WPP PLC (WPP) fair value: what the stock is really worth
As of Oct 22, 2026: fair value (intrinsic value) of WPP PLC stock $42.74, price $26.71, upside +60.0%, quality 41 out of 100. Rating: strongly undervalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 23, 2026.
How to read this chart
60‑month range $14.42 – $64.37 · fair‑value band $22.05 – $67.16 · the $26.71 price screens below the $42.74 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Oct 23, 2026.
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WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe.
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The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies.
It offers marketing strategy, creative ideation, production, commerce, influencer marketing, social media management, and technology implementation services; media strategy, planning, buying and activation, commerce media, data analytics, and consulting services; and media management, public affairs, reputation, risk and crisis management, social media management, and strategic advisory services.
The company also provides brand consulting, brand identity, product and service design, and corporate and brand publication services. WPP plc was founded in 1985 and is based in London, the United Kingdom.
Stock analysis
WPP PLC (WPP) currently trades at $26.71, while our model-based Fair Value estimate is $42.74, implying the stock looks roughly 37.5% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $45.21 per share, and 11 of the 15 models we run sit above the $26.71 price.
Bear case: the Multiples group reads lowest at $12.25, and 4 of the 15 models stay below the price. Data coverage for this calculation is low.
Scenario range: $22.05 (bear) to $67.16 (bull), the price of $26.71 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 41/100 (below-average quality), in the Communication Services sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
WPP PLC ADR reported revenue of £13.6B in FY2025 versus £12.8B in FY2021, a compound +1.4%/yr. Reported net income was −£215M in FY2025.
Key figures
Market cap $5.9B Mid · P/S ratio 0.43 · EPS (TTM) $−1.50 · Dividend yield 3.8% · Net margin −1.6% · Return on equity −6.6% · Return on assets (EBIT) 3.6% · Operating margin 4.1%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 23 out of 100 (medium confidence).
What moves the price
The share trades about 2% below its 52-week high and 85% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 12% fair-value upside, at 60%, WPP screens cheaper than that median.
Fair Value models
Bear$22.05Fair Value $42.74Bull$67.16
Price $26.71 · Upside +60.0%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.29/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
−8.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−2.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.5%
Start year 2020 (pandemic). Over 10 years: +1.0% a year
Revenue growth 38 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+11.0%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
9.8% (2019) → 2.8% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
Price in line with expectations
The price assumes less growth than the company has delivered so far and about what analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−3.6%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
−6.2%
Yearly sales growth analysts expect, extended to five years.
After inflation (figures in GBP, UK: IMF forecast 2.3% a year to 2030, 3.3% from 2016 to 2025) that is about −5.8% a year for the price and −8.4% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (95 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Negative
Recent news coverage is more negative than average.
AI conclusion: WPP's business quality is constrained by negative profitability, low returns on equity and elevated debt in a highly competitive advertising market, with its main strength in the shift toward an integrated AI platform.
Main risk: Reduction in demand for classic creative and media services could reduce revenues while the company integrates its four operating units around the AI platform.
WPP is moving from a holding-company structure to a single integrated business built around four operating units and its AI platform WPP Open. The expanded Kyndryl partnership lets the company deploy agentic AI to simplify its own technology environment while serving as Kyndryl’s preferred global marketing partner and pursuing joint enterprise work. Our models currently see it as undervalued. Will the efficiency and new business from these AI moves outweigh any reduction in demand for classic creative and media services?
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 188 stocks
Beats the industry median on 5/12 measures
A mixed picture versus its industry peers.
Valuation
Quality Score41 · Bottom 25%
Fair Value upside+60.0% · Above median
Profitability
Return on assets−0.9% · Below median
Net margin (12 months)−1.8% · Below median
Operating margin (12 months)4.1% · Above median
Growth and dividend
Revenue growth (quarter YoY)−4.4% · Below median
Dividend yield (12 months)3.8% · Above median
Balance sheet
Debt / equity1.62× · Highest 25%
Valuation Multiplesvs Advertising Agencies median · lower = cheaper
P/B1.72× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
As of Oct 23, 2026, our model estimates a fair value of $42.74 versus a price of $26.71, about +60% upside (undervalued).
What is the fair value of WPP?
Our model-based fair value for WPP PLC ADR is $42.74 (as of Oct 23, 2026), built from audited fundamentals. The current price: $26.71.
What is the quality score of WPP?
WPP PLC ADR has a Quality Score of 41/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for WPP PLC (WPP)?
Our model-based price target is the fair value of $42.74 (as of Oct 23, 2026) from 15 valuation models. Cautious scenario $22.05, optimistic scenario $67.16. It is a calculation from audited fundamentals, not an analyst target.
What is the WPP PLC ADR stock forecast for 2026?
Our models put fair value at $42.74, about +60% upside versus a price of $26.71 (undervalued). Cautious scenario $22.05, optimistic scenario $67.16. The calculation is refreshed regularly with new filings.
What is the revenue of WPP PLC (WPP)?
WPP PLC ADR reported trailing-twelve-month revenue of about £13.3B (latest available figure, as of Oct 23, 2026).
Does WPP PLC ADR pay a dividend?
WPP PLC ADR currently shows a dividend yield of 3.79% relative to its recent price (as of Oct 23, 2026).
What growth is priced into WPP PLC (WPP)?
For today's price to be fair in a discounted-cash-flow model, WPP PLC ADR would have to grow free cash flow by -3.6 % per year for five years (discount rate 9.1 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +2.5 % per year. As of Oct 23, 2026.
What discount rate (WACC) does the fair value of WPP use?
Our models discount WPP PLC ADR at 9.1 %: a base by market capitalisation (mid), damped by beta 0.74, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For WPP PLC ADR that is -3.6 % per year a year over ten years, using the same discount rate (9.1 %) and the same formula as our fair value.
How much growth has WPP PLC (WPP) delivered so far?
Over the past 5 years revenue at WPP PLC ADR grew +2.5 % a year. The price currently implies -3.6 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of WPP PLC (WPP) growing?
The median revenue growth in the sector is +3.3 % a year. That is the yardstick for the growth priced into WPP PLC ADR (-3.6 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of WPP PLC (WPP)?
The free-cash-flow yield on the price is 14.43 %: that much free cash flow WPP PLC ADR produces per unit of market value. When it exceeds the discount rate of our models (9.1 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of WPP PLC (WPP)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For WPP PLC ADR it is $42.74 per share (as of Oct 23, 2026), against a price of $26.71. It is the blended result of 15 valuation models (cash flow, earnings, asset, dividend).
Is WPP PLC ADR stock overvalued or undervalued in 2026?
As of Oct 23, 2026, WPP trades below its calculated fair value: price $26.71, fair value $42.74, a gap of about +60% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of WPP?
No. The price is what the market pays today ($26.71); the fair value is what the company's own numbers justify ($42.74). For WPP PLC ADR the two are $16.03 per share apart. That gap is exactly why we show both numbers side by side.
How much is WPP PLC ADR worth?
The market values WPP PLC ADR at about $5.9B (market capitalisation, as of Oct 23, 2026). Per share that is $26.71; our models calculate a fair value of $42.74 per share.
What do the bullish and bearish scenarios say about WPP?
Our models span a range for WPP PLC ADR: cautious scenario $22.05, base $42.74, optimistic $67.16 per share (as of Oct 23, 2026, price $26.71). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of WPP?
The PEG ratio of WPP PLC ADR is 4.23 (P/E divided by earnings growth, as of Oct 23, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of WPP PLC (WPP)?
Balance-sheet figures for WPP PLC ADR (as of Oct 23, 2026): return on equity −6.6%, debt of 1.62 per unit of equity. They feed the Quality Score of 41/100, which measures business quality independently of the share price.
How far is WPP from its 52-week high?
WPP PLC ADR trades at $26.71, about 2% below its 52-week high of $27.28 and 85% above the low of $14.42 (as of Oct 22, 2026). Distance from the high says nothing about value: that is what the fair value of $42.74 is for.
Which stocks are comparable to WPP PLC ADR?
From the same area (Communication Services) we also value AppLovin Corporation, Publicis Groupe S.A, Omnicom Group, Focus Media Information Technology Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is WPP PLC ADR stock attractive at the current price?
The data as of Oct 23, 2026: price $26.71, calculated fair value $42.74 (+60%), Quality Score 41/100, from 15 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of WPP calculated?
We run WPP PLC ADR through 15 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $42.74, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.2 % above its aggregate fair value. WPP PLC ADR currently trades 38 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of WPP PLC (WPP)?
The closing price on Oct 22, 2026 was $26.71. Our model-based fair value is $42.74, about +60% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with WPP PLC ADR right now?
The large discount to fair value meets weak quality (41/100). That raises the risk this is a value trap rather than a bargain. The model range is unusually wide ($22.05 to $67.16). The outcome hinges heavily on assumptions, so read the point estimate with caution. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Where does the earnings growth of WPP PLC (WPP) come from?
Earnings per share at WPP PLC ADR grew −12.4 % a year from 2014 to 2025. Broken into its drivers: revenue per share +3.9 %, EBIT margin −8.6 %, tax rate −4.4 %, residual (interest, one-offs) −3.5 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of WPP PLC ADR
How large is the market capitalisation of WPP PLC (WPP)?
The market capitalisation of WPP PLC ADR is $5.9B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of WPP PLC (WPP)?
The price-to-sales ratio of WPP PLC ADR is 0.43 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of WPP PLC (WPP)?
Earnings per share at WPP PLC ADR are $−1.50. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of WPP PLC (WPP)?
The dividend yield of WPP PLC ADR is 3.8%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of WPP PLC (WPP)?
The net margin of WPP PLC ADR is −1.6% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of WPP PLC (WPP)?
The return on equity (ROE) of WPP PLC ADR is −6.6% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of WPP PLC (WPP)?
On an EBIT basis the return on assets of WPP PLC ADR is 3.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of WPP PLC (WPP)?
The operating margin of WPP PLC ADR is 4.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at WPP PLC (WPP)?
Revenue at WPP PLC ADR is growing −4.4% versus a year earlier (3y avg −2.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at WPP PLC (WPP)?
Earnings per share at WPP PLC ADR are growing −57.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does WPP PLC (WPP) carry?
The net debt of WPP PLC ADR is £4.1B (fiscal year 2025, ≈ 6.5 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Thin data
Oct 23, 2026