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Data-driven stock valuation

Goodfellow Inc. (GDL) fair value: what the stock is really worth

As of Nov 12, 2026: fair value (intrinsic value) of Goodfellow Inc. stock C$12.91, price C$10.91, upside +18.3%, quality 54 out of 100. Rating: undervalued. Calculated from audited financials with 15 of our 26 valuation models and 37 quality factors, updated daily.

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Basic Materials CA · ISIN CA38216R1001

GI Goodfellow Inc. logo Thin data Nov 12, 2026

Goodfellow Inc.

GDL · TO

Solid company, but only slightly cheap (15% below fair value) and price moving sideways: meets 1 of 3 rules.

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Fair value C$12.91 · Undervalued 
Low debt 
Ranks above peers (12/13) 
Quality 54/100 
Price moving sideways (no uptrend) 
Thin margins · 0.8% net margin (TTM) 
2.3% dividend yield · Watch coverage
Weak Growth (revenue 3y −4.9 %/yr in CAD) 
Negative free cash flow 
Narrow moat 25/100 · thin data
Thin data 
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What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

C$13.96 C$6.00 Fair Value C$12.91 Aug 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 12, 2026.

How to read this chart

60‑month range C$6.00 – C$13.96 · fair‑value band C$9.72 – C$16.92 · the C$10.91 price screens below the C$12.91 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 2 fiscal years are left out: there the valuation rested on only a fraction of the usual models. As of Nov 12, 2026.

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Company profile

Goodfellow Inc. engages in the wholesale distribution of building materials and floor coverings in Canada, the United States, and the United Kingdom.

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The company offers decking products, such as accessories, composite, framing, and wood products for outdoor spaces; flooring products, including ceramic, engineered, hardwood, laminate, stone product composite, sub-floor and accessories, and vinyl and WPC flooring products; and insulation and soundproofing products.

It also provides lumber products, including cedar, douglas fir, engineered wood, goodlam, hardwood, hemlock, lumber, mining, pine, and treated wood and plywood; panel products comprising construction plywood, door core, hardwood plywood, medium density fiberboard and HDF, melamine, and oriented strand board; and roofing shingles and other roofing products.

In addition, the company offers siding, consisting of accessories, engineered wood siding, pressure treated wood siding, and real wood; ceiling, hardware, and solid surface products; and wall concept, comprising wood planks and decorative planks.

Further, it is involved in the remanufacturing, distribution, and brokerage of lumber and wood products; and provides timber fabrication and transformation such as custom timber manufacturing, custom milling services; wood treatments services; and hardware and steel connection solutions.

Additionally, the company offers technical support and value-added services for industrial and manufacturing projects; glulam and heavy timber fabrication services; product sourcing and private label products; loading of trucks and containers, and packaging solutions.

It serves commercial and residential sectors, including lumber yard retailers, manufacturers, industrial and infrastructure project partners, and floor covering specialists. The company was formerly known as Goodfellow Lumber Ltd. and changed its name to Goodfellow Inc. in October 1984.

Goodfellow Inc. was founded in 1898 and is headquartered in Delson, Canada.

Stock analysis

Goodfellow Inc. (GDL) currently trades at C$10.91, while our model-based Fair Value estimate is C$12.91, implying the stock looks roughly 15% undervalued today.

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Valuation

Bull case: the Multiples group reads highest at a median of C$15.19 per share, and 12 of the 15 models we run sit above the C$10.91 price.

Bear case: the Dividend Discount group reads lowest at C$6.33, and 3 of the 15 models stay below the price. Data coverage for this calculation is low.

Scenario range: C$9.72 (bear) to C$16.92 (bull), the price of C$10.91 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 54/100 (solid quality), in the Basic Materials sector.

Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.

Goodfellow Inc. reported revenue of C$543M in FY2025 versus C$616M in FY2021, a compound −3.1%/yr. Reported net income was C$7.1M in FY2025, compounding −34.1%/yr from FY2021.

Key figures

Market cap C$90.7M (≈ $63.6M) · P/E ratio 20.6 · P/S ratio 0.17 · EPS (TTM) C$0.5300 · Dividend yield 2.3% · Net margin 0.8% · Return on equity 2.1% · Return on assets (EBIT) 12.3% (5-year average).

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 25 out of 100 (low confidence).

What moves the price

The share trades about 13% below its 52-week high and 1% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Basic Materials peers we cover trades at −15% fair-value upside, at 18%, GDL screens cheaper than that median.

Fair Value models

Bear C$9.72 Fair Value C$12.91 Bull C$16.92
Price C$10.91 · Upside +18.3%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 11 months old). Earnings retained since then (C$0.2670 per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
Owner Earnings C$9.72 C$12.29 C$16.92 75
EPV C$11.42 C$12.91 C$14.16 74
Residual Income C$17.21 C$17.13 C$17.53 74
All 15 models by family
DCF Models
Owner Earnings C$9.72 C$12.29 C$16.92 75
Earnings-Based
Graham-Dodd C$5.86 C$8.73 C$10.35 65
EPV C$11.42 C$12.91 C$14.16 74
Dividend Discount
Gordon GGM C$5.36 C$6.02 C$6.78 67
DDM Multi-Stage C$5.36 C$6.63 C$8.10 65
Multiples
P/E Multiple C$10.99 C$14.66 C$18.32 63
P/S Multiple C$10.99 C$14.66 C$18.32 58
P/B Multiple C$10.02 C$13.36 C$16.70 55
EV/EBIT C$11.55 C$17.38 C$23.22 65
EV/EBITDA C$17.32 C$25.08 C$32.84 67
EV/Revenue C$9.21 C$15.71 C$22.22 52
Asset-Based
NCAV (Graham) C$9.64 C$14.60 C$18.25 54
Economic Profit
Residual Income C$17.21 C$17.13 C$17.53 74
ROIC Compounder C$11.42 C$12.91 C$14.16 70
Growth Earnings
Growth-Adj P/E C$7.83 C$11.19 C$14.54 65

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Quality Score breakdown

Overall quality 54/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 46
How much profit the company makes from its sales and capital
Quality Growth 41
Are margins and returns getting better?
Cashflow 8
Do the profits arrive as real cash?
Financial strength 67
Debt, balance sheet and risk of trouble
Investment 84
Does it invest with discipline instead of growing at any price?
Low Volatility 96
How calm the share price moves, does not count
Price momentum 33
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 15
Distance to the 52-week high, does not count
New shares 96
Buys back shares or issues new ones?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 33/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+6.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−4.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.6%
Start year 2020 (pandemic). Over 10 years: +0.1% a year
Revenue growth 28 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.3%
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−9.9%
Earnings growth per share plus dividend.
Earnings per share, growth per year−12.2%
Dividend (yield on the price)2.3%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−12.2% vs −0.6%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.5% → 3%
Pace: the 5-year rate starts in 2020 (pandemic)

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Lumber & Wood Production · 78 stocks

Beats the industry median on 2/2 measures
Overall it ranks above its industry peers.
Growth and dividend
Dividend yield (12 months) 2.3% · Above median

Valuation Multiplesvs Lumber & Wood Production median · lower = cheaper

P/E (12 months) 20.6× · Cheaper than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)58 · sector 24
FUTURE (revenue growth)14 · sector 21
PAST (return on equity)8 · sector 0
HEALTH (low debt)100 · sector 92
DIVIDEND (yield)46 · sector 39

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

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Goodfellow Inc.: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Goodfellow Inc. Fair Value". https://www.fairvalue-calculator.com/stock/GDL

Frequently asked questions

Is Goodfellow Inc. (GDL) overvalued or undervalued?
As of Nov 12, 2026, our model estimates a fair value of C$12.91 versus a price of C$10.91, about +18% upside (undervalued).
What is the fair value of GDL?
Our model-based fair value for Goodfellow Inc. is C$12.91 (as of Nov 12, 2026), built from audited fundamentals. The current price: C$10.91.
What is the quality score of GDL?
Goodfellow Inc. has a Quality Score of 54/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Goodfellow Inc. (GDL)?
Our model-based price target is the fair value of C$12.91 (as of Nov 12, 2026) from 15 valuation models. Cautious scenario C$9.72, optimistic scenario C$16.92. It is a calculation from audited fundamentals, not an analyst target.
What is the Goodfellow Inc. stock forecast for 2026?
Our models put fair value at C$12.91, about +18% upside versus a price of C$10.91 (undervalued). Cautious scenario C$9.72, optimistic scenario C$16.92. The calculation is refreshed regularly with new filings.
What is the revenue of Goodfellow Inc. (GDL)?
Goodfellow Inc. reported trailing-twelve-month revenue of about C$534M (latest available figure, as of Nov 12, 2026).
Does Goodfellow Inc. pay a dividend?
Goodfellow Inc. currently shows a dividend yield of 2.29% relative to its recent price (as of Nov 12, 2026).
How much is the dividend of Goodfellow Inc. (GDL) and when is the ex-dividend date?
Goodfellow Inc. pays a dividend of C$0.25 per share a year, a dividend yield of 2.3%. The last ex-dividend date was Oct 20, 2026. A dividend has been paid every year since 2019. The payout ratio is 47.2% of earnings. Our assessment: Watch coverage. The dividend isn’t fully covered by free cash flow or earnings, part of it is funded from reserves or debt. Fine for now, but worth watching: if it stays uncovered, the dividend could be cut.
What is the intrinsic value of Goodfellow Inc. (GDL)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Goodfellow Inc. it is C$12.91 per share (as of Nov 12, 2026), against a price of C$10.91. It is the blended result of 15 valuation models in 7 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Economic Profit, Growth Earnings).
Is Goodfellow Inc. stock overvalued or undervalued in 2026?
As of Nov 12, 2026, GDL trades below its calculated fair value: price C$10.91, fair value C$12.91, a gap of about +18% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of GDL?
No. The price is what the market pays today (C$10.91); the fair value is what the company's own numbers justify (C$12.91). For Goodfellow Inc. the two are C$2.00 per share apart. That gap is exactly why we show both numbers side by side.
How much is Goodfellow Inc. worth?
The market values Goodfellow Inc. at about C$90.7M (market capitalisation, as of Nov 12, 2026). Per share that is C$10.91; our models calculate a fair value of C$12.91 per share.
What do the bullish and bearish scenarios say about GDL?
Our models span a range for Goodfellow Inc.: cautious scenario C$9.72, base C$12.91, optimistic C$16.92 per share (as of Nov 12, 2026, price C$10.91). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of GDL?
Goodfellow Inc. trades at a price-to-earnings ratio of 20.6 (as of Nov 12, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of C$12.91 is built from several models across several years.
How far is GDL from its 52-week high?
Goodfellow Inc. trades at C$10.91, about 13% below its 52-week high of C$12.60 and 1% above the low of C$10.80 (as of Nov 12, 2026). Distance from the high says nothing about value: that is what the fair value of C$12.91 is for.
Which stocks are comparable to Goodfellow Inc.?
From the same area (Basic Materials) we also value Simpson Manufacturing Co, UFP Industries, Inc, Boise Cascade Company, Stella-Jones Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Goodfellow Inc. stock attractive at the current price?
The data as of Nov 12, 2026: price C$10.91, calculated fair value C$12.91 (+18%), Quality Score 54/100, from 15 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of GDL calculated?
We run Goodfellow Inc. through 15 models from 7 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of C$12.91 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.3% above its aggregate fair value. Goodfellow Inc. currently trades 15% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Goodfellow Inc. (GDL)?
The closing price on Nov 12, 2026 was C$10.91. Our model-based fair value is C$12.91, about +18% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Goodfellow Inc. right now?
Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual. The price sits in the lower half of our model range, the side with the larger margin of safety. Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.
Where does the earnings growth of Goodfellow Inc. (GDL) come from?
Earnings per share at Goodfellow Inc. grew +4.6 % a year from 2014 to 2025. Broken into its drivers: revenue per share +0.2 %, EBIT margin +3.9 %, tax rate +0.1 %, residual (interest, one-offs) +0.5 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.

Key figures of Goodfellow Inc.

How large is the market capitalisation of Goodfellow Inc. (GDL)?
The market capitalisation of Goodfellow Inc. is C$90.7M (≈ $63.6M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Goodfellow Inc. (GDL)?
The price-to-sales ratio of Goodfellow Inc. is 0.17 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Goodfellow Inc. (GDL)?
Earnings per share at Goodfellow Inc. are C$0.5300 (price ÷ EPS = P/E 20.6). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Goodfellow Inc. (GDL)?
The dividend yield of Goodfellow Inc. is 2.3% (payout 47.2%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Goodfellow Inc. (GDL)?
The net margin of Goodfellow Inc. is 0.8% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Goodfellow Inc. (GDL)?
The return on equity (ROE) of Goodfellow Inc. is 2.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Goodfellow Inc. (GDL)?
On an EBIT basis the return on assets of Goodfellow Inc. is 12.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Goodfellow Inc. (GDL)?
The operating margin of Goodfellow Inc. is 3.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Goodfellow Inc. (GDL)?
Revenue at Goodfellow Inc. is growing +2.7% versus a year earlier (3y avg −4.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Goodfellow Inc. (GDL)?
Earnings per share at Goodfellow Inc. are growing −38.6% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Goodfellow Inc. (GDL) generate?
The free cash flow of Goodfellow Inc. is −C$424K (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Goodfellow Inc. (GDL) carry?
The net debt of Goodfellow Inc. is C$49.4M (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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