WPP plc (WPP) Fair Value & Analysis
Communication Services · US · Market cap $3.7B
WPP plc
WPP · US
Fair value as of: Jul 25, 2026
From 16 valuation models · updated today
Fair value updated Jul 25, 2026, revised from $18.10 to $18.56 (+2.5%) since Jun 25, 2026. Share price +13.2% over the past month.
Price vs Fair Value (12 months)
12‑month range $14.70 – $27.98 · fair‑value band $9.12 – $27.99 · the $18.75 price screens above the $18.56 fair value. As of Jul 25, 2026.
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WPP plc (WPP) currently trades at $18.75, while our model-based Fair Value estimate is $18.56, implying the stock looks roughly 1.0% fairly valued today. We read business quality at 38/100 (below-average quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, WPP plc generated revenue of $13.6B at a net margin of -1.6%. Revenue declined 8.3% year over year. It earns a return on equity of -5.3%. Net debt stands at $4.1B. Fundamentals as of Jul 25, 2026
Our scenario range runs from $9.12 (bear case) to $27.99 (bull case); at $18.75, the current price sits within that range. The share trades about 46% below its 52-week high and 30% above its 52-week low, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at 12% fair-value upside, at -1%, WPP screens richer than that median.
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 25, 2026. TTM = trailing twelve months.
About the company
WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It offers marketing strategy, creative ideation, production, commerce, influencer marketing, social media management, and technology implementation services; media strategy, planning, buying and activation, commerce media, data analytics, and consulting services; and media management, public affairs, reputation, risk and crisis management, social media management, and strategic advisory services. The company also provides brand consulting, brand identity, product and service design, and corporate and brand publication services. WPP plc was founded in 1985 and is based in London, the United Kingdom.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
WPP plc reported revenue of $13.6B in FY2025 versus $12.8B in FY2021, a compound +1.4%/yr. Reported net income was −$215M in FY2025.
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Recent news
- European Equities Traded in the US as American Depositary Receipts Rise in Tuesday Trading
- European Equities Traded in the US as American Depositary Receipts Track Lower in Monday Trading
- European Equities Traded in the US as American Depositary Receipts Edge Lower Thursday
- European Equities Traded in the US as American Depositary Receipts Advance Wednesday
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection, not financial advice.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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Not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.