Salem Media Group (SALM) Fair Value & Analysis
Communication Services · US · Market cap $30.1M
Salem Media Group
SALM · US
Fair value as of: Jul 7, 2026
From 3 valuation models · updated 34 days ago
Fair value updated Jul 7, 2026, revised from $0.2400 to $0.2000 (−16.7%) since Jun 25, 2026. Share price +1.6% over the past month.
Below-average quality, and screening another 79% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case ($0.2300). The favourable scenario is already priced in.
- Weak quality (27/100) and above fair value at the same time, the margin of safety is missing on both counts.
- The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 7, 2026.
How to read this chart
60‑month range $0.1730 – $4.70 · fair‑value band $0.1800 – $0.2300 · the $0.9749 price screens above the $0.2000 fair value. Dashed = 300-day average. As of Jul 7, 2026.
Analysis
Salem Media Group (SALM) currently trades at $0.9749, while our model-based Fair Value estimate is $0.2000, implying the stock looks roughly 79.5% overvalued today. The Quality Score stands at 27/100 (below-average quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: low).
Over the trailing twelve months, Salem Media Group generated revenue of $207M at a net margin of -14.5%. Revenue declined 11.2% year over year. It earns a return on equity of -16.9%. Net debt stands at $8.1M. Fundamentals as of Jul 7, 2026
Our scenario range runs from $0.1800 (bear case) to $0.2300 (bull case); at $0.9749, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 3% below its 52-week high and 171% above its 52-week low, currently above its 200-day average. For context, the median of 10 Communication Services peers we cover trades at 12% fair-value upside, at -79%, SALM screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 3 models by family
Widest divergence: Asset-Based ($3.75) versus Dividend Discount ($0.1600). Highest evidence: Gordon GGM (70).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 7, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 27 · Market factors (momentum, volatility) 69
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Salem Media Group, Inc. operates as a multimedia company in the United States. The company owns and operates radio stations. Its digital media business provides Christian, conservative, investing, retirement, e-commerce, audio and video streaming, and other resources digitally through the web, as well as through mobile applications.
Full company description
Salem Media Group, Inc. operates as a multimedia company in the United States. The company owns and operates radio stations. Its digital media business provides Christian, conservative, investing, retirement, e-commerce, audio and video streaming, and other resources digitally through the web, as well as through mobile applications. The company was formerly known as Salem Communications Corporation and changed its name to Salem Media Group, Inc. in February 2015. Salem Media Group, Inc. was founded in 1974 and is headquartered in Camarillo, California.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Salem Media Group reported revenue of $213M in FY2025 versus $258M in FY2021, a compound −4.7%/yr. Reported net income was −$34.6M in FY2025.
SALM screens 79% overvalued. Compare with Nexstar Media Group →
Peer Group
Broadcasting · 69 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Broadcasting median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Broadcasting stocks, each showing price versus our Fair Value estimate (as of Jul 7, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Nexstar Media Group NXST | $183.71 | $78.52 | -57% |
| SES S.A SESG | €7.46 | €15.46 | +107% |
| PT Elang Mahkota Teknologi Tbk, through its subsidiaries, EMTK | 505.00 IDR | 1,094 IDR | +117% |
| MFE-Mediaforeurope N.V MFEB | €3.64 | €5.38 | +48% |
| Jiangsu Broadcasting Cable Information Network Corporation 600959 | ¥3.07 | ¥1.14 | -63% |
| Sun TV Network Limited SUNTV | ₹489.20 | ₹586.58 | +20% |
| MBC Group 4072 | 20.06 SAR | 19.56 SAR | -2% |
| Beijing Gehua Catv Network Co 600037 | ¥7.13 | ¥3.64 | -49% |
| PT Surya Citra Media Tbk, SCMA | 206.00 IDR | 229.91 IDR | +12% |
| Zee Entertainment Enterprises Limited ZEEL | ₹92.61 | ₹53.22 | -43% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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