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Reeder Teknoloji Sanayi ve Ticaret Anonim Sirketi (REEDR) Fair Value & Analysis

Technology · TR · Market cap 6.1B TRY

RT Reeder Teknoloji Sanayi ve Ticaret Anonim Sirketi REEDR · IS
Price6.56 TRY
Fair Value10.93 TRY
Upside+66.6%
Quality29/100
Mixed Growth
Loss-making · -63.9% net margin
Low debt · generates free cash flow
Trails peers (3/10)
Narrow moat 2/100
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Evidence: Low Range 4.28 TRY – 10.93 TRY Share as image

Fair value as of: Aug 1, 2026

From 6 valuation models · updated today

Share price +1.5% over the past month.

What matters now

  • The large discount to fair value meets weak quality (29/100). That raises the risk this is a value trap rather than a bargain.
  • The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
  • A fairly wide model range (4.28 TRY to 10.93 TRY) leaves room in how you read the outcome.

Price vs Fair Value (12 months)

11.79 TRY 5.80 TRY Fair Value 10.93 TRY Aug 2025 Jul 2026

12‑month range 5.80 TRY – 11.79 TRY · fair‑value band 4.28 TRY – 10.93 TRY · the 6.56 TRY price screens below the 10.93 TRY fair value. As of Aug 1, 2026.

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Analysis

Reeder Teknoloji Sanayi ve Ticaret Anonim Sirketi (REEDR) currently trades at 6.56 TRY, while our model-based Fair Value estimate is 10.93 TRY, implying the stock looks roughly 66.6% undervalued today. We read business quality at 29/100 (below-average quality), in the Technology sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: low), always confirm before acting.

Over the trailing twelve months, Reeder Teknoloji Sanayi ve Ticaret Anonim Sirketi generated revenue of 1.6B TRY at a net margin of -63.9%. Revenue declined 29.8% year over year. It earns a return on equity of -14.0%. Net debt stands at 236M TRY. Fundamentals as of Aug 1, 2026

Our scenario range runs from 4.28 TRY (bear case) to 10.93 TRY (bull case); at 6.56 TRY, the current price sits within that range. The share trades about 47% below its 52-week high and 15% above its 52-week low, currently below its 200-day average. For context, the median of 10 Technology peers we cover trades at -54% fair-value upside, at 67%, REEDR screens cheaper than that median.

Key figures & financial health

Revenue (TTM) 1.6B TRY
Revenue growth (YoY) -29.8%
Net margin -63.9%
Return on equity -14.0%
Free cash flow 17.8M TRY FY2025
Operating margin -9.7%
More key figures
EPS (TTM) -1.08 TRY
Net debt 236M TRY FY2025

Figures from reported company fundamentals · as of Aug 1, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 29/100
Profitability 4
Quality Growth 23
Cashflow 16
Fin. Strength 71
Investment 29
Low Volatility 56
Momentum 22
52W Momentum 7
Net Issuance 82

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Reeder Teknoloji Sanayi ve Ticaret Anonim Sirketi produces and sells e-book readers, smart mobile phones and accessories, smart watches, and tablets in Turkey. The company also offers robot vacuum cleaners and smart televisions. Further, it manufactures and trades of computer peripherals and electric vehicles.

Full company description

Reeder Teknoloji Sanayi ve Ticaret Anonim Sirketi produces and sells e-book readers, smart mobile phones and accessories, smart watches, and tablets in Turkey. The company also offers robot vacuum cleaners and smart televisions. Further, it manufactures and trades of computer peripherals and electric vehicles. In addition, it sells its products through online. The company was founded in 2010 and is based in Samsun, Turkey.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Reeder Teknoloji Sanayi ve Ticaret Anonim Sirketi reported revenue of 1.8B TRY in FY2025 versus 451M TRY in FY2021, a compound +41.5%/yr. Reported net income was −1.0B TRY in FY2025.

Revenue +41.5%/yr
FY21 451M TRY
FY22 1.8B TRY
FY23 3.8B TRY
FY24 3.5B TRY
FY25 1.8B TRY
Net income
FY21 104M TRY
FY22 412M TRY
FY23 1.3B TRY
FY24 −1.3B TRY
FY25 −1.0B TRY

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Cite: Fair Value Calculator (2026). "Reeder Teknoloji Sanayi ve Ticaret Anonim Sirketi Fair Value". https://www.fairvalue-calculator.com/stock/REEDR

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 100 / 6
FUTURE 0 / 11
PAST 0 / 15
HEALTH 99 / 97
DIVIDEND 0 / 25

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Consumer Electronics stocks, each showing price versus our Fair Value estimate (as of Aug 1, 2026).

Stock Price Fair Value vs Fair Value
Apple Inc APC €251.20 €98.22 -61%
Samsung Electronics Co 005930 353,500 KRW 139,655 KRW -60%
Sony Group SONYN 373.00 MXN 440.14 MXN +18%
Xiaomi Corporation 1810 HK$23.72 HK$43.08 +82%
Panasonic Holdings PCRHY $24.83 $8.99 -64%
Koninklijke Philips N.V PHGN34 R$134.68 R$56.66 -58%
LG Electronics Inc 066570 202,000 KRW 101,895 KRW -50%
Sharetronic Data Technology Co 300857 ¥316.81 ¥35.89 -89%
Huaqin Co 603296 ¥79.36 ¥95.93 +21%
Goertek Inc 002241 ¥23.72 ¥10.84 -54%

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Frequently asked questions

Is Reeder Teknoloji Sanayi ve Ticaret Anonim Sirketi (REEDR) overvalued or undervalued?
As of Aug 1, 2026, our model estimates a fair value of 10.93 TRY versus a price of 6.56 TRY, about +67% (undervalued).
What is the fair value of REEDR?
Our model-based fair value for Reeder Teknoloji Sanayi ve Ticaret Anonim Sirketi is 10.93 TRY (as of Aug 1, 2026), built from audited fundamentals. The current price is 6.56 TRY.
What is the quality score of REEDR?
Reeder Teknoloji Sanayi ve Ticaret Anonim Sirketi has a Quality Score of 29/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.
What is the revenue of Reeder Teknoloji Sanayi ve Ticaret Anonim Sirketi (REEDR)?
Reeder Teknoloji Sanayi ve Ticaret Anonim Sirketi reported trailing-twelve-month revenue of about 1.6B TRY (latest available figure, as of Aug 1, 2026).
What is the net profit margin of REEDR?
The net profit margin of Reeder Teknoloji Sanayi ve Ticaret Anonim Sirketi is about -63.9%, meaning it is currently running at a net loss. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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