The E.W. Scripps Company (SSP) Fair Value & Analysis
Communication Services · US · Market cap $259M
Fair value as of: Jun 25, 2026
Analysis
The E.W. Scripps Company (SSP) currently trades at $2.81, while our model-based Fair Value estimate is $10.49 — implying the stock looks roughly 273.3% undervalued today. We read business quality at 95/100 (high quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium) — always confirm before acting.
About the company
The E.W. Scripps Company, together with its subsidiaries, operates as a media enterprise through a portfolio of local television stations, national news, and entertainment networks in the United States. It operates through Local Media and Scripps Networks segments. The Local Media segment engages in the operation of broadcast television stations and related digital activities; production of over-the-air news, information, sports, and entertainment content through broadcast, digital, mobile, social, and over-the-top platforms; and running of network programming, local sporting events, syndicated programming and original programming; and provision of core and political advertising services. Its Scripps Networks segment operates national news outlets Scripps News and Court TV, as well as entertainment brands under the ION, Bounce, Grit, ION Mystery, ION Plus, and Laff names through over-the-air broadcast, cable/satellite, connected TV, and/or digital distribution. The company also oper…
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.