bearish scenarios say about PPLI?
Our models span a range for People Incorporated: cautious scenario $11.51, base $18.86, optimistic $25.27 per share (as of Oct 4, 2026, price $41.73). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of PPLI?
People Incorporated trades at a price-to-earnings ratio of 7.0 (as of Oct 4, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $18.86 is built from several models across several years. Other multiples: PEG 12.9, P/B 0.7, P/S 1.3, EV/EBITDA 21.0.
What is the PEG ratio of PPLI?
The PEG ratio of People Incorporated is 12.91 (P/E divided by earnings growth, as of Oct 4, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of People Incorporated (PPLI)?
Balance-sheet figures for People Incorporated (as of Oct 4, 2026): return on equity 9.0%, debt of 0.30 per unit of equity. They feed the Quality Score of 55/100, which measures business quality independently of the share price.
Which stocks are comparable to People Incorporated?
From the same area (Communication Services) we also value Alphabet Inc, Meta Platforms, Inc, Tencent Holdings, Spotify Technology S.A, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is People Incorporated stock attractive at the current price?
The data as of Oct 4, 2026: price $41.73, calculated fair value $18.86 (−55%), Quality Score 55/100, from 14 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of PPLI calculated?
We run People Incorporated through 14 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $18.86, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.0 % above its aggregate fair value. People Incorporated itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of People Incorporated (PPLI)?
The closing price on Oct 5, 2026 was $41.73. Our model-based fair value is $18.86, about −55% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with People Incorporated right now?
The price sits above even our optimistic bull case ($25.27). The favourable scenario is already priced in. Solid but not exceptional quality (55/100) and above fair value, neither a clear bargain nor a standout compounder. A fairly wide model range ($11.51 to $25.27) leaves room in how you read the outcome.

Key figures of People Incorporated

How large is the market capitalisation of People Incorporated (PPLI)?
The market capitalisation of People Incorporated is $3.2B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of People Incorporated (PPLI)?
The price-to-sales ratio of People Incorporated is 1.29 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of People Incorporated (PPLI)?
Earnings per share at People Incorporated are $5.91 (price ÷ EPS = P/E 7.0). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of People Incorporated (PPLI)?
The net margin of People Incorporated is −4.3% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of People Incorporated (PPLI)?
The return on equity (ROE) of People Incorporated is 9.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of People Incorporated (PPLI)?
On an EBIT basis the return on assets of People Incorporated is −1.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of People Incorporated (PPLI)?
The operating margin of People Incorporated is −3.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at People Incorporated (PPLI)?
Revenue at People Incorporated is growing −1.5% versus a year earlier (3y avg −23.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at People Incorporated (PPLI)?
Earnings per share at People Incorporated are growing +160% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does People Incorporated (PPLI) carry?
The net debt of People Incorporated is $466M (fiscal year 2025, ≈ 11.1 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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