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SM Culture & Contents Co (048550) Fair Value & Analysis

Consumer Cyclical · KR · Market cap 107B KRW

Price1,538 KRW
Fair Value1,113 KRW
Upside-27.6%
Quality95/100
Evidence: Low Range 982.18 KRW – 1,245 KRW

Fair value as of: Jun 25, 2026

Analysis

SM Culture & Contents Co (048550) currently trades at 1,538 KRW, while our model-based Fair Value estimate is 1,113 KRW — implying the stock looks roughly 27.6% overvalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: low).

About the company

SM Culture & Contents Co., Ltd. engages in the video content, actor, and MC management businesses in South Korea. It produces various dramas, and entertainment and documentary films. The company is also involved in the actors MC management business, including recruiting various artists in fields, such as performing arts, dramas, movies, musicals, etc. In addition, it offers advertising agency and travel services; and plans, develops, and promotes video content. The company was formerly known as BT&I Travel Group., Inc. and changed its name to SM Culture & Contents Co., Ltd. in June 2012. SM Culture & Contents Co., Ltd. was founded in 1980 and is headquartered in Seoul, South Korea.

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Frequently asked questions

Is SM Culture & Contents Co (048550) undervalued?
As of Jun 25, 2026, our model estimates a fair value of 1,113 KRW versus a price of 1,538 KRW — about −28% (overvalued). Model-based estimate, not financial advice.
What is the fair value of 048550?
Our 21-model fair value for SM Culture & Contents Co is 1,113 KRW (as of Jun 25, 2026), built from audited fundamentals. The current price is 1,538 KRW.
What is the quality score of 048550?
SM Culture & Contents Co has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.