Hanatour Service Inc (039130) Fair Value & Analysis
Consumer Cyclical · KR · Market cap 454B KRW
Fair value as of: Jul 22, 2026
From 24 valuation models · updated 19 days ago
Fair value updated Jul 22, 2026, revised from 45,301 KRW to 46,641 KRW (+3.0%) since Jul 6, 2026. Share price −1.2% over the past month.
A solid business, screening 47% undervalued on our models.
What matters now
- The price is below even our cautious bear case (34,981 KRW). The market is more pessimistic than our downside scenario.
- Solid quality (66/100) at a price below fair value, the discount is the argument here, not the business quality.
- A fairly wide model range (34,981 KRW to 78,662 KRW) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 22, 2026.
How to read this chart
60‑month range 29,500 KRW – 77,009 KRW · fair‑value band 34,981 KRW – 78,662 KRW · the 31,750 KRW price screens below the 46,641 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 22, 2026.
Analysis
Hanatour Service Inc (039130) currently trades at 31,750 KRW, while our model-based Fair Value estimate is 46,641 KRW, implying the stock looks roughly 46.9% undervalued today. The Quality Score stands at 66/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Hanatour Service Inc generated revenue of 593B KRW at a net margin of 7.2%. Revenue grew 3.8% year over year. It earns a return on equity of 37.4%. Net debt stands at 24.0B KRW. Fundamentals as of Jul 22, 2026
Our scenario range runs from 34,981 KRW (bear case) to 78,662 KRW (bull case); at 31,750 KRW, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 44% below its 52-week high, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -16% fair-value upside, at 47%, 039130 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: DCF Models (126,434 KRW) versus Asset-Based (6,570 KRW). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 22, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 67 · Market factors (momentum, volatility) 28
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Hanatour Service Inc. engages in the provision of travel and related services in South Korea, Northeast and Southeast Asia, the United States, and Europe. It offers tour, online, and AI services; B2B business; affiliates; and partnerships. The company was formerly known as Kook-Jin travel Agency and changed its name to Hanatour Service Inc. in March 1996.
Full company description
Hanatour Service Inc. engages in the provision of travel and related services in South Korea, Northeast and Southeast Asia, the United States, and Europe. It offers tour, online, and AI services; B2B business; affiliates; and partnerships. The company was formerly known as Kook-Jin travel Agency and changed its name to Hanatour Service Inc. in March 1996. Hanatour Service Inc. was founded in 1993 and is headquartered in Seoul, South Korea.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Hanatour Service Inc reported revenue of 587B KRW in FY2025 versus 40.3B KRW in FY2021, a compound +95.4%/yr. Reported net income was 31.9B KRW in FY2025.
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Peer Group
Travel Services · 90 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Travel Services median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Insider activity: 40/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Travel Services stocks, each showing price versus our Fair Value estimate (as of Jul 22, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Booking Holdings BKNG | $182.80 | $152.94 | -16% |
| Airbnb, Inc ABNB | $148.62 | $57.47 | -61% |
| Royal Caribbean Cruises Ltd RCL | $286.96 | $215.19 | -25% |
| Viking Holdings VIK | $100.69 | $43.51 | -57% |
| Carnival Corporation CCL | $26.41 | $31.36 | +19% |
| Expedia Group EXPE | $268.77 | $248.63 | -7% |
| Trip.com Group TCOM | $42.45 | $88.82 | +109% |
| Norwegian Cruise Line Holdings NCLH | $19.46 | $20.28 | +4% |
| Global Business Travel Group GBTG | $9.40 | $4.17 | -56% |
| Travel + Leisure Co TNL | $73.27 | $27.29 | -63% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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