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Century Legend Holdings Ltd (0079) fair value: what the stock is really worth

As of Nov 9, 2026: fair value (intrinsic value) of Century Legend Holdings Ltd stock HK$0.35, price HK$0.12, upside +200.0%, quality 38 out of 100. Rating: strongly undervalued. Calculated from audited financials with one of our 26 valuation models and 37 quality factors, updated daily.

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Consumer Cyclical HK · ISIN BMG2021N1609

CL Century Legend Holdings Ltd logo Thin data Nov 5, 2026

Century Legend Holdings Ltd

0079 · HK
Cheap, value-trap risk

The stock costs 67% less than our calculation considers fair.

Fair value HK$0.3510 · Strongly undervalued
Low debt
Even on cautious assumptions the value is 129% above the price (HK$0.2674).
Expensive Growth (revenue 5y +5.9 %/yr in HKD)
Quality 38/100
Loss-making · -74.6% net margin (TTM)
Negative free cash flow
Trails peers (4/11)
Narrow moat 12/100
Thin data
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

HK$0.9700 HK$0.0560 Fair Value HK$0.3510 Sep 2015 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 5, 2026.

How to read this chart

60‑month range HK$0.0560 – HK$0.9700 · fair‑value band HK$0.2674 – HK$0.5265 · the HK$0.1170 price screens below the HK$0.3510 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. As of Nov 5, 2026.

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Company profile

Century Legend (Holdings) Limited, an investment holding company, engages in the hair styling business in Hong Kong and Macau. It operates through six segments: Hair Styling, Money Lending, Property Investments, Securities Investments, Hospitality Services, and Property Project Management.

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The company offers hair styling services and related product sales; commercial and personal loans; and invests in and rents commercial and residential properties.

It also invests in listed equity securities, as well as in equity-linked investments; and provides hospitality and property related project management services.

In addition, the company is involved in the provision of properties management, interior and property project management, travel agency, and hospitality services; trading securities; license and hostel license holding; hair loss treatment services; and operation of a hair salon under the Headquarters brand name.

The company was formerly known as Fortei Holdings Limited and changed its name to Century Legend (Holdings) Limited in December 2000. Century Legend (Holdings) Limited was incorporated in 1993 and is headquartered in Wan Chai, Hong Kong.

Stock analysis

Century Legend Holdings Ltd (0079) currently trades at HK$0.1170, while our model-based Fair Value estimate is HK$0.3510, implying the stock looks roughly 67% undervalued today.

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Valuation

How firm this estimate is: it rests on 1 models at a data quality of 95/100, which puts the data coverage at low.

Scenario range: HK$0.2674 (bear) to HK$0.5265 (bull), the price of HK$0.1170 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 38/100 (below-average quality), in the Consumer Cyclical sector.

Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.

Century Legend Holdings Ltd reported revenue of HK$47.0M in FY2025 versus HK$36.5M in FY2021, a compound +6.5%/yr. Reported net income was −HK$14.1M in FY2025.

Key figures

Market cap HK$38.2M (≈ $4.9M) Micro · P/S ratio 0.74 · Net margin −30.1% · Return on equity −17.2% · Return on assets (EBIT) −2.0% (5-year average) · Operating margin −31.2% · Revenue (TTM) HK$45.0M · Revenue growth (YoY) −4.5%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 12 out of 100 (medium confidence).

What moves the price

The share trades about 22% below its 52-week high and 54% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at −27% fair-value upside, at 200%, 0079 screens cheaper than that median.

Fair Value models

Bear HK$0.2674 Fair Value HK$0.3510 Bull HK$0.5265
Price HK$0.1170 · Upside +200.0%
Capped: our models arrive at a very high value here. We deliberately show a more cautious Fair Value.
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
NCAV (Graham) HK$0.3200 HK$0.4200 HK$0.6300 54
All 1 models by family
Asset-Based
NCAV (Graham) HK$0.3200 HK$0.4200 HK$0.6300 54

Open the full fair value analysis →

Quality Score breakdown

Overall quality 38/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 1
How much profit the company makes from its sales and capital
Quality Growth 51
Are margins and returns getting better?
Cashflow 8
Do the profits arrive as real cash?
Financial strength 34
Debt, balance sheet and risk of trouble
Investment 100
Does it invest with discipline instead of growing at any price?
Low Volatility 50
How calm the share price moves, does not count
Price momentum 63
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 54
Distance to the 52-week high, does not count
New shares 82
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 19/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
−2.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+8.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.9%
Start year 2020 (pandemic). Over 10 years: +4.3% a year
Revenue growth 25 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+11.1%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−68.5% (2019) → −28.1% (2024)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Lodging · 158 stocks

Beats the industry median on 4/10 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 38 · Bottom 25%
Fair Value upside +200.0% · Top 25%
Profitability
Return on assets −3.9% · Bottom 25%
Net margin (12 months) −74.6% · Bottom 25%
Operating margin (12 months) −31.2% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) −4.5% · Bottom 25%
Balance sheet
Debt / equity 0.03× · Below median

Valuation Multiplesvs Lodging median · lower = cheaper

P/B 0.18× · Cheapest 25%
P/S (12 months) 0.85× · Cheapest 25%
PEG 8.04× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)100 · sector 26
FUTURE (revenue growth)0 · sector 30
PAST (return on equity)0 · sector 16
HEALTH (low debt)98 · sector 89
DIVIDEND (yield)0 · sector 34

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Lodging stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Atour Lifestyle Holdings ATAT $35.73 $58.29 +63% vs 0079
H World Group 1179 HK$39.88 HK$50.55 +27% vs 0079
Jabal Omar Development Company 4250 15.90 SAR 17.95 SAR +13% vs 0079
Accor SA AC €51.02 €41.40 −19% vs 0079
Hilton Worldwide Holdings HLT $373.23 $271.08 −27% vs 0079
Choice Hotels International, Inc CHH $119.50 $75.26 −37% vs 0079
The Indian Hotels Company INDHOTEL ₹891.65 ₹502.32 −44% vs 0079
Hyatt Hotels Corporation H $185.70 $86.67 −53% vs 0079
Wyndham Hotels & Resorts, Inc WH $80.05 $29.61 −63% vs 0079
Marriott International, Inc MAR $417.16 $151.21 −64% vs 0079

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Century Legend Holdings Ltd: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Century Legend Holdings Ltd Fair Value". https://www.fairvalue-calculator.com/stock/0079

Frequently asked questions

Is Century Legend Holdings Ltd (0079) overvalued or undervalued?
As of Nov 5, 2026, our model estimates a fair value of HK$0.3510 versus a price of HK$0.1170, about +200% upside (undervalued).
What is the fair value of 0079?
Our model-based fair value for Century Legend Holdings Ltd is HK$0.3510 (as of Nov 5, 2026), built from audited fundamentals. The current price: HK$0.1170.
What is the quality score of 0079?
Century Legend Holdings Ltd has a Quality Score of 38/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Century Legend Holdings Ltd (0079)?
Our model-based price target is the fair value of HK$0.3510 (as of Nov 5, 2026) from 1 valuation models. Cautious scenario HK$0.2674, optimistic scenario HK$0.5265. It is a calculation from audited fundamentals, not an analyst target.
What is the Century Legend Holdings Ltd stock forecast for 2026?
Our models put fair value at HK$0.3510, about +200% upside versus a price of HK$0.1170 (undervalued). Cautious scenario HK$0.2674, optimistic scenario HK$0.5265. The calculation is refreshed regularly with new filings.
What is the revenue of Century Legend Holdings Ltd (0079)?
Century Legend Holdings Ltd reported trailing-twelve-month revenue of about HK$45.0M (latest available figure, as of Nov 5, 2026).
What is the intrinsic value of Century Legend Holdings Ltd (0079)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Century Legend Holdings Ltd it is HK$0.3510 per share (as of Nov 5, 2026), against a price of HK$0.1170. It is the blended result of 1 valuation models in 1 family (Asset-Based).
Is Century Legend Holdings Ltd stock overvalued or undervalued in 2026?
As of Nov 5, 2026, 0079 trades below its calculated fair value: price HK$0.1170, fair value HK$0.3510, a gap of about +200% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 0079?
No. The price is what the market pays today (HK$0.1170); the fair value is what the company's own numbers justify (HK$0.3510). For Century Legend Holdings Ltd the two are HK$0.2340 per share apart. That gap is exactly why we show both numbers side by side.
How much is Century Legend Holdings Ltd worth?
The market values Century Legend Holdings Ltd at about HK$38.2M (market capitalisation, as of Nov 5, 2026). Per share that is HK$0.1170; our models calculate a fair value of HK$0.3510 per share.
What do the bullish and bearish scenarios say about 0079?
Our models span a range for Century Legend Holdings Ltd: cautious scenario HK$0.2674, base HK$0.3510, optimistic HK$0.5265 per share (as of Nov 5, 2026, price HK$0.1170). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of 0079?
The PEG ratio of Century Legend Holdings Ltd is 8.04 (P/E divided by earnings growth, as of Nov 5, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Century Legend Holdings Ltd (0079)?
Balance-sheet figures for Century Legend Holdings Ltd (as of Nov 5, 2026): return on equity −17.2%, debt of 0.03 per unit of equity. They feed the Quality Score of 38/100, which measures business quality independently of the share price.
How far is 0079 from its 52-week high?
Century Legend Holdings Ltd trades at HK$0.1170, about 22% below its 52-week high of HK$0.1500 and 54% above the low of HK$0.0760 (as of Nov 9, 2026). Distance from the high says nothing about value: that is what the fair value of HK$0.3510 is for.
Which stocks are comparable to Century Legend Holdings Ltd?
From the same area (Consumer Cyclical) we also value Marriott International, Inc, Hilton Worldwide Holdings, Hyatt Hotels Corporation, H World Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Century Legend Holdings Ltd stock attractive at the current price?
The data as of Nov 5, 2026: price HK$0.1170, calculated fair value HK$0.3510 (+200%), Quality Score 38/100, from 1 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 0079 calculated?
We run Century Legend Holdings Ltd through 1 models from 1 family: Asset-Based. Every model gets the same audited fundamentals; the fair value of HK$0.3510 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.7% above its aggregate fair value. Century Legend Holdings Ltd currently trades 67% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Century Legend Holdings Ltd (0079)?
The closing price on Nov 9, 2026 was HK$0.1170. Our model-based fair value is HK$0.3510, about +200% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Century Legend Holdings Ltd right now?
The large discount to fair value meets weak quality (38/100). That raises the risk this is a value trap rather than a bargain. The price is below even our cautious bear case (HK$0.2674). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. A fairly wide model range (HK$0.2674 to HK$0.5265) leaves room in how you read the outcome.

Key figures of Century Legend Holdings Ltd

How large is the market capitalisation of Century Legend Holdings Ltd (0079)?
The market capitalisation of Century Legend Holdings Ltd is HK$38.2M (≈ $4.9M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Century Legend Holdings Ltd (0079)?
The price-to-sales ratio of Century Legend Holdings Ltd is 0.74 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of Century Legend Holdings Ltd (0079)?
The net margin of Century Legend Holdings Ltd is −30.1% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Century Legend Holdings Ltd (0079)?
The return on equity (ROE) of Century Legend Holdings Ltd is −17.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Century Legend Holdings Ltd (0079)?
On an EBIT basis the return on assets of Century Legend Holdings Ltd is −2.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Century Legend Holdings Ltd (0079)?
The operating margin of Century Legend Holdings Ltd is −31.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Century Legend Holdings Ltd (0079)?
Revenue at Century Legend Holdings Ltd is growing −4.5% versus a year earlier (3y avg +8.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Century Legend Holdings Ltd (0079)?
Earnings per share at Century Legend Holdings Ltd are growing −65.4% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Century Legend Holdings Ltd (0079) generate?
The free cash flow of Century Legend Holdings Ltd is −HK$454K (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Century Legend Holdings Ltd (0079) carry?
The net debt of Century Legend Holdings Ltd is HK$124M (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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