Gold.com, Inc. (GOLD) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Gold.com, Inc. $15.18, price $43.48, upside -65.1%, quality 47 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? No
- Good quality? No
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Gold.com, Inc.
GOLD · USWeakest SetupStrongly overvalued and low quality.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
60‑month range $18.17 – $63.60 · the $43.48 price screens above the $15.18 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Sep 23, 2026.
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Company profile
Gold.com, Inc., together with its subsidiaries, operates as a precious metals company. It operates through three segments: Wholesale Sales & Ancillary Services, Direct-to-Consumer, and Secured Lending.
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Gold.com, Inc., together with its subsidiaries, operates as a precious metals company. It operates through three segments: Wholesale Sales & Ancillary Services, Direct-to-Consumer, and Secured Lending. The Wholesale Sales & Ancillary Services segment sells gold, silver, platinum, and palladium in the form of bars, plates, powders, wafers, grains, ingots, and coins. This segment also offers complementary services, such as receiving, handling, inventorying, processing, packing, and shipping of precious metals and custom coins on a secure basis; and designs and produces minted silver products. The Direct-to-Consumer segment provides access to gold, silver, copper, platinum, and palladium products primarily through its websites; rarities and numismatic collections; and numismatic and bullion products. It operates various websites targeting specific niches within the precious metals retail market. This segment also operates as a direct retailer of precious metals to the investor community and markets its precious metal products on television, radio, and the internet, as well as through customer service outreach. The Secured Lending segment originates and acquires commercial loans secured by bullion, numismatic coins, and graded sports cards. The company serves customers, including financial institutions, bullion retailers, industrial manufacturers and fabricators, sovereign mints, refiners, coin and metal dealers, investors, collectors, and e-commerce and other retail customers. It operates in the United States, Europe, Canada, Asia Pacific, Africa, Australia, and South America. The company was formerly known as A-Mark Precious Metals, Inc. and changed its name to Gold.com, Inc. in December 2025. The company was founded in 1965 and is headquartered in Costa Mesa, California.
Stock analysis
Gold.com, Inc. (GOLD) currently trades at $43.48, while our model-based Fair Value estimate is $15.18, implying the stock looks roughly 186.5% overvalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of $35.34 per share, and 1 of the 13 models we run sit above the $43.48 price.
Bear case: the Earnings-Based group reads lowest at $4.48, and 12 of the 13 models stay below the price. Evidence for this calculation is high.
Quality & growth
The Quality Score stands at 47/100 (below-average quality), in the Financial Services sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Gold.com, Inc. reported revenue of $11.0B in FY2025 versus $7.6B in FY2021, a compound +9.6%/yr. Reported net income was $17.3M in FY2025, compounding −42.6%/yr from FY2021.
Key figures
Market cap $1.2B · P/E ratio 14.2 · P/S ratio 0.02 · EPS (TTM) $3.07 · Dividend yield 1.8% · Net margin 0.2% · Return on equity 10.8% · Return on assets (EBIT) 8.5%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (medium confidence).
What moves the price
The share trades about 34% below its 52-week high and 117% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Financial Services peers we cover trades at −20% fair-value upside, at −65%, GOLD screens richer than that median.
Fair Value models
All 13 models by family
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Set up alert →Quality Score breakdown
Of which business quality 45 · Market factors (momentum, volatility) 63
Revenue & earnings trend
Growth Forecast
GOLD screens 186% overvalued. Compare with Morgan Stanley, a financial holding company, →
Compare Gold.com, Inc. with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Capital Markets · 463 stocks
Valuation Multiplesvs Capital Markets median · lower = cheaper
Strength profile in five axes (Snowflake)
VALUE 0: the price sits above our fair-value range.
Context: sector, industry, market
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: Financial Services
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Capital Markets stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Morgan Stanley, a financial holding company, MS | $200.18 | $312.73 | +56% |
| The Goldman Sachs Group GS | $949.49 | $756.89 | −20% |
| The Charles Schwab Corporation SCHW | $100.35 | $117.26 | +17% |
| Interactive Brokers Group IBKR | $91.88 | $23.37 | −75% |
| Robinhood Markets, Inc HOOD | $124.25 | $47.73 | −62% |
| Macquarie Group MQG | A$242.35 | A$75.58 | −69% |
| CITIC Securities Company 600030 | ¥26.89 | ¥17.68 | −34% |
| Guotai Haitong Securities Co 601211 | ¥17.71 | ¥18.62 | +5% |
| East Money Information Co 300059 | ¥18.77 | ¥4.77 | −75% |
| CSC Financial Co 601066 | ¥23.77 | ¥40.45 | +70% |
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Key figures of Gold.com, Inc.
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