Tongcheng-Elong Holdings Ltd (0780) fair value: what the stock is really worth
As of Sep 29, 2026: fair value of Tongcheng-Elong Holdings Ltd HK$30.30, price HK$10.10, upside +200.0%, quality 64 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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Tongcheng-Elong Holdings Ltd
0780 · HKClearly undervaluedStrong Fair Value upside, but quality is only moderate.
What runs behind every stock
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 29, 2026.
How to read this chart
60‑month range HK$8.96 – HK$24.83 · fair‑value band HK$19.13 – HK$39.40 · the HK$10.10 price screens below the HK$30.30 fair value. Dashed = 300-day average. As of Sep 29, 2026.
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Company profile
Tongcheng Travel Holdings Limited, an investment holding company, provides travel related services in the People's Republic of China. The company operates through Core Online Travel Agency (Core OTA) and Tourism segments.
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Tongcheng Travel Holdings Limited, an investment holding company, provides travel related services in the People's Republic of China. The company operates through Core Online Travel Agency (Core OTA) and Tourism segments. The company offers accommodation reservation services, transportation ticketing services, online advertising services, and hotel management services. It also provides tourism related services comprising offline travel agency related services and operations of tourist and scenic spot areas, as well as platform services for hotel businesses. In addition, the company offers tourist attraction tickets; and various ancillary value-added travel products and services. It offers its services through its online platforms, mobile apps, and websites. The company was formerly known as Tongcheng-Elong Holdings Limited and changed its name to Tongcheng Travel Holdings Limited in November 2021. Tongcheng Travel Holdings Limited was founded in 1999 and is headquartered in Suzhou, the People's Republic of China.
Stock analysis
Tongcheng-Elong Holdings Ltd (0780) currently trades at HK$10.10, while our model-based Fair Value estimate is HK$30.30, implying the stock looks roughly 66.7% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of HK$51.15 per share, and 23 of the 26 models we run sit above the HK$10.10 price.
Bear case: the Asset-Based group reads lowest at HK$7.51, and 3 of the 26 models stay below the price. Evidence for this calculation is low.
Scenario range: HK$19.13 (bear) to HK$39.40 (bull), the price of HK$10.10 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 64/100 (solid quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Tongcheng-Elong Holdings Ltd reported revenue of 19.4B CNY in FY2025 versus 7.5B CNY in FY2021, a compound +26.7%/yr. Reported net income was 2.4B CNY in FY2025, compounding +34.6%/yr from FY2021.
Key figures
Market cap HK$23.7B (≈ $3.0B) · P/E ratio 8.4 · P/S ratio 1.03 · EPS (TTM) HK$1.58 · Dividend yield 2.2% · Net margin 12.2% · Return on equity 10.7% · Return on assets (EBIT) 4.8%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).
What moves the price
The share trades about 59% below its 52-week high and at its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at 200%, 0780 screens cheaper than that median.
Fair Value models
All 26 models by family
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Set up alert →Quality Score breakdown
Of which business quality 65 · Market factors (momentum, volatility) 27
Revenue & earnings trend
Growth Forecast
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Compare Tongcheng-Elong Holdings Ltd with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Travel Services · 84 stocks
Valuation Multiplesvs Travel Services median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: Hong Kong Stocks
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Travel Services stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Booking Holdings BKNG | $163.95 | $192.97 | +18% |
| Airbnb, Inc ABNB | $157.47 | $173.22 | +10% |
| Royal Caribbean Cruises Ltd RCL | $242.70 | $209.94 | −13% |
| Viking Holdings VIK | $79.30 | $87.23 | +10% |
| Expedia Group EXPE | $264.17 | $290.59 | +10% |
| Carnival Corporation CCL | $22.25 | $36.68 | +65% |
| Trip.com Group 9961 | HK$309.20 | HK$679.42 | +120% |
| Norwegian Cruise Line Holdings NCLH | $14.61 | $20.28 | +39% |
| Global Business Travel Group GBTG | $9.50 | $5.23 | −45% |
| MakeMyTrip Limited MMYT | $46.75 | $34.50 | −26% |
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Key figures of Tongcheng-Elong Holdings Ltd
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