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Gold.com, Inc. (GOLD) fair value: what the stock is really worth

As of Sep 23, 2026: fair value of Gold.com, Inc. $15.18, price $43.48, upside -65.1%, quality 47 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? No
  3. Add to watchlist

Financial Services · US · ISIN US00181T1079

GC Gold.com, Inc. logo Broad data Sep 23, 2026

Gold.com, Inc.

GOLD · US

Weakest SetupStrongly overvalued and low quality.

!Fair value $15.18 · Strongly overvalued (−65%)
!Quality 47/100
!Mixed Growth (revenue 5y +15.0 %/yr)
!Thin margins · 0.4% net margin (TTM)
Moderate debt · generates free cash flow
·1.84% dividend yield
!Mixed vs. peers (6/14)
!Narrow moat 32/100
!Insider activity 44/100

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$63.60 $18.17 Fair Value $15.18 Jun 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.

How to read this chart

60‑month range $18.17 – $63.60 · the $43.48 price screens above the $15.18 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Sep 23, 2026.

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Company profile

Gold.com, Inc., together with its subsidiaries, operates as a precious metals company. It operates through three segments: Wholesale Sales & Ancillary Services, Direct-to-Consumer, and Secured Lending.

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Gold.com, Inc., together with its subsidiaries, operates as a precious metals company. It operates through three segments: Wholesale Sales & Ancillary Services, Direct-to-Consumer, and Secured Lending. The Wholesale Sales & Ancillary Services segment sells gold, silver, platinum, and palladium in the form of bars, plates, powders, wafers, grains, ingots, and coins. This segment also offers complementary services, such as receiving, handling, inventorying, processing, packing, and shipping of precious metals and custom coins on a secure basis; and designs and produces minted silver products. The Direct-to-Consumer segment provides access to gold, silver, copper, platinum, and palladium products primarily through its websites; rarities and numismatic collections; and numismatic and bullion products. It operates various websites targeting specific niches within the precious metals retail market. This segment also operates as a direct retailer of precious metals to the investor community and markets its precious metal products on television, radio, and the internet, as well as through customer service outreach. The Secured Lending segment originates and acquires commercial loans secured by bullion, numismatic coins, and graded sports cards. The company serves customers, including financial institutions, bullion retailers, industrial manufacturers and fabricators, sovereign mints, refiners, coin and metal dealers, investors, collectors, and e-commerce and other retail customers. It operates in the United States, Europe, Canada, Asia Pacific, Africa, Australia, and South America. The company was formerly known as A-Mark Precious Metals, Inc. and changed its name to Gold.com, Inc. in December 2025. The company was founded in 1965 and is headquartered in Costa Mesa, California.

Stock analysis

Gold.com, Inc. (GOLD) currently trades at $43.48, while our model-based Fair Value estimate is $15.18, implying the stock looks roughly 186.5% overvalued today.

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Valuation

Bull case: the Growth DCF group reads highest at a median of $35.34 per share, and 1 of the 13 models we run sit above the $43.48 price.

Bear case: the Earnings-Based group reads lowest at $4.48, and 12 of the 13 models stay below the price. Evidence for this calculation is high.

Quality & growth

The Quality Score stands at 47/100 (below-average quality), in the Financial Services sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

Gold.com, Inc. reported revenue of $11.0B in FY2025 versus $7.6B in FY2021, a compound +9.6%/yr. Reported net income was $17.3M in FY2025, compounding −42.6%/yr from FY2021.

Key figures

Market cap $1.2B · P/E ratio 14.2 · P/S ratio 0.02 · EPS (TTM) $3.07 · Dividend yield 1.8% · Net margin 0.2% · Return on equity 10.8% · Return on assets (EBIT) 8.5%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (medium confidence).

What moves the price

The share trades about 34% below its 52-week high and 117% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Financial Services peers we cover trades at −20% fair-value upside, at −65%, GOLD screens richer than that median.

Fair Value models

Bear $15.18 Fair Value $15.18 Bull $15.18
Model Each model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 12 months old). Earnings retained since then ($2.27 per share) are deliberately not added. Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence Evidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
Growth DCF $51.24 $76.17 $107.92 78
Residual Income $15.27 $14.68 $11.42 76
Owner Earnings $14.02 $25.29 $40.68 74
All 13 models by family
DCF Models
Owner Earnings $14.02 $25.29 $40.68 74
5Y P/E Exit $17.67 $23.56 $29.10 72
10Y P/E Exit $30.73 $39.20 $48.47 65
Earnings-Based
Graham-Dodd $4.06 $13.73 $18.41 64
Lynch FV $3.14 $4.48 $5.83 61
Dividend Discount
Gordon GGM $5.04 $9.08 $12.49 68
DDM Multi-Stage $5.04 $8.13 $9.70 67
Multiples
P/E Multiple $5.82 $7.76 $9.70 63
P/B Multiple $7.61 $10.15 $12.69 55
Asset-Based
NCAV (Graham) $11.20 $15.00 $22.39 54
Growth DCF
Growth DCF $51.24 $76.17 $107.92 78
Rev-Margin DCF $23.36 $35.34 $49.80 73
Economic Profit
Residual Income $15.27 $14.68 $11.42 76

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Quality Score breakdown

Overall quality 47/100

Of which business quality 45 · Market factors (momentum, volatility) 63

Profitability 35
Margins and returns on capital today
Quality Growth 35
Are margins and returns improving?
Cashflow 59
Earnings quality: real cash, not paper profit
Fin. Strength 23
Balance sheet, leverage, solvency risk
Investment 58
Disciplined investing over empire-building
Low Volatility 53
Calm price path (market factor)
Momentum 63
Price trend over the last 3–12 months (market factor)
52W Momentum 76
Distance to the 52-week high (market factor)
Net Issuance 74
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality Growth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 85/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+13.2%
Revenue growth 3 years Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+10.4%
Revenue growth 5 years Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+15.0%
Start year 2020 (pandemic). Over 10 years: +6.1% a year
Revenue growth 14 years Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.3%
What shareholders gained per year (last 5 years) What the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−18.1%
Earnings growth per share plus dividend.
Earnings per share, growth per year−19.9%
Dividend (yield on the price)1.8%
Pace: 5 vs 10 years Two data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−20% vs 3%, slowing
Profit margin 2020 to 2025 Operating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.1% → 0%
Start year 2020 (pandemic)

Growth Forecast

Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes This turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+2.4%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect Analysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+37.2%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +0.1% a year for the price and +34.0% for the forecasts.
Forecast 2026 (sales)+43.6%
Forecast 2027 (sales)+43.6%
Projected 2028 (sales)+38.4%
Projected 2029 (sales)+33.2%
Projected 2030 (sales)+28.0%

GOLD screens 186% overvalued. Compare with Morgan Stanley, a financial holding company, →

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Peer GroupHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Capital Markets · 463 stocks

Beats the industry median on 6/14 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 45 · Below median
Fair Value upside −66% · Bottom 25%
Profitability
Return on equity (TTM) 11% · Above median
Return on assets 3% · Above median
Net margin (TTM) 0% · Bottom 25%
Operating margin (TTM) 1% · Bottom 25%
Growth and dividend
Revenue growth 244% · Top 25%
Dividend yield (TTM) 1.8% · Below median
Balance sheet
Debt / equity 0.54× · Highest 25%

Valuation Multiplesvs Capital Markets median · lower = cheaper

P/E (TTM) 14.2× · Cheaper than median
P/B 1.89× · Pricier than median
P/S (TTM) 0.05× · Cheapest 25%
P/FCF 8.6× · Priciest 25%
EV/EBITDA 8.6× · Cheaper than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 32
FUTURE (revenue growth)100 · sector 91
PAST (return on equity)43 · sector 30
HEALTH (low debt)73 · sector 95
DIVIDEND (yield)37 · sector 41

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Capital Markets stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
Morgan Stanley, a financial holding company, MS $200.18 $312.73 +56%
The Goldman Sachs Group GS $949.49 $756.89 −20%
The Charles Schwab Corporation SCHW $100.35 $117.26 +17%
Interactive Brokers Group IBKR $91.88 $23.37 −75%
Robinhood Markets, Inc HOOD $124.25 $47.73 −62%
Macquarie Group MQG A$242.35 A$75.58 −69%
CITIC Securities Company 600030 ¥26.89 ¥17.68 −34%
Guotai Haitong Securities Co 601211 ¥17.71 ¥18.62 +5%
East Money Information Co 300059 ¥18.77 ¥4.77 −75%
CSC Financial Co 601066 ¥23.77 ¥40.45 +70%

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Cite: Fair Value Calculator (2026). "Gold.com, Inc. Fair Value". https://www.fairvalue-calculator.com/stock/GOLD

Frequently asked questions

Is Gold.com, Inc. (GOLD) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of $15.18 versus a price of $43.48, about −65% upside (overvalued).
What is the fair value of GOLD?
Our model-based fair value for Gold.com, Inc. is $15.18 (as of Sep 23, 2026), built from audited fundamentals. The current price: $43.48.
What is the quality score of GOLD?
Gold.com, Inc. has a Quality Score of 47/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Gold.com, Inc. (GOLD)?
Our model-based price target is the fair value of $15.18 (as of Sep 23, 2026) from 13 valuation models. It is a calculation from audited fundamentals, not an analyst target.
What is the Gold.com, Inc. stock forecast for 2026?
Our models put fair value at $15.18, about −65% upside versus a price of $43.48 (overvalued). The calculation is refreshed regularly with new filings.
What is the revenue of Gold.com, Inc. (GOLD)?
Gold.com, Inc. reported trailing-twelve-month revenue of about $23.0B (latest available figure, as of Sep 23, 2026).
Does Gold.com, Inc. pay a dividend?
Gold.com, Inc. currently shows a dividend yield of about 1.84% relative to its recent price (as of Sep 23, 2026).
What growth is priced into Gold.com, Inc. (GOLD)?
For today's price to be fair in a discounted-cash-flow model, Gold.com, Inc. would have to grow free cash flow by +2.4 % per year for five years (discount rate 10.1 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +15.0 % per year. As of Sep 23, 2026.
What discount rate (WACC) does the fair value of GOLD use?
Our models discount Gold.com, Inc. at 10.1 %: a base by market capitalisation (small), damped by beta 0.61, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Gold.com, Inc. that is +2.4 % per year a year over ten years, using the same discount rate (10.1 %) and the same formula as our fair value.
How much growth has Gold.com, Inc. (GOLD) delivered so far?
Over the past 5 years revenue at Gold.com, Inc. grew +15.0 % a year. The price currently implies +2.4 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Gold.com, Inc. (GOLD) growing?
The median revenue growth in the sector is +8.5 % a year. That is the yardstick for the growth priced into Gold.com, Inc. (+2.4 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Gold.com, Inc. (GOLD)?
The free-cash-flow yield on the price is 13.33 %: that much free cash flow Gold.com, Inc. produces per unit of market value. When it exceeds the discount rate of our models (10.1 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Gold.com, Inc. (GOLD)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Gold.com, Inc. it is $15.18 per share (as of Sep 23, 2026), against a price of $43.48. It is the blended result of 13 valuation models (cash flow, earnings, asset, dividend).
Is Gold.com, Inc. stock overvalued or undervalued in 2026?
As of Sep 23, 2026, GOLD trades above its calculated fair value: price $43.48, fair value $15.18, a gap of about −65% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of GOLD?
No. The price is what the market pays today ($43.48); the fair value is what the company's own numbers justify ($15.18). For Gold.com, Inc. the two are $28.30 per share apart. That gap is exactly why we show both numbers side by side.
How much is Gold.com, Inc. worth?
The market values Gold.com, Inc. at about $1.2B (market capitalisation, as of Sep 23, 2026). Per share that is $43.48; our models calculate a fair value of $15.18 per share.
What is the P/E ratio of GOLD?
Gold.com, Inc. trades at a price-to-earnings ratio of 14.2 (as of Sep 23, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $15.18 is built from several models across several years. Other multiples: P/B 1.9, P/S 0.1, EV/EBITDA 8.6.
How solid is the balance sheet of Gold.com, Inc. (GOLD)?
Balance-sheet figures for Gold.com, Inc. (as of Sep 23, 2026): return on equity 10.8%, debt of 0.54 per unit of equity. They feed the Quality Score of 47/100, which measures business quality independently of the share price.
How far is GOLD from its 52-week high?
Gold.com, Inc. trades at $43.48, about 34% below its 52-week high of $66.14 and 117% above the low of $20.03 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of $15.18 is for.
Which stocks are comparable to Gold.com, Inc.?
From the same area (Financial Services) we also value Morgan Stanley, a financial holding company,, The Goldman Sachs Group, The Charles Schwab Corporation, Interactive Brokers Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Gold.com, Inc. stock attractive at the current price?
The data as of Sep 23, 2026: price $43.48, calculated fair value $15.18 (−65%), Quality Score 47/100, from 13 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of GOLD calculated?
We run Gold.com, Inc. through 13 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $15.18, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Gold.com, Inc. itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Gold.com, Inc. (GOLD)?
The closing price on Sep 23, 2026 was $43.48. Our model-based fair value is $15.18, about −65% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Gold.com, Inc. right now?
The price sits above even our optimistic bull case ($15.18). The favourable scenario is already priced in. Solid but not exceptional quality (47/100) and above fair value, neither a clear bargain nor a standout compounder. For a financial, book-value and earnings-based methods matter more than a cash-flow DCF, which fits banks and insurers poorly.
Where does the earnings growth of Gold.com, Inc. (GOLD) come from?
Earnings per share at Gold.com, Inc. grew +21.7 % a year from 2014 to 2025. Broken into its drivers: revenue per share −0.6 %, EBIT margin +22.8 %, tax rate +2.3 %, residual (interest, one-offs) −2.5 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.

Key figures of Gold.com, Inc.

How large is the market capitalisation of Gold.com, Inc. (GOLD)?
The market capitalisation of Gold.com, Inc. is $1.2B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Gold.com, Inc. (GOLD)?
The price-to-sales ratio of Gold.com, Inc. is 0.02 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Gold.com, Inc. (GOLD)?
Earnings per share at Gold.com, Inc. are $3.07 (price ÷ EPS = P/E 14.2). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Gold.com, Inc. (GOLD)?
The dividend yield of Gold.com, Inc. is 1.8% (payout 26.1%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Gold.com, Inc. (GOLD)?
The net margin of Gold.com, Inc. is 0.2% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Gold.com, Inc. (GOLD)?
The return on equity (ROE) of Gold.com, Inc. is 10.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Gold.com, Inc. (GOLD)?
On an EBIT basis the return on assets of Gold.com, Inc. is 8.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Gold.com, Inc. (GOLD)?
The operating margin of Gold.com, Inc. is 0.9% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Gold.com, Inc. (GOLD)?
Revenue at Gold.com, Inc. is growing +244% versus a year earlier (3y avg +10.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Gold.com, Inc. (GOLD)?
Earnings per share at Gold.com, Inc. are growing +70.4% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Gold.com, Inc. (GOLD) carry?
The net debt of Gold.com, Inc. is $829M (fiscal year 2025, ≈ 5.9 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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