Henan Rebecca Hair Products Co Ltd (600439) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Henan Rebecca Hair Products Co Ltd stock ¥0.81, price ¥1.61, that is 49.7% below the price, quality 65 out of 100. Rating: strongly overvalued. Calculated from audited financials with 13 of our 26 valuation models and 37 quality factors, updated daily.
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Henan Rebecca Hair Products Co Ltd
600439 · SHGOur calculation puts a fair price 50% below what the stock costs today.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 7, 2026.
How to read this chart
60‑month range ¥1.56 – ¥5.67 · fair‑value band ¥0.7500 – ¥0.8900 · the ¥1.61 price screens above the ¥0.8100 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 7, 2026.
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Company profile
Henan Rebecca Hair Products Co., Ltd. engages in the production and sale of hair products in China.
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It offers craft springs, chemical fiber springs, human hair wigs, chemical fiber wigs, training heads, and composite fiber materials under the Rebecca, Sleek, JOEDIR, NOBLE, MAGIC, and QVR brands through the directly operated stores and franchised stores.
Henan Rebecca Hair Products Co., Ltd. was founded in 1999 and is headquartered in Xuchang, China.
Stock analysis
Henan Rebecca Hair Products Co Ltd (600439) currently trades at ¥1.61, while our model-based Fair Value estimate is ¥0.8100, 50% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of ¥2.85 per share, and 7 of the 12 models we run sit above the ¥1.61 price.
Bear case: the Multiples group reads lowest at ¥0.3650, and 5 of the 12 models stay below the price. Data coverage for this calculation is low.
Scenario range: ¥0.7500 (bear) to ¥0.8900 (bull), the price of ¥1.61 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 65/100 (solid quality), in the Consumer Defensive sector.
Weak Growth: Revenue growth is weak: less than 2 % a year.
Henan Rebecca Hair Products Co Ltd reported revenue of 1.3B CNY in FY2025 versus 1.6B CNY in FY2021, a compound −4.7%/yr. Reported net income was −81.9M CNY in FY2025.
Key figures
Market cap 1.8B CNY (≈ $273M) Micro · P/S ratio 1.39 · EPS (TTM) ¥−0.0700 · Dividend yield 4.1% · Net margin −6.5% · Return on equity −3.4% · Return on assets (EBIT) 0.4% (5-year average) · Operating margin 14.1%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 22 out of 100 (medium confidence).
What moves the price
The share trades about 50% below its 52-week high and 3% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −26% fair-value upside, at −50%, 600439 screens richer than that median.
Fair Value models
All 13 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Revenue & earnings trend
Growth Forecast
600439 screens overvalued: fair value 50% below the price. Compare with Colgate-Palmolive Company →
Compare Henan Rebecca Hair Products Co Ltd with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Household & Personal Products · 230 stocks
Valuation Multiplesvs Household & Personal Products median · lower = cheaper
Strength profile in five axes (Snowflake)
VALUE 0: the price sits above our fair-value range.
Context: sector, industry, market
- Is the Consumer Staples sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- P/S ratio by industry
- EBIT margin by industry
- PEG screener for stocks with fair value
- Undervalued stocks: Chinese Stocks
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Godrej Consumer Products Limited GODREJCP | ₹851.00 | ₹1,146 | +35% | vs 600439 |
| Puig Brands, S.A PUIG | €19.84 | €24.28 | +22% | vs 600439 |
| Henkel AG HEN | €74.85 | €82.55 | +10% | vs 600439 |
| Beiersdorf Aktiengesellschaft, BEI | €85.26 | €69.09 | −19% | vs 600439 |
| The Clorox Company CLX | $99.96 | $74.29 | −26% | vs 600439 |
| Church & Dwight Co CHD | $109.33 | $65.04 | −41% | vs 600439 |
| Colgate-Palmolive Company CL | $96.56 | $56.16 | −42% | vs 600439 |
| Marico Limited MARICO | ₹897.75 | ₹493.84 | −45% | vs 600439 |
| The Estée Lauder Companies Inc EL | $110.06 | $44.21 | −60% | vs 600439 |
| Hindustan Unilever Limited HINDUNILVR | ₹1,998 | ₹775.25 | −61% | vs 600439 |
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Frequently asked questions
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Key figures of Henan Rebecca Hair Products Co Ltd
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