Sena Development Public Company (SENA) Fair Value & Analysis
Real Estate · TH · Market cap 2.6B THB
Fair value as of: Jul 20, 2026
From 9 valuation models · updated 21 days ago
Share price +1.7% over the past month.
Below-average quality, screening 119% undervalued on our models.
What matters now
- The large discount to fair value meets weak quality (37/100). That raises the risk this is a value trap rather than a bargain.
- The price is below even our cautious bear case (2.92 THB). The market is more pessimistic than our downside scenario.
- As a real-estate business, asset- and dividend-based methods carry more weight here than a standard DCF.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 20, 2026.
How to read this chart
60‑month range 1.48 THB – 4.79 THB · fair‑value band 2.92 THB – 4.86 THB · the 1.78 THB price screens below the 3.89 THB fair value. Dashed = 300-day average. As of Jul 20, 2026.
Analysis
Sena Development Public Company (SENA) currently trades at 1.78 THB, while our model-based Fair Value estimate is 3.89 THB, implying the stock looks roughly 118.5% undervalued today. The Quality Score stands at 37/100 (below-average quality), in the Real Estate sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.
Over the trailing twelve months, Sena Development Public Company generated revenue of 5.1B THB at a net margin of 5.1%. Revenue declined 1.2% year over year. It earns a return on equity of 2.8%. Net debt stands at 21.7B THB. Fundamentals as of Jul 20, 2026
Our scenario range runs from 2.92 THB (bear case) to 4.86 THB (bull case); at 1.78 THB, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 9% below its 52-week high and 24% above its 52-week low, currently below its 200-day average. For context, the median of 10 Real Estate peers we cover trades at 32% fair-value upside, at 119%, SENA screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 9 models by family
Widest divergence: Economic Profit (4.37 THB) versus Multiples (2.91 THB). Highest evidence: Residual Income (76).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 20, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 32 · Market factors (momentum, volatility) 65
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Sena Development Public Company Limited, together with its subsidiaries, engages in the development and sale of properties in Thailand. The company operates through six segments: real estate development for sale, real estate rental, real estate services, golf course operations, energy group, and automobile dealership.
Full company description
Sena Development Public Company Limited, together with its subsidiaries, engages in the development and sale of properties in Thailand. The company operates through six segments: real estate development for sale, real estate rental, real estate services, golf course operations, energy group, and automobile dealership. The company offers property development for sale; project management services; apartment for rent and services; leased property development; distribution of prefab steel, construction materials, solar panels and inverter including solar system installment; and manufactures and distributes electricity. It also sells electric vehicles, as well as spare parts and similar small equipment; forest restoration services; real estate project management and services; real estate agents and brokers; provision of advisory services and loans; and residential accommodation for the elderly with nursing services. In addition, it sells and rents office supplies; develop application systems; digital computer systems and computer programs; and trading and development of residential rental. The company was formerly known as Krungthep Keha Group Co., Ltd. Sena Development Public Company Limited was founded in 1977 and is headquartered in Bangkok, Thailand.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Sena Development Public Company reported revenue of 5.2B THB in FY2025 versus 3.0B THB in FY2021, a compound +14.1%/yr. Reported net income was 324M THB in FY2025, compounding −28.7%/yr from FY2021.
of which total revenue +3.5 pp · buybacks/dilution −2.5 pp
Absolute contributions in percentage points per year; they sum to the EPS growth rate. Start and end points are 3-year averages (details on hover).
Watch SENA: get an alert when its fair value changes →
Peer Group
Real Estate - Development · 588 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Real Estate - Development median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Real Estate - Development stocks, each showing price versus our Fair Value estimate (as of Jul 20, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| DLF Limited DLF | ₹657.75 | ₹159.49 | -76% |
| Lodha Developers Limited LODHA | ₹1,188 | ₹583.43 | -51% |
| PT Pantai Indah Kapuk Dua Tbk, PANI | 6,125 IDR | 1,330 IDR | -78% |
| Oberoi Realty Limited OBEROIRLTY | ₹1,925 | ₹1,183 | -39% |
| Godrej Properties Limited GODREJPROP | ₹2,102 | ₹1,044 | -50% |
| PT Jaya Real Property, Tbk., JRPT | 1,080 IDR | 1,674 IDR | +55% |
| PT Bumi Serpong Damai Tbk, BSDE | 555.00 IDR | 1,388 IDR | +150% |
| PT Sentul City Tbk, BKSL | 64.00 IDR | 84.16 IDR | +32% |
| PT Ciputra Development Tbk, CTRA | 555.00 IDR | 1,388 IDR | +150% |
| PT Duta Pertiwi Tbk DUTI | 4,100 IDR | 6,239 IDR | +52% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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