Century Legend Holdings Ltd (0079) Fair Value & Analysis
Consumer Cyclical · HK · Market cap HK$27.4M (≈ $3.5M) · ISIN BMG2021N1609
What is Century Legend Holdings Ltd really worth?
Below-average quality, trading 70% below our fair value of HK$0.4200.
As of Aug 28, 2026, the fair value of Century Legend Holdings Ltd is HK$0.4200 per share against a price of HK$0.1260, so the fair value sits 233% above the price. A model estimate blended from multiple valuation models, recalculated regularly.
Risks
Fair value as of: Aug 28, 2026
From 1 valuation models · updated 9 days ago
Fair value updated Aug 28, 2026, revised from HK$0.4300 to HK$0.4200 (−2.3%) since Aug 13, 2026. Share price +9.6% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- The large discount to fair value meets weak quality (40/100). That raises the risk this is a value trap rather than a bargain.
- The price is below even our cautious bear case (HK$0.3200). The market is more pessimistic than our downside scenario.
- The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
- A fairly wide model range (HK$0.3200 to HK$0.6300) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 28, 2026.
How to read this chart
60‑month range HK$0.0560 – HK$0.9700 · fair‑value band HK$0.3200 – HK$0.6300 · the HK$0.1260 price screens below the HK$0.4200 fair value. Dashed = 300-day average. As of Aug 28, 2026.
Analysis
Century Legend Holdings Ltd (0079) currently trades at HK$0.1260, while our model-based Fair Value estimate is HK$0.4200, implying the stock looks roughly 70.0% undervalued today. The Quality Score stands at 40/100 (below-average quality), in the Consumer Cyclical sector. How firm this estimate is: it rests on 1 models at a data quality of 94/100, which puts the evidence level at low.
Over the trailing twelve months, Century Legend Holdings Ltd generated revenue of HK$46.0M at a net margin of −30.8%. Revenue declined 1.9% year over year. It earns a return on equity of −7.3%. Net debt stands at HK$124M. Fundamentals as of Aug 28, 2026
Our scenario range runs from HK$0.3200 (bear case) to HK$0.6300 (bull case); at HK$0.1260, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 21% below its 52-week high and 66% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at −61% fair-value upside, at 233%, 0079 screens cheaper than that median.
Fair Value models
This estimate rests on fiscal year 2025 figures, and about 8 months have passed since. In that time the company retained roughly HK$0.0068 per share, which is 1.8 % of the fair value. The fair value deliberately does not add this in: the models value reported figures, not a projection.
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 1 models by family
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 28, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 38 · Market factors (momentum, volatility) 58
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Century Legend (Holdings) Limited, an investment holding company, engages in the hair styling business in Hong Kong and Macau. It operates through six segments: Hair Styling, Money Lending, Property Investments, Securities Investments, Hospitality Services, and Property Project Management.
Full company description
Century Legend (Holdings) Limited, an investment holding company, engages in the hair styling business in Hong Kong and Macau. It operates through six segments: Hair Styling, Money Lending, Property Investments, Securities Investments, Hospitality Services, and Property Project Management. The company offers hair styling services and related product sales; commercial and personal loans; and invests in and rents commercial and residential properties. It also invests in listed equity securities, as well as in equity-linked investments; and provides hospitality and property related project management services. In addition, the company is involved in the provision of properties management, interior and property project management, travel agency, and hospitality services; trading securities; license and hostel license holding; hair loss treatment services; and operation of a hair salon under the Headquarters brand name. The company was formerly known as Fortei Holdings Limited and changed its name to Century Legend (Holdings) Limited in December 2000. Century Legend (Holdings) Limited was incorporated in 1993 and is headquartered in Wan Chai, Hong Kong.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Century Legend Holdings Ltd reported revenue of HK$47.0M in FY2025 versus HK$36.5M in FY2021, a compound +6.5%/yr. Reported net income was −HK$14.1M in FY2025.
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Peer Group
Lodging · 165 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Lodging median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Lodging stocks, each showing price versus our Fair Value estimate (as of Aug 28, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Marriott International, Inc MAR | $341.76 | $132.35 | −61% |
| Hilton Worldwide Holdings HLT | $314.35 | $122.07 | −61% |
| InterContinental Hotels Group IHG | $161.82 | $85.18 | −47% |
| Hyatt Hotels Corporation H | $178.37 | $46.78 | −74% |
| H World Group HTHT | $45.77 | $48.01 | +5% |
| Accor SA AC | €46.52 | €36.87 | −21% |
| The Indian Hotels Company INDHOTEL | ₹723.35 | ₹253.67 | −65% |
| Wyndham Hotels & Resorts, Inc WH | $71.80 | $23.55 | −67% |
| Hanjin Kal, 180640 | 139,100 KRW | 36,890 KRW | −73% |
| Choice Hotels International, Inc CHH | $105.54 | $61.72 | −42% |
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