LG H&H Co (051900) Fair Value & Analysis
Consumer Defensive · KR · Market cap 4.1T KRW
Analysis
LG H&H Co (051900) currently trades at 225,500 KRW, while our model-based Fair Value estimate is 364,039 KRW — implying the stock looks roughly 61.4% undervalued today. We read business quality at 93/100 (high quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.
About the company
LG H&H Co., Ltd. operates as cosmetics, household goods, and beverage company in South Korea and internationally. The company offers cosmetics under The History of Whoo, O HUI, SU:M37, belif, ISA KNOX, Sooryehan, CODE GLOKOLOR, VONIN, CAREZONE, The Saga of Xiu, BEYOND, CNP, CNP Rx, VDL, VDIVOV, Nature Collection, THEFACESHOP, fmgt, DR.Belmeur, Yehwadam, and BEAUTE brands; toothpaste, toothbrush, mouthwash, and whitening products under the Perioe, Bamboosalt, and REACH brands; hair care products, including shampoo, conditioner, and hair treatment products under the Elastine, Organist, ReEn, Dr. Groot, and Silk Therapy brands; and skin and body care products under the Veilment and Physiogel Hypoallergenic brands. It also provides fabric softeners under the Saffron, Saffron AURA, and Saffron Care brands; housekeeping solutions, such as baking soda, sodium percarbonate, and citric acid under the Han.Ip; detergent under the Pongpong, SAFE, TECH, SuperTie, and FiJi brands; bleach under th…
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.