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ES Cube Co. Ltd (050120) fair value: what the stock is really worth

As of Nov 10, 2026: fair value (intrinsic value) of ES Cube Co. Ltd stock KRW 2,983, price KRW 3,605, that is 17.3% below the price, quality 51 out of 100. Rating: overvalued. The value is an estimate: none of our valuation models currently carries, it draws on revenue and assets compared with similar companies. Updated daily.

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Consumer Cyclical KR · ISIN KR7050120005

EC ES Cube Co. Ltd logo Thin data Nov 10, 2026

ES Cube Co. Ltd

050120 · KQ
Solid, but expensive

Our calculation puts a fair price 17% below what the stock costs today.

Solidly profitable · 11.6% net margin (TTM)
Low debt
136% return on equity.
Quality 51/100
Mixed vs. peers (5/11)
Fair value 2,983 KRW · Overvalued
Weak Growth (revenue 5y −29.6 %/yr in KRW)
Negative free cash flow
Narrow moat 43/100
Thin data
Estimate
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26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

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Price vs Fair Value

7,200 KRW 1,574 KRW Fair Value 2,983 KRW Jun 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 10, 2026.

How to read this chart

60‑month range 1,574 KRW – 7,200 KRW · fair‑value band 2,237 KRW – 3,729 KRW · the 3,605 KRW price screens above the 2,983 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. As of Nov 10, 2026.

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Company profile

ES Cube Co., Ltd. designs, manufactures, and sells leisure tents in South Korea. The company was formerly known as Liveplex Co.,Ltd. and changed its name to ES Cube Co., Ltd. in April 2021. Cube Co., Ltd. was founded in 1977 and is headquartered in Seoul, South Korea.

Stock analysis

ES Cube Co. Ltd (050120) currently trades at 3,605 KRW, while our estimate is 2,983 KRW, 17% below the price, so the stock looks overvalued today.

Show more

Valuation

None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Scenario range: 2,237 KRW (bear) to 3,729 KRW (bull), the price of 3,605 KRW sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 51/100 (solid quality), in the Consumer Cyclical sector.

Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.

ES Cube Co. Ltd reported revenue of 13.9B KRW in FY2025 versus 51.7B KRW in FY2021, a compound −28.0%/yr. Reported net income was −2.1B KRW in FY2025.

Key figures

Market cap 48.3B KRW (≈ $36.2M) Micro · P/S ratio 0.46 · Net margin 11.6% · Return on equity 136% · Return on assets (EBIT) 1.4% (5-year average) · Operating margin −0.5% · Revenue growth (YoY) −29.2% · EPS growth (YoY) +70.5%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 43 out of 100 (medium confidence).

What moves the price

The share trades about 5% below its 52-week high and 59% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at 2% fair-value upside, at −17%, 050120 screens richer than that median.

Fair Value

Bear 2,237 KRW Fair Value 2,983 KRW Bull 3,729 KRW
Price 3,605 KRW · Downside -17.3%
Estimate. None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Quality Score breakdown

Overall quality 51/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 5
How much profit the company makes from its sales and capital
Quality Growth 30
Are margins and returns getting better?
Cashflow 33
Do the profits arrive as real cash?
Financial strength 81
Debt, balance sheet and risk of trouble
Investment 100
Does it invest with discipline instead of growing at any price?
Low Volatility 41
How calm the share price moves, does not count
Price momentum 67
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 77
Distance to the 52-week high, does not count
New shares 82
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 16/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−13.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−43.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−29.6%
Start year 2020 (pandemic). Over 10 years: −10.5% a year
Revenue growth 24 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−0.9%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
3.5% (2020) → −92.1% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

050120 screens overvalued: fair value 17% below the price. Compare with GOLFZON NEWDIN HOLDINGS Co →

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Peer GroupⓘHow this stock ranks against its sector: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median. (Industry “Leisure Products” was too small, so the broader sector is used.)Consumer Discretionary · 3690 stocks

Beats the sector median on 4/10 measures
A mixed picture versus its sector peers.
Valuation
Quality Score 51 · Below median
Fair Value upside −17.3% · Below median
Profitability
Return on equity (12 months) 136.2% · Top 25%
Return on assets −2.1% · Bottom 25%
Net margin (12 months) 11.6% · Top 25%
Operating margin (12 months) −0.5% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) −29.2% · Bottom 25%

Valuation Multiplesvs Consumer Discretionary median · lower = cheaper

P/B 0.53× · Cheapest 25%
P/S (12 months) 0.48× · Cheaper than median
EV/EBITDA 34.9× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)10 · sector 33
FUTURE (revenue growth)0 · sector 22
PAST (return on equity)100 · sector 24
HEALTH (low debt)100 · sector 95
DIVIDEND (yield)0 · sector 46

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Leisure Products stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Innox Corporation 088390 5,760 KRW 15,498 KRW +169% vs 050120
Aurora World Corporation 039830 13,320 KRW 34,518 KRW +159% vs 050120
VC Inc 365900 2,470 KRW 3,130 KRW +27% vs 050120
Alibaba Group BABA $102.72 $120.46 +17% vs 050120
CRAVATEX CRAVATEX ₹349.00 ₹356.56 +2% vs 050120
SONOKONG Co 066910 1,350 KRW 1,353 KRW +0% vs 050120
The Home Depot, Inc HD $351.00 $236.72 −33% vs 050120
GOLFZON NEWDIN HOLDINGS Co 121440 8,870 KRW 5,672 KRW −36% vs 050120
Amazon.com, Inc AMZN $270.87 $140.05 −48% vs 050120
Tesla, Inc TSLA $379.78 $40.00 −89% vs 050120

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ES Cube Co. Ltd: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "ES Cube Co. Ltd Fair Value". https://www.fairvalue-calculator.com/stock/050120

Frequently asked questions

Is ES Cube Co. Ltd (050120) overvalued or undervalued?
As of Nov 10, 2026, our estimate of fair value is 2,983 KRW versus a price of 3,605 KRW, about 17% lower (overvalued).
What is the fair value of 050120?
Our estimate for ES Cube Co. Ltd is 2,983 KRW (as of Nov 10, 2026), built from audited fundamentals. The current price: 3,605 KRW.
What is the quality score of 050120?
ES Cube Co. Ltd has a Quality Score of 51/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for ES Cube Co. Ltd (050120)?
Our calculated price target is the estimate of 2,983 KRW (as of Nov 10, 2026). Cautious scenario 2,237 KRW, optimistic scenario 3,729 KRW. It is an estimate from revenue and assets compared with similar companies, because none of our valuation models currently carries, not an analyst target.
What is the ES Cube Co. Ltd stock forecast for 2026?
Our estimate puts fair value at 2,983 KRW, about 17% lower versus a price of 3,605 KRW (overvalued). Cautious scenario 2,237 KRW, optimistic scenario 3,729 KRW. The calculation is refreshed regularly with new filings.
What is the intrinsic value of ES Cube Co. Ltd (050120)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For ES Cube Co. Ltd it is 2,983 KRW per share (as of Nov 10, 2026), against a price of 3,605 KRW.
Is ES Cube Co. Ltd stock overvalued or undervalued in 2026?
As of Nov 10, 2026, 050120 trades above its calculated fair value: price 3,605 KRW, fair value 2,983 KRW, a gap of about −17% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 050120?
No. The price is what the market pays today (3,605 KRW); the fair value is what the company's own numbers justify (2,983 KRW). For ES Cube Co. Ltd the two are 622.07 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is ES Cube Co. Ltd worth?
The market values ES Cube Co. Ltd at about 48.3B KRW (market capitalisation, as of Nov 10, 2026). Per share that is 3,605 KRW; our models calculate a fair value of 2,983 KRW per share.
What do the bullish and bearish scenarios say about 050120?
Our models span a range for ES Cube Co. Ltd: cautious scenario 2,237 KRW, base 2,983 KRW, optimistic 3,729 KRW per share (as of Nov 10, 2026, price 3,605 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of ES Cube Co. Ltd (050120)?
Balance-sheet figures for ES Cube Co. Ltd (as of Nov 10, 2026): return on equity 136.2%. They feed the Quality Score of 51/100, which measures business quality independently of the share price.
How far is 050120 from its 52-week high?
ES Cube Co. Ltd trades at 3,605 KRW, about 5% below its 52-week high of 3,775 KRW and 59% above the low of 2,270 KRW (as of Nov 10, 2026). Distance from the high says nothing about value: that is what the fair value of 2,983 KRW is for.
Which stocks are comparable to ES Cube Co. Ltd?
From the same area (Consumer Cyclical) we also value GOLFZON NEWDIN HOLDINGS Co, Aurora World Corporation, Innox Corporation, SONOKONG Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is ES Cube Co. Ltd stock attractive at the current price?
The data as of Nov 10, 2026: price 3,605 KRW, calculated fair value 2,983 KRW (−17%), Quality Score 51/100. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
Is it still worth investing in stocks now?
The global stock market currently sits 15.1% above its aggregate fair value. ES Cube Co. Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of ES Cube Co. Ltd (050120)?
The closing price on Nov 10, 2026 was 3,605 KRW. Our estimate is 2,983 KRW, about 17% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with ES Cube Co. Ltd right now?
Solid but not exceptional quality (51/100) and above fair value, neither a clear bargain nor a standout compounder. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.

Key figures of ES Cube Co. Ltd

How large is the market capitalisation of ES Cube Co. Ltd (050120)?
The market capitalisation of ES Cube Co. Ltd is 48.3B KRW (≈ $36.2M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of ES Cube Co. Ltd (050120)?
The price-to-sales ratio of ES Cube Co. Ltd is 0.46 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of ES Cube Co. Ltd (050120)?
The net margin of ES Cube Co. Ltd is 11.6% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of ES Cube Co. Ltd (050120)?
The return on equity (ROE) of ES Cube Co. Ltd is 136% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of ES Cube Co. Ltd (050120)?
On an EBIT basis the return on assets of ES Cube Co. Ltd is 1.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of ES Cube Co. Ltd (050120)?
The operating margin of ES Cube Co. Ltd is −0.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at ES Cube Co. Ltd (050120)?
Revenue at ES Cube Co. Ltd is growing −29.2% versus a year earlier (3y avg −43.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at ES Cube Co. Ltd (050120)?
Earnings per share at ES Cube Co. Ltd are growing +70.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does ES Cube Co. Ltd (050120) generate?
The free cash flow of ES Cube Co. Ltd is −6.6B KRW (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
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