SM Culture & Contents Co. Ltd (048550) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of SM Culture & Contents Co. Ltd KRW 1,113, price KRW 1,060, upside +5.0%, quality 51 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range 815.00 KRW – 6,190 KRW · fair‑value band 982.18 KRW – 1,245 KRW · the 1,060 KRW price screens below the 1,113 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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SM Culture & Contents Co., Ltd. engages in the video content, actor, and MC management businesses in South Korea. It produces various dramas, and entertainment and documentary films. The company is also involved in the actors MC management business, including recruiting various artists in fields, such as performing arts, dramas, movies, musicals, etc.
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SM Culture & Contents Co., Ltd. engages in the video content, actor, and MC management businesses in South Korea. It produces various dramas, and entertainment and documentary films. The company is also involved in the actors MC management business, including recruiting various artists in fields, such as performing arts, dramas, movies, musicals, etc. In addition, it offers advertising agency and travel services; and plans, develops, and promotes video content. The company was formerly known as BT&I Travel Group., Inc. and changed its name to SM Culture & Contents Co., Ltd. in June 2012. SM Culture & Contents Co., Ltd. was founded in 1980 and is headquartered in Seoul, South Korea.
Stock analysis
SM Culture & Contents Co. Ltd (048550) currently trades at 1,060 KRW, while our model-based Fair Value estimate is 1,113 KRW, implying the stock looks roughly 4.8% fairly valued today.
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Valuation
How firm this estimate is: it rests on 2 models at a data quality of 94/100, which puts the evidence level at low.
Scenario range: 982.18 KRW (bear) to 1,245 KRW (bull), the price of 1,060 KRW sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 51/100 (solid quality), in the Consumer Cyclical sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
SM Culture & Contents Co. Ltd reported revenue of 100B KRW in FY2025 versus 140B KRW in FY2021, a compound −7.9%/yr. Reported net income was −2.1B KRW in FY2025.
Key figures
Market cap 154B KRW (≈ $108M) · P/S ratio 0.97 · Net margin −2.1% · Return on equity −1,773% · Return on assets (EBIT) −2.8% · Operating margin 2.1% · Revenue (TTM) 158B KRW · Revenue growth (YoY) +66.9%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 33 out of 100 (low confidence).
What moves the price
The share trades about 41% below its 52-week high and 30% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 6% fair-value upside, at 5%, 048550 screens richer than that median.
Fair Value models
Bear 982.18 KRWFair Value 1,113 KRWBull 1,245 KRW
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.0/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−8.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−14.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−5.1%
Start year 2020 (pandemic). Over 10 years: +2.9% a year
Revenue growth 17 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+10.5%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−9.3% (2020) → −1.3% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
Compare SM Culture & Contents Co. Ltd with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its sector: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median. (Industry “Media & Publishing” was too small, so the broader sector is used.)Communication Services · 1211 stocks
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Is SM Culture & Contents Co. Ltd (048550) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 1,113 KRW versus a price of 1,060 KRW, about +5% upside (fairly valued).
What is the fair value of 048550?
Our model-based fair value for SM Culture & Contents Co. Ltd is 1,113 KRW (as of Sep 24, 2026), built from audited fundamentals. The current price: 1,060 KRW.
What is the quality score of 048550?
SM Culture & Contents Co. Ltd has a Quality Score of 51/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for SM Culture & Contents Co. Ltd (048550)?
Our model-based price target is the fair value of 1,113 KRW (as of Sep 24, 2026) from 2 valuation models. Cautious scenario 982.18 KRW, optimistic scenario 1,245 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the SM Culture & Contents Co. Ltd stock forecast for 2026?
Our models put fair value at 1,113 KRW, about +5% upside versus a price of 1,060 KRW (fairly valued). Cautious scenario 982.18 KRW, optimistic scenario 1,245 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of SM Culture & Contents Co. Ltd (048550)?
SM Culture & Contents Co. Ltd reported trailing-twelve-month revenue of about 158B KRW (latest available figure, as of Sep 24, 2026).
What is the intrinsic value of SM Culture & Contents Co. Ltd (048550)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For SM Culture & Contents Co. Ltd it is 1,113 KRW per share (as of Sep 24, 2026), against a price of 1,060 KRW. It is the blended result of 2 valuation models (cash flow, earnings, asset, dividend).
Is SM Culture & Contents Co. Ltd stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 048550 trades below its calculated fair value: price 1,060 KRW, fair value 1,113 KRW, a gap of about +5% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 048550?
No. The price is what the market pays today (1,060 KRW); the fair value is what the company's own numbers justify (1,113 KRW). For SM Culture & Contents Co. Ltd the two are 53.35 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is SM Culture & Contents Co. Ltd worth?
The market values SM Culture & Contents Co. Ltd at about 154B KRW (market capitalisation, as of Sep 24, 2026). Per share that is 1,060 KRW; our models calculate a fair value of 1,113 KRW per share.
What do the bullish and bearish scenarios say about 048550?
Our models span a range for SM Culture & Contents Co. Ltd: cautious scenario 982.18 KRW, base 1,113 KRW, optimistic 1,245 KRW per share (as of Sep 24, 2026, price 1,060 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How far is 048550 from its 52-week high?
SM Culture & Contents Co. Ltd trades at 1,060 KRW, about 41% below its 52-week high of 1,786 KRW and 30% above the low of 815.00 KRW (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of 1,113 KRW is for.
Which stocks are comparable to SM Culture & Contents Co. Ltd?
From the same area (Consumer Cyclical) we also value Gray Media, Inc, GMA7, ABS, Showbox Corp, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is SM Culture & Contents Co. Ltd stock attractive at the current price?
The data as of Sep 24, 2026: price 1,060 KRW, calculated fair value 1,113 KRW (+5%), Quality Score 51/100, from 2 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 048550 calculated?
We run SM Culture & Contents Co. Ltd through 2 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 1,113 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. SM Culture & Contents Co. Ltd currently trades 5 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of SM Culture & Contents Co. Ltd (048550)?
The closing price on Sep 23, 2026 was 1,060 KRW. Our model-based fair value is 1,113 KRW, about +5% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with SM Culture & Contents Co. Ltd right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Key figures of SM Culture & Contents Co. Ltd
How large is the market capitalisation of SM Culture & Contents Co. Ltd (048550)?
The market capitalisation of SM Culture & Contents Co. Ltd is 154B KRW (≈ $108M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of SM Culture & Contents Co. Ltd (048550)?
The price-to-sales ratio of SM Culture & Contents Co. Ltd is 0.97 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of SM Culture & Contents Co. Ltd (048550)?
The net margin of SM Culture & Contents Co. Ltd is −2.1% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of SM Culture & Contents Co. Ltd (048550)?
The return on equity (ROE) of SM Culture & Contents Co. Ltd is −1,773% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of SM Culture & Contents Co. Ltd (048550)?
On an EBIT basis the return on assets of SM Culture & Contents Co. Ltd is −2.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of SM Culture & Contents Co. Ltd (048550)?
The operating margin of SM Culture & Contents Co. Ltd is 2.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at SM Culture & Contents Co. Ltd (048550)?
Revenue at SM Culture & Contents Co. Ltd is growing +66.9% versus a year earlier (3y avg −14.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much free cash flow does SM Culture & Contents Co. Ltd (048550) generate?
The free cash flow of SM Culture & Contents Co. Ltd is −33.5B KRW (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
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