Gold.com, Inc. (GOLD) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Gold.com, Inc. stock $63.97, price $37.63, upside +70.0%, quality 47 out of 100. Rating: strongly undervalued. Calculated from audited financials with 12 of our 26 valuation models and 37 quality factors, updated daily.
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Gold.com, Inc.
GOLD · USThe stock costs 41% less than our calculation considers fair.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 7, 2026.
How to read this chart
60‑month range $18.37 – $62.00 · fair‑value band $17.61 – $93.19 · the $37.63 price screens below the $63.97 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. As of Nov 7, 2026.
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Company profile
Gold.com, Inc., together with its subsidiaries, operates as a precious metals company. It operates through three segments: Wholesale Sales & Ancillary Services, Direct-to-Consumer, and Secured Lending.
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The Wholesale Sales & Ancillary Services segment sells gold, silver, platinum, and palladium in the form of bars, plates, powders, wafers, grains, ingots, and coins.
This segment also offers complementary services, such as receiving, handling, inventorying, processing, packing, and shipping of precious metals and custom coins on a secure basis; and designs and produces minted silver products.
The Direct-to-Consumer segment provides access to gold, silver, copper, platinum, and palladium products primarily through its websites; rarities and numismatic collections; and numismatic and bullion products.
It operates various websites targeting specific niches within the precious metals retail market.
This segment also operates as a direct retailer of precious metals to the investor community and markets its precious metal products on television, radio, and the internet, as well as through customer service outreach.
The Secured Lending segment originates and acquires commercial loans secured by bullion, numismatic coins, and graded sports cards.
The company serves customers, including financial institutions, bullion retailers, industrial manufacturers and fabricators, sovereign mints, refiners, coin and metal dealers, investors, collectors, and e-commerce and other retail customers.
It operates in the United States, Europe, Canada, Asia Pacific, Africa, Australia, and South America. The company was formerly known as A-Mark Precious Metals, Inc. and changed its name to Gold.com, Inc. in December 2025. The company was founded in 1965 and is headquartered in Costa Mesa, California.
Stock analysis
Gold.com, Inc. (GOLD) currently trades at $37.63, while our model-based Fair Value estimate is $63.97, implying the stock looks roughly 41% undervalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of $148.21 per share, and 6 of the 12 models we run sit above the $37.63 price.
Bear case: the Dividend Discount group reads lowest at $11.33, and 6 of the 12 models stay below the price. Data coverage for this calculation is high.
Scenario range: $17.61 (bear) to $93.19 (bull), the price of $37.63 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 47/100 (below-average quality), in the Financial Services sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Gold.com, Inc. reported revenue of $25.5B in FY2026 versus $8.2B in FY2022, a compound +33.0%/yr. Reported net income was $82.3M in FY2026, compounding −11.2%/yr from FY2022.
Key figures
Market cap $1.0B Small · P/E ratio 12.7 · P/S ratio 0.04 · EPS (TTM) $2.97 · Dividend yield 2.1% · Net margin 0.3% · Return on equity 11.4% · Return on assets (EBIT) 6.7% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 32 out of 100 (medium confidence).
What moves the price
The share trades about 39% below its 52-week high and 57% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Financial Services peers we cover trades at −11% fair-value upside, at 70%, GOLD screens cheaper than that median.
Fair Value models
All 12 models by family
The fair value above starts from this blend and is adjusted for dilution from new shares.
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Insider trades
In the last 6 months, 5 officers or directors sold shares worth $14.6M and none bought.
- BuyTether Global Investments Fund, S.I.C.A.F., S.A.10% owner4× since May 5, 2026: 730,338 shares, avg. $43.14$31.5MOct 28, 2026
- SaleJeffrey D BenjaminDirector12× since Feb 12, 2026: 504,454 shares, avg. $55.02$27.8MSep 22, 2026
- SaleMoorhead JohnDirector3× since Feb 10, 2026: 7,500 shares, avg. $56.36$422,729Sep 14, 2026
- SaleGregory N RobertsChief Executive Officer, Director13× since Nov 12, 2025: 491,000 shares, avg. $40.90$20.1MSep 10, 2026
- SaleCarol MeltzerEVP, Gen. Counsel & Secretary, Director4× since Nov 21, 2025: 7,500 shares, avg. $45.85$343,850Sep 8, 2026
- SaleBrian AquilinoChief Operating Officer2× since Feb 11, 2026: 16,667 shares, avg. $54.54$908,983Sep 8, 2026
- BuyGiancarlo Devasini10% owner100,000 shares at $39.30$3.9MSep 3, 2026
- BuyS.A. de C.V. TPM10% owner2× since May 19, 2026: 200,000 shares, avg. $41.21$8.2MMay 22, 2026
- SaleWilliam A Richardson10% owner2× since Mar 25, 2026: 34,780 shares, avg. $42.12$1.5MMar 31, 2026
- SaleBeverley LepineDirector500 shares at $61.92$30,960Feb 12, 2026
Plus 1 more entries from the last 12 months.
Plus 11 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗
Revenue & earnings trend
Watch GOLD, get fair value alerts →
Recent news
- Gold.com Inc (GOLD) (Q1 2027) Earnings Call Highlights: Revenue Climbs 51% Excluding Forward ...
- Gold.com (GOLD) Lags Q1 Earnings and Revenue Estimates
- Gold.com: Fiscal Q1 Earnings Snapshot
- Is It Worth Investing in Gold.com (GOLD) Based on Wall Street's Bullish Views?
Compare Gold.com, Inc. with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Capital Markets · 384 stocks
Valuation Multiplesvs Capital Markets median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Financials sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Price/FCF by industry
- Debt-to-equity by industry
- PEG screener for stocks with fair value
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
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| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Morgan Stanley MS | $181.44 | $260.72 | +44% | vs GOLD |
| The Charles Schwab Corporation SCHW | $91.49 | $117.60 | +29% | vs GOLD |
| Guotai Haitong Securities Co 601211 | ¥16.46 | ¥18.02 | +9% | vs GOLD |
| Nomura Holdings NMR | $9.42 | $10.20 | +8% | vs GOLD |
| The Goldman Sachs Group GS | $865.82 | $766.86 | −11% | vs GOLD |
| CITIC Securities Company 600030 | ¥25.72 | ¥20.42 | −21% | vs GOLD |
| Robinhood Markets, Inc HOOD | $80.91 | $47.60 | −41% | vs GOLD |
| Macquarie Group MQG | A$248.86 | A$123.84 | −50% | vs GOLD |
| East Money Information Co 300059 | ¥18.78 | ¥6.72 | −64% | vs GOLD |
| Interactive Brokers Group IBKR | $75.82 | $17.48 | −77% | vs GOLD |
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Key figures of Gold.com, Inc.
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