Yelp Inc (YELP) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Yelp Inc stock $58.38, price $19.46, upside +200.0%, quality 89 out of 100. Rating: strongly undervalued. Calculated from audited financials with 24 of our 26 valuation models and 37 quality factors, updated daily.
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Yelp Inc
YELP · USThe stock costs 67% less than our calculation considers fair.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.
How to read this chart
60‑month range $17.59 – $48.43 · fair‑value band $41.21 – $75.89 · the $19.46 price screens below the $58.38 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 6, 2026.
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Company profile
Yelp Inc. operates a platform that connects consumers with local businesses in the United States and internationally.
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Its platform covers various categories, including restaurants, shopping, beauty and fitness, health, and other categories, as well as home, local, auto, professional, pets, events, real estate, and financial services.
It provides free and paid advertising products to businesses, which include cost-per-click advertising and multi-location Ad products, RepairPal network, and business listing pages.
The company also offers Yelp Connect that provides advertisers with a channel to market new offerings, such as new menu items and specials, and communicate business updates to customers; Yelp Guaranteed that provides limited coverage to consumers who hire a yelp guaranteed business through request-a-quote in the event; Nearby Jobs solutions; Yelp Guest Manager, a subscription-based suite of front-of-house management tools for restaurants, nightlife, and certain other venues, which include online reservations, a waitlist management solution, as well as through hostless kiosks, and seating and server rotation management tools; Yelp Fusion Insights program that offers business owners local analytics and insights; and Yelp Fusion, which offers free access to basic information through publicly available APIs and paid access to content and data for consumer-facing enterprise use.
In addition, it provides content licensing and consumer-interactive tools. Further, the company offers its products directly through its sales force; indirectly through partners; and online through its website and business app, as well as non-advertising partner arrangements.
It has partnership with DOORDASH to provide consumers with a service to place food orders for pickup and delivery. The company was formerly known as Yelp! Inc. and changed its name to Yelp Inc. in November 2005. Yelp Inc. was incorporated in 2004 and is based in San Francisco, California.
Stock analysis
Yelp Inc (YELP) currently trades at $19.46, while our model-based Fair Value estimate is $58.38, implying the stock looks roughly 67% undervalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of $113.48 per share, and 23 of the 24 models we run sit above the $19.46 price.
Bear case: the Economic Profit group reads lowest at $29.32, and 1 of the 24 models stay below the price. Data coverage for this calculation is low.
Scenario range: $41.21 (bear) to $75.89 (bull), the price of $19.46 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 89/100 (high quality), in the Communication Services sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Yelp Inc reported revenue of $1.5B in FY2025 versus $1.0B in FY2021, a compound +9.2%/yr. Reported net income was $146M in FY2025, compounding +38.4%/yr from FY2021.
Key figures
Market cap $1.1B Small · P/E ratio 9.4 · P/S ratio 0.74 · EPS (TTM) $2.08 · Net margin 8.6% · Return on equity 18.2% · Return on assets (EBIT) 10.2% (5-year average) · Operating margin 12.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 64 out of 100 (medium confidence).
What moves the price
The share trades about 39% below its 52-week high and 11% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 13% fair-value upside, at 200%, YELP screens cheaper than that median.
Fair Value models
All 24 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Insider trades
In the last 6 months, 5 officers or directors sold shares worth $2.1M and none bought.
- SaleCarmen AmaraChief People Officer10× since Nov 25, 2025: 31,233 shares, avg. $26.63$831,731Nov 2, 202610b5-1 plan
- SaleDavid A SchwarzbachChief Financial Officer8× since Nov 26, 2025: 71,920 shares, avg. $25.49$1.8MOct 21, 202610b5-1 plan
- SaleAlexander Coleman LevyChief Technology Officer3,829 shares at $23.40$89,599Aug 24, 202610b5-1 plan
- SaleJoseph R NachmanChief Operating Officer6× since Dec 5, 2025: 54,824 shares, avg. $27.99$1.5MAug 3, 202610b5-1 plan
- SaleChristine BaroneDirector2× since Dec 3, 2025: 30,507 shares, avg. $26.42$805,886Jun 1, 202610b5-1 plan
- SaleCraig SaldanhaChief Product Officer6× since Dec 1, 2025: 7,200 shares, avg. $26.85$193,344May 1, 202610b5-1 plan
- SaleDan JeddaDirector1,464 shares at $21.02$30,773Feb 23, 202610b5-1 plan
- SaleJeremy StoppelmanChief Executive Officer, Director5× since Jan 15, 2026: 426,200 shares, avg. $27.70$11.8MFeb 5, 202610b5-1 plan
- SaleSam EatonChief Technology Officer195 shares at $28.85$5,626Dec 2, 202510b5-1 plan
Plus 21 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗
Revenue & earnings trend
Growth Forecast
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Compare Yelp Inc with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Content & Information · 123 stocks
Valuation Multiplesvs Internet Content & Information median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Communication Services sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Debt-to-equity by industry
- Price/FCF by industry
- Stock screener with 62 metrics
- Undervalued stocks: Communication Services
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Internet Content & Information stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Kuaishou Technology 1024 | HK$28.92 | HK$86.76 | +200% | vs YELP |
| Tencent Music Entertainment Group 1698 | HK$37.28 | HK$74.14 | +99% | vs YELP |
| Tencent Holdings 0700 | HK$419.80 | HK$711.67 | +70% | vs YELP |
| NAVER Corporation 035420 | 190,200 KRW | 314,922 KRW | +66% | vs YELP |
| REA Group REA | A$174.81 | A$198.01 | +13% | vs YELP |
| Alphabet Inc GOOG | $283.93 | $312.32 | +10% | vs YELP |
| Meta Platforms, Inc META | $610.15 | $671.17 | +10% | vs YELP |
| Reddit, Inc RDDT | $95.10 | $103.19 | +9% | vs YELP |
| Spotify Technology S.A SPOT | $603.01 | $616.88 | +2% | vs YELP |
| Baidu, Inc BIDU | $81.87 | $54.07 | −34% | vs YELP |
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Key figures of Yelp Inc
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