Snap Inc (SNAP) fair value: what the stock is really worth
As of Nov 4, 2026: fair value (intrinsic value) of Snap Inc stock $7.06, price $5.92, upside +19.3%, quality 55 out of 100. Rating: undervalued. Calculated from audited financials with 7 of our 26 valuation models and 37 quality factors, updated daily.
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The stock costs 16% less than our calculation considers fair.
Fair value $7.06 · Undervalued (16%)
Generates free cash flow
Positive coverage
Revenue last quarter +19% vs. a year ago.
Quality 55/100
Mixed Growth(revenue 5y +18.8 %/yr in USD)
Insiders sold $50.7M (6M)
Loss-making · -4.9% net margin (TTM)
High debt
Trails peers(2/12)
Narrow moat13/100 · thin data
Thin data
Risks from the AI analysis
🚩Price drop: Workforce cuts and project exits amid softening ad demand🚩Regulatory pressure on youth safety for core platform🚩AI ad tech from rivals could erode margins🚩Meta and TikTok could capture more attention and ad spend🚩Dependence on Apple and Google platforms could constrain ads
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 3, 2026.
How to read this chart
60‑month range $3.93 – $83.11 · fair‑value band $2.60 – $9.91 · the $5.92 price screens below the $7.06 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 3, 2026.
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Snap Inc. operates as a technology company in North America, Europe, and internationally.
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The company offers Snapchat, a visual messaging application with various tabs, such as camera, visual messaging, snap map, stories, and spotlight that enable people to communicate visually through short videos and snaps.
It also provides Snapchat+, Lens+, and Snapchat Platinum, a subscription service that provides subscribers access to exclusive, experimental, and pre-release features; Spectacles, an augmented reality (AR) glasses; and advertising products, including AR ads and Snap ads comprises a single image or video ads, collection ads, dynamic ads, story ads, commercials, sponsored snaps, and promoted places.
In addition, the company offers campaign management and delivery, an advertising platform that provides automated, sophisticated, and scalable ad buying and campaign management; and measuring advertising effectiveness solutions.
The company was formerly known as Snapchat, Inc. and changed its name to Snap Inc. in September 2016. Snap Inc. was founded in 2010 and is headquartered in Santa Monica, California.
Stock analysis
Snap Inc (SNAP) currently trades at $5.92, while our model-based Fair Value estimate is $7.06, implying the stock looks roughly 16% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $7.06 per share, and 3 of the 7 models we run sit above the $5.92 price.
Bear case: the Multiples group reads lowest at $1.40, and 4 of the 7 models stay below the price. Data coverage for this calculation is low.
Scenario range: $2.60 (bear) to $9.91 (bull), the price of $5.92 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 55/100 (solid quality), in the Communication Services sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Snap Inc reported revenue of $5.9B in FY2025 versus $4.1B in FY2021, a compound +9.6%/yr. Reported net income was −$460M in FY2025.
Key figures
Market cap $10.7B Large · P/S ratio 1.69 · EPS (TTM) $−0.1800 · Net margin −4.9% · Return on equity −15.6% · Return on assets (EBIT) −12.2% · Operating margin −2.6% · Revenue (TTM) $6.4B.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 13 out of 100 (low confidence).
What moves the price
The share trades about 35% below its 52-week high and 51% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 10% fair-value upside, at 19%, SNAP screens cheaper than that median.
Fair Value models
Bear$2.60Fair Value $7.06Bull$9.91
Price $5.92 · Upside +19.3%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
In the last 6 months, 6 officers or directors sold shares worth $50.7M and none bought.
SaleRonan HarrisChief Commercial Officer42,741 shares at $6.23$266,259Oct 16, 2026
SaleAjit MohanChief Business Officer11× since Nov 17, 2025: 470,873 shares, avg. $6.07$2.9MSep 16, 2026
SaleRebecca MorrowChief Accounting Officer6× since Nov 17, 2025: 103,881 shares, avg. $5.89$611,530Sep 9, 2026
SaleZachary M BriersGeneral Counsel6× since Feb 17, 2026: 643,259 shares, avg. $5.21$3.4MSep 3, 202610b5-1 plan
SaleDouglas HottChief Financial Officer2× since May 18, 2026: 370,795 shares, avg. $5.48$2.0MAug 17, 2026
SaleRobert C. MurphyChief Technology Officer, Director, 10% owner5× since Nov 7, 2025: 11,343,945 shares, avg. $5.62$63.7MAug 6, 202610b5-1 plan
SaleEvan SpiegelChief Executive Officer, Director, 10% owner4× since Dec 5, 2025: 4,738,915 shares, avg. $7.44$35.3MApr 8, 202610b5-1 plan
SaleDerek AndersenChief Financial Officer5× since Nov 14, 2025: 293,527 shares, avg. $6.20$1.8MMar 16, 2026
SaleMichael J. O'SullivanGeneral Counsel70,882 shares at $8.34$591,156Nov 17, 2025
Plus 18 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.62/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+10.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+8.8%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+18.8%
Start year 2020 (pandemic). Over 10 years: +58.7% a year
Revenue growth 10 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+58.7%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−34.4% (2020) → −9.0% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
Price in line with expectations
The price assumes less growth than the company has delivered so far and about what analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+12.1%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+10.1%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +9.5% a year for the price and +7.6% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (99 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Positive
Recent news coverage is more positive than average.
AI conclusion: Limited durable moat amid competition losses and dual-class voting control form the main weaknesses, while the augmented reality focus stands as the primary strength.
Main risk: Larger competitors with superior AI-driven ad targeting and personalization could reduce Snap's advertising effectiveness and force lower prices or margins on its core ad platform.
Bull case: Snap could leverage its AR expertise and community focus to integrate generative AI for unique friend-centric advertising and experiences that larger platforms cannot easily replicate.
Bear case: If AI ad tools and rival platforms continue to outperform, Snap might see sustained user and advertiser migration, leaving its social and AR efforts unable to generate sufficient revenue or engagement.
Snap is cutting a fifth of its workforce and exiting several projects to sharpen focus on community growth, revenue and augmented reality. At the same time advertising demand shows signs of softening while regulatory pressure around youth safety on the core platform mounts. Our models see it as undervalued. Will the AR push deliver enough new value to offset these headwinds in the social business, or will the restructuring highlight persistent vulnerabilities?
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Content & Information · 126 stocks
Beats the industry median on 2/11 measures
Overall it trails its industry peers.
Valuation
Quality Score55 · Below median
Fair Value upside+19.3% · Above median
Profitability
Return on assets−6.0% · Bottom 25%
Net margin (12 months)−4.9% · Below median
Operating margin (12 months)−2.6% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY)18.9% · Top 25%
Balance sheet
Debt / equity1.53× · Highest 25%
Valuation Multiplesvs Internet Content & Information median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Snap Inc Fair Value". https://www.fairvalue-calculator.com/stock/SNAP
Frequently asked questions
Is Snap Inc (SNAP) overvalued or undervalued?
As of Nov 3, 2026, our model estimates a fair value of $7.06 versus a price of $5.92, about +19% upside (undervalued).
What is the fair value of SNAP?
Our model-based fair value for Snap Inc is $7.06 (as of Nov 3, 2026), built from audited fundamentals. The current price: $5.92.
What is the quality score of SNAP?
Snap Inc has a Quality Score of 55/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Snap Inc (SNAP)?
Our model-based price target is the fair value of $7.06 (as of Nov 3, 2026) from 7 valuation models. Cautious scenario $2.60, optimistic scenario $9.91. It is a calculation from audited fundamentals, not an analyst target.
What is the Snap Inc stock forecast for 2026?
Our models put fair value at $7.06, about +19% upside versus a price of $5.92 (undervalued). Cautious scenario $2.60, optimistic scenario $9.91. The calculation is refreshed regularly with new filings.
What is the revenue of Snap Inc (SNAP)?
Snap Inc reported trailing-twelve-month revenue of about $6.4B (latest available figure, as of Nov 3, 2026).
What growth is priced into Snap Inc (SNAP)?
For today's price to be fair in a discounted-cash-flow model, Snap Inc would have to grow free cash flow by +12.1 % per year for five years (discount rate 9.4 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +18.8 % per year. As of Nov 3, 2026.
What discount rate (WACC) does the fair value of SNAP use?
Our models discount Snap Inc at 9.4 %: a base by market capitalisation (large), damped by beta 1.08, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Snap Inc that is +12.1 % per year a year over ten years, using the same discount rate (9.4 %) and the same formula as our fair value.
How much growth has Snap Inc (SNAP) delivered so far?
Over the past 5 years revenue at Snap Inc grew +18.8 % a year. The price currently implies +12.1 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Snap Inc (SNAP) growing?
The median revenue growth in the sector is +3.7 % a year. That is the yardstick for the growth priced into Snap Inc (+12.1 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Snap Inc (SNAP)?
The free-cash-flow yield on the price is 4.41 %: that much free cash flow Snap Inc produces per unit of market value. When it exceeds the discount rate of our models (9.4 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Snap Inc (SNAP)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Snap Inc it is $7.06 per share (as of Nov 3, 2026), against a price of $5.92. It is the blended result of 7 valuation models (cash flow, earnings, asset, dividend).
Is Snap Inc stock overvalued or undervalued in 2026?
As of Nov 3, 2026, SNAP trades below its calculated fair value: price $5.92, fair value $7.06, a gap of about +19% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of SNAP?
No. The price is what the market pays today ($5.92); the fair value is what the company's own numbers justify ($7.06). For Snap Inc the two are $1.14 per share apart. That gap is exactly why we show both numbers side by side.
How much is Snap Inc worth?
The market values Snap Inc at about $10.7B (market capitalisation, as of Nov 3, 2026). Per share that is $5.92; our models calculate a fair value of $7.06 per share.
What do the bullish and bearish scenarios say about SNAP?
Our models span a range for Snap Inc: cautious scenario $2.60, base $7.06, optimistic $9.91 per share (as of Nov 3, 2026, price $5.92). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of SNAP?
The PEG ratio of Snap Inc is 496.06 (P/E divided by earnings growth, as of Nov 3, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Snap Inc (SNAP)?
Balance-sheet figures for Snap Inc (as of Nov 3, 2026): return on equity −15.6%, debt of 1.53 per unit of equity. They feed the Quality Score of 55/100, which measures business quality independently of the share price.
How far is SNAP from its 52-week high?
Snap Inc trades at $5.92, about 35% below its 52-week high of $9.09 and 51% above the low of $3.93 (as of Nov 4, 2026). Distance from the high says nothing about value: that is what the fair value of $7.06 is for.
Which stocks are comparable to Snap Inc?
From the same area (Communication Services) we also value Alphabet Inc, Meta Platforms, Inc, Tencent Holdings, Spotify Technology S.A, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Snap Inc stock attractive at the current price?
The data as of Nov 3, 2026: price $5.92, calculated fair value $7.06 (+19%), Quality Score 55/100, from 7 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of SNAP calculated?
We run Snap Inc through 7 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $7.06, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.6% above its aggregate fair value. Snap Inc currently trades 16% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Snap Inc (SNAP)?
The closing price on Nov 4, 2026 was $5.92. Our model-based fair value is $7.06, about +19% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Snap Inc right now?
The model range is unusually wide ($2.60 to $9.91). The outcome hinges heavily on assumptions, so read the point estimate with caution. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Key figures of Snap Inc
How large is the market capitalisation of Snap Inc (SNAP)?
The market capitalisation of Snap Inc is $10.7B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Snap Inc (SNAP)?
The price-to-sales ratio of Snap Inc is 1.69 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Snap Inc (SNAP)?
Earnings per share at Snap Inc are $−0.1800. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Snap Inc (SNAP)?
The net margin of Snap Inc is −4.9% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Snap Inc (SNAP)?
The return on equity (ROE) of Snap Inc is −15.6% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Snap Inc (SNAP)?
On an EBIT basis the return on assets of Snap Inc is −12.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Snap Inc (SNAP)?
The operating margin of Snap Inc is −2.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Snap Inc (SNAP)?
Revenue at Snap Inc is growing +18.9% versus a year earlier (3y avg +8.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Snap Inc (SNAP)?
Earnings per share at Snap Inc are growing +396% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Snap Inc (SNAP) carry?
The net debt of Snap Inc is $3.7B (fiscal year 2025, ≈ 8.4 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Thin data
Nov 3, 2026