Goodfellow Inc. (GDL) fair value: what the stock is really worth
As of Nov 12, 2026: fair value (intrinsic value) of Goodfellow Inc. stock C$12.91, price C$10.91, upside +18.3%, quality 54 out of 100. Rating: undervalued. Calculated from audited financials with 15 of our 26 valuation models and 37 quality factors, updated daily.
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Goodfellow Inc.
GDL · TOSolid company, but only slightly cheap (15% below fair value) and price moving sideways: meets 1 of 3 rules.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 12, 2026.
How to read this chart
60‑month range C$6.00 – C$13.96 · fair‑value band C$9.72 – C$16.92 · the C$10.91 price screens below the C$12.91 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 2 fiscal years are left out: there the valuation rested on only a fraction of the usual models. As of Nov 12, 2026.
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Company profile
Goodfellow Inc. engages in the wholesale distribution of building materials and floor coverings in Canada, the United States, and the United Kingdom.
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The company offers decking products, such as accessories, composite, framing, and wood products for outdoor spaces; flooring products, including ceramic, engineered, hardwood, laminate, stone product composite, sub-floor and accessories, and vinyl and WPC flooring products; and insulation and soundproofing products.
It also provides lumber products, including cedar, douglas fir, engineered wood, goodlam, hardwood, hemlock, lumber, mining, pine, and treated wood and plywood; panel products comprising construction plywood, door core, hardwood plywood, medium density fiberboard and HDF, melamine, and oriented strand board; and roofing shingles and other roofing products.
In addition, the company offers siding, consisting of accessories, engineered wood siding, pressure treated wood siding, and real wood; ceiling, hardware, and solid surface products; and wall concept, comprising wood planks and decorative planks.
Further, it is involved in the remanufacturing, distribution, and brokerage of lumber and wood products; and provides timber fabrication and transformation such as custom timber manufacturing, custom milling services; wood treatments services; and hardware and steel connection solutions.
Additionally, the company offers technical support and value-added services for industrial and manufacturing projects; glulam and heavy timber fabrication services; product sourcing and private label products; loading of trucks and containers, and packaging solutions.
It serves commercial and residential sectors, including lumber yard retailers, manufacturers, industrial and infrastructure project partners, and floor covering specialists. The company was formerly known as Goodfellow Lumber Ltd. and changed its name to Goodfellow Inc. in October 1984.
Goodfellow Inc. was founded in 1898 and is headquartered in Delson, Canada.
Stock analysis
Goodfellow Inc. (GDL) currently trades at C$10.91, while our model-based Fair Value estimate is C$12.91, implying the stock looks roughly 15% undervalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of C$15.19 per share, and 12 of the 15 models we run sit above the C$10.91 price.
Bear case: the Dividend Discount group reads lowest at C$6.33, and 3 of the 15 models stay below the price. Data coverage for this calculation is low.
Scenario range: C$9.72 (bear) to C$16.92 (bull), the price of C$10.91 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 54/100 (solid quality), in the Basic Materials sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Goodfellow Inc. reported revenue of C$543M in FY2025 versus C$616M in FY2021, a compound −3.1%/yr. Reported net income was C$7.1M in FY2025, compounding −34.1%/yr from FY2021.
Key figures
Market cap C$90.7M (≈ $63.6M) · P/E ratio 20.6 · P/S ratio 0.17 · EPS (TTM) C$0.5300 · Dividend yield 2.3% · Net margin 0.8% · Return on equity 2.1% · Return on assets (EBIT) 12.3% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 25 out of 100 (low confidence).
What moves the price
The share trades about 13% below its 52-week high and 1% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Basic Materials peers we cover trades at −15% fair-value upside, at 18%, GDL screens cheaper than that median.
Fair Value models
All 15 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Revenue & earnings trend
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Compare Goodfellow Inc. with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Lumber & Wood Production · 78 stocks
Valuation Multiplesvs Lumber & Wood Production median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- P/E, EV/EBITDA and margins by industry (reference tables)
- Debt-to-equity by industry
- Price/FCF by industry
- PEG screener for stocks with fair value
- Undervalued stocks: Canadian Stocks
- Valuation of the Canada market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Lumber & Wood Production stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| UFP Industries, Inc UFPI | $79.10 | $103.76 | +31% | vs GDL |
| Stella-Jones Inc SJ | C$66.88 | C$81.51 | +22% | vs GDL |
| DeHua TB New Decoration Material Co 002043 | ¥12.60 | ¥15.06 | +20% | vs GDL |
| Simpson Manufacturing Co SSD | $198.77 | $216.58 | +9% | vs GDL |
| Interfor Corporation IFP | C$12.91 | C$10.93 | −15% | vs GDL |
| Boise Cascade Company BCC | $67.92 | $52.60 | −23% | vs GDL |
| Canfor Corporation CFP | C$14.19 | C$9.08 | −36% | vs GDL |
| Century Plyboards (India) Limited CENTURYPLY | ₹677.85 | ₹211.47 | −69% | vs GDL |
| Zhongfu Straits (Pingtan) Development Company 000592 | ¥7.30 | ¥1.52 | −79% | vs GDL |
| Greenlam Industries Limited GREENLAM | ₹210.36 | ₹42.91 | −80% | vs GDL |
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Key figures of Goodfellow Inc.
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