SM Life Design Group (063440) Fair Value & Analysis
Consumer Cyclical · KR · Market cap 52.0B KRW
Fair value as of: Jul 22, 2026
From 24 valuation models · updated 19 days ago
A solid business, screening 86% undervalued on our models.
What matters now
- The price is below even our cautious bear case (1,280 KRW). The market is more pessimistic than our downside scenario.
- Solid quality (64/100) at a price below fair value, the discount is the argument here, not the business quality.
- A fairly wide model range (1,280 KRW to 2,607 KRW) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 22, 2026.
How to read this chart
60‑month range 1,000 KRW – 4,795 KRW · fair‑value band 1,280 KRW – 2,607 KRW · the 1,120 KRW price screens below the 2,085 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 22, 2026.
Analysis
SM Life Design Group (063440) currently trades at 1,120 KRW, while our model-based Fair Value estimate is 2,085 KRW, implying the stock looks roughly 86.2% undervalued today. The Quality Score stands at 64/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, SM Life Design Group generated revenue of 47.4B KRW at a net margin of 0.6%. Revenue grew 85.1% year over year. Net debt stands at 709M KRW. Fundamentals as of Jul 22, 2026
Our scenario range runs from 1,280 KRW (bear case) to 2,607 KRW (bull case); at 1,120 KRW, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 48% below its 52-week high and 12% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 16% fair-value upside, at 86%, 063440 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: Growth Earnings (2,830 KRW) versus Asset-Based (1,006 KRW). Highest evidence: Growth DCF (80).
Notify me when 063440 reaches fair value
Free. You confirm by email (double opt-in) and can unsubscribe anytime in one click.
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 22, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 64 · Market factors (momentum, volatility) 15
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
SM Life Design Group Co., Ltd. provides printing services in South Korea. The company prints lottery tickets; share certificates; securities; stamps; product labels; and other products, such as gift certificates for cultural events and department stores, as well as tickets for amusement parks, theaters, transport, etc.
Full company description
SM Life Design Group Co., Ltd. provides printing services in South Korea. The company prints lottery tickets; share certificates; securities; stamps; product labels; and other products, such as gift certificates for cultural events and department stores, as well as tickets for amusement parks, theaters, transport, etc. It also offers a range of products comprising commercial printing and PR materials; and distributes home video products. The company was formerly known as FNC ADD CULTURE. Co., Ltd. and changed its name to SM Life Design Group Co., Ltd. in May 2018. SM Life Design Group Co., Ltd. was founded in 1962 and is based in Paju, South Korea.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
SM Life Design Group reported revenue of 53.3B KRW in FY2025 versus 45.2B KRW in FY2021, a compound +4.2%/yr. Reported net income was 5.5B KRW in FY2025, compounding +32.5%/yr from FY2021.
Watch 063440: get an alert when its fair value changes →
Peer Group
Industrials · 5339 stocks
How this stock ranks against its sector: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median. (Industry “Media & Publishing” was too small, so the broader sector is used.)
Valuation Multiples vs Industrials median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Media & Publishing stocks, each showing price versus our Fair Value estimate (as of Jul 22, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Megacable Holdings MEGACPO | 62.14 MXN | 72.22 MXN | +16% |
| GTNA GTNA | $7.48 | $9.04 | +21% |
| GMA7 GMA7 | 4.39 PHP | 9.86 PHP | +125% |
| SM Culture & Contents Co 048550 | 1,509 KRW | 1,113 KRW | -26% |
| ABS ABS | 3.14 PHP | 3.07 PHP | -2% |
| Showbox Corp 086980 | 1,996 KRW | 3,511 KRW | +76% |
| DIGITAL CHOSUN Inc 033130 | 1,965 KRW | 2,439 KRW | +24% |
| PLI PLI | 6.70 PLN | 1.88 PLN | -72% |
| MB MB | 0.2070 PHP | 0.0400 PHP | -81% |
| eMnet Inc 123570 | 1,667 KRW | 1,497 KRW | -10% |
Compare SM Life Design Group with another stock
Price, fair value, quality and upside side by side.
Explore undervalued stocks
More undervalued Consumer Cyclical stocks →
Frequently asked questions
Is SM Life Design Group (063440) overvalued or undervalued?
What is the fair value of 063440?
What is the quality score of 063440?
What is the revenue of SM Life Design Group (063440)?
What is the net profit margin of 063440?
How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
Track SM Life Design Group and try Pro for 14 days
One email gets you 14 days of full Pro (review alerts, the 35,000+ stock screener, the diversification check) plus the monthly Top-25 report of the most undervalued quality stocks. No card, cancel anytime.
Zero risk: nothing is ever charged. After 14 days you decide whether to stay.