Viaplay Group (VPLAY-B) Fair Value & Analysis
Communication Services · SE · Market cap 5.5B SEK
Fair value as of: Jul 14, 2026
From 4 valuation models · updated 7 days ago
Share price −0.1% over the past month.
Price vs Fair Value (12 months)
12‑month range kr 0.6950 – kr 1.75 · fair‑value band kr 0.6715 – kr 1.79 · the kr 1.31 price screens above the kr 1.18 fair value. As of Jul 14, 2026.
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Viaplay Group (VPLAY-B) currently trades at kr 1.31, while our model-based Fair Value estimate is kr 1.18, implying the stock looks roughly 9.8% fairly valued today. We read business quality at 40/100 (below-average quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: low).
Over the trailing twelve months, Viaplay Group generated revenue of 18.6B SEK at a net margin of -8.4%. Revenue grew 20.7% year over year. It earns a return on equity of -57.2%. Net debt stands at 5.6B SEK. Fundamentals as of Jul 14, 2026
Our scenario range runs from kr 0.6715 (bear case) to kr 1.79 (bull case); at kr 1.31, the current price sits within that range. The share trades about 27% below its 52-week high and 115% above its 52-week low, currently above its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -34% fair-value upside, at -10%, VPLAY-B screens cheaper than that median.
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 14, 2026. TTM = trailing twelve months.
About the company
Viaplay Group AB (publ) operates as an entertainment provider company in Sweden, rest of Nordics, rest of Europe, and internationally. The company operates Viaplay, an online video streaming service, which offers live sports, series, films, and documentaries. It also operates advertising-supported TV channels that offer popular series, films and live sports, as well as V sport, V series and V film pay-TV channels that deliver premium entertainment for the whole family. In addition, the company operates radio stations, that are accessible online and through mobile apps. Further, it offers audio streaming services; and content producing services, as well as satellite, IPTV, and broadband services. The company was formerly known as Nordic Entertainment Group AB (publ) and changed its name to Viaplay Group AB (publ) in May 2022. Viaplay Group AB (publ) was founded in 1987 and is headquartered in Stockholm, Sweden.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Viaplay Group reported revenue of kr 17.7B in FY2025 versus kr 12.7B in FY2021, a compound +8.7%/yr. Reported net income was −kr 1.3B in FY2025.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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Not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.