Southern Company (SO) fair value: what the stock is really worth
As of Nov 5, 2026: fair value (intrinsic value) of Southern Company stock $57.57, price $93.34, that is 38.3% below the price, quality 41 out of 100. Rating: strongly overvalued. Calculated from audited financials with 15 of our 26 valuation models and 37 quality factors, updated daily.
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Southern Company
SO · USOur calculation puts a fair price 38% below what the stock costs today.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.
How to read this chart
60‑month range $51.43 – $97.49 · fair‑value band $29.99 – $74.84 · the $93.34 price screens above the $57.57 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 6, 2026.
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Company profile
The Southern Company, through its subsidiaries, engages in the sale of electricity. The company offers electric service to retail customers and wholesale customers; and energy-related products and services to natural gas choice markets.
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It also develops, constructs, acquires, owns, operates, and manages power generation assets, as well as battery energy storage projects; sells electricity at market-based rates in the wholesale market; and deploys microgrids for commercial, industrial, governmental, and utility customers.
In addition, the company is involved in the distribution of natural gas in Illinois, Georgia, Virginia, and Tennessee; distributes energy and resilience solutions; and invests in telecommunications. The Southern Company was incorporated in 1945 and is headquartered in Atlanta, Georgia.
Stock analysis
Southern Company (SO) currently trades at $93.34, while our model-based Fair Value estimate is $57.57, 38% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of $57.57 per share, and 0 of the 15 models we run sit above the $93.34 price.
Bear case: the Economic Profit group reads lowest at $14.36, and 15 of the 15 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $29.99 (bear) to $74.84 (bull), the price of $93.34 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 41/100 (below-average quality), in the Utilities sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Southern Company reported revenue of $29.6B in FY2025 versus $23.1B in FY2021, a compound +6.3%/yr. Reported net income was $4.3B in FY2025, compounding +15.9%/yr from FY2021.
Key figures
Market cap $107B Large · P/E ratio 22.5 · P/S ratio 3.53 · EPS (TTM) $4.15 · Dividend yield 3.2% · Net margin 15.4% · Return on equity 11.5% · Return on assets (EBIT) 4.1%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 61 out of 100 (medium confidence).
What moves the price
The share trades about 4% below its 52-week high and 14% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Utilities peers we cover trades at −42% fair-value upside, at −38%, SO screens cheaper than that median.
Fair Value models
All 15 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Insider trades
In the last 6 months, 3 officers or directors sold shares worth $870,290 and none bought.
- SaleMatthew M. KimComptroller9× since Feb 24, 2026: 7,223 shares, avg. $93.60$676,106Nov 2, 2026
- SalePeter P Sena IIIChairman,President & CEO, SNC4,266 shares at $88.59$377,925Sep 3, 202610b5-1 plan
- SaleSterling A Spainhour Jr.EVP & CLO3,333 shares at $94.02$313,369Aug 6, 202610b5-1 plan
- SaleGreene Kimberly SChairman, President & CEO, GPC25,000 shares at $96.67$2.4MMar 30, 202610b5-1 plan
- SaleChristopher CummiskeyEVP6,669 shares at $96.55$643,892Mar 19, 2026
- SaleStan W ConnallyEVP & COO12,500 shares at $97.13$1.2MMar 18, 202610b5-1 plan
Plus 2 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Source: SEC Form 4, as of Nov 5, 2026. All filings at the SEC ↗
Revenue & earnings trend
SO screens overvalued: fair value 38% below the price. Compare with NextEra Energy, Inc →
Recent news
- Southern Co (SO) (Q3 2026) Earnings Call Highlights: Soaring Data Center Demand and Raised Guidance
- Southern Co. (SO) Q3 Earnings and Revenues Surpass Estimates
- Here's What Key Metrics Tell Us About Southern Co. (SO) Q3 Earnings
- Southern Co.: Q3 Earnings Snapshot
Compare Southern Company with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Utilities - Regulated Electric · 156 stocks
Valuation Multiplesvs Utilities - Regulated Electric median · lower = cheaper
Strength profile in five axes (Snowflake)
VALUE 0: the price sits above our fair-value range.
Context: sector, industry, market
- Is the Utilities sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- EV/EBITDA by industry
- Dividend yield by industry
- PEG screener for stocks with fair value
- Undervalued stocks: Utilities
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Utilities - Regulated Electric stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| PG&E Corporation PCG | $13.23 | $17.29 | +31% | vs SO |
| American Electric Power Company AEP | $126.77 | $100.03 | −21% | vs SO |
| Exelon Corporation EXC | $46.53 | $36.01 | −23% | vs SO |
| Xcel Energy Inc XEL | $80.37 | $53.45 | −34% | vs SO |
| Duke Energy Corporation DUK | $130.08 | $75.79 | −42% | vs SO |
| Dominion Energy, Inc D | $69.64 | $37.88 | −46% | vs SO |
| WEC Energy Group WEC | $118.32 | $54.77 | −54% | vs SO |
| Consolidated Edison, Inc ED | $121.44 | $47.76 | −61% | vs SO |
| Entergy Corporation ETR | $110.30 | $37.37 | −66% | vs SO |
| NextEra Energy, Inc NEE | $88.25 | $29.83 | −66% | vs SO |
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Frequently asked questions
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Key figures of Southern Company
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