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Puig Brands, S.A (PUGBY) Fair Value & Analysis

Consumer Defensive · US · Market cap $14.2B

Price$9.25
Fair Value$8.81
Upside-4.8%
Quality95/100
Evidence: High Range $6.61 – $11.01

Fair value as of: Jun 24, 2026

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Analysis

Puig Brands, S.A (PUGBY) currently trades at $9.25, while our model-based Fair Value estimate is $8.81 — implying the stock looks roughly 4.8% overvalued today. We read business quality at 95/100 (high quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).

About the company

Puig Brands, S.A. operates in the beauty and fashion industry in Europe, the Middle East, Africa, the Americas, and the Asia-Pacific. The company operates through three segments: Fragrance and Fashion, Makeup, and Skincare. The Fragrance and Fashion segment designs, develops, and markets fragrances in various forms, including eau de parfum sprays and colognes, lotions, powders, creams, candles, and soaps, that are based on a particular fragrance, as well as clothing, footwear and accessories under the Carolina Herrera, Jean Paul Gaultier, Nina Ricci, Rabanne, Byredo, Christian Louboutin, Dries Van Noten, L'Artisan Parfumeur, Penhaligon's, Adolfo Domínguez, and Banderas brands. The Makeup segment engages in the creation, marketing, and sale of a range of cosmetic products, such as foundations, concealers, lipsticks, lip glosses, eyeliners, blushes, mascaras, and eyeshadows under the Carolina Herrera, Charlotte Tilbury, Rabanne, Byredo, Christian Louboutin, and Dries Van Noten brands.…

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Frequently asked questions

Is Puig Brands, S.A (PUGBY) undervalued?
As of Jun 24, 2026, our model estimates a fair value of $8.81 versus a price of $9.25 — about −5% (overvalued). Model-based estimate, not financial advice.
What is the fair value of PUGBY?
Our 21-model fair value for Puig Brands, S.A is $8.81 (as of Jun 24, 2026), built from audited fundamentals. The current price is $9.25.
What is the quality score of PUGBY?
Puig Brands, S.A has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.