PZ Cussons PLC (PZCUY) fair value: what the stock is really worth
As of Sep 25, 2026: fair value of PZ Cussons PLC $1.41, price $2.27, upside -37.9%, quality 58 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range $1.33 – $8.79 · fair‑value band $0.8600 – $1.97 · the $2.27 price screens above the $1.41 fair value. Dashed = 300-day average. As of Sep 24, 2026.
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PZ Cussons plc manufactures, distributes, markets, and sells baby, beauty, and hygiene products in Europe, the Asia Pacific, the Americas, and Africa.
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PZ Cussons plc manufactures, distributes, markets, and sells baby, beauty, and hygiene products in Europe, the Asia Pacific, the Americas, and Africa. The company offers toiletries, pharmaceuticals, electrical goods, edible oils, fats and spreads, nutritional products, shampoos, body washes, toothpastes, toothbrushes, skin and hair care products, food pouches, cereals, snacks, flavors, and fragrances; beauty soaps, lotions, wipes, creams, shower gels, foam-bursts, bar soaps, deodorants, bath infusions, handwashes, and conditioners; ointments; dishwashing liquids, tablets, gels, capsules, rinse aids, liquid detergents, laundry soaps, and laundry solutions; and cooking and vegetable oils. It sells its products under the Bayley's of Bond Street, Canoe, Carex, Charles Worthington, Childs Farm, Cussons Baby, Cussons Kids, Devon King's, Fudge Professional, Fudge Urban, Haier Thermocool, Imperial Leather, Joy, Mamador, Morning Fresh, Original Source, Premier Cool, Radiant, Rafferty's Garden, Robb, Sanctuary Spa, St.Tropez, Venus for You, and Zip brand names. The company was formerly known as Paterson Zochonis Plc and changed its name to PZ Cussons Plc in 2002. PZ Cussons plc was incorporated in 1884 and is headquartered in Manchester, the United Kingdom.
Stock analysis
PZ Cussons PLC ADR (PZCUY) currently trades at $2.27, while our model-based Fair Value estimate is $1.41, 37.9% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of $1.85 per share, and 1 of the 15 models we run sit above the $2.27 price.
Bear case: the Earnings-Based group reads lowest at $0.2300, and 14 of the 15 models stay below the price. Evidence for this calculation is medium.
Scenario range: $0.8600 (bear) to $1.97 (bull), the price of $2.27 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 58/100 (solid quality), in the Consumer Defensive sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
PZ Cussons PLC ADR reported revenue of £514M in FY2025 versus £603M in FY2021, a compound −3.9%/yr. Reported net income was −£5.8M in FY2025.
Key figures
Market cap $383M · P/S ratio 0.72 · EPS (TTM) $−0.0400 · Dividend yield 6.2% · Net margin −1.1% · Return on equity 0.7% · Return on assets (EBIT) 2.4% · Operating margin 13.6%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 32 out of 100 (low confidence).
What moves the price
The share trades about 27% below its 52-week high and 71% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −29% fair-value upside, at −38%, PZCUY screens richer than that median.
Fair Value models
Bear $0.8600Fair Value $1.41Bull $1.97
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.18/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−2.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−4.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−2.6%
Start year 2020 (pandemic). Over 10 years: −4.6% a year
Revenue growth 39 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.0%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
5.7% (2020) → 4.0% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+27.6%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+4.5%
Yearly sales growth analysts expect, extended to five years.
After inflation (figures in GBP, UK: IMF forecast 2.3% a year to 2030, 3.3% from 2016 to 2025) that is about +24.8% a year for the price and +2.1% for the forecasts.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Household & Personal Products · 235 stocks
Beats the industry median on 6/13 measures
A mixed picture versus its industry peers.
Valuation
Quality Score58 · Below median
Fair Value upside−21.1% · Below median
Profitability
Return on equity (TTM)0.7% · Below median
Return on assets6.0% · Above median
Net margin (TTM)−0.9% · Bottom 25%
Operating margin (TTM)13.6% · Above median
Growth and dividend
Revenue growth8.0% · Above median
Dividend yield (TTM)6.2% · Top 25%
Balance sheet
Debt / equity0.47× · Highest 25%
Valuation Multiplesvs Household & Personal Products median · lower = cheaper
P/B1.74× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Is PZ Cussons PLC (PZCUY) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of $1.41 versus the last price from Sep 25, 2026 of $2.27, about −38% upside (overvalued).
What is the fair value of PZCUY?
Our model-based fair value for PZ Cussons PLC ADR is $1.41 (as of Sep 24, 2026), built from audited fundamentals. Last price (from Sep 25, 2026): $2.27.
What is the quality score of PZCUY?
PZ Cussons PLC ADR has a Quality Score of 58/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for PZ Cussons PLC (PZCUY)?
Our model-based price target is the fair value of $1.41 (as of Sep 24, 2026) from 15 valuation models. Cautious scenario $0.8600, optimistic scenario $1.97. It is a calculation from audited fundamentals, not an analyst target.
What is the PZ Cussons PLC ADR stock forecast for 2026?
Our models put fair value at $1.41, about −38% upside versus the last price from Sep 25, 2026 of $2.27 (overvalued). Cautious scenario $0.8600, optimistic scenario $1.97. The calculation is refreshed regularly with new filings.
What is the revenue of PZ Cussons PLC (PZCUY)?
PZ Cussons PLC ADR reported trailing-twelve-month revenue of about £534M (latest available figure, as of Sep 24, 2026).
Does PZ Cussons PLC ADR pay a dividend?
PZ Cussons PLC ADR currently shows a dividend yield of about 6.20% relative to its recent price (as of Sep 24, 2026).
What growth is priced into PZ Cussons PLC (PZCUY)?
For today's price to be fair in a discounted-cash-flow model, PZ Cussons PLC ADR would have to grow free cash flow by +27.6 % per year for five years (discount rate 9.9 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -2.6 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of PZCUY use?
Our models discount PZ Cussons PLC ADR at 9.9 %: a base by market capitalisation (small), damped by beta 0.53, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For PZ Cussons PLC ADR that is +27.6 % per year a year over ten years, using the same discount rate (9.9 %) and the same formula as our fair value.
How much growth has PZ Cussons PLC (PZCUY) delivered so far?
Over the past 5 years revenue at PZ Cussons PLC ADR grew -2.6 % a year. The price currently implies +27.6 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of PZ Cussons PLC (PZCUY) growing?
The median revenue growth in the sector is +2.8 % a year. That is the yardstick for the growth priced into PZ Cussons PLC ADR (+27.6 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of PZ Cussons PLC (PZCUY)?
The free-cash-flow yield on the price is 2.30 %: that much free cash flow PZ Cussons PLC ADR produces per unit of market value. When it exceeds the discount rate of our models (9.9 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of PZ Cussons PLC (PZCUY)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For PZ Cussons PLC ADR it is $1.41 per share (as of Sep 24, 2026), against a price of $2.27. It is the blended result of 15 valuation models (cash flow, earnings, asset, dividend).
Is PZ Cussons PLC ADR stock overvalued or undervalued in 2026?
As of Sep 24, 2026, PZCUY trades above its calculated fair value: price $2.27, fair value $1.41, a gap of about −38% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of PZCUY?
No. The price is what the market pays today ($2.27); the fair value is what the company's own numbers justify ($1.41). For PZ Cussons PLC ADR the two are $0.8600 per share apart. That gap is exactly why we show both numbers side by side.
How much is PZ Cussons PLC ADR worth?
The market values PZ Cussons PLC ADR at about $383M (market capitalisation, as of Sep 24, 2026). Per share that is $2.27; our models calculate a fair value of $1.41 per share.
What do the bullish and bearish scenarios say about PZCUY?
Our models span a range for PZ Cussons PLC ADR: cautious scenario $0.8600, base $1.41, optimistic $1.97 per share (as of Sep 24, 2026, price $2.27). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of PZCUY?
The PEG ratio of PZ Cussons PLC ADR is 3.53 (P/E divided by earnings growth, as of Sep 24, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of PZ Cussons PLC (PZCUY)?
Balance-sheet figures for PZ Cussons PLC ADR (as of Sep 24, 2026): return on equity 0.7%, debt of 0.47 per unit of equity. They feed the Quality Score of 58/100, which measures business quality independently of the share price.
How far is PZCUY from its 52-week high?
PZ Cussons PLC ADR trades at $2.27, about 27% below its 52-week high of $3.10 and 71% above the low of $1.33 (as of Sep 25, 2026). Distance from the high says nothing about value: that is what the fair value of $1.41 is for.
Which stocks are comparable to PZ Cussons PLC ADR?
From the same area (Consumer Defensive) we also value Colgate-Palmolive Company, Hindustan Unilever Limited, Kenvue Inc, The Estée Lauder Companies Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is PZ Cussons PLC ADR stock attractive at the current price?
The data as of Sep 24, 2026: price $2.27, calculated fair value $1.41 (−38%), Quality Score 58/100, from 15 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of PZCUY calculated?
We run PZ Cussons PLC ADR through 15 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $1.41, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. PZ Cussons PLC ADR itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of PZ Cussons PLC (PZCUY)?
The latest price we hold is from Sep 25, 2026 and stands at $2.27. Our model-based fair value is $1.41, about −38% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with PZ Cussons PLC ADR right now?
The price sits above even our optimistic bull case ($1.97). The favourable scenario is already priced in. Solid but not exceptional quality (58/100) and above fair value, neither a clear bargain nor a standout compounder. A fairly wide model range ($0.8600 to $1.97) leaves room in how you read the outcome.
Key figures of PZ Cussons PLC ADR
How large is the market capitalisation of PZ Cussons PLC (PZCUY)?
The market capitalisation of PZ Cussons PLC ADR is $383M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of PZ Cussons PLC (PZCUY)?
The price-to-sales ratio of PZ Cussons PLC ADR is 0.72 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of PZ Cussons PLC (PZCUY)?
Earnings per share at PZ Cussons PLC ADR are $−0.0400. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of PZ Cussons PLC (PZCUY)?
The dividend yield of PZ Cussons PLC ADR is 6.2%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of PZ Cussons PLC (PZCUY)?
The net margin of PZ Cussons PLC ADR is −1.1% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of PZ Cussons PLC (PZCUY)?
The return on equity (ROE) of PZ Cussons PLC ADR is 0.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of PZ Cussons PLC (PZCUY)?
On an EBIT basis the return on assets of PZ Cussons PLC ADR is 2.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of PZ Cussons PLC (PZCUY)?
The operating margin of PZ Cussons PLC ADR is 13.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at PZ Cussons PLC (PZCUY)?
Revenue at PZ Cussons PLC ADR is growing +8.0% versus a year earlier (3y avg −4.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at PZ Cussons PLC (PZCUY)?
Earnings per share at PZ Cussons PLC ADR are growing +17.6% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does PZ Cussons PLC (PZCUY) carry?
The net debt of PZ Cussons PLC ADR is £127M (fiscal year 2025, ≈ 7.6 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Some data
Sep 24, 2026