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Scienjoy Holding Corp (SJ) fair value: what the stock is really worth

As of Sep 23, 2026: fair value of Scienjoy Holding Corp $0.84, price $0.68, upside +23.6%, quality 59 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? Yes
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Communication Services · US · ISIN VGG7864D1125

SH Scienjoy Holding Corp logo Thin data Sep 24, 2026

Scienjoy Holding Corp

SJ · US

UndervaluedThe stock appears undervalued with acceptable quality.

✓Fair value $0.8402 · Undervalued (+24%)
!Quality 59/100
!Weak Growth (revenue 5y +0.3 %/yr)
!Loss-making · -46.8% net margin (TTM)
✓generates free cash flow
!Mixed vs. peers (5/10)
!Narrow moat 16/100
!Evidence only low, so the estimate is less certain
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$7.10 $0.4694 Fair Value $0.8402 Jun 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.

How to read this chart

60‑month range $0.4694 – $7.10 · fair‑value band $0.7242 – $0.9728 · the $0.6800 price screens below the $0.8402 fair value. Dashed = 300-day average. As of Sep 24, 2026.

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Company profile

Scienjoy Holding Corporation engages in the provision of mobile live streaming platforms in the People's Republic of China. The company focuses on interactive show live streaming from broadcasters to users.

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Scienjoy Holding Corporation engages in the provision of mobile live streaming platforms in the People's Republic of China. The company focuses on interactive show live streaming from broadcasters to users. It owns and operates live streaming platforms under the Showself Live Streaming, Lehai Live Streaming, Haixiu Live Streaming, BeeLive Live Streaming Chinese, BeeLive International, and Hongle Live Streaming brand names. The company's platforms enable users to view and interact with broadcasters through online chat, virtual items, and playing games. It also offers multi-channel network (MCN) agency, technical development, and advisory services. The company was founded in 2011 and is based in Hangzhou, the People's Republic of China.

Stock analysis

Scienjoy Holding Corp (SJ) currently trades at $0.6800, while our model-based Fair Value estimate is $0.8402, implying the stock looks roughly 19.1% undervalued today.

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Valuation

Bull case: the DCF Models group reads highest at a median of $0.8402 per share, and 5 of the 7 models we run sit above the $0.6800 price.

Bear case: the Asset-Based group reads lowest at $0.2277, and 2 of the 7 models stay below the price. Evidence for this calculation is low.

Scenario range: $0.7242 (bear) to $0.9728 (bull), the price of $0.6800 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 59/100 (solid quality), in the Communication Services sector.

Weak Growth: Revenue growth is weak: less than 2 % a year.

Scienjoy Holding Corp reported revenue of 1.2B CNY in FY2025 versus 1.7B CNY in FY2021, a compound −7.1%/yr. Reported net income was −587M CNY in FY2025.

Key figures

Market cap $35.7M · P/S ratio 0.03 · EPS (TTM) $−2.01 · Net margin −47.3% · Return on equity −64.7% · Return on assets (EBIT) 3.7% · Operating margin 4.0% · Revenue (TTM) $1.2B.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 32 out of 100 (medium confidence).

What moves the price

The share trades about 57% below its 52-week high and 45% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Communication Services peers we cover trades at 10% fair-value upside, at 24%, SJ screens cheaper than that median.

Fair Value models

Bear $0.7242 Fair Value $0.8402 Bull $0.9728
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF $0.8435 $1.02 $1.30 80
Growth DCF $0.8605 $1.02 $1.27 77
5Y Revenue Exit $0.6588 $0.8029 $1.01 71
All 7 models by family
DCF Models
FCF DCF $0.8435 $1.02 $1.30 80
5Y Revenue Exit $0.6588 $0.8029 $1.01 71
10Y Revenue Exit $0.7372 $0.8402 $0.9435 66
Multiples
EV/Revenue $0.5200 $0.6699 $0.8199 52
Asset-Based
NCAV (Graham) $0.1698 $0.2277 $0.3397 51
Growth DCF
Growth DCF $0.8605 $1.02 $1.27 77
Rev-Margin DCF $0.6588 $0.8219 $1.03 71

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Quality Score breakdown

Overall quality 59/100

Of which business quality 61 · Market factors (momentum, volatility) 31

Profitability 32
Margins and returns on capital today
Quality Growth 31
Are margins and returns improving?
Cashflow 55
Earnings quality: real cash, not paper profit
Fin. Strength 90
Balance sheet, leverage, solvency risk
Investment 100
Disciplined investing over empire-building
Low Volatility 37
Calm price path (market factor)
Momentum 29
Price trend over the last 3–12 months (market factor)
52W Momentum 28
Distance to the 52-week high (market factor)
Net Issuance 69
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 24/100
Revenue growth is weak: less than 2 % a year.
Revenue growth 1 year
−8.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−13.8%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+0.3%
Start year 2020 (pandemic)
Revenue growth 7 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.6%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
15.9% (2020) → −6.4% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Content & Information · 146 stocks

Beats the industry median on 5/9 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 59 · Above median
Fair Value upside +24% · Above median
Profitability
Return on assets −5% · Bottom 25%
Net margin (TTM) −47% · Bottom 25%
Operating margin (TTM) 4% · Below median
Growth and dividend
Revenue growth −8% · Bottom 25%

Valuation Multiplesvs Internet Content & Information median · lower = cheaper

P/B 0.06× · Cheapest 25%
P/S (TTM) 0.03× · Cheapest 25%
P/FCF 0.5× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)65 · sector 44
FUTURE (revenue growth)0 · sector 31
PAST (return on equity)0 · sector 17
HEALTH (low debt)0 · sector 98
DIVIDEND (yield)0 · sector 38

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

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Alphabet Inc GOOG $347.41 $333.34 −4%
Meta Platforms, Inc META $736.60 $810.25 +10%
Tencent Holdings 0700 HK$451.60 HK$710.95 +57%
Spotify Technology S.A SPOT $501.30 $551.43 +10%
Reddit, Inc RDDT $155.67 $132.52 −15%
Baidu, Inc 9888 HK$89.50 HK$49.24 −45%
NAVER Corporation 035420 194,700 KRW 315,395 KRW +62%
Tencent Music Entertainment Group 1698 HK$32.28 HK$71.55 +122%
REA Group REA A$152.30 A$167.53 +10%
Pinterest, Inc PINS $18.39 $27.27 +48%

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Cite: Fair Value Calculator (2026). "Scienjoy Holding Corp Fair Value". https://www.fairvalue-calculator.com/stock/SJ

Frequently asked questions

Is Scienjoy Holding Corp (SJ) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of $0.8402 versus a price of $0.6800, about +24% upside (undervalued).
What is the fair value of SJ?
Our model-based fair value for Scienjoy Holding Corp is $0.8402 (as of Sep 24, 2026), built from audited fundamentals. The current price: $0.6800.
What is the quality score of SJ?
Scienjoy Holding Corp has a Quality Score of 59/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Scienjoy Holding Corp (SJ)?
Our model-based price target is the fair value of $0.8402 (as of Sep 24, 2026) from 7 valuation models. Cautious scenario $0.7242, optimistic scenario $0.9728. It is a calculation from audited fundamentals, not an analyst target.
What is the Scienjoy Holding Corp stock forecast for 2026?
Our models put fair value at $0.8402, about +24% upside versus a price of $0.6800 (undervalued). Cautious scenario $0.7242, optimistic scenario $0.9728. The calculation is refreshed regularly with new filings.
What is the revenue of Scienjoy Holding Corp (SJ)?
Scienjoy Holding Corp reported trailing-twelve-month revenue of about $1.2B (latest available figure, as of Sep 24, 2026).
What is the intrinsic value of Scienjoy Holding Corp (SJ)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Scienjoy Holding Corp it is $0.8402 per share (as of Sep 24, 2026), against a price of $0.6800. It is the blended result of 7 valuation models (cash flow, earnings, asset, dividend).
Is Scienjoy Holding Corp stock overvalued or undervalued in 2026?
As of Sep 24, 2026, SJ trades below its calculated fair value: price $0.6800, fair value $0.8402, a gap of about +24% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of SJ?
No. The price is what the market pays today ($0.6800); the fair value is what the company's own numbers justify ($0.8402). For Scienjoy Holding Corp the two are $0.1602 per share apart. That gap is exactly why we show both numbers side by side.
How much is Scienjoy Holding Corp worth?
The market values Scienjoy Holding Corp at about $35.7M (market capitalisation, as of Sep 24, 2026). Per share that is $0.6800; our models calculate a fair value of $0.8402 per share.
What do the bullish and bearish scenarios say about SJ?
Our models span a range for Scienjoy Holding Corp: cautious scenario $0.7242, base $0.8402, optimistic $0.9728 per share (as of Sep 24, 2026, price $0.6800). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Scienjoy Holding Corp (SJ)?
Balance-sheet figures for Scienjoy Holding Corp (as of Sep 24, 2026): return on equity −64.7%. They feed the Quality Score of 59/100, which measures business quality independently of the share price.
How far is SJ from its 52-week high?
Scienjoy Holding Corp trades at $0.6800, about 57% below its 52-week high of $1.59 and 45% above the low of $0.4694 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of $0.8402 is for.
Which stocks are comparable to Scienjoy Holding Corp?
From the same area (Communication Services) we also value Alphabet Inc, Meta Platforms, Inc, Tencent Holdings, Spotify Technology S.A, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Scienjoy Holding Corp stock attractive at the current price?
The data as of Sep 24, 2026: price $0.6800, calculated fair value $0.8402 (+24%), Quality Score 59/100, from 7 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of SJ calculated?
We run Scienjoy Holding Corp through 7 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $0.8402, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Scienjoy Holding Corp currently trades 24 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Scienjoy Holding Corp (SJ)?
The closing price on Sep 23, 2026 was $0.6800. Our model-based fair value is $0.8402, about +24% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Scienjoy Holding Corp right now?
The price is below even our cautious bear case ($0.7242). The market is more pessimistic than our downside scenario. Solid quality (59/100) at a price below fair value, the discount is the argument here, not the business quality. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.

Key figures of Scienjoy Holding Corp

How large is the market capitalisation of Scienjoy Holding Corp (SJ)?
The market capitalisation of Scienjoy Holding Corp is $35.7M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Scienjoy Holding Corp (SJ)?
The price-to-sales ratio of Scienjoy Holding Corp is 0.03 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Scienjoy Holding Corp (SJ)?
Earnings per share at Scienjoy Holding Corp are $−2.01. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Scienjoy Holding Corp (SJ)?
The net margin of Scienjoy Holding Corp is −47.3% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Scienjoy Holding Corp (SJ)?
The return on equity (ROE) of Scienjoy Holding Corp is −64.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Scienjoy Holding Corp (SJ)?
On an EBIT basis the return on assets of Scienjoy Holding Corp is 3.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Scienjoy Holding Corp (SJ)?
The operating margin of Scienjoy Holding Corp is 4.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Scienjoy Holding Corp (SJ)?
Revenue at Scienjoy Holding Corp is growing −8.0% versus a year earlier (3y avg −13.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Scienjoy Holding Corp (SJ)?
Earnings per share at Scienjoy Holding Corp are growing +768% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Scienjoy Holding Corp (SJ) generate?
The free cash flow of Scienjoy Holding Corp is $69.7M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does Scienjoy Holding Corp (SJ) hold?
Scienjoy Holding Corp holds more cash than debt, $294M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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