Data-driven stock valuation

WPP PLC ADR (WPP) fair value: what the stock is really worth

We calculate from audited financials what WPP PLC ADR is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily, free.

1. Compare price with fair valuebelow fair value = cheap, above = expensive
2. Check the quality50 and up solid, 75 and up strong
3. Watch it or check another stockalert when fair value or trend changes

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Communication Services · US · Market cap $3.7B · ISIN US92937A1025

At a glance

What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

What matters now

• The large discount to fair value meets weak quality (44/100). That raises the risk this is a value trap rather than a bargain.
• The model range is unusually wide ($17.17 to $51.64). The outcome hinges heavily on assumptions, so read the point estimate with caution.

Price vs Fair Value (5 years)

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 7, 2026.

How to read this chart

60‑month range $14.70 – $65.69 · fair‑value band $17.17 – $51.64 · the $25.32 price screens below the $34.42 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 7, 2026.

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Analysis

WPP PLC ADR (WPP) currently trades at $25.32, while our model-based Fair Value estimate is $34.42, implying the stock looks roughly 26.4% undervalued today. The Quality Score stands at 44/100 (below-average quality), in the Communication Services sector. Bull case: the DCF Models group reads highest at a median of $26.85 per share, and 7 of the 16 models we run sit above the $25.32 price. Bear case: the Asset-Based group reads lowest at $7.89, and 9 of the 16 models stay below the price. Evidence for this calculation is medium.

Over the trailing twelve months, WPP PLC ADR generated revenue of $13.6B at a net margin of −1.6%. Revenue declined 8.3% year over year. It earns a return on equity of −5.3%. Net debt stands at $4.1B. Fundamentals as of Sep 7, 2026

Scenario range: $17.17 (bear) to $51.64 (bull), the price of $25.32 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target. The share trades about 27% below its 52-week high and 76% above its 52-week low, currently above its 200-day average. For context, the median of 10 Communication Services peers we cover trades at −13% fair-value upside, at 36%, WPP screens cheaper than that median.

Fair Value models

Each model values the company its own way; the fair value above is the evidence-weighted blend. Evidence (0 to 100) shows how complete a model's inputs are. How we calculate →

Widest divergence: DCF Models ($26.85) versus Earnings-Based ($2.74). Highest evidence: FCF DCF (79).

Key figures & financial health

Quality Score breakdown

About the company

WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe.

Full company description

WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It offers marketing strategy, creative ideation, production, commerce, influencer marketing, social media management, and technology implementation services; media strategy, planning, buying and activation, commerce media, data analytics, and consulting services; and media management, public affairs, reputation, risk and crisis management, social media management, and strategic advisory services. The company also provides brand consulting, brand identity, product and service design, and corporate and brand publication services. WPP plc was founded in 1985 and is based in London, the United Kingdom.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

WPP PLC ADR reported revenue of £13.6B in FY2025 versus £12.8B in FY2021, a compound +1.4%/yr. Reported net income was −£215M in FY2025.

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Peer Group

Advertising Agencies · 195 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Valuation Multiples vs Advertising Agencies median · lower = cheaper

What the price implies (reverse DCF)

The inverse question: what free-cash-flow growth must WPP PLC ADR deliver for ten years so that today's price is fair in our DCF model? Same formula, same discount rate as the fair value.

The price demands less growth than the company recently delivered: even a weaker business would justify the price. Ranking of the largest stocks →

Context: sector, industry, market

• Is the Communication Services sector expensive or cheap?
• P/E, EV/EBITDA and margins by industry (reference tables)
• Undervalued stocks: Communication Services
• Undervalued stocks: US Stocks
• Valuation of the USA market

Strength profile in five axes (Snowflake)

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

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