E. W. Scripps Co Class A (SSP) fair value: what the stock is really worth
As of Nov 10, 2026: fair value (intrinsic value) of E. W. Scripps Co Class A stock $1.88, price $3.69, that is 49.1% below the price, quality 27 out of 100. Rating: strongly overvalued. Calculated from audited financials with 6 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 11, 2026.
How to read this chart
60‑month range $1.06 – $17.67 · the $3.69 price screens above the $1.88 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 3 fiscal years are left out: there the valuation rested on only a fraction of the usual models. As of Nov 11, 2026.
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The E.W. Scripps Company, together with its subsidiaries, operates as a media enterprise through a portfolio of local television stations, national news, and entertainment networks in the United States. It operates through Local Media and Scripps Networks segments.
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The Local Media segment engages in the operation of broadcast television stations and related digital activities; production of over-the-air news, information, sports, and entertainment content through broadcast, digital, mobile, social, and over-the-top platforms; and running of network programming, local sporting events, syndicated programming and original programming; and provision of core and political advertising services.
Its Scripps Networks segment operates national news outlets Scripps News and Court TV, as well as entertainment brands under the ION, Bounce, Grit, ION Mystery, ION Plus, and Laff names through over-the-air broadcast, cable/satellite, connected TV, and/or digital distribution.
The company also operates the Scripps National Spelling Bee, an educational program. It serves its audiences and businesses through cable and satellite service providers. The E.W. Scripps Company was founded in 1878 and is headquartered in Cincinnati, Ohio.
Stock analysis
E. W. Scripps Co Class A (SSP) currently trades at $3.69, while our model-based Fair Value estimate is $1.88, 49% below the price, so the stock looks overvalued today.
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Valuation
How firm this estimate is: it rests on 6 models at a data quality of 96/100, which puts the data coverage at medium.
Quality & growth
The Quality Score stands at 27/100 (below-average quality), in the Communication Services sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
E. W. Scripps Co Class A reported revenue of $2.2B in FY2025 versus $2.3B in FY2021, a compound −1.5%/yr. Reported net income was −$101M in FY2025.
Key figures
Market cap $340M Small · P/S ratio 0.16 · EPS (TTM) $−15.51 · Net margin −54.2% · Return on equity −163% · Return on assets (EBIT) 2.0% (5-year average) · Operating margin 15.8% · Revenue (TTM) $2.1B.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 20 out of 100 (medium confidence).
What moves the price
The share trades about 28% below its 52-week high and 84% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 10% fair-value upside, at −49%, SSP screens richer than that median.
Fair Value models
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
In the last 6 months, no officer or director bought or sold shares on the open market.
SaleMolly E McCabe10% owner326,675 shares at $3.42$1.1MMay 20, 2026
BuyGeraldine Scripps Granado10% owner3× since Mar 3, 2026: 134,902 shares, avg. $3.81$513,369May 14, 2026
BuySamantha J. Brickner10% owner2× since Mar 9, 2026: 111,629 shares, avg. $4.49$500,807May 13, 2026
BuyRaymundo H. Granado Jr.Director, 10% owner13,264 shares at $4.49$59,557Mar 10, 2026
BuyVanessa L. Sanchez10% owner11,052 shares at $4.49$49,632Mar 10, 2026
BuyAustin S Heidt10% owner4,000 shares at $4.48$17,920Mar 10, 2026
BuyMary Peirce10% owner2,214 shares at $4.48$9,925Mar 10, 2026
BuyEllen B. Granado10% owner18,000 shares at $4.46$80,280Mar 10, 2026
BuyAnthony S. Granado10% owner3× since Mar 4, 2026: 25,052 shares, avg. $4.46$111,839Mar 10, 2026
BuySavannah Brickner10% owner66,226 shares at $4.50$297,810Mar 10, 2026
Plus 11 more entries from the last 12 months.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.30/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
−14.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−4.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.0%
Start year 2020 (pandemic). Over 10 years: +11.6% a year
Revenue growth 39 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.9%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
6.5% (2019) → 16.4% (2024)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+78.0%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
−5.7%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +73.9% a year for the price and −7.9% for the forecasts.
Compare E. W. Scripps Co Class A with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Broadcasting · 69 stocks
Beats the industry median on 3/11 measures
Overall it trails its industry peers.
Valuation
Quality Score27 · Bottom 25%
Fair Value upside−49.1% · Bottom 25%
Profitability
Return on assets−2.0% · Below median
Net margin (12 months)−54.2% · Bottom 25%
Operating margin (12 months)15.8% · Above median
Growth and dividend
Revenue growth (quarter YoY)3.6% · Above median
Balance sheet
Debt / equity2.08× · Highest 25%
Valuation Multiplesvs Broadcasting median · lower = cheaper
P/B0.27× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "E. W. Scripps Co Class A Fair Value". https://www.fairvalue-calculator.com/stock/SSP
Frequently asked questions
Is E. W. Scripps Co Class A (SSP) overvalued or undervalued?
As of Nov 11, 2026, our model estimates a fair value of $1.88 versus a price of $3.69, about 49% lower (overvalued).
What is the fair value of SSP?
Our model-based fair value for E. W. Scripps Co Class A is $1.88 (as of Nov 11, 2026), built from audited fundamentals. The current price: $3.69.
What is the quality score of SSP?
E. W. Scripps Co Class A has a Quality Score of 27/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for E. W. Scripps Co Class A (SSP)?
Our model-based price target is the fair value of $1.88 (as of Nov 11, 2026) from 6 valuation models. It is a calculation from audited fundamentals, not an analyst target.
What is the E. W. Scripps Co Class A stock forecast for 2026?
Our models put fair value at $1.88, about 49% lower versus a price of $3.69 (overvalued). The calculation is refreshed regularly with new filings.
What is the revenue of E. W. Scripps Co Class A (SSP)?
E. W. Scripps Co Class A reported trailing-twelve-month revenue of about $2.1B (latest available figure, as of Nov 11, 2026).
What growth is priced into E. W. Scripps Co Class A (SSP)?
For today's price to be fair in a discounted-cash-flow model, E. W. Scripps Co Class A would have to grow free cash flow by +78.0 % per year for five years (discount rate 10.4 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +3.0 % per year. As of Nov 11, 2026.
What discount rate (WACC) does the fair value of SSP use?
Our models discount E. W. Scripps Co Class A at 10.4 %: a base by market capitalisation (small), damped by beta 0.72, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For E. W. Scripps Co Class A that is +78.0 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (10.4 %) and the same formula as our fair value.
How much growth has E. W. Scripps Co Class A (SSP) delivered so far?
Over the past 5 years revenue at E. W. Scripps Co Class A grew +3.0 % a year. The price currently implies free-cash-flow growth of +78.0 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of E. W. Scripps Co Class A (SSP) growing?
The median revenue growth in the sector is +3.8 % a year. That is the yardstick for the growth priced into E. W. Scripps Co Class A (+78.0 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of E. W. Scripps Co Class A (SSP)?
The free-cash-flow yield on the price is 1.92 %: that much free cash flow E. W. Scripps Co Class A produces per unit of market value. When it exceeds the discount rate of our models (10.4 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of E. W. Scripps Co Class A (SSP)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For E. W. Scripps Co Class A it is $1.88 per share (as of Nov 11, 2026), against a price of $3.69. It is the blended result of 6 valuation models in 3 families (DCF Models, Multiples, Growth DCF).
Is E. W. Scripps Co Class A stock overvalued or undervalued in 2026?
As of Nov 11, 2026, SSP trades above its calculated fair value: price $3.69, fair value $1.88, a gap of about −49% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of SSP?
No. The price is what the market pays today ($3.69); the fair value is what the company's own numbers justify ($1.88). For E. W. Scripps Co Class A the two are $1.81 per share apart. That gap is exactly why we show both numbers side by side.
How much is E. W. Scripps Co Class A worth?
The market values E. W. Scripps Co Class A at about $340M (market capitalisation, as of Nov 11, 2026). Per share that is $3.69; our models calculate a fair value of $1.88 per share.
What is the PEG ratio of SSP?
The PEG ratio of E. W. Scripps Co Class A is 12.81 (P/E divided by earnings growth, as of Nov 11, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of E. W. Scripps Co Class A (SSP)?
Balance-sheet figures for E. W. Scripps Co Class A (as of Nov 11, 2026): return on equity −163.1%, debt of 2.08 per unit of equity. They feed the Quality Score of 27/100, which measures business quality independently of the share price.
How far is SSP from its 52-week high?
E. W. Scripps Co Class A trades at $3.69, about 28% below its 52-week high of $5.16 and 84% above the low of $2.01 (as of Nov 10, 2026). Distance from the high says nothing about value: that is what the fair value of $1.88 is for.
Which stocks are comparable to E. W. Scripps Co Class A?
From the same area (Communication Services) we also value Nexstar Media Group, Sun TV Network Limited, Jiangsu Broadcasting Cable Information Network Corporation, SES S.A, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is E. W. Scripps Co Class A stock attractive at the current price?
The data as of Nov 11, 2026: price $3.69, calculated fair value $1.88 (−49%), Quality Score 27/100, from 6 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of SSP calculated?
We run E. W. Scripps Co Class A through 6 models from 3 families: DCF Models, Multiples, Growth DCF. Every model gets the same audited fundamentals; the fair value of $1.88 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.2% above its aggregate fair value. E. W. Scripps Co Class A itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of E. W. Scripps Co Class A (SSP)?
The closing price on Nov 10, 2026 was $3.69. Our model-based fair value is $1.88, about 49% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with E. W. Scripps Co Class A right now?
Weak quality (27/100) and above fair value at the same time, the margin of safety is missing on both counts. Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.
Key figures of E. W. Scripps Co Class A
How large is the market capitalisation of E. W. Scripps Co Class A (SSP)?
The market capitalisation of E. W. Scripps Co Class A is $340M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of E. W. Scripps Co Class A (SSP)?
The price-to-sales ratio of E. W. Scripps Co Class A is 0.16 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of E. W. Scripps Co Class A (SSP)?
Earnings per share at E. W. Scripps Co Class A are $−15.51. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of E. W. Scripps Co Class A (SSP)?
The net margin of E. W. Scripps Co Class A is −54.2% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of E. W. Scripps Co Class A (SSP)?
The return on equity (ROE) of E. W. Scripps Co Class A is −163% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of E. W. Scripps Co Class A (SSP)?
On an EBIT basis the return on assets of E. W. Scripps Co Class A is 2.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of E. W. Scripps Co Class A (SSP)?
The operating margin of E. W. Scripps Co Class A is 15.8% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at E. W. Scripps Co Class A (SSP)?
Revenue at E. W. Scripps Co Class A is growing +3.6% versus a year earlier (3y avg −4.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at E. W. Scripps Co Class A (SSP)?
Earnings per share at E. W. Scripps Co Class A are growing +91.3% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does E. W. Scripps Co Class A (SSP) carry?
The net debt of E. W. Scripps Co Class A is $2.7B (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Nov 11, 2026