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Yelp Inc (YELP) fair value: what the stock is really worth

As of Sep 23, 2026: fair value of Yelp Inc $53.19, price $17.73, upside +200.0%, quality 88 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? Yes
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Communication Services · US · ISIN US9858171054

YI Yelp Inc logo Thin data Sep 23, 2026

Yelp Inc

YELP · US

Strongly undervaluedStrong Fair Value upside with high Quality.

✓Fair value $53.19 · Strongly undervalued (+200%)
✓Quality 88/100
✓Healthy Growth (revenue 5y +10.9 %/yr)
!Thin margins · 9.5% net margin (TTM)
✓Low debt · generates free cash flow
✓Ranks above peers (12/14)
!Moderate moat 61/100
!Insider activity 44/100
!Evidence only low, so the estimate is less certain
!Weak on future: 4 out of 100
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$48.43 $17.73 Fair Value $53.19 Jun 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.

How to read this chart

60‑month range $17.73 – $48.43 · fair‑value band $37.55 – $69.15 · the $17.73 price screens below the $53.19 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 23, 2026.

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Company profile

Yelp Inc. operates a platform that connects consumers with local businesses in the United States and internationally. Its platform covers various categories, including restaurants, shopping, beauty and fitness, health, and other categories, as well as home, local, auto, professional, pets, events, real estate, and financial services.

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Yelp Inc. operates a platform that connects consumers with local businesses in the United States and internationally. Its platform covers various categories, including restaurants, shopping, beauty and fitness, health, and other categories, as well as home, local, auto, professional, pets, events, real estate, and financial services. It provides free and paid advertising products to businesses, which include cost-per-click advertising and multi-location Ad products, RepairPal network, and business listing pages. The company also offers Yelp Connect that provides advertisers with a channel to market new offerings, such as new menu items and specials, and communicate business updates to customers; Yelp Guaranteed that provides limited coverage to consumers who hire a yelp guaranteed business through request-a-quote in the event; Nearby Jobs solutions; Yelp Guest Manager, a subscription-based suite of front-of-house management tools for restaurants, nightlife, and certain other venues, which include online reservations, a waitlist management solution, as well as through hostless kiosks, and seating and server rotation management tools; Yelp Fusion Insights program that offers business owners local analytics and insights; and Yelp Fusion, which offers free access to basic information through publicly available APIs and paid access to content and data for consumer-facing enterprise use. In addition, it provides content licensing and consumer-interactive tools. Further, the company offers its products directly through its sales force; indirectly through partners; and online through its website and business app, as well as non-advertising partner arrangements. It has partnership with DOORDASH to provide consumers with a service to place food orders for pickup and delivery. The company was formerly known as Yelp! Inc. and changed its name to Yelp Inc. in November 2005. Yelp Inc. was incorporated in 2004 and is based in San Francisco, California.

Stock analysis

Yelp Inc (YELP) currently trades at $17.73, while our model-based Fair Value estimate is $53.19, implying the stock looks roughly 66.7% undervalued today.

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Valuation

Bull case: the DCF Models group reads highest at a median of $86.32 per share, and 23 of the 24 models we run sit above the $17.73 price.

Bear case: the Asset-Based group reads lowest at $8.66, and 1 of the 24 models stay below the price. Evidence for this calculation is low.

Scenario range: $37.55 (bear) to $69.15 (bull), the price of $17.73 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 88/100 (high quality), in the Communication Services sector.

Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.

Yelp Inc reported revenue of $1.5B in FY2025 versus $1.0B in FY2021, a compound +9.2%/yr. Reported net income was $146M in FY2025, compounding +38.4%/yr from FY2021.

Key figures

Market cap $1.3B · P/E ratio 8.1 · P/S ratio 0.81 · EPS (TTM) $2.18 · Net margin 9.9% · Return on equity 20.5% · Return on assets (EBIT) 10.2% · Operating margin 9.0%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 52 out of 100 (medium confidence).

What moves the price

The share trades about 48% below its 52-week high and at its 52-week low, currently below its 200-day average.

For context, the median of 10 Communication Services peers we cover trades at 10% fair-value upside, at 200%, YELP screens cheaper than that median.

Fair Value models

Bear $37.55 Fair Value $53.19 Bull $69.15
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then ($1.59 per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF $72.22 $122.73 $221.80 77
Growth DCF $70.18 $121.30 $190.85 77
Owner Earnings $37.89 $65.85 $112.27 74
All 24 models by family
DCF Models
FCF DCF $72.22 $122.73 $221.80 77
Owner Earnings $37.89 $65.85 $112.27 74
5Y Revenue Exit $47.80 $76.64 $115.63 72
5Y EBITDA Exit $52.23 $86.32 $129.62 74
5Y P/E Exit $54.33 $90.92 $133.89 70
10Y Revenue Exit $55.11 $85.23 $131.88 66
10Y EBITDA Exit $58.81 $91.93 $143.20 67
10Y P/E Exit $60.12 $95.12 $146.66 63
Earnings-Based
Graham-Dodd $18.00 $100.86 $140.09 63
Lynch FV $28.23 $40.32 $52.42 61
PEG = 1.0 $28.23 $40.32 $52.42 57
EPV $22.35 $24.86 $26.96 74
Multiples
P/E Multiple $43.69 $58.25 $72.81 63
P/S Multiple $33.76 $45.01 $56.26 58
P/B Multiple $33.76 $45.01 $56.26 55
EV/EBIT $44.31 $57.77 $71.23 66
EV/EBITDA $44.12 $57.51 $70.91 67
EV/Revenue $34.55 $47.68 $60.80 54
Asset-Based
NCAV (Graham) $6.46 $8.66 $12.93 54
Growth DCF
Growth DCF $70.18 $121.30 $190.85 77
Rev-Margin DCF $47.80 $76.30 $115.44 72
Economic Profit
Residual Income $15.03 $19.99 $66.91 58
ROIC Compounder $25.08 $31.64 $39.80 72
Growth Earnings
Growth-Adj P/E $43.30 $61.85 $80.41 67

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Quality Score breakdown

Overall quality 88/100

Of which business quality 87 · Market factors (momentum, volatility) 25

Profitability 81
Margins and returns on capital today
Quality Growth 59
Are margins and returns improving?
Cashflow 91
Earnings quality: real cash, not paper profit
Fin. Strength 95
Balance sheet, leverage, solvency risk
Investment 98
Disciplined investing over empire-building
Low Volatility 67
Calm price path (market factor)
Momentum 12
Price trend over the last 3–12 months (market factor)
52W Momentum 0
Distance to the 52-week high (market factor)
Net Issuance 100
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 88/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+3.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+10.9%
Start year 2020 (pandemic). Over 10 years: +10.3% a year
Revenue growth 16 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+28.7%
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: adjusted.
+29.1%
Earnings growth per share plus dividend.
Earnings per share, growth per year+29.1%
Dividend (yield on the price)0.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.34% vs 17%, picking up
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−4% → 13%
Start year 2020 (pandemic)

Growth Forecast

Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−27.8%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+2.3%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about −29.5% a year for the price and 0.0% for the forecasts.
Forecast 2026 (sales)+0.1%
Forecast 2027 (sales)+3.1%
Projected 2028 (sales)+3.0%
Projected 2029 (sales)+2.8%
Projected 2030 (sales)+2.7%

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Content & Information · 146 stocks

Beats the industry median on 11/13 measures
Overall it ranks above its industry peers.
Valuation
Quality Score 88 · Top 25%
Fair Value upside +200% · Top 25%
Profitability
Return on equity (TTM) 20% · Top 25%
Return on assets 12% · Top 25%
Net margin (TTM) 9% · Above median
Operating margin (TTM) 9% · Above median
Growth and dividend
Revenue growth 1% · Below median

Valuation Multiplesvs Internet Content & Information median · lower = cheaper

P/E (TTM) 8.1× · Cheapest 25%
P/B 1.81× · Pricier than median
P/S (TTM) 0.88× · Cheaper than median
P/FCF 4.0× · Cheaper than median
EV/EBITDA 5.2× · Cheapest 25%
PEG 0.40× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)100 · sector 44
FUTURE (revenue growth)4 · sector 31
PAST (return on equity)82 · sector 17
HEALTH (low debt)100 · sector 98
DIVIDEND (yield)0 · sector 38

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Internet Content & Information stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
Alphabet Inc GOOG $347.41 $333.34 −4%
Meta Platforms, Inc META $736.60 $810.25 +10%
Tencent Holdings 0700 HK$451.60 HK$710.95 +57%
Spotify Technology S.A SPOT $501.30 $551.43 +10%
Reddit, Inc RDDT $155.67 $132.52 −15%
Baidu, Inc 9888 HK$89.50 HK$49.24 −45%
NAVER Corporation 035420 194,700 KRW 315,395 KRW +62%
Tencent Music Entertainment Group 1698 HK$32.28 HK$71.55 +122%
REA Group REA A$152.30 A$167.53 +10%
Pinterest, Inc PINS $18.39 $27.27 +48%

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Cite: Fair Value Calculator (2026). "Yelp Inc Fair Value". https://www.fairvalue-calculator.com/stock/YELP

Frequently asked questions

Is Yelp Inc (YELP) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of $53.19 versus a price of $17.73, about +200% upside (undervalued).
What is the fair value of YELP?
Our model-based fair value for Yelp Inc is $53.19 (as of Sep 23, 2026), built from audited fundamentals. The current price: $17.73.
What is the quality score of YELP?
Yelp Inc has a Quality Score of 88/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Yelp Inc (YELP)?
Our model-based price target is the fair value of $53.19 (as of Sep 23, 2026) from 24 valuation models. Cautious scenario $37.55, optimistic scenario $69.15. It is a calculation from audited fundamentals, not an analyst target.
What is the Yelp Inc stock forecast for 2026?
Our models put fair value at $53.19, about +200% upside versus a price of $17.73 (undervalued). Cautious scenario $37.55, optimistic scenario $69.15. The calculation is refreshed regularly with new filings.
What is the revenue of Yelp Inc (YELP)?
Yelp Inc reported trailing-twelve-month revenue of about $1.5B (latest available figure, as of Sep 23, 2026).
What growth is priced into Yelp Inc (YELP)?
For today's price to be fair in a discounted-cash-flow model, Yelp Inc would have to grow free cash flow by -27.8 % per year for five years (discount rate 9.8 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +10.9 % per year. As of Sep 23, 2026.
What discount rate (WACC) does the fair value of YELP use?
Our models discount Yelp Inc at 9.8 %: a base by market capitalisation (small), damped by beta 0.48, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Yelp Inc that is -27.8 % per year a year over ten years, using the same discount rate (9.8 %) and the same formula as our fair value.
How much growth has Yelp Inc (YELP) delivered so far?
Over the past 5 years revenue at Yelp Inc grew +10.9 % a year. The price currently implies -27.8 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Yelp Inc (YELP) growing?
The median revenue growth in the sector is +1.6 % a year. That is the yardstick for the growth priced into Yelp Inc (-27.8 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Yelp Inc (YELP)?
The free-cash-flow yield on the price is 27.99 %: that much free cash flow Yelp Inc produces per unit of market value. When it exceeds the discount rate of our models (9.8 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Yelp Inc (YELP)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Yelp Inc it is $53.19 per share (as of Sep 23, 2026), against a price of $17.73. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Yelp Inc stock overvalued or undervalued in 2026?
As of Sep 23, 2026, YELP trades below its calculated fair value: price $17.73, fair value $53.19, a gap of about +200% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of YELP?
No. The price is what the market pays today ($17.73); the fair value is what the company's own numbers justify ($53.19). For Yelp Inc the two are $35.46 per share apart. That gap is exactly why we show both numbers side by side.
How much is Yelp Inc worth?
The market values Yelp Inc at about $1.3B (market capitalisation, as of Sep 23, 2026). Per share that is $17.73; our models calculate a fair value of $53.19 per share.
What do the bullish and bearish scenarios say about YELP?
Our models span a range for Yelp Inc: cautious scenario $37.55, base $53.19, optimistic $69.15 per share (as of Sep 23, 2026, price $17.73). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of YELP?
Yelp Inc trades at a price-to-earnings ratio of 8.1 (as of Sep 23, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $53.19 is built from several models across several years. Other multiples: PEG 0.4, P/B 1.8, P/S 0.9, EV/EBITDA 5.2.
What is the PEG ratio of YELP?
The PEG ratio of Yelp Inc is 0.40 (P/E divided by earnings growth, as of Sep 23, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Yelp Inc (YELP)?
Balance-sheet figures for Yelp Inc (as of Sep 23, 2026): return on equity 20.5%. They feed the Quality Score of 88/100, which measures business quality independently of the share price.
How far is YELP from its 52-week high?
Yelp Inc trades at $17.73, about 48% below its 52-week high of $33.83 and at the low of $17.73 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of $53.19 is for.
Which stocks are comparable to Yelp Inc?
From the same area (Communication Services) we also value Alphabet Inc, Meta Platforms, Inc, Tencent Holdings, Spotify Technology S.A, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Yelp Inc stock attractive at the current price?
The data as of Sep 23, 2026: price $17.73, calculated fair value $53.19 (+200%), Quality Score 88/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of YELP calculated?
We run Yelp Inc through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $53.19, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Yelp Inc currently trades 200 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Yelp Inc (YELP)?
The closing price on Sep 23, 2026 was $17.73. Our model-based fair value is $53.19, about +200% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Yelp Inc right now?
The rarer combination: high quality (88/100) AND below fair value. That earns a closer look rather than a quick verdict. The price is below even our cautious bear case ($37.55). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. A fairly wide model range ($37.55 to $69.15) leaves room in how you read the outcome.

Key figures of Yelp Inc

How large is the market capitalisation of Yelp Inc (YELP)?
The market capitalisation of Yelp Inc is $1.3B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Yelp Inc (YELP)?
The price-to-sales ratio of Yelp Inc is 0.81 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Yelp Inc (YELP)?
Earnings per share at Yelp Inc are $2.18 (price ÷ EPS = P/E 8.1). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Yelp Inc (YELP)?
The net margin of Yelp Inc is 9.9% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Yelp Inc (YELP)?
The return on equity (ROE) of Yelp Inc is 20.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Yelp Inc (YELP)?
On an EBIT basis the return on assets of Yelp Inc is 10.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Yelp Inc (YELP)?
The operating margin of Yelp Inc is 9.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Yelp Inc (YELP)?
Revenue at Yelp Inc is growing +0.8% versus a year earlier (3y avg +7.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Yelp Inc (YELP)?
Earnings per share at Yelp Inc are growing −16.7% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Yelp Inc (YELP) hold?
Yelp Inc holds more cash than debt, $191M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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