Qingdao Haier Co Ltd (600690) fair value: what the stock is really worth
As of Nov 5, 2026: fair value (intrinsic value) of Qingdao Haier Co Ltd stock ¥45.72, price ¥21.42, upside +113.4%, quality 62 out of 100. Rating: strongly undervalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
Keep an eye on it?Free in your watchlist: 5 stocks without an account, 10 with oneYes, for free
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 3, 2026.
How to read this chart
60‑month range ¥17.62 – ¥30.34 · fair‑value band ¥32.01 – ¥59.44 · the ¥21.42 price screens below the ¥45.72 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 3, 2026.
Follow Qingdao Haier Co in your weekly email
Every Wednesday you see whether Qingdao Haier Co is on track or worth a review, plus price against fair value. Free, up to 3 stocks.
We send you a confirmation link. Unsubscribe with one click.
Haier Smart Home Co., Ltd. engages in the research, development, production, and sales of smart home appliances. It operates through five segments: Home Cooking Solutions; Air Energy Solutions; Household Laundry and Care of Washing Machines and Dyers; Whole-Home Water Solutions; and Other Businesses.
Show moreShow less
The company provides refrigerators/freezers, air conditioners, water heaters, laundry equipment, kitchen and small appliances, and smart home solutions.
It also offers logistics services, fluorine-free refrigerators, dishwashers and gas stoves, communications and network engineering technologies, and industrial product design and prototype production services; manufacture and sale of plastic parts, precise plastics, plastic powder and sheet, and coatings; assembly and sales of plastics and electronics products; wholesale and retail of medical equipment; and develops and sells software and information product.
In addition, the company engages in the sale of digital products, international freight forwarding; software development; technological development; IoT technology and application services; scientific research and technical service; and residential interior decoration, professional construction works, and equipment installation.
Further, it offers urban distribution and transportation services; import and export of goods, technology, and food business; professional cleaning; waste treatment; professional cleaning and daily necessities; and energy saving technology.
Additionally, the company is involved in house leasing and maintenance; venture capital investment and consultation; smart bathroom; air-conditioning equipment manufacturing; software development; research, development, and sales of lighting appliances; and lease and commercial business services.
The company was formerly known as Qingdao Haier Co., Ltd. and changed its name to Haier Smart Home Co., Ltd. in June 2019. Haier Smart Home Co., Ltd. was founded in 1984 and is headquartered in Qingdao, China.
Stock analysis
Qingdao Haier Co Ltd (600690) currently trades at ¥21.42, while our model-based Fair Value estimate is ¥45.72, implying the stock looks roughly 53% undervalued today.
Show more
Valuation
Bull case: the DCF Models group reads highest at a median of ¥54.89 per share, and 23 of the 26 models we run sit above the ¥21.42 price.
Bear case: the Asset-Based group reads lowest at ¥5.58, and 3 of the 26 models stay below the price. Data coverage for this calculation is high.
Scenario range: ¥32.01 (bear) to ¥59.44 (bull), the price of ¥21.42 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 62/100 (solid quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Qingdao Haier Co Ltd reported revenue of 302B CNY in FY2025 versus 227B CNY in FY2021, a compound +7.4%/yr. Reported net income was 19.6B CNY in FY2025, compounding +10.6%/yr from FY2021.
Key figures
Market cap 198B CNY (≈ $29.7B) Large · P/E ratio 10.2 · P/S ratio 0.66 · EPS (TTM) ¥1.93 · Dividend yield 4.2% · Net margin 6.0% · Return on equity 14.7% · Return on assets (EBIT) 7.5%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).
What moves the price
The share trades about 20% below its 52-week high and 15% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −25% fair-value upside, at 113%, 600690 screens cheaper than that median.
Fair Value models
Bear¥32.01Fair Value ¥45.72Bull¥59.44
Price ¥21.42 · Upside +113.4%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (¥0.8787 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.75/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+5.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.4%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.5%
Start year 2020 (pandemic). Over 10 years: +12.9% a year
Revenue growth 35 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+19.8%
’14
’15
’16
’17
’18
’19
’20
’21
’22
’23
’24
’25
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+13.9%
Earnings growth per share plus dividend.
Earnings per share, growth per year+9.7%
Dividend (yield on the price)4.2%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.9.7% vs 9.9%, steady
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.7% → 7%
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−6.2%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+3.5%
Yearly sales growth analysts expect, extended to five years.
After inflation (China: IMF forecast 1.7% a year to 2030, 1.4% from 2016 to 2025) that is about −7.8% a year for the price and +1.8% for the forecasts.
AI conclusion: Haier's main strength is continued market share gains via premium brands and AI smart home investments while its main weak point remains average profitability with limited visible moat factors.
Main risk: Cheaper offerings from Xiaomi might force Haier to cut prices or cede share in air conditioners and appliances, reducing volumes and margins.
Bull case: By advancing its premium brands and AI-driven smart home ecosystem Haier could differentiate offerings and attract higher-margin customers despite rival price pressure.
Bear case: If Xiaomi and similar low-cost rivals expand quickly Haier might face prolonged pricing pressure and share erosion in key domestic segments, leading to weaker volumes and margins.
Haier faces softer appliance demand in China after the government scaled back subsidies that had boosted sales. The company continues gaining market share with its premium brands and is investing heavily in an AI-driven smart home ecosystem. Our models see the shares as undervalued. Will these strengths help it weather the cyclical slowdown, or will weaker domestic volumes keep weighing on results for longer?
Price, fair value, quality and upside side by side.
Free, no sign-up
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Furnishings, Fixtures & Appliances · 298 stocks
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Qingdao Haier Co Ltd Fair Value". https://www.fairvalue-calculator.com/stock/600690
Frequently asked questions
Is Qingdao Haier Co Ltd (600690) overvalued or undervalued?
As of Nov 3, 2026, our model estimates a fair value of ¥45.72 versus a price of ¥21.42, about +113% upside (undervalued).
What is the fair value of 600690?
Our model-based fair value for Qingdao Haier Co Ltd is ¥45.72 (as of Nov 3, 2026), built from audited fundamentals. The current price: ¥21.42.
What is the quality score of 600690?
Qingdao Haier Co Ltd has a Quality Score of 62/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Qingdao Haier Co Ltd (600690)?
Our model-based price target is the fair value of ¥45.72 (as of Nov 3, 2026) from 26 valuation models. Cautious scenario ¥32.01, optimistic scenario ¥59.44. It is a calculation from audited fundamentals, not an analyst target.
What is the Qingdao Haier Co Ltd stock forecast for 2026?
Our models put fair value at ¥45.72, about +113% upside versus a price of ¥21.42 (undervalued). Cautious scenario ¥32.01, optimistic scenario ¥59.44. The calculation is refreshed regularly with new filings.
What is the revenue of Qingdao Haier Co Ltd (600690)?
Qingdao Haier Co Ltd reported trailing-twelve-month revenue of about 298B CNY (latest available figure, as of Nov 3, 2026).
Does Qingdao Haier Co Ltd pay a dividend?
Qingdao Haier Co Ltd currently shows a dividend yield of 4.16% relative to its recent price (as of Nov 3, 2026).
What growth is priced into Qingdao Haier Co Ltd (600690)?
For today's price to be fair in a discounted-cash-flow model, Qingdao Haier Co Ltd would have to grow free cash flow by -6.2 % per year for five years (discount rate 8.7 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +7.6 % per year. As of Nov 3, 2026.
What discount rate (WACC) does the fair value of 600690 use?
Our models discount Qingdao Haier Co Ltd at 8.7 %: a base by market capitalisation (large), damped by beta 0.45, country premium for China. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Qingdao Haier Co Ltd that is -6.2 % per year a year over ten years, using the same discount rate (8.7 %) and the same formula as our fair value.
How much growth has Qingdao Haier Co Ltd (600690) delivered so far?
Over the past 5 years revenue at Qingdao Haier Co Ltd grew +7.6 % a year. The price currently implies -6.2 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Qingdao Haier Co Ltd (600690) growing?
The median revenue growth in the sector is +4.6 % a year. That is the yardstick for the growth priced into Qingdao Haier Co Ltd (-6.2 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Qingdao Haier Co Ltd (600690)?
The free-cash-flow yield on the price is 9.00 %: that much free cash flow Qingdao Haier Co Ltd produces per unit of market value. When it exceeds the discount rate of our models (8.7 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Qingdao Haier Co Ltd (600690)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Qingdao Haier Co Ltd it is ¥45.72 per share (as of Nov 3, 2026), against a price of ¥21.42. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is Qingdao Haier Co Ltd stock overvalued or undervalued in 2026?
As of Nov 3, 2026, 600690 trades below its calculated fair value: price ¥21.42, fair value ¥45.72, a gap of about +113% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 600690?
No. The price is what the market pays today (¥21.42); the fair value is what the company's own numbers justify (¥45.72). For Qingdao Haier Co Ltd the two are ¥24.30 per share apart. That gap is exactly why we show both numbers side by side.
How much is Qingdao Haier Co Ltd worth?
The market values Qingdao Haier Co Ltd at about 198B CNY (market capitalisation, as of Nov 3, 2026). Per share that is ¥21.42; our models calculate a fair value of ¥45.72 per share.
What do the bullish and bearish scenarios say about 600690?
Our models span a range for Qingdao Haier Co Ltd: cautious scenario ¥32.01, base ¥45.72, optimistic ¥59.44 per share (as of Nov 3, 2026, price ¥21.42). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 600690?
Qingdao Haier Co Ltd trades at a price-to-earnings ratio of 10.2 (as of Nov 3, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of ¥45.72 is built from several models across several years. Median P/E at fiscal year-end, 10 fiscal years (2016 to 2025), reported earnings, FY2025 ex one-offs: 14.9. Other multiples: PEG 2.4, P/B 1.7, P/S 0.7, EV/EBITDA 6.6.
What is the PEG ratio of 600690?
The PEG ratio of Qingdao Haier Co Ltd is 2.42 (P/E divided by earnings growth, as of Nov 3, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Qingdao Haier Co Ltd (600690)?
Balance-sheet figures for Qingdao Haier Co Ltd (as of Nov 3, 2026): return on equity 14.7%, debt of 0.12 per unit of equity. They feed the Quality Score of 62/100, which measures business quality independently of the share price.
How far is 600690 from its 52-week high?
Qingdao Haier Co Ltd trades at ¥21.42, about 20% below its 52-week high of ¥26.79 and 15% above the low of ¥18.55 (as of Nov 5, 2026). Distance from the high says nothing about value: that is what the fair value of ¥45.72 is for.
Which stocks are comparable to Qingdao Haier Co Ltd?
From the same area (Consumer Cyclical) we also value Midea Group, Gree Electric Appliances, Inc, SharkNinja, Inc, King Slide Works Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Qingdao Haier Co Ltd stock attractive at the current price?
The data as of Nov 3, 2026: price ¥21.42, calculated fair value ¥45.72 (+113%), Quality Score 62/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 600690 calculated?
We run Qingdao Haier Co Ltd through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of ¥45.72, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.0% above its aggregate fair value. Qingdao Haier Co Ltd currently trades 53% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Qingdao Haier Co Ltd (600690)?
The closing price on Nov 5, 2026 was ¥21.42. Our model-based fair value is ¥45.72, about +113% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Qingdao Haier Co Ltd right now?
The price is below even our cautious bear case (¥32.01). The market is more pessimistic than our downside scenario. Solid quality (62/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (¥32.01 to ¥59.44) leaves room in how you read the outcome.
Where does the earnings growth of Qingdao Haier Co Ltd (600690) come from?
Earnings per share at Qingdao Haier Co Ltd grew +10.3 % a year from 2014 to 2025. Broken into its drivers: revenue per share +6.9 %, EBIT margin +0.2 %, tax rate +0.9 %, residual (interest, one-offs) +2.0 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Qingdao Haier Co Ltd
How large is the market capitalisation of Qingdao Haier Co Ltd (600690)?
The market capitalisation of Qingdao Haier Co Ltd is 198B CNY (≈ $29.7B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Qingdao Haier Co Ltd (600690)?
The price-to-sales ratio of Qingdao Haier Co Ltd is 0.66 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Qingdao Haier Co Ltd (600690)?
Earnings per share at Qingdao Haier Co Ltd are ¥1.93 (price ÷ EPS = P/E 10.2). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Qingdao Haier Co Ltd (600690)?
The dividend yield of Qingdao Haier Co Ltd is 4.2% (payout 46.2%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Qingdao Haier Co Ltd (600690)?
The net margin of Qingdao Haier Co Ltd is 6.0% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Qingdao Haier Co Ltd (600690)?
The return on equity (ROE) of Qingdao Haier Co Ltd is 14.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Qingdao Haier Co Ltd (600690)?
On an EBIT basis the return on assets of Qingdao Haier Co Ltd is 7.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Qingdao Haier Co Ltd (600690)?
The operating margin of Qingdao Haier Co Ltd is 8.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Qingdao Haier Co Ltd (600690)?
Revenue at Qingdao Haier Co Ltd is growing +1.4% versus a year earlier (3y avg +7.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Qingdao Haier Co Ltd (600690)?
Earnings per share at Qingdao Haier Co Ltd are growing −11.2% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Qingdao Haier Co Ltd (600690) carry?
The net debt of Qingdao Haier Co Ltd is 18.9B CNY (fiscal year 2025, ≈ 1.1 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
Free · no account needed
Watch Qingdao Haier Co Ltd in the live analysis
One click puts Qingdao Haier Co Ltd on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 27,000+ stock screener.
Broad data
Nov 3, 2026