Pico Far East Holdings Ltd (0752) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of Pico Far East Holdings Ltd HK$6.35, price HK$2.12, upside +200.0%, quality 65 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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Pico Far East Holdings Ltd
0752 · HKClearly undervaluedStrong Fair Value upside, but quality is only moderate.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range HK$0.8276 – HK$2.84 · fair‑value band HK$4.49 – HK$8.39 · the HK$2.12 price screens below the HK$6.35 fair value. Dashed = 300-day average. As of Sep 24, 2026.
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Company profile
Pico Far East Holdings Limited, an investment holding company, engages in the brand experience activation; meeting architecture activation; museum and themed entertainment; and related businesses.
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Pico Far East Holdings Limited, an investment holding company, engages in the brand experience activation; meeting architecture activation; museum and themed entertainment; and related businesses. The company offers visual branding solutions, brand management, and design and consultancy services; digital marketing solutions; visual and digital content; virtual and online solutions; design and production management; event management; interior renovation, promotion, exhibition and event fabrication, electrical specialist, and image consultancy and project management; and construction, interior designing, decoration, and turnkey services, as well as technology solutions for exhibitions, events, museums, and interior and themed environment. It also provides design, lifestyle, and business innovation communications agency services; designs, develops, operates, and manages exhibition and convention center; produces exhibition, event, museum, themed environment, and interior fit-out products; and organizes and manages exhibitions, conferences, trade fairs, convention conferences, seminars, and events. In addition, the company offers freight forwarding, exhibition logistics, and transportation services; media planning, procurement, and optimization services in social video; services to organizers; and exhibition booth fabrication, event planning, design consultancy, themed designing, brand marketing, digital and creative agency, brand strategy, engagement marketing, and public relations services. Further, the company manufactures and installs exhibitions; offers services and disruptive technologies, design and technology solutions for interactive experience, and management development programs and courses; and holds properties. It operates in Greater China, the Middle East, Southeast Asia, the United Kingdom, the United States, and internationally. Pico Far East Holdings Limited was founded in 1969 and is based in Tai Po, Hong Kong.
Stock analysis
Pico Far East Holdings Ltd (0752) currently trades at HK$2.12, while our model-based Fair Value estimate is HK$6.35, implying the stock looks roughly 66.7% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of HK$7.79 per share, and 23 of the 24 models we run sit above the HK$2.12 price.
Bear case: the Asset-Based group reads lowest at HK$1.34, and 1 of the 24 models stay below the price. Evidence for this calculation is low.
Scenario range: HK$4.49 (bear) to HK$8.39 (bull), the price of HK$2.12 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 65/100 (solid quality), in the Communication Services sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Pico Far East Holdings Ltd reported revenue of HK$7.2B in FY2025 versus HK$4.1B in FY2021, a compound +15.5%/yr. Reported net income was HK$436M in FY2025, compounding +33.6%/yr from FY2021.
Key figures
Market cap HK$2.7B (≈ $338M) · P/E ratio 6.5 · P/S ratio 0.39 · EPS (TTM) HK$0.1800 · Dividend yield 6.9% · Net margin 6.0% · Return on equity 17.9% · Return on assets (EBIT) 6.2%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).
What moves the price
The share trades about 25% below its 52-week high and 1% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 20% fair-value upside, at 200%, 0752 screens cheaper than that median.
Fair Value models
All 24 models by family
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Set up alert →Quality Score breakdown
Of which business quality 65 · Market factors (momentum, volatility) 40
Revenue & earnings trend
Growth Forecast
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Compare Pico Far East Holdings Ltd with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 198 stocks
Valuation Multiplesvs Advertising Agencies median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Communication Services sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: Communication Services
- Undervalued stocks: Hong Kong Stocks
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
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| The Trade Desk, Inc TTD | $12.68 | $47.32 | +273% |
| Leo Group 002131 | ¥4.66 | ¥1.14 | −76% |
| JCDecaux SE DEC | €25.10 | €20.99 | −16% |
| WPP plc WPP | $25.71 | $41.10 | +60% |
| Magnite, Inc MGNI | $24.80 | $27.28 | +10% |
| Ströer SE SAX | €37.22 | €41.69 | +12% |
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Key figures of Pico Far East Holdings Ltd
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