Wesfarmers Limited (WFAFF) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of Wesfarmers Limited $30.80, price $50.80, upside -39.4%, quality 70 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? No
- Good quality? Yes
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Wesfarmers Limited
WFAFF · USStretched ValuationStrong overvaluation with only moderate quality.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 29, 2026.
How to read this chart
60‑month range $12.80 – $62.00 · fair‑value band $23.07 – $40.13 · the $50.80 price screens above the $30.80 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 29, 2026.
Company profile
Wesfarmers Limited engages in the retail business in Australia, New Zealand, and internationally.
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Wesfarmers Limited engages in the retail business in Australia, New Zealand, and internationally. The company sells outdoor living and building materials, as well as home, garden, and lifestyle improvement products; apparel and general merchandise, including toys and consumables, as well as leisure, entertainment, and soft home products; and office products and solutions, such as stationery, technology, furniture, art supplies, and learning and development resources, as well as print and create, and technical support services through its Officeworks stores. It also provides hardware and software repairs, system security solutions, wireless and wired networking services, virus and spyware prevention and removal, and data backup and recovery solutions. In addition, the company manufactures and supplies ammonia, ammonium nitrate, and industrial chemicals; manufactures, imports, and distributes phosphate, nitrogen, and potassium-based fertilizers, as well as soil and plant analysis service supported; supplies polyvinyl chloride resins; produces wood-plastic composite products; and manufactures and distributes sodium cyanide and lithium hydroxide. Further, it supplies and distributes maintenance, repair, operating, and industrial safety products and services; supplies tools, safety gear, personal protective equipment, electricals, work wear, and other industrial supplies; provides risk and compliance management services, as well as footwear; and offers safety products, uniforms, engineering supplies, and packaging services. Additionally, the company provides health, beauty, and wellbeing products and services; clinical cosmetic and skin care treatments; digital health services; and retail support services, as well as distributes pharmaceutical goods; operates an online marketplace; and manages retail subscription program and retail media network. Wesfarmers Limited was founded in 1914 and is headquartered in Perth, Australia.
Stock analysis
Wesfarmers Limited (WFAFF) currently trades at $50.80, while our model-based Fair Value estimate is $30.80, 39.4% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $37.61 per share, and 0 of the 26 models we run sit above the $50.80 price.
Bear case: the Asset-Based group reads lowest at $3.77, and 26 of the 26 models stay below the price. Evidence for this calculation is high.
Scenario range: $23.07 (bear) to $40.13 (bull), the price of $50.80 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 70/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Wesfarmers Limited reported revenue of A$45.6B in FY2025 versus A$33.8B in FY2021, a compound +7.8%/yr. Reported net income was A$2.9B in FY2025, compounding +5.3%/yr from FY2021.
Key figures
Market cap $67.1B · P/E ratio 26.9 · P/S ratio 1.73 · EPS (TTM) $1.89 · Dividend yield 4.2% · Net margin 6.4% · Return on equity 36.4% · Return on assets (EBIT) 13.4%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).
What moves the price
The share trades about 18% below its 52-week high and 2% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −1% fair-value upside, at −39%, WFAFF screens richer than that median.
Fair Value models
All 26 models by family
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Set up alert →Quality Score breakdown
Of which business quality 68 · Market factors (momentum, volatility) 69
Revenue & earnings trend
Growth Forecast
WFAFF screens overvalued: fair value 39% below the price. Compare with The Home Depot, Inc →
Earlier news
- Wesfarmers reports FY results
- What Is Wesfarmers Limited's (ASX:WES) Share Price Doing?
- Is Wesfarmers (ASX:WES) Share Price Outrunning Its Cash Flow Valuation?
- Wesfarmers Shares Drop 5.6% as Retail Revenue Misses Estimates
Compare Wesfarmers Limited with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Home Improvement Retail · 32 stocks
Valuation Multiplesvs Home Improvement Retail median · lower = cheaper
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Home Improvement Retail stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| The Home Depot, Inc HD | $284.49 | $236.72 | −17% |
| Lowe's Companies, Inc LOW | $187.26 | $186.20 | −1% |
| Floor & Decor Holdings FND | $47.06 | $27.72 | −41% |
| Mr D.I.Y. Group 5296 | 1.29 MYR | 1.47 MYR | +14% |
| Home Product Center Public Company HMPRO | 6.30 THB | 6.32 THB | +0% |
| Siam Global House Public Company GLOBAL | 6.25 THB | 6.88 THB | +10% |
| Bourrelier Group ALBOU | €67.40 | €76.34 | +13% |
| Haverty Furniture Companies, Inc HVT | $27.95 | $20.42 | −27% |
| Dohome Public Company DOHOME | 3.58 THB | 1.70 THB | −53% |
| Test-Rite International Co 2908 | 22.10 TWD | 4.97 TWD | −78% |
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Key figures of Wesfarmers Limited
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