Sony Group Corp (SON1) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of Sony Group Corp €48.41, price €20.97, upside +130.9%, quality 61 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 29, 2026.
How to read this chart
60‑month range €12.70 – €25.95 · fair‑value band €35.70 – €61.12 · the €20.97 price screens below the €48.41 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 29, 2026.
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Sony Corporation designs, develops, manufactures, and sells electronic equipment, instruments, and devices for consumer, professional, and industrial markets worldwide.
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Sony Corporation designs, develops, manufactures, and sells electronic equipment, instruments, and devices for consumer, professional, and industrial markets worldwide. It offers LCD televisions, optical pickups, mobile phones, tablets, audio equipment and video conference systems, batteries, broadcast and professional-use video equipment, and DVD-players/recorders; and Blu-ray Disc players and recorders, ROMs, CDs, DVDs, and UMDs. The company also provides Internet broadband network services to subscribers, as well as creates and distributes content through its portal services to various electronics product platforms, such as PCs and mobile phones; and interchangeable lens cameras, compact digital cameras, and consumer and professional video cameras, as well as display products comprising projectors and medical equipment. In addition, it offers PlayStation hardware, including home and portable game consoles; network services relating to game, video, and music content; and packaged software and peripheral devices, as well as complementary metal oxide semiconductor image sensors, charge-coupled devices, large-scale integration systems, and other semiconductors. Further, the company produces, acquires, and distributes live-action and animated motion pictures, as well as television programming, including scripted series, daytime serials, game shows, animated series, made for television movies and miniseries, and other programming; operates a visual effects and animation unit; manages a studio facility; and operates television and digital networks. Additionally, it produces and distributes recorded music, animation titles, and game applications; engages in music publishing business; and provides life and non-life insurance, savings products, and loans. The company was formerly known as Tokyo Tsushin Kogyo Kabushiki Kaisha and changed its name to Sony Corporation in January 1958. Sony Corporation was founded in 1946 and is headquartered in Tokyo, Japan.
Stock analysis
Sony Group Corp (SON1) currently trades at €20.97, while our model-based Fair Value estimate is €48.41, implying the stock looks roughly 56.7% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of €74.43 per share, and 23 of the 24 models we run sit above the €20.97 price.
Bear case: the Asset-Based group reads lowest at €13.19, and 1 of the 24 models stay below the price. Evidence for this calculation is low.
Scenario range: €35.70 (bear) to €61.12 (bull), the price of €20.97 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 61/100 (solid quality), in the Technology sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Sony Group Corp reported revenue of ¥13.0T in FY2025 versus ¥9.0T in FY2021, a compound +9.5%/yr. Reported net income was ¥1.1T in FY2025, compounding +2.6%/yr from FY2021.
Key figures
Market cap €49.0B · Net margin 8.8% · Return on assets (EBIT) 3.7% · Free cash flow ¥1.7T · Net debt ¥1.2T.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).
What moves the price
The share trades about 19% below its 52-week high and 25% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Technology peers we cover trades at −37% fair-value upside, at 131%, SON1 screens cheaper than that median.
Fair Value models
Bear €35.70Fair Value €48.41Bull €61.12
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.73/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−0.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.4%
Start year 2020 (pandemic)
Revenue growth 6 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.9%
’19
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What shareholders gained per year (last 5 years), in JPY ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in JPY: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
−16.9%
Earnings growth per share plus dividend.
Earnings per share, growth per year−16.9%
Dividend (yield on the price)0.0%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.10% → 11%
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+1.4%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (figures in JPY, Japan: IMF forecast 2.1% a year to 2030, 1.3% from 2016 to 2025) that is about −0.7% a year for the price.
News mood ⓘNews mood, the average tone of recent news (98 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Positive
Recent news coverage is more positive than average.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Consumer Electronics · 121 stocks
Beats the industry median on 3/8 measures
Overall it trails its industry peers.
Valuation
Quality Score61 · Top 25%
Fair Value upside+28.7% · Above median
Profitability
Return on assets0.0% · Below median
Net margin (TTM)8.8% · Top 25%
Operating margin (TTM)0.0% · Below median
Growth and dividend
Revenue growth0.0% · Below median
Balance sheet
Debt / equity0.25× · Highest 25%
Valuation Multiplesvs Consumer Electronics median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Sony Group Corp Fair Value". https://www.fairvalue-calculator.com/stock/SON1
Frequently asked questions
Is Sony Group Corp (SON1) overvalued or undervalued?
As of Sep 29, 2026, our model estimates a fair value of €48.41 versus a price of €20.97, about +131% upside (undervalued).
What is the fair value of SON1?
Our model-based fair value for Sony Group Corp is €48.41 (as of Sep 29, 2026), built from audited fundamentals. The current price: €20.97.
What is the quality score of SON1?
Sony Group Corp has a Quality Score of 61/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Sony Group Corp (SON1)?
Our model-based price target is the fair value of €48.41 (as of Sep 29, 2026) from 24 valuation models. Cautious scenario €35.70, optimistic scenario €61.12. It is a calculation from audited fundamentals, not an analyst target.
What is the Sony Group Corp stock forecast for 2026?
Our models put fair value at €48.41, about +131% upside versus a price of €20.97 (undervalued). Cautious scenario €35.70, optimistic scenario €61.12. The calculation is refreshed regularly with new filings.
What growth is priced into Sony Group Corp (SON1)?
For today's price to be fair in a discounted-cash-flow model, Sony Group Corp would have to grow free cash flow by +1.4 % per year for five years (discount rate 9.0 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +9.4 % per year. As of Sep 29, 2026.
What discount rate (WACC) does the fair value of SON1 use?
Our models discount Sony Group Corp at 9.0 %: a base by market capitalisation (large), country premium for Germany. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Sony Group Corp that is +1.4 % per year a year over ten years, using the same discount rate (9.0 %) and the same formula as our fair value.
How much growth has Sony Group Corp (SON1) delivered so far?
Over the past 5 years revenue at Sony Group Corp grew +9.4 % a year. The price currently implies +1.4 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Sony Group Corp (SON1) growing?
The median revenue growth in the sector is +8.1 % a year. That is the yardstick for the growth priced into Sony Group Corp (+1.4 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Sony Group Corp (SON1)?
The free-cash-flow yield on the price is 7.48 %: that much free cash flow Sony Group Corp produces per unit of market value. When it exceeds the discount rate of our models (9.0 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Sony Group Corp (SON1)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Sony Group Corp it is €48.41 per share (as of Sep 29, 2026), against a price of €20.97. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Sony Group Corp stock overvalued or undervalued in 2026?
As of Sep 29, 2026, SON1 trades below its calculated fair value: price €20.97, fair value €48.41, a gap of about +131% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of SON1?
No. The price is what the market pays today (€20.97); the fair value is what the company's own numbers justify (€48.41). For Sony Group Corp the two are €27.45 per share apart. That gap is exactly why we show both numbers side by side.
How much is Sony Group Corp worth?
The market values Sony Group Corp at about €49.0B (market capitalisation, as of Sep 29, 2026). Per share that is €20.97; our models calculate a fair value of €48.41 per share.
What do the bullish and bearish scenarios say about SON1?
Our models span a range for Sony Group Corp: cautious scenario €35.70, base €48.41, optimistic €61.12 per share (as of Sep 29, 2026, price €20.97). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of SON1?
The PEG ratio of Sony Group Corp is 1.85 (P/E divided by earnings growth, as of Sep 29, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Sony Group Corp (SON1)?
Balance-sheet figures for Sony Group Corp (as of Sep 29, 2026): debt of 0.25 per unit of equity. They feed the Quality Score of 61/100, which measures business quality independently of the share price.
How far is SON1 from its 52-week high?
Sony Group Corp trades at €20.97, about 19% below its 52-week high of €25.95 and 25% above the low of €16.80 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of €48.41 is for.
Which stocks are comparable to Sony Group Corp?
From the same area (Technology) we also value Samsung Electronics Co, Sony Group, Xiaomi Corporation, LG Electronics Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Sony Group Corp stock attractive at the current price?
The data as of Sep 29, 2026: price €20.97, calculated fair value €48.41 (+131%), Quality Score 61/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of SON1 calculated?
We run Sony Group Corp through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of €48.41, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Sony Group Corp currently trades 57 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Sony Group Corp (SON1)?
The closing price on Oct 2, 2026 was €20.97. Our model-based fair value is €48.41, about +131% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Sony Group Corp right now?
The price is below even our cautious bear case (€35.70). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (61/100) at a price below fair value, the discount is the argument here, not the business quality.
Key figures of Sony Group Corp
How large is the market capitalisation of Sony Group Corp (SON1)?
The market capitalisation of Sony Group Corp is €49.0B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the net margin of Sony Group Corp (SON1)?
The net margin of Sony Group Corp is 8.8% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the EBIT return on assets of Sony Group Corp (SON1)?
On an EBIT basis the return on assets of Sony Group Corp is 3.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
How much net debt does Sony Group Corp (SON1) carry?
The net debt of Sony Group Corp is ¥1.2T (fiscal year 2025, ≈ 0.7 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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