The E.W. Scripps Company (SSP) Fair Value & Analysis
Communication Services · US · Market cap $259M
The E.W. Scripps Company
SSP · US
Fair value as of: Jul 24, 2026
From 3 valuation models · updated 17 days ago
Fair value updated Jul 24, 2026, revised from $10.49 to $9.78 (−6.8%) since Jun 25, 2026. Share price +5.4% over the past month.
Below-average quality, screening 195% undervalued on our models.
What matters now
- The large discount to fair value meets weak quality (30/100). That raises the risk this is a value trap rather than a bargain.
- The price is below even our cautious bear case ($7.30). The market is more pessimistic than our downside scenario.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 24, 2026.
How to read this chart
60‑month range $1.06 – $17.67 · fair‑value band $7.30 – $9.78 · the $3.32 price screens below the $9.78 fair value. Dashed = 300-day average. As of Jul 24, 2026.
Analysis
The E.W. Scripps Company (SSP) currently trades at $3.32, while our model-based Fair Value estimate is $9.78, implying the stock looks roughly 194.6% undervalued today. The Quality Score stands at 30/100 (below-average quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.
Over the trailing twelve months, The E.W. Scripps Company generated revenue of $2.1B at a net margin of -4.6%. Revenue declined 1.4% year over year. It earns a return on equity of -7.7%. Net debt stands at $2.7B. Fundamentals as of Jul 24, 2026
Our scenario range runs from $7.30 (bear case) to $9.78 (bull case); at $3.32, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 38% below its 52-week high and 119% above its 52-week low, currently above its 200-day average. For context, the median of 10 Communication Services peers we cover trades at 12% fair-value upside, at 195%, SSP screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 3 models by family
Widest divergence: Asset-Based ($10.49) versus Multiples ($0.4800). Highest evidence: EV/EBIT (53).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 24, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 28 · Market factors (momentum, volatility) 49
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
The E.W. Scripps Company, together with its subsidiaries, operates as a media enterprise through a portfolio of local television stations, national news, and entertainment networks in the United States. It operates through Local Media and Scripps Networks segments.
Full company description
The E.W. Scripps Company, together with its subsidiaries, operates as a media enterprise through a portfolio of local television stations, national news, and entertainment networks in the United States. It operates through Local Media and Scripps Networks segments. The Local Media segment engages in the operation of broadcast television stations and related digital activities; production of over-the-air news, information, sports, and entertainment content through broadcast, digital, mobile, social, and over-the-top platforms; and running of network programming, local sporting events, syndicated programming and original programming; and provision of core and political advertising services. Its Scripps Networks segment operates national news outlets Scripps News and Court TV, as well as entertainment brands under the ION, Bounce, Grit, ION Mystery, ION Plus, and Laff names through over-the-air broadcast, cable/satellite, connected TV, and/or digital distribution. The company also operates the Scripps National Spelling Bee, an educational program. It serves its audiences and businesses through cable and satellite service providers. The E.W. Scripps Company was founded in 1878 and is headquartered in Cincinnati, Ohio.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
The E.W. Scripps Company reported revenue of $2.2B in FY2025 versus $2.3B in FY2021, a compound −1.5%/yr. Reported net income was −$101M in FY2025.
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Peer Group
Broadcasting · 69 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Broadcasting median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Broadcasting stocks, each showing price versus our Fair Value estimate (as of Jul 24, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Nexstar Media Group NXST | $183.71 | $78.52 | -57% |
| SES S.A SESG | €7.46 | €15.46 | +107% |
| PT Elang Mahkota Teknologi Tbk, through its subsidiaries, EMTK | 505.00 IDR | 1,094 IDR | +117% |
| MFE-Mediaforeurope N.V MFEB | €3.64 | €5.38 | +48% |
| Jiangsu Broadcasting Cable Information Network Corporation 600959 | ¥3.07 | ¥1.14 | -63% |
| Sun TV Network Limited SUNTV | ₹489.20 | ₹586.58 | +20% |
| MBC Group 4072 | 20.06 SAR | 19.56 SAR | -2% |
| Beijing Gehua Catv Network Co 600037 | ¥7.13 | ¥3.64 | -49% |
| PT Surya Citra Media Tbk, SCMA | 206.00 IDR | 229.91 IDR | +12% |
| Zee Entertainment Enterprises Limited ZEEL | ₹92.61 | ₹53.22 | -43% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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