Kontoor Brands Inc (KTB) fair value: what the stock is really worth
As of Nov 5, 2026: fair value (intrinsic value) of Kontoor Brands Inc stock $86.73, price $79.18, upside +9.5%, quality 65 out of 100. Rating: fairly valued. Calculated from audited financials with 22 of our 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.
How to read this chart
60‑month range $27.31 – $90.77 · fair‑value band $59.63 – $113.84 · the $79.18 price screens below the $86.73 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 6, 2026.
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Kontoor Brands, Inc., a lifestyle apparel company, designs, manufactures, procures, sells, and licenses apparel, footwear, and accessories, primarily under the Wrangler, Lee, and Helly Hansen brands.
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The company operates through two segments: Wrangler and Lee. It licenses and sells apparel under the Musto, Chic, and Rock & Republic brand names.
The company sells its products through mass merchants, outdoor and sporting goods stores, specialty stores, department stores, company-operated stores, business-to-business through workwear and uniform businesses, and online, including digital marketplaces, as well as through wholesale and direct-to-consumer channels.
It operates in the Americas, Europe, the Middle East, Africa, and the Asia-Pacific regions. Kontoor Brands, Inc. was incorporated in 2018 and is headquartered in Greensboro, North Carolina.
Stock analysis
Kontoor Brands Inc (KTB) currently trades at $79.18, while our model-based Fair Value estimate is $86.73, so the stock looks roughly fairly valued today (gap 8.7%).
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Valuation
Bull case: the DCF Models group reads highest at a median of $92.41 per share, and 11 of the 22 models we run sit above the $79.18 price.
Bear case: the Economic Profit group reads lowest at $25.40, and 11 of the 22 models stay below the price. Data coverage for this calculation is high.
Scenario range: $59.63 (bear) to $113.84 (bull), the price of $79.18 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 65/100 (solid quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Kontoor Brands Inc reported revenue of $3.2B in FY2025 versus $2.5B in FY2021, a compound +6.2%/yr. Reported net income was $227M in FY2025, compounding +3.9%/yr from FY2021.
Key figures
Market cap $4.4B Mid · P/E ratio 20.0 · P/S ratio 1.28 · EPS (TTM) $3.95 · Dividend yield 2.7% · Net margin 7.8% · Return on equity 49.5% · Return on assets (EBIT) 19.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 66 out of 100 (medium confidence).
What moves the price
The share trades about 10% below its 52-week high and 41% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −20% fair-value upside, at 10%, KTB screens cheaper than that median.
Fair Value models
Bear$59.63Fair Value $86.73Bull$113.84
Price $79.18 · Upside +9.5%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then ($1.56 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
In the last 6 months, 3 officers or directors sold shares worth $16.3M and none bought.
SaleScott H BaxterChairman and CEO, Director184,403 shares at $83.39$15.4MAug 13, 2026
SaleThomas L Doerr JrEVP, GC, & Secretary7,660 shares at $83.43$639,084Aug 13, 2026
SaleJennifer H. BroylesEVP, Global Brands President4,000 shares at $81.02$324,080Jun 12, 2026
SaleJoseph A AlkireEVP, CFO & Head of Operations3,000 shares at $72.35$217,050Nov 10, 2025
Plus 8 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.82/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+21.0%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.2%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+8.5%
Start year 2020 (pandemic)
Revenue growth 9 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+0.8%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: adjusted.
≈ +16.5%
Earnings growth per share plus dividend.
Earnings per share, growth per year≈ +13.8%
Dividend (yield on the price)2.7%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.base effect: 19.1% / −3.1%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.6% → 14%
⚠ Revenue per share shrinking 1.1%/yr over ~7Y (margins intact) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.
⚠ Base effect: the rate starts in the earnings trough around 2020 (starting value 2.13 per share, median 5.02 in 2016 to 2018). It measures the recovery from the trough, not lasting growth.
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−4.5%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
−0.2%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about −6.7% a year for the price and −2.5% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (99 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Hype
Recent news coverage is unusually upbeat, far more positive than stocks are typically covered.
AI conclusion: Moderate moat potential rests on high ROE and strength in focused brands, yet thin evidence on qualitative factors and a narrowed brand base after divestitures leave durability unconfirmed.
Main risk: The narrower brand base after the Lee divestiture risks greater exposure in fewer segments, which would hit margins and growth if demand in the remaining areas weakens.
Kontoor Brands plans to divest Lee to focus resources on Wrangler and the Helly Hansen acquisition. Recent results show strength in these areas yet the move narrows its brand base. Will the sharper portfolio lift margins and growth more than it risks exposure in fewer segments?
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Apparel Manufacturing · 213 stocks
Beats the industry median on 8/13 measures
Overall it ranks above its industry peers.
Valuation
Quality Score65 · Top 25%
Fair Value upside+9.5% · Above median
Profitability
Return on equity (12 months)49.5% · Top 25%
Return on assets8.8% · Top 25%
Net margin (12 months)7.8% · Above median
Operating margin (12 months)15.5% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)18.6% · Top 25%
Dividend yield (12 months)2.7% · Below median
Balance sheet
Debt / equity2.01× · Highest 25%
Valuation Multiplesvs Apparel Manufacturing median · lower = cheaper
P/E (12 months)20.0× · Pricier than median
P/B7.78× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (12 months)1.28× · Pricier than median
Price / free cash flow (fiscal year)7.8× · Cheaper than median
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Is Kontoor Brands Inc (KTB) overvalued or undervalued?
As of Nov 6, 2026, our model estimates a fair value of $86.73 versus a price of $79.18, about +10% upside (fairly valued).
What is the fair value of KTB?
Our model-based fair value for Kontoor Brands Inc is $86.73 (as of Nov 6, 2026), built from audited fundamentals. The current price: $79.18.
What is the quality score of KTB?
Kontoor Brands Inc has a Quality Score of 65/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Kontoor Brands Inc (KTB)?
Our model-based price target is the fair value of $86.73 (as of Nov 6, 2026) from 22 valuation models. Cautious scenario $59.63, optimistic scenario $113.84. It is a calculation from audited fundamentals, not an analyst target.
What is the Kontoor Brands Inc stock forecast for 2026?
Our models put fair value at $86.73, about +10% upside versus a price of $79.18 (fairly valued). Cautious scenario $59.63, optimistic scenario $113.84. The calculation is refreshed regularly with new filings.
What is the revenue of Kontoor Brands Inc (KTB)?
Kontoor Brands Inc reported trailing-twelve-month revenue of about $3.4B (latest available figure, as of Nov 6, 2026).
Does Kontoor Brands Inc pay a dividend?
Kontoor Brands Inc currently shows a dividend yield of 2.66% relative to its recent price (as of Nov 6, 2026).
What growth is priced into Kontoor Brands Inc (KTB)?
For today's price to be fair in a discounted-cash-flow model, Kontoor Brands Inc would have to grow free cash flow by -4.5 % per year for five years (discount rate 9.4 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +8.5 % per year. As of Nov 6, 2026.
What discount rate (WACC) does the fair value of KTB use?
Our models discount Kontoor Brands Inc at 9.4 %: a base by market capitalisation (mid), damped by beta 0.87, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Kontoor Brands Inc that is -4.5 % per year a year over ten years, using the same discount rate (9.4 %) and the same formula as our fair value.
How much growth has Kontoor Brands Inc (KTB) delivered so far?
Over the past 5 years revenue at Kontoor Brands Inc grew +8.5 % a year. The price currently implies -4.5 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Kontoor Brands Inc (KTB) growing?
The median revenue growth in the sector is +4.6 % a year. That is the yardstick for the growth priced into Kontoor Brands Inc (-4.5 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Kontoor Brands Inc (KTB)?
The free-cash-flow yield on the price is 12.90 %: that much free cash flow Kontoor Brands Inc produces per unit of market value. When it exceeds the discount rate of our models (9.4 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Kontoor Brands Inc (KTB)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Kontoor Brands Inc it is $86.73 per share (as of Nov 6, 2026), against a price of $79.18. It is the blended result of 22 valuation models (cash flow, earnings, asset, dividend).
Is Kontoor Brands Inc stock overvalued or undervalued in 2026?
As of Nov 6, 2026, KTB trades below its calculated fair value: price $79.18, fair value $86.73, a gap of about +10% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of KTB?
No. The price is what the market pays today ($79.18); the fair value is what the company's own numbers justify ($86.73). For Kontoor Brands Inc the two are $7.55 per share apart. That gap is exactly why we show both numbers side by side.
How much is Kontoor Brands Inc worth?
The market values Kontoor Brands Inc at about $4.4B (market capitalisation, as of Nov 6, 2026). Per share that is $79.18; our models calculate a fair value of $86.73 per share.
What do the bullish and bearish scenarios say about KTB?
Our models span a range for Kontoor Brands Inc: cautious scenario $59.63, base $86.73, optimistic $113.84 per share (as of Nov 6, 2026, price $79.18). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of KTB?
Kontoor Brands Inc trades at a price-to-earnings ratio of 20.0 (as of Nov 6, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $86.73 is built from several models across several years. Excluding one-off items of fiscal year 2025 it is 14.2 (reported for FY2025: 19.6). Median P/E at fiscal year-end, 7 fiscal years (2019 to 2025), reported earnings, 6 of the years ex one-offs: 16.0. Other multiples: P/B 7.8, P/S 1.3, EV/EBITDA 9.0.
How solid is the balance sheet of Kontoor Brands Inc (KTB)?
Balance-sheet figures for Kontoor Brands Inc (as of Nov 6, 2026): return on equity 49.5%, debt of 2.01 per unit of equity. They feed the Quality Score of 65/100, which measures business quality independently of the share price.
How far is KTB from its 52-week high?
Kontoor Brands Inc trades at $79.18, about 10% below its 52-week high of $87.51 and 41% above the low of $56.21 (as of Nov 5, 2026). Distance from the high says nothing about value: that is what the fair value of $86.73 is for.
Which stocks are comparable to Kontoor Brands Inc?
From the same area (Consumer Cyclical) we also value Ralph Lauren Corporation, Moncler S.p.A, LPP SA, Levi Strauss & Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Kontoor Brands Inc stock attractive at the current price?
The data as of Nov 6, 2026: price $79.18, calculated fair value $86.73 (+10%), Quality Score 65/100, from 22 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of KTB calculated?
We run Kontoor Brands Inc through 22 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $86.73, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.5% above its aggregate fair value. Kontoor Brands Inc currently trades 9% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Kontoor Brands Inc (KTB)?
The closing price on Nov 5, 2026 was $79.18. Our model-based fair value is $86.73, about +10% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Kontoor Brands Inc right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. A fairly wide model range ($59.63 to $113.84) leaves room in how you read the outcome.
Key figures of Kontoor Brands Inc
How large is the market capitalisation of Kontoor Brands Inc (KTB)?
The market capitalisation of Kontoor Brands Inc is $4.4B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Kontoor Brands Inc (KTB)?
The price-to-sales ratio of Kontoor Brands Inc is 1.28 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Kontoor Brands Inc (KTB)?
Earnings per share at Kontoor Brands Inc are $3.95 (price ÷ EPS = P/E 20.0). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Kontoor Brands Inc (KTB)?
The dividend yield of Kontoor Brands Inc is 2.7% (payout 38.6%, on adjusted earnings, reported 53.4%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Kontoor Brands Inc (KTB)?
The net margin of Kontoor Brands Inc is 7.8% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Kontoor Brands Inc (KTB)?
The return on equity (ROE) of Kontoor Brands Inc is 49.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Kontoor Brands Inc (KTB)?
On an EBIT basis the return on assets of Kontoor Brands Inc is 19.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Kontoor Brands Inc (KTB)?
The operating margin of Kontoor Brands Inc is 15.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Kontoor Brands Inc (KTB)?
Revenue at Kontoor Brands Inc is growing +18.6% versus a year earlier (3y avg +6.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Kontoor Brands Inc (KTB)?
Earnings per share at Kontoor Brands Inc are growing −11.4% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Kontoor Brands Inc (KTB) carry?
The net debt of Kontoor Brands Inc is $1.2B (fiscal year 2025, ≈ 2.1 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Nov 6, 2026