Re Max Holding (RMAX) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Re Max Holding stock $7.81, price $15.43, that is 49.4% below the price, quality 52 out of 100. Rating: strongly overvalued. Calculated from audited financials with 16 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 5, 2026.
How to read this chart
60‑month range $5.66 – $32.06 · fair‑value band $3.78 – $13.84 · the $15.43 price screens above the $7.81 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. As of Nov 5, 2026.
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RE/MAX Holdings, Inc. operates as a franchisor of real estate brokerage services in the United States, Canada, and internationally. The company operates through three segments: Real Estate, Mortgage, and Marketing Funds.
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The Real Estate segment comprises real estate brokerage franchising services under the RE/MAX brand name, as well as with corporate-wide shared services.
The Mortgage segment provides brokerage franchising services to real estate brokers, real estate professionals, mortgage professionals, and other investors under the Motto Mortgage brand name; and mortgage loan processing software and services under the wemlo brand name.
The Marketing Funds segment manages marketing campaigns and agent marketing technology.
The company also provides the BoldTrail platform, which integrates a suite of digital products that enables agents, brokers, and teams to establish, manage, and grow client relationships; and the RE/MAX University platform, a learning hub designed to help each agent with their professional.
RE/MAX Holdings, Inc. was founded in 1973 and is headquartered in Denver, Colorado.
Stock analysis
Re Max Holding (RMAX) currently trades at $15.43, while our model-based Fair Value estimate is $7.81, 49% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of $18.80 per share, and 4 of the 16 models we run sit above the $15.43 price.
Bear case: the Growth DCF group reads lowest at $7.47, and 12 of the 16 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $3.78 (bear) to $13.84 (bull), the price of $15.43 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 52/100 (solid quality), in the Real Estate sector.
Weak Growth: Growth has flattened: the last year, three and five years all grew more slowly than the long-term average.
Re Max Holding reported revenue of $292M in FY2025 versus $330M in FY2021, a compound −3.0%/yr. Reported net income was $8.2M in FY2025.
Key figures
Market cap $681M Small · P/S ratio 2.41 · EPS (TTM) $−0.4100 · Dividend yield 0.1% · Net margin −3.0% · Return on equity 0.2% · Return on assets (EBIT) 3.4% (5-year average) · Operating margin 18.8%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 31 out of 100 (low confidence).
What moves the price
The share trades about 7% below its 52-week high and 173% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Real Estate peers we cover trades at −16% fair-value upside, at −49%, RMAX screens richer than that median.
Fair Value models
Bear$3.78Fair Value $7.81Bull$13.84
Price $15.43 · Downside -49.4%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
In the last 6 months, no officer or director bought or sold shares on the open market.
SaleAdam K PetersonOther3× since Feb 18, 2026: 1,603,933 shares, avg. $9.77$15.7MApr 29, 2026
Plus 20 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Growth has flattened: the last year, three and five years all grew more slowly than the long-term average.
Revenue growth 1 year
−5.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−6.2%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.9%
Start year 2020 (pandemic). Over 10 years: +5.1% a year
Revenue growth 15 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.0%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−16.9%
Earnings growth per share plus dividend.
Earnings per share, growth per year−17.0%
Dividend (yield on the price)0.1%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−17.0% vs −11.0%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.15% → 16%
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+17.7%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+2.5%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +14.9% a year for the price and +0.1% for the forecasts.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Real Estate Services · 472 stocks
Beats the industry median on 0/14 measures
Overall it trails its industry peers.
Valuation
Quality Score52 · Below median
Fair Value upside−49.4% · Bottom 25%
Profitability
Return on equity (12 months)0.2% · Bottom 25%
Return on assets2.3% · Below median
Net margin (12 months)−5.0% · Bottom 25%
Operating margin (12 months)18.8% · Below median
Growth and dividend
Revenue growth (quarter YoY)−5.8% · Bottom 25%
Dividend yield (12 months)0.1% · Bottom 25%
Balance sheet
Debt / equity0.96× · Highest 25%
Valuation Multiplesvs Real Estate Services median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Re Max Holding Fair Value". https://www.fairvalue-calculator.com/stock/RMAX
Frequently asked questions
Is Re Max Holding (RMAX) overvalued or undervalued?
As of Nov 5, 2026, our model estimates a fair value of $7.81 versus a price of $15.43, about 49% lower (overvalued).
What is the fair value of RMAX?
Our model-based fair value for Re Max Holding is $7.81 (as of Nov 5, 2026), built from audited fundamentals. The current price: $15.43.
What is the quality score of RMAX?
Re Max Holding has a Quality Score of 52/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Re Max Holding (RMAX)?
Our model-based price target is the fair value of $7.81 (as of Nov 5, 2026) from 16 valuation models. Cautious scenario $3.78, optimistic scenario $13.84. It is a calculation from audited fundamentals, not an analyst target.
What is the Re Max Holding stock forecast for 2026?
Our models put fair value at $7.81, about 49% lower versus a price of $15.43 (overvalued). Cautious scenario $3.78, optimistic scenario $13.84. The calculation is refreshed regularly with new filings.
What is the revenue of Re Max Holding (RMAX)?
Re Max Holding reported trailing-twelve-month revenue of about $283M (latest available figure, as of Nov 5, 2026).
Does Re Max Holding pay a dividend?
Re Max Holding currently shows a dividend yield of 0.07% relative to its recent price (as of Nov 5, 2026).
How much is the dividend of Re Max Holding (RMAX)?
Re Max Holding has a dividend yield of 0.1%.
What growth is priced into Re Max Holding (RMAX)?
For today's price to be fair in a discounted-cash-flow model, Re Max Holding would have to grow free cash flow by +17.7 % per year for five years (discount rate 13.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +1.9 % per year. As of Nov 5, 2026.
What discount rate (WACC) does the fair value of RMAX use?
Our models discount Re Max Holding at 13.6 %: a base by market capitalisation (small), damped by beta 1.84, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Re Max Holding that is +17.7 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (13.6 %) and the same formula as our fair value.
How much growth has Re Max Holding (RMAX) delivered so far?
Over the past 5 years revenue at Re Max Holding grew +1.9 % a year. The price currently implies free-cash-flow growth of +17.7 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Re Max Holding (RMAX) growing?
The median revenue growth in the sector is +2.7 % a year. That is the yardstick for the growth priced into Re Max Holding (+17.7 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Re Max Holding (RMAX)?
The free-cash-flow yield on the price is 10.20 %: that much free cash flow Re Max Holding produces per unit of market value. When it exceeds the discount rate of our models (13.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Re Max Holding (RMAX)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Re Max Holding it is $7.81 per share (as of Nov 5, 2026), against a price of $15.43. It is the blended result of 16 valuation models in 6 families (DCF Models, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit).
Is Re Max Holding stock overvalued or undervalued in 2026?
As of Nov 5, 2026, RMAX trades above its calculated fair value: price $15.43, fair value $7.81, a gap of about −49% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of RMAX?
No. The price is what the market pays today ($15.43); the fair value is what the company's own numbers justify ($7.81). For Re Max Holding the two are $7.62 per share apart. That gap is exactly why we show both numbers side by side.
How much is Re Max Holding worth?
The market values Re Max Holding at about $681M (market capitalisation, as of Nov 5, 2026). Per share that is $15.43; our models calculate a fair value of $7.81 per share.
What do the bullish and bearish scenarios say about RMAX?
Our models span a range for Re Max Holding: cautious scenario $3.78, base $7.81, optimistic $13.84 per share (as of Nov 5, 2026, price $15.43). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of RMAX?
The PEG ratio of Re Max Holding is 4.07 (P/E divided by earnings growth, as of Nov 5, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Re Max Holding (RMAX)?
Balance-sheet figures for Re Max Holding (as of Nov 5, 2026): return on equity 0.2%, debt of 0.96 per unit of equity. They feed the Quality Score of 52/100, which measures business quality independently of the share price.
How far is RMAX from its 52-week high?
Re Max Holding trades at $15.43, about 7% below its 52-week high of $16.53 and 173% above the low of $5.66 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $7.81 is for.
Which stocks are comparable to Re Max Holding?
From the same area (Real Estate) we also value CBRE Group, Cellnex Telecom, S.A, KE Holdings, Swire Properties Limited, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Re Max Holding stock attractive at the current price?
The data as of Nov 5, 2026: price $15.43, calculated fair value $7.81 (−49%), Quality Score 52/100, from 16 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of RMAX calculated?
We run Re Max Holding through 16 models from 6 families: DCF Models, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit. Every model gets the same audited fundamentals; the fair value of $7.81 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Re Max Holding itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Re Max Holding (RMAX)?
The closing price on Nov 6, 2026 was $15.43. Our model-based fair value is $7.81, about 49% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Re Max Holding right now?
The price sits above even our optimistic bull case ($13.84). The favourable scenario is already priced in. The model range is unusually wide ($3.78 to $13.84). The outcome hinges heavily on assumptions, so read the point estimate with caution. Solid but not exceptional quality (52/100) and above fair value, neither a clear bargain nor a standout compounder. As a real-estate business, asset- and dividend-based methods carry more weight here than a standard DCF.
Where does the earnings growth of Re Max Holding (RMAX) come from?
Earnings per share at Re Max Holding grew −11.6 % a year from 2014 to 2025. Broken into its drivers: revenue per share +2.2 %, EBIT margin −10.3 %, tax rate +3.0 %, residual (interest, one-offs) −6.4 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Re Max Holding
How large is the market capitalisation of Re Max Holding (RMAX)?
The market capitalisation of Re Max Holding is $681M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Re Max Holding (RMAX)?
The price-to-sales ratio of Re Max Holding is 2.41 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Re Max Holding (RMAX)?
Earnings per share at Re Max Holding are $−0.4100. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Re Max Holding (RMAX)?
The dividend yield of Re Max Holding is 0.1%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Re Max Holding (RMAX)?
The net margin of Re Max Holding is −3.0% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Re Max Holding (RMAX)?
The return on equity (ROE) of Re Max Holding is 0.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Re Max Holding (RMAX)?
On an EBIT basis the return on assets of Re Max Holding is 3.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Re Max Holding (RMAX)?
The operating margin of Re Max Holding is 18.8% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Re Max Holding (RMAX)?
Revenue at Re Max Holding is growing −5.8% versus a year earlier (3y avg −6.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Re Max Holding (RMAX)?
Earnings per share at Re Max Holding are growing −75.7% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Re Max Holding (RMAX) carry?
The net debt of Re Max Holding is $341M (fiscal year 2025, ≈ 10.2 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Some data
Nov 5, 2026