Bookook Sec (001270) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Bookook Sec stock KRW 82,700, price KRW 38,600, upside +114.2%, quality 67 out of 100. Rating: strongly undervalued. Calculated from audited financials with 13 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 5, 2026.
How to read this chart
60‑month range 14,281 KRW – 100,080 KRW · fair‑value band 82,160 KRW – 103,375 KRW · the 38,600 KRW price screens below the 82,700 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 5, 2026.
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BOOKOOK Securities Co., Ltd. provides retail and institutional brokerage services in South Korea. It also offers financial product sales, corporate finance, such as IPO, corporate bond, etc; project financing, and structured financing business.
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The company was founded in 1954 and is headquartered in Seoul, South Korea.
Stock analysis
Bookook Sec (001270) currently trades at 38,600 KRW, while our model-based Fair Value estimate is 82,700 KRW, implying the stock looks roughly 53% undervalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of 221,209 KRW per share, and 10 of the 13 models we run sit above the 38,600 KRW price.
Bear case: the Dividend Discount group reads lowest at 25,561 KRW, and 3 of the 13 models stay below the price. Data coverage for this calculation is medium.
Scenario range: 82,160 KRW (bear) to 103,375 KRW (bull), the price of 38,600 KRW sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 67/100 (solid quality), in the Financial Services sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Bookook Sec reported revenue of 185B KRW in FY2025 versus 238B KRW in FY2021, a compound −6.1%/yr. Reported net income was 45.6B KRW in FY2025, compounding −12.4%/yr from FY2021.
Key figures
Market cap 378B KRW (≈ $280M) Micro · P/E ratio 19.8 · P/S ratio 0.26 · EPS (TTM) 2,133 KRW · Dividend yield 6.2% · Net margin 3.2% · Return on equity 5.5% · Return on assets (EBIT) 18.6% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 47 out of 100 (low confidence).
What moves the price
The share trades about 61% below its 52-week high and at its 52-week low, currently below its 200-day average.
For context, the median of 10 Financial Services peers we cover trades at −11% fair-value upside, at 114%, 001270 screens cheaper than that median.
Fair Value models
Bear82,160 KRWFair Value 82,700 KRWBull103,375 KRW
Price 38,600 KRW · Upside +114.2%
Capped: our models arrive at a very high value here. We deliberately show a more cautious Fair Value.
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+34.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−0.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−2.4%
Start year 2020 (pandemic). Over 10 years: −12.3% a year
Revenue growth 20 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+0.6%
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What shareholders gained per year (last 5 years), in KRW ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in KRW: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+0.7%
Earnings growth per share plus dividend.
Earnings per share, growth per year−5.5%
Dividend (yield on the price)6.2%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−5.5% vs 10.5%, slowing
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
Price in line with expectations
The price assumes about as much growth as the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−0.6%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect
n/a
No analyst forecast available.
After inflation (South Korea: IMF forecast 2.1% a year to 2030, 2.1% from 2016 to 2025) that is about −2.6% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Capital Markets · 384 stocks
Beats the industry median on 8/13 measures
Overall it ranks above its industry peers.
Valuation
Quality Score67 · Top 25%
Fair Value upside+114.2% · Top 25%
Profitability
Return on equity (12 months)5.5% · Below median
Return on assets2.5% · Above median
Net margin (12 months)3.2% · Bottom 25%
Operating margin (12 months)27.7% · Below median
Growth and dividend
Revenue growth (quarter YoY)133.3% · Top 25%
Dividend yield (12 months)6.2% · Top 25%
Balance sheet
Debt / equity0.37× · Above median
Valuation Multiplesvs Capital Markets median · lower = cheaper
P/E (12 months)19.8× · Pricier than median
P/B0.45× · Cheapest 25%
P/S (12 months)0.26× · Cheapest 25%
Price / free cash flow (fiscal year)4.5× · Cheaper than median
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Bookook Sec Fair Value". https://www.fairvalue-calculator.com/stock/001270
Frequently asked questions
Is Bookook Sec (001270) overvalued or undervalued?
As of Nov 5, 2026, our model estimates a fair value of 82,700 KRW versus a price of 38,600 KRW, about +114% upside (undervalued).
What is the fair value of 001270?
Our model-based fair value for Bookook Sec is 82,700 KRW (as of Nov 5, 2026), built from audited fundamentals. The current price: 38,600 KRW.
What is the quality score of 001270?
Bookook Sec has a Quality Score of 67/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Bookook Sec (001270)?
Our model-based price target is the fair value of 82,700 KRW (as of Nov 5, 2026) from 13 valuation models. Cautious scenario 82,160 KRW, optimistic scenario 103,375 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the Bookook Sec stock forecast for 2026?
Our models put fair value at 82,700 KRW, about +114% upside versus a price of 38,600 KRW (undervalued). Cautious scenario 82,160 KRW, optimistic scenario 103,375 KRW. The calculation is refreshed regularly with new filings.
Does Bookook Sec pay a dividend?
Bookook Sec currently shows a dividend yield of 6.22% relative to its recent price (as of Nov 5, 2026).
How much is the dividend of Bookook Sec (001270) and when is the ex-dividend date?
Bookook Sec pays a dividend of 2,400 KRW per share a year, a dividend yield of 6.2%. The last ex-dividend date was Apr 2, 2026. The payout ratio is 113% of earnings. Free cash flow covers the dividend 5.88 times. Our assessment: Sustainable. Payout and cash coverage both look sustainable.
What growth is priced into Bookook Sec (001270)?
For today's price to be fair in a discounted-cash-flow model, Bookook Sec would have to grow free cash flow by -0.6 % per year for five years (discount rate 12.2 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -2.4 % per year. As of Nov 5, 2026.
What discount rate (WACC) does the fair value of 001270 use?
Our models discount Bookook Sec at 12.2 %: a base by market capitalisation (micro), damped by beta 0.72, country premium for South Korea. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Bookook Sec that is -0.6 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (12.2 %) and the same formula as our fair value.
How much growth has Bookook Sec (001270) delivered so far?
Over the past 5 years revenue at Bookook Sec grew -2.4 % a year. The price currently implies free-cash-flow growth of -0.6 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Bookook Sec (001270) growing?
The median revenue growth in the sector is +9.2 % a year. That is the yardstick for the growth priced into Bookook Sec (-0.6 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Bookook Sec (001270)?
The free-cash-flow yield on the price is 36.55 %: that much free cash flow Bookook Sec produces per unit of market value. When it exceeds the discount rate of our models (12.2 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Bookook Sec (001270)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Bookook Sec it is 82,700 KRW per share (as of Nov 5, 2026), against a price of 38,600 KRW. It is the blended result of 13 valuation models in 7 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit).
Is Bookook Sec stock overvalued or undervalued in 2026?
As of Nov 5, 2026, 001270 trades below its calculated fair value: price 38,600 KRW, fair value 82,700 KRW, a gap of about +114% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 001270?
No. The price is what the market pays today (38,600 KRW); the fair value is what the company's own numbers justify (82,700 KRW). For Bookook Sec the two are 44,100 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is Bookook Sec worth?
The market values Bookook Sec at about 378B KRW (market capitalisation, as of Nov 5, 2026). Per share that is 38,600 KRW; our models calculate a fair value of 82,700 KRW per share.
What do the bullish and bearish scenarios say about 001270?
Our models span a range for Bookook Sec: cautious scenario 82,160 KRW, base 82,700 KRW, optimistic 103,375 KRW per share (as of Nov 5, 2026, price 38,600 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 001270?
Bookook Sec trades at a price-to-earnings ratio of 19.8 (as of Nov 5, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 82,700 KRW is built from several models across several years. Median P/E at fiscal year-end, 10 fiscal years (2016 to 2025), reported earnings: 4.6. Other multiples: P/B 0.5, P/S 0.3.
How solid is the balance sheet of Bookook Sec (001270)?
Balance-sheet figures for Bookook Sec (as of Nov 5, 2026): return on equity 5.5%, debt of 0.37 per unit of equity. They feed the Quality Score of 67/100, which measures business quality independently of the share price.
How far is 001270 from its 52-week high?
Bookook Sec trades at 38,600 KRW, about 61% below its 52-week high of 100,080 KRW and at the low of 38,600 KRW (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of 82,700 KRW is for.
Which stocks are comparable to Bookook Sec?
From the same area (Financial Services) we also value Morgan Stanley, The Goldman Sachs Group, The Charles Schwab Corporation, Interactive Brokers Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Bookook Sec stock attractive at the current price?
The data as of Nov 5, 2026: price 38,600 KRW, calculated fair value 82,700 KRW (+114%), Quality Score 67/100, from 13 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 001270 calculated?
We run Bookook Sec through 13 models from 7 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit. Every model gets the same audited fundamentals; the fair value of 82,700 KRW builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Bookook Sec currently trades 53% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Bookook Sec (001270)?
The closing price on Nov 6, 2026 was 38,600 KRW. Our model-based fair value is 82,700 KRW, about +114% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Bookook Sec right now?
The price is below even our cautious bear case (82,160 KRW). The market is more pessimistic than our downside scenario. Solid quality (67/100) at a price below fair value, the discount is the argument here, not the business quality. For a financial, book-value and earnings-based methods matter more than a cash-flow DCF, which fits banks and insurers poorly.
Key figures of Bookook Sec
How large is the market capitalisation of Bookook Sec (001270)?
The market capitalisation of Bookook Sec is 378B KRW (≈ $280M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Bookook Sec (001270)?
The price-to-sales ratio of Bookook Sec is 0.26 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Bookook Sec (001270)?
Earnings per share at Bookook Sec are 2,133 KRW (price ÷ EPS = P/E 19.8). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Bookook Sec (001270)?
The dividend yield of Bookook Sec is 6.2% (payout 113%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Bookook Sec (001270)?
The net margin of Bookook Sec is 3.2% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Bookook Sec (001270)?
The return on equity (ROE) of Bookook Sec is 5.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Bookook Sec (001270)?
On an EBIT basis the return on assets of Bookook Sec is 18.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Bookook Sec (001270)?
The operating margin of Bookook Sec is 27.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Bookook Sec (001270)?
Revenue at Bookook Sec is growing +133% versus a year earlier (3y avg −0.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Bookook Sec (001270)?
Earnings per share at Bookook Sec are growing −8.9% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Bookook Sec (001270) carry?
The net debt of Bookook Sec is 95.1B KRW (fiscal year 2019, ≈ 1.1 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Nov 5, 2026