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Whirlpool Corporation (W1HR34) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of Whirlpool Corporation BRL 49.61, price BRL 39.76, upside +24.8%, quality 43 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? No
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Broad data
Sep 24, 2026
Whirlpool Corporation
W1HR34 · SASpeculativeUpside exists, but weak quality makes the signal speculative.
✓Fair value R$49.61 · Undervalued (+24.8%)
!Quality 43/100
!Weak Growth (revenue 3y −7.7 %/yr)
!Thin margins · 1.1% net margin (TTM)
!High debt · generates free cash flow
!11.2% dividend yield · Watch coverage
!Narrow moat 30/100
What runs behind every stock
26
valuation models
8 families, DCF to NCAV
37
quality factors
margins, balance sheet, cashflow, debt
6
AI factors
moat, what no ratio measures
2,000+
data points
verified, per stock, median
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range R$39.76 – R$264.00 · fair‑value band R$45.24 – R$68.19 · the R$39.76 price screens below the R$49.61 fair value. Dashed = 300-day average. As of Sep 24, 2026.
Company profile
Whirlpool Corporation manufactures and markets home appliances and related products and services in the North America, Latin America, and internationally.
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Whirlpool Corporation manufactures and markets home appliances and related products and services in the North America, Latin America, and internationally. The company's principal products include refrigerators, freezers, ice makers, and refrigerator water filters; laundry appliances, and commercial laundry products and related laundry accessories; cooking and other small domestic appliances; and dishwasher appliances and related accessories, as well as mixers. It markets and distributes its products primarily under the Whirlpool, Maytag, KitchenAid, JennAir, Consul, Brastemp, Amana, InSinkErator, affresh, Gladiator, Swash, everydrop, Eslabon de Lujo, and Acros brands. The company sells its products to retailers, distributors, builders, and other manufacturers, as well as directly to consumers. Whirlpool Corporation was founded in 1911 and is headquartered in Benton Harbor, Michigan.
Stock analysis
Whirlpool Corporation (W1HR34) currently trades at R$39.76, while our model-based Fair Value estimate is R$49.61, implying the stock looks roughly 19.9% undervalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of R$120.44 per share, and 16 of the 21 models we run sit above the R$39.76 price.
Bear case: the Asset-Based group reads lowest at R$36.79, and 5 of the 21 models stay below the price. Evidence for this calculation is high.
Scenario range: R$45.24 (bear) to R$68.19 (bull), the price of R$39.76 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 43/100 (below-average quality), in the Consumer Cyclical sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
Whirlpool Corporation reported revenue of $15.5B in FY2025 versus $19.7B in FY2022, a compound −7.7%/yr. Reported net income was $317M in FY2025.
Key figures
Market cap R$12.7B (≈ $2.4B) · P/E ratio 10.4 · P/S ratio 0.21 · EPS (TTM) R$3.82 · Dividend yield 11.2% · Net margin 2.0% · Return on equity 5.5% · Return on assets (EBIT) 1.5%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 46 out of 100 (low confidence).
What moves the price
The share trades about 66% below its 52-week high and at its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 29% fair-value upside, at 25%, W1HR34 screens richer than that median.
Fair Value models
Bear R$45.24
Fair Value R$49.61
Bull R$68.19
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.
Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.
Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF
n/a
n/a
R$33.19
74
Residual Income
R$50.09
R$56.42
R$68.19
73
Growth DCF
n/a
n/a
R$30.33
72
All 23 models by family
DCF Models
FCF DCF
n/a
n/a
R$33.19
74
Owner Earnings
R$0.8800
R$37.41
R$102.97
62
5Y Revenue Exit
R$11.75
R$75.39
R$168.12
62
5Y EBITDA Exit
R$36.75
R$118.66
R$227.12
67
5Y P/E Exit
n/a
R$22.68
R$72.08
65
10Y Revenue Exit
n/a
R$33.87
R$83.19
61
10Y EBITDA Exit
R$7.65
R$60.03
R$117.04
59
10Y P/E Exit
n/a
R$2.02
>R$8.08
58
Earnings-Based
Graham-Dodd
R$43.42
R$53.06
R$59.70
65
EPV
R$22.24
R$41.38
R$57.89
69
Dividend Discount
Gordon GGM
R$53.07
R$57.83
R$65.04
67
DDM Multi-Stage
R$53.07
R$65.57
R$82.64
65
Multiples
P/E Multiple
R$105.35
R$140.46
R$175.58
63
P/S Multiple
R$81.40
R$108.54
R$135.67
58
P/B Multiple
R$81.40
R$108.54
R$135.67
55
EV/EBIT
R$128.88
R$204.83
R$280.78
64
EV/EBITDA
R$114.20
R$185.25
R$256.31
66
EV/Revenue
R$54.62
R$120.44
R$186.26
51
Asset-Based
NCAV (Graham)
R$27.45
R$36.79
R$54.90
54
Growth DCF
Growth DCF
n/a
n/a
R$30.33
72
Economic Profit
Residual Income
R$50.09
R$56.42
R$68.19
73
ROIC Compounder
R$22.24
R$41.38
R$58.87
67
Growth Earnings
Growth-Adj P/E
R$74.26
R$106.09
R$137.91
65
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Set up alert →Quality Score breakdown
Overall quality
43/100
Of which business quality 41 · Market factors (momentum, volatility) 14
Profitability
39
Margins and returns on capital today
Quality Growth
41
Are margins and returns improving?
Cashflow
27
Earnings quality: real cash, not paper profit
Fin. Strength
15
Balance sheet, leverage, solvency risk
Investment
90
Disciplined investing over empire-building
Low Volatility
36
Calm price path (market factor)
Momentum
8
Price trend over the last 3–12 months (market factor)
52W Momentum
0
Distance to the 52-week high (market factor)
Net Issuance
66
Share count: buybacks or dilution?
Revenue & earnings trend
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.
26/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−6.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−7.7%
’22
’23
’24
’25
What shareholders gained per year (last 3 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 3 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−2.3%
Earnings growth per share plus dividend.
Earnings per share, growth per year−13.5%
Dividend (yield on the price)11.2%
Profit margin 2022 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−5% → 5%
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+46.0%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+1.7%
Yearly sales growth analysts expect, extended to five years.
After inflation (figures in USD, USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +42.6% a year for the price and −0.6% for the forecasts.
Forecast 2026 (sales)−4.0%
Forecast 2027 (sales)+3.5%
Projected 2028 (sales)+3.3%
Projected 2029 (sales)+3.1%
Projected 2030 (sales)+2.9%
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Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
None of the checked exposures detected
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Frequently asked questions
Is Whirlpool Corporation (W1HR34) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of R$49.61 versus a price of R$39.76, about +25% upside (undervalued).
What is the fair value of W1HR34?
Our model-based fair value for Whirlpool Corporation is R$49.61 (as of Sep 24, 2026), built from audited fundamentals. The current price: R$39.76.
What is the quality score of W1HR34?
Whirlpool Corporation has a Quality Score of 43/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Whirlpool Corporation (W1HR34)?
Our model-based price target is the fair value of R$49.61 (as of Sep 24, 2026) from 23 valuation models. Cautious scenario R$45.24, optimistic scenario R$68.19. It is a calculation from audited fundamentals, not an analyst target.
What is the Whirlpool Corporation stock forecast for 2026?
Our models put fair value at R$49.61, about +25% upside versus a price of R$39.76 (undervalued). Cautious scenario R$45.24, optimistic scenario R$68.19. The calculation is refreshed regularly with new filings.
What is the revenue of Whirlpool Corporation (W1HR34)?
Whirlpool Corporation reported trailing-twelve-month revenue of about $15.2B (latest available figure, as of Sep 24, 2026).
Does Whirlpool Corporation pay a dividend?
Whirlpool Corporation currently shows a dividend yield of about 11.19% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Whirlpool Corporation (W1HR34)?
For today's price to be fair in a discounted-cash-flow model, Whirlpool Corporation would have to grow free cash flow by +46.0 % per year for five years (discount rate 13.2 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 3 years revenue grew -7.7 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of W1HR34 use?
Our models discount Whirlpool Corporation at 13.2 %: a base by market capitalisation (mid), damped by beta 1.14, country premium for Brazil. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Whirlpool Corporation that is +46.0 % per year a year over ten years, using the same discount rate (13.2 %) and the same formula as our fair value.
How much growth has Whirlpool Corporation (W1HR34) delivered so far?
Over the past 3 years revenue at Whirlpool Corporation grew -7.7 % a year. The price currently implies +46.0 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Whirlpool Corporation (W1HR34) growing?
The median revenue growth in the sector is +9.1 % a year. That is the yardstick for the growth priced into Whirlpool Corporation (+46.0 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Whirlpool Corporation (W1HR34)?
The free-cash-flow yield on the price is 19.00 %: that much free cash flow Whirlpool Corporation produces per unit of market value. When it exceeds the discount rate of our models (13.2 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Whirlpool Corporation (W1HR34)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Whirlpool Corporation it is R$49.61 per share (as of Sep 24, 2026), against a price of R$39.76. It is the blended result of 23 valuation models (cash flow, earnings, asset, dividend).
Is Whirlpool Corporation stock overvalued or undervalued in 2026?
As of Sep 24, 2026, W1HR34 trades below its calculated fair value: price R$39.76, fair value R$49.61, a gap of about +25% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of W1HR34?
No. The price is what the market pays today (R$39.76); the fair value is what the company's own numbers justify (R$49.61). For Whirlpool Corporation the two are R$9.85 per share apart. That gap is exactly why we show both numbers side by side.
How much is Whirlpool Corporation worth?
The market values Whirlpool Corporation at about R$12.7B (market capitalisation, as of Sep 24, 2026). Per share that is R$39.76; our models calculate a fair value of R$49.61 per share.
What do the bullish and bearish scenarios say about W1HR34?
Our models span a range for Whirlpool Corporation: cautious scenario R$45.24, base R$49.61, optimistic R$68.19 per share (as of Sep 24, 2026, price R$39.76). The range comes from different growth and margin assumptions, not from analyst opinions.
How far is W1HR34 from its 52-week high?
Whirlpool Corporation trades at R$39.76, about 66% below its 52-week high of R$116.98 and at the low of R$39.76 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of R$49.61 is for.
Which stocks are comparable to Whirlpool Corporation?
From the same area (Consumer Cyclical) we also value Midea Group, King Slide Works Co, Gree Electric Appliances, Inc, Haier Smart Home Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Whirlpool Corporation stock attractive at the current price?
The data as of Sep 24, 2026: price R$39.76, calculated fair value R$49.61 (+25%), Quality Score 43/100, from 23 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of W1HR34 calculated?
We run Whirlpool Corporation through 23 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of R$49.61, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Whirlpool Corporation currently trades 20 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Whirlpool Corporation (W1HR34)?
The closing price on Oct 2, 2026 was R$39.76. Our model-based fair value is R$49.61, about +25% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Whirlpool Corporation right now?
The price is below even our cautious bear case (R$45.24). The market is more pessimistic than our downside scenario. The price sits below our cautious bear case: the market assumes less than even our pessimistic scenario. The data supports the verdict: every model runs on fully documented inputs.
Key figures of Whirlpool Corporation
How large is the market capitalisation of Whirlpool Corporation (W1HR34)?
The market capitalisation of Whirlpool Corporation is R$12.7B (≈ $2.4B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/E ratio of Whirlpool Corporation (W1HR34)?
The price-to-earnings ratio of Whirlpool Corporation is 10.4. Price to earnings: how many years of current profit you pay for the stock. A P/E of 10 means ten years of profit.
What is the P/S ratio of Whirlpool Corporation (W1HR34)?
The price-to-sales ratio of Whirlpool Corporation is 0.21 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Whirlpool Corporation (W1HR34)?
Earnings per share at Whirlpool Corporation are R$3.82 (price ÷ EPS = P/E 10.4). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Whirlpool Corporation (W1HR34)?
The dividend yield of Whirlpool Corporation is 11.2% (payout 116%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Whirlpool Corporation (W1HR34)?
The net margin of Whirlpool Corporation is 2.0% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Whirlpool Corporation (W1HR34)?
The return on equity (ROE) of Whirlpool Corporation is 5.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Whirlpool Corporation (W1HR34)?
On an EBIT basis the return on assets of Whirlpool Corporation is 1.5% (avg 4y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Whirlpool Corporation (W1HR34)?
The operating margin of Whirlpool Corporation is 1.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Whirlpool Corporation (W1HR34)?
Revenue at Whirlpool Corporation is growing −9.6% versus a year earlier (3y avg −7.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Whirlpool Corporation (W1HR34)?
Earnings per share at Whirlpool Corporation are growing −34.7% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Whirlpool Corporation (W1HR34) carry?
The net debt of Whirlpool Corporation is $5.9B (fiscal year 2025, ≈ 72.2 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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