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SM Life Design Group (063440) Fair Value & Analysis

Consumer Cyclical · KR · Market cap 53.5B KRW

Price1,071 KRW
Fair Value2,085 KRW
Upside+94.7%
Quality95/100
Evidence: High Range 1,280 KRW – 2,607 KRW

Fair value as of: Jun 25, 2026

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Analysis

SM Life Design Group (063440) currently trades at 1,071 KRW, while our model-based Fair Value estimate is 2,085 KRW — implying the stock looks roughly 94.7% undervalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

About the company

SM Life Design Group Co., Ltd. provides printing services in South Korea. The company prints lottery tickets; share certificates; securities; stamps; product labels; and other products, such as gift certificates for cultural events and department stores, as well as tickets for amusement parks, theaters, transport, etc. It also offers a range of products comprising commercial printing and PR materials; and distributes home video products. The company was formerly known as FNC ADD CULTURE. Co., Ltd. and changed its name to SM Life Design Group Co., Ltd. in May 2018. SM Life Design Group Co., Ltd. was founded in 1962 and is based in Paju, South Korea.

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Frequently asked questions

Is SM Life Design Group (063440) undervalued?
As of Jun 25, 2026, our model estimates a fair value of 2,085 KRW versus a price of 1,071 KRW — about +95% (undervalued). Model-based estimate, not financial advice.
What is the fair value of 063440?
Our 21-model fair value for SM Life Design Group is 2,085 KRW (as of Jun 25, 2026), built from audited fundamentals. The current price is 1,071 KRW.
What is the quality score of 063440?
SM Life Design Group has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.