Flair Writing Industries Limited (FLAIR) fair value: what the stock is really worth
As of Nov 11, 2026: fair value (intrinsic value) of Flair Writing Industries Limited stock ₹288, price ₹250, upside +15.1%, quality 49 out of 100. Rating: undervalued. Calculated from audited financials with 16 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 8, 2026.
How to read this chart
35‑month range ₹196.02 – ₹447.88 · fair‑value band ₹214.42 – ₹360.85 · the ₹249.99 price screens below the ₹287.64 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 8, 2026.
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Flair Writing Industries Limited manufactures and sells writing instruments, stationeries, and other allied products in India and internationally.
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The company offers ball, fountain, gel, roller, plastic, and metal pens; stationery products, including mechanical pencils, highlighters, correction pens, markers, gel crayons, and student stationery kits and calculators under the Flair, Hauser, Pierre Cardin, Flair Creative, Flair Designer Houseware, HAUSER ARTZ, and the ZOOX brands.
It also provides a range of houseware products, including steel bottles, lunch boxes, storage containers, and kitchen accessories. The company also exports its products. Flair Writing Industries Limited was founded in 1976 and is based in Mumbai, India.
Stock analysis
Flair Writing Industries Limited (FLAIR) currently trades at ₹249.99, while our model-based Fair Value estimate is ₹287.64, implying the stock looks roughly 13% undervalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of ₹326.82 per share, and 6 of the 16 models we run sit above the ₹249.99 price.
Bear case: the Asset-Based group reads lowest at ₹54.50, and 10 of the 16 models stay below the price. Data coverage for this calculation is high.
Scenario range: ₹214.42 (bear) to ₹360.85 (bull), the price of ₹249.99 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 49/100 (below-average quality), in the Industrials sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Flair Writing Industries Limited reported revenue of ₹12.5B in FY2026 versus ₹5.7B in FY2022, a compound +21.7%/yr. Reported net income was ₹1.4B in FY2026, compounding +26.2%/yr from FY2022.
Key figures
Market cap ₹26.3B (≈ $281M) Micro · P/E ratio 19.8 · P/S ratio 2.06 · EPS (TTM) ₹12.61 · Dividend yield 0.4% · Net margin 10.9% · Return on equity 13.1% · Return on assets (EBIT) 21.4% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 59 out of 100 (medium confidence).
What moves the price
The share trades about 26% below its 52-week high and 13% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Industrials peers we cover trades at −13% fair-value upside, at 15%, FLAIR screens cheaper than that median.
Fair Value models
Bear₹214.42Fair Value ₹287.64Bull₹360.85
Price ₹249.99 · Upside +15.1%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2026 figures (about 7 months old). Earnings retained since then (₹7.19 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.60/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+15.8%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+10.2%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+33.8%
Start year 2021 (pandemic). Over 10 years: +13.0% a year
Revenue growth 12 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+14.0%
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What shareholders gained per year (last 5 years), in INR ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in INR: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
−3.6%
Earnings growth per share plus dividend.
Earnings per share, growth per year−4.0%
Dividend (yield on the price)0.4%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−4.0% vs −4.7%, steady
Profit margin 2021 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−1% → 14%
Pace: the 5-year rate starts in 2021 (pandemic)
⚠ Revenue per share shrinking 3.0%/yr over ~10Y (margins intact) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.
Compare Flair Writing Industries Limited with another stock
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Business Equipment & Supplies · 78 stocks
Beats the industry median on 7/13 measures
A mixed picture versus its industry peers.
Valuation
Quality Score49 · Below median
Fair Value upside+15.1% · Above median
Profitability
Return on equity (12 months)13.1% · Top 25%
Return on assets10.2% · Top 25%
Net margin (12 months)10.9% · Top 25%
Operating margin (12 months)12.2% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)10.6% · Above median
Dividend yield (12 months)0.4% · Bottom 25%
Balance sheet
Debt / equity0.03× · Below median
Valuation Multiplesvs Business Equipment & Supplies median · lower = cheaper
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Is Flair Writing Industries Limited (FLAIR) overvalued or undervalued?
As of Nov 8, 2026, our model estimates a fair value of ₹287.64 versus a price of ₹249.99, about +15% upside (undervalued).
What is the fair value of FLAIR?
Our model-based fair value for Flair Writing Industries Limited is ₹287.64 (as of Nov 8, 2026), built from audited fundamentals. The current price: ₹249.99.
What is the quality score of FLAIR?
Flair Writing Industries Limited has a Quality Score of 49/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Flair Writing Industries Limited (FLAIR)?
Our model-based price target is the fair value of ₹287.64 (as of Nov 8, 2026) from 16 valuation models. Cautious scenario ₹214.42, optimistic scenario ₹360.85. It is a calculation from audited fundamentals, not an analyst target.
What is the Flair Writing Industries Limited stock forecast for 2026?
Our models put fair value at ₹287.64, about +15% upside versus a price of ₹249.99 (undervalued). Cautious scenario ₹214.42, optimistic scenario ₹360.85. The calculation is refreshed regularly with new filings.
What is the revenue of Flair Writing Industries Limited (FLAIR)?
Flair Writing Industries Limited reported trailing-twelve-month revenue of about ₹12.8B (latest available figure, as of Nov 8, 2026).
Does Flair Writing Industries Limited pay a dividend?
Flair Writing Industries Limited currently shows a dividend yield of 0.40% relative to its recent price (as of Nov 8, 2026).
How much is the dividend of Flair Writing Industries Limited (FLAIR) and when is the ex-dividend date?
Flair Writing Industries Limited pays a dividend of ₹1.00 per share a year, a dividend yield of 0.4%. The last ex-dividend date was Aug 19, 2026. The payout ratio is 7.9% of earnings. Our assessment: Token dividend. At a yield of 0.4% the dividend is symbolic. On paper it is not fully covered by earnings or free cash flow, but at this size that hardly matters: even scrapping it entirely would cost less than 0.4% a year, and coverage ratios on amounts this small swing with ordinary working-capital movements. Judge this company on its business, not on its dividend.
What is the intrinsic value of Flair Writing Industries Limited (FLAIR)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Flair Writing Industries Limited it is ₹287.64 per share (as of Nov 8, 2026), against a price of ₹249.99. It is the blended result of 16 valuation models in 6 families (Earnings-Based, Dividend Discount, Multiples, Asset-Based, Economic Profit, Growth Earnings).
Is Flair Writing Industries Limited stock overvalued or undervalued in 2026?
As of Nov 8, 2026, FLAIR trades below its calculated fair value: price ₹249.99, fair value ₹287.64, a gap of about +15% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of FLAIR?
No. The price is what the market pays today (₹249.99); the fair value is what the company's own numbers justify (₹287.64). For Flair Writing Industries Limited the two are ₹37.65 per share apart. That gap is exactly why we show both numbers side by side.
How much is Flair Writing Industries Limited worth?
The market values Flair Writing Industries Limited at about ₹26.3B (market capitalisation, as of Nov 8, 2026). Per share that is ₹249.99; our models calculate a fair value of ₹287.64 per share.
What do the bullish and bearish scenarios say about FLAIR?
Our models span a range for Flair Writing Industries Limited: cautious scenario ₹214.42, base ₹287.64, optimistic ₹360.85 per share (as of Nov 8, 2026, price ₹249.99). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of FLAIR?
Flair Writing Industries Limited trades at a price-to-earnings ratio of 19.8 (as of Nov 8, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of ₹287.64 is built from several models across several years. Other multiples: P/B 2.3, P/S 2.1, EV/EBITDA 12.1.
How solid is the balance sheet of Flair Writing Industries Limited (FLAIR)?
Balance-sheet figures for Flair Writing Industries Limited (as of Nov 8, 2026): return on equity 13.1%, debt of 0.03 per unit of equity. They feed the Quality Score of 49/100, which measures business quality independently of the share price.
How far is FLAIR from its 52-week high?
Flair Writing Industries Limited trades at ₹249.99, about 26% below its 52-week high of ₹336.88 and 13% above the low of ₹220.52 (as of Nov 11, 2026). Distance from the high says nothing about value: that is what the fair value of ₹287.64 is for.
Which stocks are comparable to Flair Writing Industries Limited?
From the same area (Industrials) we also value GRG Banking Equipment Co, Crane NXT, Co, Shanghai M&G Stationery Inc, XGD Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Flair Writing Industries Limited stock attractive at the current price?
The data as of Nov 8, 2026: price ₹249.99, calculated fair value ₹287.64 (+15%), Quality Score 49/100, from 16 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of FLAIR calculated?
We run Flair Writing Industries Limited through 16 models from 6 families: Earnings-Based, Dividend Discount, Multiples, Asset-Based, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of ₹287.64 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.0% above its aggregate fair value. Flair Writing Industries Limited currently trades 13% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Flair Writing Industries Limited (FLAIR)?
The closing price on Nov 11, 2026 was ₹249.99. Our model-based fair value is ₹287.64, about +15% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Flair Writing Industries Limited right now?
The price sits in the lower half of our model range, the side with the larger margin of safety. The data supports the verdict: every model runs on fully documented inputs.
Where does the earnings growth of Flair Writing Industries Limited (FLAIR) come from?
Earnings per share at Flair Writing Industries Limited grew −5.6 % a year from 2015 to 2026. Broken into its drivers: revenue per share −4.2 %, EBIT margin +6.1 %, tax rate +0.0 %, residual (interest, one-offs) −7.2 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Flair Writing Industries Limited
How large is the market capitalisation of Flair Writing Industries Limited (FLAIR)?
The market capitalisation of Flair Writing Industries Limited is ₹26.3B (≈ $281M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Flair Writing Industries Limited (FLAIR)?
The price-to-sales ratio of Flair Writing Industries Limited is 2.06 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Flair Writing Industries Limited (FLAIR)?
Earnings per share at Flair Writing Industries Limited are ₹12.61 (price ÷ EPS = P/E 19.8). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Flair Writing Industries Limited (FLAIR)?
The dividend yield of Flair Writing Industries Limited is 0.4% (payout 7.9%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Flair Writing Industries Limited (FLAIR)?
The net margin of Flair Writing Industries Limited is 10.9% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Flair Writing Industries Limited (FLAIR)?
The return on equity (ROE) of Flair Writing Industries Limited is 13.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Flair Writing Industries Limited (FLAIR)?
On an EBIT basis the return on assets of Flair Writing Industries Limited is 21.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Flair Writing Industries Limited (FLAIR)?
The operating margin of Flair Writing Industries Limited is 12.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Flair Writing Industries Limited (FLAIR)?
Revenue at Flair Writing Industries Limited is growing +10.6% versus a year earlier (3y avg +10.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Flair Writing Industries Limited (FLAIR)?
Earnings per share at Flair Writing Industries Limited are growing −0.4% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Flair Writing Industries Limited (FLAIR) generate?
The free cash flow of Flair Writing Industries Limited is −₹28.6M (fiscal year 2026). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Flair Writing Industries Limited (FLAIR) carry?
The net debt of Flair Writing Industries Limited is ₹550M (fiscal year 2026). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Nov 8, 2026