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Grove Collaborative Holdings, Inc. (GROV) fair value: what the stock is really worth

As of Nov 10, 2026: fair value (intrinsic value) of Grove Collaborative Holdings, Inc. stock $0.91, price $1.04, that is 12.5% below the price, quality 38 out of 100. Rating: overvalued. The value is an estimate: none of our valuation models currently carries, it draws on revenue and assets compared with similar companies. Updated daily.

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Consumer Defensive US

GC Grove Collaborative Holdings, Inc. logo Thin data Nov 10, 2026

Grove Collaborative Holdings, Inc.

GROV · US
Expensive, weak quality

Our calculation puts a fair price 13% below what the stock costs today.

Negative equity (buybacks among others)
Insiders bought $194,208 (6M)
Revenue last quarter 17% below a year ago.
Fair value $0.9100 · Overvalued
Quality 38/100
Weak Growth (revenue 5y −13.8 %/yr in USD)
Loss-making · -4.1% net margin (TTM)
Negative free cash flow
Trails peers (1/7)
Narrow moat 11/100
Thin data
Estimate
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$50.00 $0.9200 Fair Value $0.9100 Aug 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 10, 2026.

How to read this chart

60‑month range $0.9200 – $50.00 · fair‑value band $0.6800 – $1.13 · the $1.04 price screens above the $0.9100 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 10, 2026.

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Company profile

Grove Collaborative Holdings, Inc., a consumer products company, develops and sells household, personal care, beauty, and other consumer products in the United States.

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The company sells its products under the Grove-owned brands through direct-to-consumer platform through websites, mobile applications, and third parties.

It sells through online and physical stores; physical, ecommerce, omnichannel retailers, vendors, distributors, and manufacturers; and web search engines, comparison shopping websites, social networks, and other online and app-based networks.

Grove Collaborative Holdings, Inc. is headquartered in San Francisco, California.

Stock analysis

Grove Collaborative Holdings, Inc. (GROV) currently trades at $1.04, while our estimate is $0.9100, 13% below the price, so the stock looks overvalued today.

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Valuation

None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Scenario range: $0.6800 (bear) to $1.13 (bull), the price of $1.04 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 38/100 (below-average quality), in the Consumer Defensive sector.

Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.

Grove Collaborative Holdings, Inc. reported revenue of $174M in FY2025 versus $384M in FY2021, a compound −18.0%/yr. Reported net income was −$11.7M in FY2025.

Key figures

Market cap $43.6M Micro · P/S ratio 0.29 · EPS (TTM) $−0.2000 · Net margin −4.1% · Return on equity −71.9% · Return on assets (EBIT) −41.8% (5-year average) · Operating margin −2.1% · Revenue (TTM) $159M.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 11 out of 100 (medium confidence).

What moves the price

The share trades about 32% below its 52-week high and 13% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Defensive peers we cover trades at −30% fair-value upside, at −13%, GROV screens cheaper than that median.

Fair Value

Bear $0.6800 Fair Value $0.9100 Bull $1.13
Price $1.04 · Downside -12.5%
Estimate. None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Quality Score breakdown

Overall quality 38/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 40
How much profit the company makes from its sales and capital
Quality Growth 55
Are margins and returns getting better?
Cashflow 3
Do the profits arrive as real cash?
Financial strength 28
Debt, balance sheet and risk of trouble
Investment 100
Does it invest with discipline instead of growing at any price?
Low Volatility 44
How calm the share price moves, does not count
Price momentum 23
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 13
Distance to the 52-week high, does not count
New shares 35
Buys back shares or issues new ones?

Open the full quality analysis →

Insider trades

In the last 6 months, 3 officers or directors bought shares worth $194,208, most recently on Sep 11, 2026. Buying cluster

  • BuyStuart LandesbergDirector4× since Sep 2, 2026: 25,625 shares, avg. $1.04$26,642Sep 11, 2026
  • BuyJason H. KarpDirector70,200 shares at $1.04$73,066Sep 2, 2026
  • BuyJeffrey Michael YurcisinPresident & CEO, Director90,000 shares at $1.05$94,500Sep 1, 2026

Plus 11 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.

Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.

Source: SEC Form 4, as of Nov 10, 2026. All filings at the SEC ↗

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 0/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−14.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−18.6%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−13.8%
Start year 2020 (pandemic)
Revenue growth 13 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+73.0%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−18.3% (2020) → −4.7% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

GROV screens overvalued: fair value 13% below the price. Compare with Colgate-Palmolive Company →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Household & Personal Products · 239 stocks

Beats the industry median on 1/7 measures
Overall it trails its industry peers.
Valuation
Quality Score 38 · Bottom 25%
Fair Value upside −12.5% · Below median
Profitability
Return on equity (12 months) Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
Return on assets −22.1% · Bottom 25%
Net margin (12 months) −4.1% · Bottom 25%
Operating margin (12 months) −2.1% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) −16.9% · Bottom 25%
Balance sheet
Debt / equity Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.

Valuation Multiplesvs Household & Personal Products median · lower = cheaper

P/B Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
P/S (12 months) 0.27× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)17 · sector 32
FUTURE (revenue growth)0 · sector 20
PAST (return on equity)0 · sector 29
HEALTH (low debt)0 · sector 98
DIVIDEND (yield)0 · sector 53

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Godrej Consumer Products Limited GODREJCP ₹850.65 ₹1,146 +35% vs GROV
Puig Brands, S.A PUIG €19.95 €24.28 +22% vs GROV
Henkel AG HEN €78.20 €82.55 +6% vs GROV
Beiersdorf Aktiengesellschaft, BEI €85.34 €69.09 −19% vs GROV
The Clorox Company CLX $106.60 $74.29 −30% vs GROV
Church & Dwight Co CHD $111.76 $65.04 −42% vs GROV
Colgate-Palmolive Company CL $98.09 $56.16 −43% vs GROV
Marico Limited MARICO ₹902.00 ₹493.84 −45% vs GROV
The Estée Lauder Companies Inc EL $113.43 $44.21 −61% vs GROV
Hindustan Unilever Limited HINDUNILVR ₹1,990 ₹775.25 −61% vs GROV

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Grove Collaborative Holdings, Inc.: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Grove Collaborative Holdings, Inc. Fair Value". https://www.fairvalue-calculator.com/stock/GROV

Frequently asked questions

Is Grove Collaborative Holdings, Inc. (GROV) overvalued or undervalued?
As of Nov 10, 2026, our estimate of fair value is $0.9100 versus a price of $1.04, about 13% lower (overvalued).
What is the fair value of GROV?
Our estimate for Grove Collaborative Holdings, Inc. is $0.9100 (as of Nov 10, 2026), built from audited fundamentals. The current price: $1.04.
What is the quality score of GROV?
Grove Collaborative Holdings, Inc. has a Quality Score of 38/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Grove Collaborative Holdings, Inc. (GROV)?
Our calculated price target is the estimate of $0.9100 (as of Nov 10, 2026). Cautious scenario $0.6800, optimistic scenario $1.13. It is an estimate from revenue and assets compared with similar companies, because none of our valuation models currently carries, not an analyst target.
What is the Grove Collaborative Holdings, Inc. stock forecast for 2026?
Our estimate puts fair value at $0.9100, about 13% lower versus a price of $1.04 (overvalued). Cautious scenario $0.6800, optimistic scenario $1.13. The calculation is refreshed regularly with new filings.
What is the revenue of Grove Collaborative Holdings, Inc. (GROV)?
Grove Collaborative Holdings, Inc. reported trailing-twelve-month revenue of about $159M (latest available figure, as of Nov 10, 2026).
What is the intrinsic value of Grove Collaborative Holdings, Inc. (GROV)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Grove Collaborative Holdings, Inc. it is $0.9100 per share (as of Nov 10, 2026), against a price of $1.04.
Is Grove Collaborative Holdings, Inc. stock overvalued or undervalued in 2026?
As of Nov 10, 2026, GROV trades above its calculated fair value: price $1.04, fair value $0.9100, a gap of about −13% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of GROV?
No. The price is what the market pays today ($1.04); the fair value is what the company's own numbers justify ($0.9100). For Grove Collaborative Holdings, Inc. the two are $0.1300 per share apart. That gap is exactly why we show both numbers side by side.
How much is Grove Collaborative Holdings, Inc. worth?
The market values Grove Collaborative Holdings, Inc. at about $43.6M (market capitalisation, as of Nov 10, 2026). Per share that is $1.04; our models calculate a fair value of $0.9100 per share.
What do the bullish and bearish scenarios say about GROV?
Our models span a range for Grove Collaborative Holdings, Inc.: cautious scenario $0.6800, base $0.9100, optimistic $1.13 per share (as of Nov 10, 2026, price $1.04). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Grove Collaborative Holdings, Inc. (GROV)?
Balance-sheet figures for Grove Collaborative Holdings, Inc. (as of Nov 10, 2026): negative equity, so no return on equity and no debt-to-equity ratio. They feed the Quality Score of 38/100, which measures business quality independently of the share price.
How far is GROV from its 52-week high?
Grove Collaborative Holdings, Inc. trades at $1.04, about 32% below its 52-week high of $1.54 and 13% above the low of $0.9200 (as of Nov 10, 2026). Distance from the high says nothing about value: that is what the fair value of $0.9100 is for.
Which stocks are comparable to Grove Collaborative Holdings, Inc.?
From the same area (Consumer Defensive) we also value Colgate-Palmolive Company, Hindustan Unilever Limited, The Estée Lauder Companies Inc, Henkel AG, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Grove Collaborative Holdings, Inc. stock attractive at the current price?
The data as of Nov 10, 2026: price $1.04, calculated fair value $0.9100 (−13%), Quality Score 38/100. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
Is it still worth investing in stocks now?
The global stock market currently sits 15.1% above its aggregate fair value. Grove Collaborative Holdings, Inc. itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Grove Collaborative Holdings, Inc. (GROV)?
The closing price on Nov 10, 2026 was $1.04. Our estimate is $0.9100, about 13% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Grove Collaborative Holdings, Inc. right now?
Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual. The price sits in the upper half of our model range, so the margin of safety is thin. Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.

Key figures of Grove Collaborative Holdings, Inc.

How large is the market capitalisation of Grove Collaborative Holdings, Inc. (GROV)?
The market capitalisation of Grove Collaborative Holdings, Inc. is $43.6M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Grove Collaborative Holdings, Inc. (GROV)?
The price-to-sales ratio of Grove Collaborative Holdings, Inc. is 0.29 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Grove Collaborative Holdings, Inc. (GROV)?
Earnings per share at Grove Collaborative Holdings, Inc. are $−0.2000. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Grove Collaborative Holdings, Inc. (GROV)?
The net margin of Grove Collaborative Holdings, Inc. is −4.1% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Grove Collaborative Holdings, Inc. (GROV)?
The return on equity (ROE) of Grove Collaborative Holdings, Inc. is −71.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Grove Collaborative Holdings, Inc. (GROV)?
On an EBIT basis the return on assets of Grove Collaborative Holdings, Inc. is −41.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Grove Collaborative Holdings, Inc. (GROV)?
The operating margin of Grove Collaborative Holdings, Inc. is −2.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Grove Collaborative Holdings, Inc. (GROV)?
Revenue at Grove Collaborative Holdings, Inc. is growing −16.9% versus a year earlier (3y avg −18.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much free cash flow does Grove Collaborative Holdings, Inc. (GROV) generate?
The free cash flow of Grove Collaborative Holdings, Inc. is −$8.1M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Grove Collaborative Holdings, Inc. (GROV) carry?
The net debt of Grove Collaborative Holdings, Inc. is $12.0M (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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