Bookook Sec (001270) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Bookook Sec KRW 103,182, price KRW 51,800, upside +99.2%, quality 66 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range 14,281 KRW – 100,080 KRW · fair‑value band 103,182 KRW – 124,854 KRW · the 51,800 KRW price screens below the 103,182 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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BOOKOOK Securities Co., Ltd. provides retail and institutional brokerage services in South Korea. It also offers financial product sales, corporate finance, such as IPO, corporate bond, etc; project financing, and structured financing business. The company was founded in 1954 and is headquartered in Seoul, South Korea.
Stock analysis
Bookook Sec (001270) currently trades at 51,800 KRW, while our model-based Fair Value estimate is 103,182 KRW, implying the stock looks roughly 49.8% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of 243,619 KRW per share, and 10 of the 13 models we run sit above the 51,800 KRW price.
Bear case: the Dividend Discount group reads lowest at 26,794 KRW, and 3 of the 13 models stay below the price. Evidence for this calculation is medium.
Scenario range: 103,182 KRW (bear) to 124,854 KRW (bull), the price of 51,800 KRW sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 66/100 (solid quality), in the Financial Services sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Bookook Sec reported revenue of 185B KRW in FY2025 versus 238B KRW in FY2021, a compound −6.1%/yr. Reported net income was 45.6B KRW in FY2025, compounding −12.4%/yr from FY2021.
Key figures
Market cap 486B KRW (≈ $357M) · P/S ratio 0.42 · Dividend yield 4.6% · Net margin 24.7% · Return on equity 5.1% · Return on assets (EBIT) 18.6% · Operating margin 22.2% · Revenue growth (YoY) +188%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).
What moves the price
The share trades about 48% below its 52-week high and 7% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Financial Services peers we cover trades at −17% fair-value upside, at 99%, 001270 screens cheaper than that median.
Fair Value models
Bear 103,182 KRWFair Value 103,182 KRWBull 124,854 KRW
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+34.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−0.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−2.4%
Start year 2020 (pandemic). Over 10 years: −12.3% a year
Revenue growth 20 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+0.6%
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What shareholders gained per year (last 5 years), in KRW ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in KRW: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
−0.9%
Earnings growth per share plus dividend.
Earnings per share, growth per year−5.5%
Dividend (yield on the price)4.6%
Profit margin 2013 to 2018 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.9% → 235%
Growth Forecast
Price in line with expectations
The price assumes about as much growth as the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−1.6%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (South Korea: IMF forecast 2.1% a year to 2030, 2.1% from 2016 to 2025) that is about −3.6% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Capital Markets · 460 stocks
Beats the industry median on 5/10 measures
A mixed picture versus its industry peers.
Valuation
Quality Score67 · Top 25%
Fair Value upside+99% · Top 25%
Profitability
Return on equity (TTM)5% · Below median
Return on assets1% · Below median
Net margin (TTM)4% · Below median
Operating margin (TTM)22% · Below median
Growth and dividend
Revenue growth188% · Top 25%
Dividend yield (TTM)4.6% · Top 25%
Balance sheet
Debt / equity0.37× · Above median
Valuation Multiplesvs Capital Markets median · lower = cheaper
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Cite: Fair Value Calculator (2026). "Bookook Sec Fair Value". https://www.fairvalue-calculator.com/stock/001270
Frequently asked questions
Is Bookook Sec (001270) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 103,182 KRW versus a price of 51,800 KRW, about +99% upside (undervalued).
What is the fair value of 001270?
Our model-based fair value for Bookook Sec is 103,182 KRW (as of Sep 24, 2026), built from audited fundamentals. The current price: 51,800 KRW.
What is the quality score of 001270?
Bookook Sec has a Quality Score of 66/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Bookook Sec (001270)?
Our model-based price target is the fair value of 103,182 KRW (as of Sep 24, 2026) from 13 valuation models. Cautious scenario 103,182 KRW, optimistic scenario 124,854 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the Bookook Sec stock forecast for 2026?
Our models put fair value at 103,182 KRW, about +99% upside versus a price of 51,800 KRW (undervalued). Cautious scenario 103,182 KRW, optimistic scenario 124,854 KRW. The calculation is refreshed regularly with new filings.
Does Bookook Sec pay a dividend?
Bookook Sec currently shows a dividend yield of about 4.63% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Bookook Sec (001270)?
For today's price to be fair in a discounted-cash-flow model, Bookook Sec would have to grow free cash flow by -1.6 % per year for five years (discount rate 10.7 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -2.4 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 001270 use?
Our models discount Bookook Sec at 10.7 %: a base by market capitalisation (small), damped by beta 0.69, country premium for South Korea. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Bookook Sec that is -1.6 % per year a year over ten years, using the same discount rate (10.7 %) and the same formula as our fair value.
How much growth has Bookook Sec (001270) delivered so far?
Over the past 5 years revenue at Bookook Sec grew -2.4 % a year. The price currently implies -1.6 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Bookook Sec (001270) growing?
The median revenue growth in the sector is +8.4 % a year. That is the yardstick for the growth priced into Bookook Sec (-1.6 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Bookook Sec (001270)?
The free-cash-flow yield on the price is 27.24 %: that much free cash flow Bookook Sec produces per unit of market value. When it exceeds the discount rate of our models (10.7 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Bookook Sec (001270)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Bookook Sec it is 103,182 KRW per share (as of Sep 24, 2026), against a price of 51,800 KRW. It is the blended result of 13 valuation models (cash flow, earnings, asset, dividend).
Is Bookook Sec stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 001270 trades below its calculated fair value: price 51,800 KRW, fair value 103,182 KRW, a gap of about +99% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 001270?
No. The price is what the market pays today (51,800 KRW); the fair value is what the company's own numbers justify (103,182 KRW). For Bookook Sec the two are 51,382 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is Bookook Sec worth?
The market values Bookook Sec at about 486B KRW (market capitalisation, as of Sep 24, 2026). Per share that is 51,800 KRW; our models calculate a fair value of 103,182 KRW per share.
What do the bullish and bearish scenarios say about 001270?
Our models span a range for Bookook Sec: cautious scenario 103,182 KRW, base 103,182 KRW, optimistic 124,854 KRW per share (as of Sep 24, 2026, price 51,800 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Bookook Sec (001270)?
Balance-sheet figures for Bookook Sec (as of Sep 24, 2026): return on equity 5.1%, debt of 0.37 per unit of equity. They feed the Quality Score of 66/100, which measures business quality independently of the share price.
How far is 001270 from its 52-week high?
Bookook Sec trades at 51,800 KRW, about 48% below its 52-week high of 100,080 KRW and 7% above the low of 48,450 KRW (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of 103,182 KRW is for.
Which stocks are comparable to Bookook Sec?
From the same area (Financial Services) we also value Morgan Stanley, a financial holding company,, The Goldman Sachs Group, The Charles Schwab Corporation, Interactive Brokers Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Bookook Sec stock attractive at the current price?
The data as of Sep 24, 2026: price 51,800 KRW, calculated fair value 103,182 KRW (+99%), Quality Score 66/100, from 13 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 001270 calculated?
We run Bookook Sec through 13 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 103,182 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.0 % above its aggregate fair value. Bookook Sec currently trades 99 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Bookook Sec (001270)?
The closing price on Sep 23, 2026 was 51,800 KRW. Our model-based fair value is 103,182 KRW, about +99% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Bookook Sec right now?
The price is below even our cautious bear case (103,182 KRW). The market is more pessimistic than our downside scenario. Solid quality (66/100) at a price below fair value, the discount is the argument here, not the business quality. For a financial, book-value and earnings-based methods matter more than a cash-flow DCF, which fits banks and insurers poorly.
Key figures of Bookook Sec
How large is the market capitalisation of Bookook Sec (001270)?
The market capitalisation of Bookook Sec is 486B KRW (≈ $357M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Bookook Sec (001270)?
The price-to-sales ratio of Bookook Sec is 0.42 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the dividend yield of Bookook Sec (001270)?
The dividend yield of Bookook Sec is 4.6%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Bookook Sec (001270)?
The net margin of Bookook Sec is 24.7% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Bookook Sec (001270)?
The return on equity (ROE) of Bookook Sec is 5.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Bookook Sec (001270)?
On an EBIT basis the return on assets of Bookook Sec is 18.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Bookook Sec (001270)?
The operating margin of Bookook Sec is 22.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Bookook Sec (001270)?
Revenue at Bookook Sec is growing +188% versus a year earlier (3y avg −0.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Bookook Sec (001270)?
Earnings per share at Bookook Sec are growing −29.9% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Bookook Sec (001270) carry?
The net debt of Bookook Sec is 95.1B KRW (fiscal year 2019, ≈ 1.1 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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