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Huddled Group Plc (HUD) fair value: what the stock is really worth

As of Nov 10, 2026: fair value (intrinsic value) of Huddled Group Plc stock £0.01, price £0.01, that is 0.2% below the price, quality 42 out of 100. Rating: fairly valued. The value is an estimate: none of our valuation models currently carries, it draws on revenue and assets compared with similar companies. Updated daily.

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Consumer Cyclical GB

HG Huddled Group Plc logo Thin data Nov 10, 2026

Huddled Group Plc

HUD · LSE
Fairly valued, weak quality

The stock costs about what our calculation considers fair.

Low debt
Fair value £0.0057 · Fairly valued
Quality 42/100
Mixed Growth (revenue 5y +45.6 %/yr in GBP)
Revenue last quarter 25% below a year ago.
Loss-making · -36.9% net margin (TTM)
Negative free cash flow
Trails peers (2/9)
Narrow moat 12/100 · thin data
Thin data
Estimate
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

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Price vs Fair Value

£0.0725 £0.0033 Fair Value £0.0057 Aug 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 10, 2026.

How to read this chart

60‑month range £0.0033 – £0.0725 · fair‑value band £0.0057 – £0.0058 · the £0.0058 price screens above the £0.0057 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 10, 2026.

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Company profile

Huddled Group Plc operates as an e-commerce retail company in the United Kingdom. The company offers a range of perfumes, makeup, skincare, and rescue bags under the BOOP Beauty brand name; and everyday cupboard products under the Discount Dragon brand name.

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It also offers healthy and nutritious snacks, drinks, powders, and treats, including high-protein, gluten free, organic, vegan, vegetarian products, and other healthy alternatives under the Nutricircle brand name.

In addition, the company engages in the online sale of discounted FMCG, discounted protein foods, and discounted beauty products; and in-home virtual reality equipment and experiences business.

The company was formerly known as Let's Explore Group PLC and changed its name to Huddled Group Plc in October 2023. Huddled Group Plc was founded in 1996 and is based in Nottingham, the United Kingdom.

Stock analysis

Huddled Group Plc (HUD) currently trades at £0.0058, while our estimate is £0.0057, so the stock looks roughly fairly valued today (gap 0.2%).

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Valuation

None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Scenario range: £0.0057 (bear) to £0.0058 (bull), the price of £0.0058 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 42/100 (below-average quality), in the Consumer Cyclical sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

Huddled Group Plc reported revenue of £18.7M in FY2025 versus £2.5M in FY2021, a compound +64.8%/yr. Reported net income was −£4.2M in FY2025.

Key figures

Market cap £4.7M Micro · P/S ratio 0.40 · EPS (TTM) £−0.0100 · Net margin −22.4% · Return on equity −211% · Return on assets (EBIT) −34.4% (5-year average) · Operating margin −20.5% · Revenue (TTM) £16.3M.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 12 out of 100 (low confidence).

What moves the price

The share trades about 73% below its 52-week high and 77% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at 23% fair-value upside, at 0%, HUD screens richer than that median.

Fair Value

Bear £0.0057 Fair Value £0.0057 Bull £0.0058
Price £0.0058 · Downside -0.2%
Estimate. None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Quality Score breakdown

Overall quality 42/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 21
How much profit the company makes from its sales and capital
Quality Growth 70
Are margins and returns getting better?
Cashflow 5
Do the profits arrive as real cash?
Financial strength 74
Debt, balance sheet and risk of trouble
Investment 100
Does it invest with discipline instead of growing at any price?
Low Volatility 50
How calm the share price moves, does not count
Price momentum 36
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 7
Distance to the 52-week high, does not count
New shares 9
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 36/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+31.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+45.6%
Start year 2020 (pandemic). Over 10 years: +25.3% a year
Revenue growth 10 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+25.3%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−173.1% (2020) → −17.2% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Retail · 119 stocks

Beats the industry median on 1/7 measures
Overall it trails its industry peers.
Valuation
Quality Score 42 · Bottom 25%
Fair Value upside −0.2% · Below median
Profitability
Return on assets −67.2% · Bottom 25%
Net margin (12 months) −36.9% · Bottom 25%
Operating margin (12 months) −20.5% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) −24.7% · Bottom 25%

Valuation Multiplesvs Internet Retail median · lower = cheaper

P/B 1.23× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (12 months) 0.29× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)33 · sector 40
FUTURE (revenue growth)0 · sector 58
PAST (return on equity)0 · sector 8
HEALTH (low debt)100 · sector 92
DIVIDEND (yield)0 · sector 63

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Internet Retail stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
PDD Holdings PDD $79.40 $238.20 +200% vs HUD
Sea Limited SE $76.80 $129.32 +68% vs HUD
Prosus N.V PRX €37.49 €52.15 +39% vs HUD
JD.com, Inc 9618 HK$112.10 HK$150.10 +34% vs HUD
MercadoLibre, Inc MELI $1,490 $1,830 +23% vs HUD
Alibaba Group BABA $102.72 $120.46 +17% vs HUD
DoorDash, Inc DASH $178.25 $199.06 +12% vs HUD
Amazon.com, Inc AMZN $270.87 $140.05 −48% vs HUD
eBay Inc EBAY $123.52 $60.00 −51% vs HUD
Coupang, Inc CPNG $16.33 $4.98 −70% vs HUD

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Huddled Group Plc: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Huddled Group Plc Fair Value". https://www.fairvalue-calculator.com/stock/HUD

Frequently asked questions

Is Huddled Group Plc (HUD) overvalued or undervalued?
As of Nov 10, 2026, our estimate of fair value is £0.0057 versus a price of £0.0058, about 0% lower (fairly valued).
What is the fair value of HUD?
Our estimate for Huddled Group Plc is £0.0057 (as of Nov 10, 2026), built from audited fundamentals. The current price: £0.0058.
What is the quality score of HUD?
Huddled Group Plc has a Quality Score of 42/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Huddled Group Plc (HUD)?
Our calculated price target is the estimate of £0.0057 (as of Nov 10, 2026). Cautious scenario £0.0057, optimistic scenario £0.0058. It is an estimate from revenue and assets compared with similar companies, because none of our valuation models currently carries, not an analyst target.
What is the Huddled Group Plc stock forecast for 2026?
Our estimate puts fair value at £0.0057, about 0% lower versus a price of £0.0058 (fairly valued). Cautious scenario £0.0057, optimistic scenario £0.0058. The calculation is refreshed regularly with new filings.
What is the revenue of Huddled Group Plc (HUD)?
Huddled Group Plc reported trailing-twelve-month revenue of about £16.3M (latest available figure, as of Nov 10, 2026).
What is the intrinsic value of Huddled Group Plc (HUD)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Huddled Group Plc it is £0.0057 per share (as of Nov 10, 2026), against a price of £0.0058.
Is Huddled Group Plc stock overvalued or undervalued in 2026?
As of Nov 10, 2026, HUD trades above its calculated fair value: price £0.0058, fair value £0.0057, a gap of about −0% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of HUD?
No. The price is what the market pays today (£0.0058); the fair value is what the company's own numbers justify (£0.0057). For Huddled Group Plc the two are £0.0000 per share apart. That gap is exactly why we show both numbers side by side.
How much is Huddled Group Plc worth?
The market values Huddled Group Plc at about £4.7M (market capitalisation, as of Nov 10, 2026). Per share that is £0.0058; our models calculate a fair value of £0.0057 per share.
What do the bullish and bearish scenarios say about HUD?
Our models span a range for Huddled Group Plc: cautious scenario £0.0057, base £0.0057, optimistic £0.0058 per share (as of Nov 10, 2026, price £0.0058). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Huddled Group Plc (HUD)?
Balance-sheet figures for Huddled Group Plc (as of Nov 10, 2026): return on equity −210.9%. They feed the Quality Score of 42/100, which measures business quality independently of the share price.
How far is HUD from its 52-week high?
Huddled Group Plc trades at £0.0058, about 73% below its 52-week high of £0.0215 and 77% above the low of £0.0033 (as of Nov 10, 2026). Distance from the high says nothing about value: that is what the fair value of £0.0057 is for.
Which stocks are comparable to Huddled Group Plc?
From the same area (Consumer Cyclical) we also value Amazon.com, Inc, Alibaba Group, PDD Holdings, Prosus N.V, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Huddled Group Plc stock attractive at the current price?
The data as of Nov 10, 2026: price £0.0058, calculated fair value £0.0057 (−0%), Quality Score 42/100. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
Is it still worth investing in stocks now?
The global stock market currently sits 15.1% above its aggregate fair value. Huddled Group Plc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Huddled Group Plc (HUD)?
The closing price on Nov 10, 2026 was £0.0058. Our estimate is £0.0057, about 0% lower (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Huddled Group Plc right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. The models converge in a tight band (£0.0057 to £0.0058), unusually little disagreement for a valuation. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.

Key figures of Huddled Group Plc

How large is the market capitalisation of Huddled Group Plc (HUD)?
The market capitalisation of Huddled Group Plc is £4.7M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Huddled Group Plc (HUD)?
The price-to-sales ratio of Huddled Group Plc is 0.40 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Huddled Group Plc (HUD)?
Earnings per share at Huddled Group Plc are £−0.0100. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Huddled Group Plc (HUD)?
The net margin of Huddled Group Plc is −22.4% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Huddled Group Plc (HUD)?
The return on equity (ROE) of Huddled Group Plc is −211% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Huddled Group Plc (HUD)?
On an EBIT basis the return on assets of Huddled Group Plc is −34.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Huddled Group Plc (HUD)?
The operating margin of Huddled Group Plc is −20.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Huddled Group Plc (HUD)?
Revenue at Huddled Group Plc is growing −24.7% versus a year earlier (3y avg +186%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much free cash flow does Huddled Group Plc (HUD) generate?
The free cash flow of Huddled Group Plc is −£3.2M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Huddled Group Plc (HUD) carry?
The net debt of Huddled Group Plc is £468K (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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