Sanoma Oyj (SANOMA) Fair Value & Analysis
Consumer Defensive · FI · Market cap €1.4B
Fair value as of: Jul 19, 2026
From 24 valuation models · updated 22 days ago
Share price +7.7% over the past month.
A solid business, but screening 66% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (€3.37). The favourable scenario is already priced in.
- Solid but not exceptional quality (58/100) and above fair value, neither a clear bargain nor a standout compounder.
- The models converge in a tight band (€3.12 to €3.37), unusually little disagreement for a valuation.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 19, 2026.
How to read this chart
60‑month range €5.30 – €12.97 · fair‑value band €3.12 – €3.37 · the €9.13 price screens above the €3.12 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 19, 2026.
Analysis
Sanoma Oyj (SANOMA) currently trades at €9.13, while our model-based Fair Value estimate is €3.12, implying the stock looks roughly 65.8% overvalued today. The Quality Score stands at 58/100 (solid quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Sanoma Oyj generated revenue of €1.3B at a net margin of 1.9%. It earns a return on equity of 3.8%. Net debt stands at €486M. The stock trades on a trailing P/E of 61.7. Fundamentals as of Jul 19, 2026
Our scenario range runs from €3.12 (bear case) to €3.37 (bull case); at €9.13, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat. The share trades about 16% below its 52-week high and 7% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at 17% fair-value upside, at -66%, SANOMA screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: Growth DCF (€7.52) versus Earnings-Based (€1.02). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 19, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 57 · Market factors (momentum, volatility) 51
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Sanoma Oyj operates as a media and learning company in Finland, the Netherlands, Poland, Spain, Belgium, Italy, and internationally. It operates in two segments: Sanoma Learning and Sanoma Media Finland.
Full company description
Sanoma Oyj operates as a media and learning company in Finland, the Netherlands, Poland, Spain, Belgium, Italy, and internationally. It operates in two segments: Sanoma Learning and Sanoma Media Finland. The Sanoma Learning segment offers printed and digital learning content, as well as digital learning and teaching platforms for K12, such as primary, secondary, and vocational education. The Sanoma Media Finland segment provides information, experiences, inspiration, and entertainment services through multiple media platforms, such as newspapers, TV, radio, events, and magazines, online, and mobile channels. This segment offers its products under the Helsingin Sanomat, Ilta-Sanomat, Aamulehti, Me Naiset, Aku Ankka, Nelonen, Ruutu, Supla, and Radio Suomipop brand names. It provides festivals and events, marketing, event marketing, digital subscription services, video and audio-on-demand, custom publishing, books, film distribution, and printing services. The company was founded in 1889 and is headquartered in Helsinki, Finland.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Sanoma Oyj reported revenue of €1.3B in FY2025 versus €1.3B in FY2021, a compound +1.0%/yr. Reported net income was €19.9M in FY2025, compounding −33.2%/yr from FY2021.
SANOMA screens 66% overvalued. Compare with New Oriental Education & Technology Group →
Peer Group
Education & Training Services · 148 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Education & Training Services median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Education & Training Services stocks, each showing price versus our Fair Value estimate (as of Jul 19, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| New Oriental Education & Technology Group EDUN | 966.48 MXN | 897.37 MXN | -7% |
| TAL Education Group TAL | $10.24 | $15.60 | +52% |
| Laureate Education, Inc LAUR | $36.45 | $41.45 | +14% |
| Physicswallah Limited PWL | ₹131.59 | ₹14.81 | -89% |
| Grand Canyon Education, Inc LOPE | $149.00 | $152.01 | +2% |
| Covista Inc CVSA | $116.22 | $135.45 | +17% |
| Stride, Inc LRN | $83.39 | $139.45 | +67% |
| Universal Technical Institute, Inc UTI | $40.33 | $21.35 | -47% |
| Perdoceo Education Corporation PRDO | $31.66 | $41.45 | +31% |
| Strategic Education, Inc STRA | $84.18 | $105.48 | +25% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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