Viaplay Group (VPLAY-B) Fair Value & Analysis
Communication Services · SE · Market cap 5.5B SEK (≈ $577M) · ISIN SE0012116390
What is Viaplay Group really worth?
Below-average quality, and trading another 13% above our fair value of kr 1.18.
Risks
Fair value as of: Aug 27, 2026
From 3 valuation models · updated 8 days ago
Share price −3.7% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- The model range is unusually wide (kr 0.6715 to kr 1.79). The outcome hinges heavily on assumptions, so read the point estimate with caution.
- Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 27, 2026.
How to read this chart
60‑month range kr 0.5540 – kr 160.95 · fair‑value band kr 0.6715 – kr 1.79 · the kr 1.34 price screens above the kr 1.18 fair value. Dashed = 300-day average. As of Aug 27, 2026.
Analysis
Viaplay Group (VPLAY-B) currently trades at kr 1.34, while our model-based Fair Value estimate is kr 1.18, implying the stock looks roughly 13.2% overvalued today. The Quality Score stands at 32/100 (below-average quality), in the Communication Services sector. Bull case: the Dividend Discount group reads highest at a median of kr 1.27 per share, and 1 of the 3 models we run sit above the kr 1.34 price. Bear case: the Asset-Based group reads lowest at kr 0.3400, and 2 of the 3 models stay below the price. Evidence for this calculation is low.
Over the trailing twelve months, Viaplay Group generated revenue of 18.6B SEK at a net margin of −8.4%. Revenue grew 20.7% year over year. It earns a return on equity of −57.2%. Net debt stands at 5.6B SEK. Fundamentals as of Aug 27, 2026
Our scenario range runs from kr 0.6715 (bear case) to kr 1.79 (bull case); at kr 1.34, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 26% below its 52-week high and 119% above its 52-week low, currently above its 200-day average. For context, the median of 10 Communication Services peers we cover trades at −51% fair-value upside, at −12%, VPLAY-B screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 3 models by family
Widest divergence: Dividend Discount (kr 1.27) versus Asset-Based (kr 0.3400). Highest evidence: DDM Multi-Stage (67).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 27, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 30 · Market factors (momentum, volatility) 32
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Viaplay Group AB (publ) operates as an entertainment provider company in Sweden, rest of Nordics, rest of Europe, and internationally. The company operates Viaplay, an online video streaming service, which offers live sports, series, films, and documentaries.
Full company description
Viaplay Group AB (publ) operates as an entertainment provider company in Sweden, rest of Nordics, rest of Europe, and internationally. The company operates Viaplay, an online video streaming service, which offers live sports, series, films, and documentaries. It also operates advertising-supported TV channels that offer popular series, films and live sports, as well as V sport, V series and V film pay-TV channels that deliver premium entertainment for the whole family. In addition, the company operates radio stations, that are accessible online and through mobile apps. Further, it offers audio streaming services; and content producing services, as well as satellite, IPTV, and broadband services. The company was formerly known as Nordic Entertainment Group AB (publ) and changed its name to Viaplay Group AB (publ) in May 2022. Viaplay Group AB (publ) was founded in 1987 and is headquartered in Stockholm, Sweden.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Viaplay Group reported revenue of 17.7B SEK in FY2025 versus 12.7B SEK in FY2021, a compound +8.7%/yr. Reported net income was −1.3B SEK in FY2025.
VPLAY-B screens 13% overvalued. Compare with Netflix, Inc →
Peer Group
Entertainment · 253 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Entertainment median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Entertainment stocks, each showing price versus our Fair Value estimate (as of Aug 27, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Netflix, Inc NFLX | $81.72 | $49.35 | −40% |
| The Walt Disney Company DIS | $103.50 | $80.62 | −22% |
| Warner Bros. Discovery, Inc WBD | $27.65 | $9.03 | −67% |
| Live Nation Entertainment, Inc LYV | $182.02 | $59.97 | −67% |
| Universal Music Group UMG | €14.73 | €14.78 | +0% |
| TKO Group TKO | $189.42 | $47.75 | −75% |
| Formula One Group FWONK | $102.02 | $35.21 | −65% |
| Fox Corporation FOXA | $68.42 | $206.81 | +202% |
| News Corporation NWS | A$46.55 | A$20.41 | −56% |
| Warner Music Group WMG | $24.79 | $12.10 | −51% |
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