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Hanatour Service Inc (039130) Fair Value & Analysis

Consumer Cyclical · KR · Market cap 554B KRW

Price33,550 KRW
Fair Value45,301 KRW
Upside+35.0%
Quality91/100
Evidence: High Range 33,976 KRW – 76,403 KRW

Fair value as of: Jun 24, 2026

Analysis

Hanatour Service Inc (039130) currently trades at 33,550 KRW, while our model-based Fair Value estimate is 45,301 KRW — implying the stock looks roughly 35.0% undervalued today. We read business quality at 91/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

About the company

Hanatour Service Inc. engages in the provision of travel and related services in South Korea, Northeast and Southeast Asia, the United States, and Europe. It offers tour, online, and AI services; B2B business; affiliates; and partnerships. The company was formerly known as Kook-Jin travel Agency and changed its name to Hanatour Service Inc. in March 1996. Hanatour Service Inc. was founded in 1993 and is headquartered in Seoul, South Korea.

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Frequently asked questions

Is Hanatour Service Inc (039130) undervalued?
As of Jun 24, 2026, our model estimates a fair value of 45,301 KRW versus a price of 33,550 KRW — about +35% (undervalued). Model-based estimate, not financial advice.
What is the fair value of 039130?
Our 21-model fair value for Hanatour Service Inc is 45,301 KRW (as of Jun 24, 2026), built from audited fundamentals. The current price is 33,550 KRW.
What is the quality score of 039130?
Hanatour Service Inc has a Quality Score of 91/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.