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Chengdu Fusen Noble-House Industrial Co (002818) Fair Value & Analysis

Consumer Cyclical · CN · Market cap 8.4B CNY

CF Chengdu Fusen Noble-House Industrial Co 002818 · SHE
Price¥10.73
Fair Value¥13.86
Upside+29.2%
Quality77/100
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Weak Growth
Highly profitable · 70.5% net margin
Low debt · generates free cash flow
5.87% dividend yield
Ranks above peers (10/14)
Wide moat 79/100
Evidence: High Range ¥10.50 – ¥17.22 Share as image

Fair value as of: Jul 22, 2026

From 23 valuation models · updated 19 days ago

Fair value updated Jul 22, 2026, revised from ¥15.07 to ¥13.86 (−8.0%) since Jun 25, 2026. Share price +2.9% over the past month.

A strong business, screening 29% undervalued on our models.

What matters now

  • The rarer combination: high quality (77/100) AND below fair value. That earns a closer look rather than a quick verdict.
  • Our model range runs from ¥10.50 (bear) to ¥17.22 (bull), base ¥13.86. The closer the price sits to the lower half, the larger the margin of safety.
  • Quality 77/100 (high quality) with high evidence: the data supports the verdict.
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Price vs Fair Value (5 years)

¥13.43 ¥7.90 Fair Value ¥13.86 Feb 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 22, 2026.

How to read this chart

60‑month range ¥7.90 – ¥13.43 · fair‑value band ¥10.50 – ¥17.22 · the ¥10.73 price screens below the ¥13.86 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 22, 2026.

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Analysis

Chengdu Fusen Noble-House Industrial Co (002818) currently trades at ¥10.73, while our model-based Fair Value estimate is ¥13.86, implying the stock looks roughly 29.2% undervalued today. The Quality Score stands at 77/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.

Over the trailing twelve months, Chengdu Fusen Noble-House Industrial Co generated revenue of 1.1B CNY at a net margin of 70.5%. Revenue declined 21.7% year over year. It earns a return on equity of 18.1%. The balance sheet holds a net cash position of 314M CNY. Fundamentals as of Jul 22, 2026

Our scenario range runs from ¥10.50 (bear case) to ¥17.22 (bull case); at ¥10.73, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 12% below its 52-week high and 5% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 16% fair-value upside, at 29%, 002818 screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Growth DCF ¥16.46 ¥21.51 ¥29.95 80
Residual Income ¥6.51 ¥7.17 ¥9.37 76
ROIC Compounder ¥6.05 ¥6.96 ¥7.83 72
All 23 models by family
DCF Models
FCF DCF ¥15.91 ¥21.15 ¥30.60 38
Owner Earnings ¥9.96 ¥13.20 ¥19.06 31
5Y Revenue Exit ¥7.12 ¥8.03 ¥9.30 39
5Y EBITDA Exit ¥11.69 ¥15.82 ¥21.22 41
5Y P/E Exit ¥12.83 ¥17.77 ¥23.59 38
10Y Revenue Exit ¥10.46 ¥11.76 ¥13.01 36
10Y EBITDA Exit ¥13.24 ¥16.80 ¥20.72 37
10Y P/E Exit ¥13.93 ¥18.06 ¥22.26 35
Earnings-Based
Graham-Dodd ¥5.05 ¥8.78 ¥10.76 54
EPV ¥6.05 ¥6.96 ¥7.74 59
Dividend Discount
Gordon GGM ¥9.14 ¥11.52 ¥13.90 70
DDM Multi-Stage ¥9.14 ¥12.19 ¥15.76 61
Multiples
P/E Multiple ¥12.25 ¥16.33 ¥20.41 63
P/S Multiple ¥1.44 ¥1.92 ¥2.40 58
P/B Multiple ¥9.46 ¥12.62 ¥15.77 55
EV/EBIT ¥11.27 ¥14.93 ¥18.60 53
EV/EBITDA ¥10.37 ¥13.73 ¥17.09 54
EV/Revenue ¥1.63 ¥2.21 ¥2.78 43
Asset-Based
NCAV (Graham) ¥3.73 ¥5.00 ¥7.47 50
Growth DCF
Growth DCF ¥16.46 ¥21.51 ¥29.95 80
Economic Profit
Residual Income ¥6.51 ¥7.17 ¥9.37 76
ROIC Compounder ¥6.05 ¥6.96 ¥7.83 72
Growth Earnings
Growth-Adj P/E ¥8.63 ¥12.33 ¥16.03 68

Widest divergence: Growth DCF (¥21.51) versus Asset-Based (¥5.00). Highest evidence: Growth DCF (80).

Key figures & financial health

Revenue (TTM) 1.1B CNY
Revenue growth (YoY) -21.7%
Net margin 70.5%
Return on equity 18.1%
Free cash flow 1.2B CNY FY2025
P/E ratio 10.6
More key figures
Operating margin 44.8%
EPS (TTM) ¥1.06
Dividend yield 5.9%
EPS growth (YoY) +162%
Net cash 314M CNY FY2024

Figures from reported company fundamentals · as of Jul 22, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 77/100

Of which business quality 74 · Market factors (momentum, volatility) 51

Profitability 45
Margins and returns on capital today
Quality Growth 36
Are margins and returns improving?
Cashflow 100
Earnings quality: real cash, not paper profit
Fin. Strength 82
Balance sheet, leverage, solvency risk
Investment 98
Disciplined investing over empire-building
Low Volatility 91
Calm price path (market factor)
Momentum 39
Price trend over the last 3–12 months (market factor)
52W Momentum 24
Distance to the 52-week high (market factor)
Net Issuance 82
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Chengdu Fusen Noble-House Industrial Co.,Ltd. engages in the home furnishing business in China. The company is involved in decorative building materials and home furnishing through operation of furniture stores business. It also operates pan-home platform related services, as well as offers financial services.

Full company description

Chengdu Fusen Noble-House Industrial Co.,Ltd. engages in the home furnishing business in China. The company is involved in decorative building materials and home furnishing through operation of furniture stores business. It also operates pan-home platform related services, as well as offers financial services. The company was founded in 2000 and is headquartered in Chengdu, China.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Chengdu Fusen Noble-House Industrial Co reported revenue of ¥1.2B in FY2025 versus ¥1.5B in FY2021, a compound −6.0%/yr. Reported net income was ¥555M in FY2025, compounding −11.8%/yr from FY2021.

Growth Quality 40/100
Revenue growth is weak, negative or inconsistent.
Latest Revenue (FY 2025)
1.2B CNY
Latest YoY
−16.1%
Avg. growth/yr (3Y)
−6.8%
Avg. growth/yr (5Y)
−2.0%
Avg. growth/yr (14Y)
+5.9%
Revenue −6.0%/yr
FY21 ¥1.5B
FY22 ¥1.5B
FY23 ¥1.5B
FY24 ¥1.4B
FY25 ¥1.2B
Net income −11.8%/yr
FY21 ¥918M
FY22 ¥783M
FY23 ¥806M
FY24 ¥690M
FY25 ¥555M

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Cite: Fair Value Calculator (2026). "Chengdu Fusen Noble-House Industrial Co Fair Value". https://www.fairvalue-calculator.com/stock/002818

Peer Group

Furnishings, Fixtures & Appliances · 311 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 77 · Top 25%
Fair Value upside +29% · Above median
Return on equity (TTM) 18% · Top 25%
Return on assets 5% · Above median
Net margin (TTM) 71% · Top 25%
Operating margin (TTM) 45% · Top 25%
Revenue growth -22% · Bottom 25%
Dividend yield (TTM) 5.9% · Top 25%
Debt / equity 0.00× · Lower than 75% of peers

Valuation Multiples vs Furnishings, Fixtures & Appliances median · lower = cheaper

P/E (TTM) 10.6× · Cheaper than 75% of peers
P/B 1.51× · Pricier than median
P/S (TTM) 7.49× · Pricier than 75% of peers
P/FCF 1.0× · Cheaper than median
EV/EBITDA 10.9× · Pricier than median

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 72 · sector 26
FUTURE 0 · sector 0
PAST 73 · sector 19
HEALTH 100 · sector 98
DIVIDEND 100 · sector 55

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Furnishings, Fixtures & Appliances stocks, each showing price versus our Fair Value estimate (as of Jul 22, 2026).

Stock Price Fair Value vs Fair Value
Midea Group 000333 ¥82.71 ¥107.22 +30%
Gree Electric Appliances, Inc 000651 ¥38.25 ¥88.02 +130%
Haier Smart Home Co 600690 ¥21.46 ¥36.04 +68%
King Slide Works Co 2059 8,655 TWD 1,917 TWD -78%
Guangdong Songfa Ceramics Co 603268 ¥155.59 ¥38.95 -75%
SharkNinja, Inc SN $154.53 $89.07 -42%
Hisense Home Appliances Group 000921 ¥26.33 ¥48.03 +82%
Zhejiang Supor Co 002032 ¥43.85 ¥44.84 +2%
COWAY Co 021240 96,700 KRW 112,530 KRW +16%
Ecovacs Robotics Co 603486 ¥50.13 ¥54.11 +8%

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Frequently asked questions

Is Chengdu Fusen Noble-House Industrial Co (002818) overvalued or undervalued?
As of Jul 22, 2026, our model estimates a fair value of ¥13.86 versus a price of ¥10.73, about +29% (undervalued).
What is the fair value of 002818?
Our model-based fair value for Chengdu Fusen Noble-House Industrial Co is ¥13.86 (as of Jul 22, 2026), built from audited fundamentals. The current price is ¥10.73.
What is the quality score of 002818?
Chengdu Fusen Noble-House Industrial Co has a Quality Score of 77/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Chengdu Fusen Noble-House Industrial Co (002818)?
Chengdu Fusen Noble-House Industrial Co reported trailing-twelve-month revenue of about 1.1B CNY (latest available figure, as of Jul 22, 2026).
What is the net profit margin of 002818?
The net profit margin of Chengdu Fusen Noble-House Industrial Co is about 70.5%, meaning it keeps roughly 70.5% of revenue as net income. Based on the latest reported figures.
Does Chengdu Fusen Noble-House Industrial Co pay a dividend?
Chengdu Fusen Noble-House Industrial Co currently shows a dividend yield of about 5.87% relative to its recent price (as of Jul 22, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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