FNC ADD CULTURE. Co. Ltd (063440) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of FNC ADD CULTURE. Co. Ltd KRW 2,024, price KRW 1,084, upside +86.8%, quality 64 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range 998.00 KRW – 3,695 KRW · fair‑value band 1,197 KRW – 2,769 KRW · the 1,084 KRW price screens below the 2,024 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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SM Life Design Group Co., Ltd. provides printing services in South Korea. The company prints lottery tickets; share certificates; securities; stamps; product labels; and other products, such as gift certificates for cultural events and department stores, as well as tickets for amusement parks, theaters, transport, etc.
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SM Life Design Group Co., Ltd. provides printing services in South Korea. The company prints lottery tickets; share certificates; securities; stamps; product labels; and other products, such as gift certificates for cultural events and department stores, as well as tickets for amusement parks, theaters, transport, etc. It also offers a range of products comprising commercial printing and PR materials; and distributes home video products. The company was formerly known as FNC ADD CULTURE. Co., Ltd. and changed its name to SM Life Design Group Co., Ltd. in May 2018. SM Life Design Group Co., Ltd. was founded in 1962 and is based in Paju, South Korea.
Stock analysis
FNC ADD CULTURE. Co. Ltd (063440) currently trades at 1,084 KRW, while our model-based Fair Value estimate is 2,024 KRW, implying the stock looks roughly 46.5% undervalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of 2,830 KRW per share, and 23 of the 24 models we run sit above the 1,084 KRW price.
Bear case: the Asset-Based group reads lowest at 1,006 KRW, and 1 of the 24 models stay below the price. Evidence for this calculation is low.
Scenario range: 1,197 KRW (bear) to 2,769 KRW (bull), the price of 1,084 KRW sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 64/100 (solid quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
FNC ADD CULTURE. Co. Ltd reported revenue of 53.3B KRW in FY2025 versus 45.2B KRW in FY2021, a compound +4.2%/yr. Reported net income was 5.5B KRW in FY2025, compounding +32.5%/yr from FY2021.
Key figures
Market cap 49.9B KRW (≈ $36.7M) · P/S ratio 1.10 · Net margin 10.3% · Return on equity 1,013% · Return on assets (EBIT) 5.2% · Operating margin 2.7% · Revenue (TTM) 47.4B KRW · Revenue growth (YoY) +85.1%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).
What moves the price
The share trades about 48% below its 52-week high and 9% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 5% fair-value upside, at 87%, 063440 screens cheaper than that median.
Fair Value models
Bear 1,197 KRWFair Value 2,024 KRWBull 2,769 KRW
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.88/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+19.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.4%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.8%
Start year 2020 (pandemic). Over 10 years: +16.9% a year
Revenue growth 12 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+10.8%
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What shareholders gained per year (last 5 years), in KRW ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in KRW: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+24.9%
Earnings growth per share plus dividend.
Earnings per share, growth per year+24.9%
Dividend (yield on the price)0.0%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−7% → 9%
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−9.4%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (South Korea: IMF forecast 2.1% a year to 2030, 2.1% from 2016 to 2025) that is about −11.2% a year for the price.
Compare FNC ADD CULTURE. Co. Ltd with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its sector: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median. (Industry “Media & Publishing” was too small, so the broader sector is used.)Industrials · 5567 stocks
Beats the sector median on 4/7 measures
A mixed picture versus its sector peers.
Valuation
Quality Score64 · Top 25%
Fair Value upside+87% · Top 25%
Profitability
Return on assets1% · Below median
Net margin (TTM)1% · Below median
Operating margin (TTM)3% · Below median
Growth and dividend
Revenue growth85% · Top 25%
Valuation Multiplesvs Industrials median · lower = cheaper
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Is FNC ADD CULTURE. Co. Ltd (063440) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 2,024 KRW versus a price of 1,084 KRW, about +87% upside (undervalued).
What is the fair value of 063440?
Our model-based fair value for FNC ADD CULTURE. Co. Ltd is 2,024 KRW (as of Sep 24, 2026), built from audited fundamentals. The current price: 1,084 KRW.
What is the quality score of 063440?
FNC ADD CULTURE. Co. Ltd has a Quality Score of 64/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for FNC ADD CULTURE. Co. Ltd (063440)?
Our model-based price target is the fair value of 2,024 KRW (as of Sep 24, 2026) from 24 valuation models. Cautious scenario 1,197 KRW, optimistic scenario 2,769 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the FNC ADD CULTURE. Co. Ltd stock forecast for 2026?
Our models put fair value at 2,024 KRW, about +87% upside versus a price of 1,084 KRW (undervalued). Cautious scenario 1,197 KRW, optimistic scenario 2,769 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of FNC ADD CULTURE. Co. Ltd (063440)?
FNC ADD CULTURE. Co. Ltd reported trailing-twelve-month revenue of about 47.4B KRW (latest available figure, as of Sep 24, 2026).
What growth is priced into FNC ADD CULTURE. Co. Ltd (063440)?
For today's price to be fair in a discounted-cash-flow model, FNC ADD CULTURE. Co. Ltd would have to grow free cash flow by -9.4 % per year for five years (discount rate 11.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +12.8 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 063440 use?
Our models discount FNC ADD CULTURE. Co. Ltd at 11.6 %: a base by market capitalisation (nano), damped by beta 1.56, country premium for South Korea. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For FNC ADD CULTURE. Co. Ltd that is -9.4 % per year a year over ten years, using the same discount rate (11.6 %) and the same formula as our fair value.
How much growth has FNC ADD CULTURE. Co. Ltd (063440) delivered so far?
Over the past 5 years revenue at FNC ADD CULTURE. Co. Ltd grew +12.8 % a year. The price currently implies -9.4 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of FNC ADD CULTURE. Co. Ltd (063440) growing?
The median revenue growth in the sector is +4.6 % a year. That is the yardstick for the growth priced into FNC ADD CULTURE. Co. Ltd (-9.4 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of FNC ADD CULTURE. Co. Ltd (063440)?
The free-cash-flow yield on the price is 8.09 %: that much free cash flow FNC ADD CULTURE. Co. Ltd produces per unit of market value. When it exceeds the discount rate of our models (11.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of FNC ADD CULTURE. Co. Ltd (063440)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For FNC ADD CULTURE. Co. Ltd it is 2,024 KRW per share (as of Sep 24, 2026), against a price of 1,084 KRW. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is FNC ADD CULTURE. Co. Ltd stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 063440 trades below its calculated fair value: price 1,084 KRW, fair value 2,024 KRW, a gap of about +87% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 063440?
No. The price is what the market pays today (1,084 KRW); the fair value is what the company's own numbers justify (2,024 KRW). For FNC ADD CULTURE. Co. Ltd the two are 940.45 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is FNC ADD CULTURE. Co. Ltd worth?
The market values FNC ADD CULTURE. Co. Ltd at about 49.9B KRW (market capitalisation, as of Sep 24, 2026). Per share that is 1,084 KRW; our models calculate a fair value of 2,024 KRW per share.
What do the bullish and bearish scenarios say about 063440?
Our models span a range for FNC ADD CULTURE. Co. Ltd: cautious scenario 1,197 KRW, base 2,024 KRW, optimistic 2,769 KRW per share (as of Sep 24, 2026, price 1,084 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How far is 063440 from its 52-week high?
FNC ADD CULTURE. Co. Ltd trades at 1,084 KRW, about 48% below its 52-week high of 2,080 KRW and 9% above the low of 998.00 KRW (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of 2,024 KRW is for.
Which stocks are comparable to FNC ADD CULTURE. Co. Ltd?
From the same area (Consumer Cyclical) we also value Gray Media, Inc, GMA7, SM Culture & Contents Co, Showbox Corp, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is FNC ADD CULTURE. Co. Ltd stock attractive at the current price?
The data as of Sep 24, 2026: price 1,084 KRW, calculated fair value 2,024 KRW (+87%), Quality Score 64/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 063440 calculated?
We run FNC ADD CULTURE. Co. Ltd through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 2,024 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.0 % above its aggregate fair value. FNC ADD CULTURE. Co. Ltd currently trades 87 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of FNC ADD CULTURE. Co. Ltd (063440)?
The closing price on Sep 23, 2026 was 1,084 KRW. Our model-based fair value is 2,024 KRW, about +87% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with FNC ADD CULTURE. Co. Ltd right now?
The price is below even our cautious bear case (1,197 KRW). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (64/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (1,197 KRW to 2,769 KRW) leaves room in how you read the outcome.
Key figures of FNC ADD CULTURE. Co. Ltd
How large is the market capitalisation of FNC ADD CULTURE. Co. Ltd (063440)?
The market capitalisation of FNC ADD CULTURE. Co. Ltd is 49.9B KRW (≈ $36.7M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of FNC ADD CULTURE. Co. Ltd (063440)?
The price-to-sales ratio of FNC ADD CULTURE. Co. Ltd is 1.10 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of FNC ADD CULTURE. Co. Ltd (063440)?
The net margin of FNC ADD CULTURE. Co. Ltd is 10.3% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of FNC ADD CULTURE. Co. Ltd (063440)?
The return on equity (ROE) of FNC ADD CULTURE. Co. Ltd is 1,013% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of FNC ADD CULTURE. Co. Ltd (063440)?
On an EBIT basis the return on assets of FNC ADD CULTURE. Co. Ltd is 5.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of FNC ADD CULTURE. Co. Ltd (063440)?
The operating margin of FNC ADD CULTURE. Co. Ltd is 2.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at FNC ADD CULTURE. Co. Ltd (063440)?
Revenue at FNC ADD CULTURE. Co. Ltd is growing +85.1% versus a year earlier (3y avg +9.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at FNC ADD CULTURE. Co. Ltd (063440)?
Earnings per share at FNC ADD CULTURE. Co. Ltd are growing −4.2% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does FNC ADD CULTURE. Co. Ltd (063440) carry?
The net debt of FNC ADD CULTURE. Co. Ltd is 709M KRW (fiscal year 2020, ≈ 0.2 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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